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European Gaming Q1 2024 Meetup: Exploring Innovation, Marketing, and the iGaming Industry Hubs
HIPTHER’s staple Quarterly Meetups for the Gaming industry have officially returned for 2024! The European Gaming Q1 Meetup 2024 took place on February 28 online, featuring an incredible lineup of speakers, including Ilya Machavariani, CEO and Senior Partner at 4H Agency, Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, Eberhard Dürrschmid, CEO at Golden Whale Productions, and John Chyriwsky, Head of Marketing at Fincore Ltd. HIPTHER’s Co-founder and Host-Extraordinaire, Zoltan Tuendik, moderated the panel discussions.
The Meetup sessions explored the gaming and technology industry, focusing on various topics such as the importance of innovation and transformation in the sector, strategies to combat offshore gambling, the emergence of Malta and the Isle of Man as iGaming industry hubs, potential future hubs for the gambling industry, marketing strategies in the gaming industry, and innovation in the gaming with a particular emphasis on personalization.
Gaming and TECH: Future Journey and Fight Against Offshore Gambling
The meeting kicked off highlighting the importance and intersection of gaming and technology industries, which will be explored at the upcoming MARE BALTICUM and Prague Gaming & TECH Summits by HIPTHER. Our first guest, Ilya Machavariani, CEO and Senior Partner at 4H Agency delved further into technology and the latest strategies in the global fight against offshore gambling.
Ilya discussed strategies to combat offshore gambling, proposing a separation into active and passive instruments. He suggested that governments should legalize all verticals of the industry and ensure operators obtain licenses. Ilya also emphasized the importance of transparent and sensible regulations and the role of technology in identifying and preventing access to offshore gambling sites. He highlighted the challenges of regulating and blocking websites from a governmental perspective and the need for international cooperation.
The discussion ended with a focus on improved consumer protection measures and the importance of educating consumers about potential risks associated with illegal gambling activities.
Gaming Industry Hubs: Malta, Isle of Man and Beyond
For the 2nd Session of the European Gaming Q1 Meetup, we welcomed Krysta Muscat and Kevin Perks, International Recruiters at Van Kaizen, to discuss iGaming hubs and hotspots of the Gaming Industry. Kevin introduced their global headhunting company that primarily serves the gaming sector, recruiting for approximately 140 businesses. The discussion revolved around the factors contributing to Malta and the Isle of Man emerging as hubs for the iGaming industry, with Krysta highlighting Malta’s modernized infrastructure and highly regulated environment, and Kevin pointing out the supportive government and dedicated government agency in the Isle of Man, along with its tax breaks. Both islands were found to have a skilled workforce and a multilingual population. Kevin also discussed the benefits of living on the Isle of Man, emphasizing the slower pace of life, the island’s 40% open space, and its status as one of the safest places in Europe. The discussion ended on the topic of the government’s efforts to promote the island and attract businesses, with a focus on recruitment strategies for gaming companies in competitive markets.
The session concluded with a discussion on potential future hubs for the iGaming industry, with Krysta and Kevin emphasizing on the US, Canada, Spain, Portugal, the UK, and Bulgaria, highlighting the significant interest and potential opportunities in these regions.
Marketing, Communication, and Community building in iGaming
In this first Marketing-focused session, Zoltan hosted our special guest Jekaterina Dubnicka – Marketing & Communications Manager at Slotsjudge. The conversation focused on marketing strategies in the gaming industry, with Jekaterina explaining the shift towards more interactive and immersive content by leveraging social media and video interviews, and focusing on SEO tools to gain insights into audience interests. She also provided insight into the role of community in the gaming experience, the importance of navigating strict regulatory environments while maintaining compliance and a strong brand voice, the importance of innovation in content creation and delivery, and emerging trends in the gaming industry.
Innovation and Personalization in Gaming Industry
The last panel discussion focused on innovation in the gaming industry, with a particular emphasis on personalization. Eberhard Dürrschmid, CEO at Golden Whale, and John Chyriwsky, Head of Marketing at Fincore Ltd joined us to discuss innovation in iGaming and Sports Betting. John highlighted the potential for improvement in the area of personalization and user experience, suggesting that platforms should “step up” to respond better to user needs. Eberhard pointed out the industry’s flexibility and the importance of meeting customer expectations, while John emphasized the need to enhance customer experience, suggesting the use of real-time data to create personalized experiences. He cited examples of successful companies that prioritize customer experience, such as Amazon and Uber. Eberhard also discussed the potential of AI and machine learning in the industry. The conversation concluded with a group exercise where participants shared their hopes for technology implementation in the gaming industry by the end of 2024.
Coming up Next:
Watch the recording of the European Gaming Q1 Meetup on HIPTHER TV, and keep an eye out for our next European Gaming Quarterly Meetups!
Altenar
Altenar strengthens global footprint with Betico sportsbook agreement
Reading Time: < 1 minute
Leading provider delivers premium, fully-managed sportsbook to modernise Betico’s offering
Altenar, a leading sportsbook provider, has expanded its presence in key global markets through a new partnership with the Betico brand.
Founded in 2025, Betico has built a strong reputation for reliability and entertainment. Through the partnership, Betico will transform its sports betting offering by leveraging Altenar’s fully-managed sportsbook solution, combining advanced technology with its in-house PAM for maximum efficiency and scalability.
The collaboration will enable Betico to benefit from Altenar’s renowned sportsbook features, including customised betting options, advanced risk management, platform management, and robust compliance controls.
This partnership reinforces Altenar’s position as a trusted sportsbook technology provider in regulated markets, delivering high-performance, scalable, and adaptable solutions that meet the evolving needs of operators.
By combining innovation with operational excellence, Altenar continues to set the standard for reliability and growth in the global betting industry.
Vagelis Bairlis, Senior Sales Manager at Altenar, said: “We’re proud to support Betico’s growth as it enhances its offering with our premium sportsbook services, designed to deliver cutting-edge features and a seamless experience for players.
“This collaboration underscores Altenar’s ability to deliver reliable, scalable, and fully compliant solutions tailored to operators’ unique needs, ensuring sustainable growth in competitive global markets.”
Dmytro Dobronravov, COO at Betico, added: “We’re delighted to partner with Altenar as our new sportsbook provider. We were looking for a premium option to collaborate with, and Altenar’s reputation for innovation and dependability made them the perfect choice.
“Their fully-managed sportsbook solution, combined with advanced features and strong compliance standards, gives us the confidence to deliver an exceptional betting experience to our players.”
The post Altenar strengthens global footprint with Betico sportsbook agreement appeared first on European Gaming Industry News.
100 Golden Coins: Reels Fishing
Amusnet Releases “100 Golden Coins: Reels Fishing”
Reading Time: 2 minutes
Amusnet has released 100 Golden Coins: Reels Fishing, an exciting evolution of its beloved fishing-themed releases. This fresh addition expands the adventure with 100 paylines, immersive visuals and enhanced features that reel players into a vibrant world bursting with colour, energy and aquatic charm.
The experience blends classic appeal with next-generation design, bringing the serenity of open waters into a dynamic, feature-packed game environment. From shimmering underwater elements to smooth animations and an atmosphere filled with tranquillity and anticipation, 100 Golden Coins: Reels Fishing elevates every moment of gameplay.
At the heart of the excitement is the Bonus Golden Fish Feature. Each Golden Fish symbol carries a multiplier ranging from x0.5 to x25, applied to the total bet. When the Collect Symbol appears on the fifth reel, every displayed Golden Fish value is instantly gathered—turning the catch of the day into something truly unforgettable.
The thrill continues with the Mystery Nudge Feature, an unpredictable mechanic that brings the fifth reel sliding downward to reveal newly appearing symbols. This sudden shift can transform the round and amplify the sense of surprise, ensuring that every spin offers something fresh and unexpected.
With its expanded paylines, upgraded visuals and refined mechanics, 100 Golden Coins: Reels Fishing is a shining example of Amusnet’s dedication to pushing boundaries and reimagining player-favourite themes. From its glistening symbols to its breezy, fishing-inspired ambience, the game delivers a fully immersive experience tailored to both long-time fans and newcomers.
Cast the line and experience the deeper, richer adventure of 100 Golden Coins: Reels Fishing – where every spin feels like a brand-new catch.
Bonus Symbol
Appears on the first four reels, each showing a monetary value. If the Collect Symbol lands on the fifth reel, all Bonus values on the screen are collected and added to the current win.
Mystery Nudge Feature
Triggered on the fifth reel when Bonus symbols appear, there’s no Collect Symbol, and no wins are on the screen. The reel nudges down, revealing new symbols that could change the round.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases “100 Golden Coins: Reels Fishing” appeared first on European Gaming Industry News.
Andreas Nikolopoulos
Betsson Becomes Naming Partner and Major Sponsor of Peristeri Betsson BC
Reading Time: 2 minutes
Betsson has entered a new two-year partnership with Peristeri BC, a well-established Athens club with more than 50 years of history, competing in the top tier of Greek basketball and in European competitions. As part of the agreement, the team will now compete under its official name, Peristeri Betsson BC.
This collaboration reflects Betsson’s continued investment in Greek sport. With more than six decades of heritage and operations across 24 countries, Betsson’s strategy in Greece is centred around supporting historic clubs, strengthening local communities and contributing to the broader development of sport in the country. Following Mykonos Betsson and Aris Betsson, Peristeri Betsson BC represents the next step in building a network of sponsorships that carry meaningful cultural and community impact.
For Peristeri, the partnership provides strong strategic backing for the club’s competitive ambitions and its long-term mission to remain a reference point within Greek basketball. Both organisations share a commitment to professionalism, consistency and delivering high-quality experiences to fans. The collaboration will also include a suite of social impact initiatives focused on youth, education, equality and access to sport in Peristeri.
Andreas Nikolopoulos, Commercial Director at Betsson, said: “It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades and continues to grow thanks to the steady and methodical work of its management. We do not view this merely as a sponsorship but as a strategic alliance. We share the same values with Peristeri, professionalism, consistency and a constant commitment to offering high-quality experiences to fans. We are committed to supporting them throughout this journey and we wish the team a season full of health, energy and success.”
Manos Kotsis, General Manager of Peristeri Betsson BC, said: “We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international. We believe we have made meaningful progress over the past two years, but both goals require strong organisation, planning and method. We are delighted that Betsson is by our side supporting this effort and enabling us to move forward with greater confidence.”
The post Betsson Becomes Naming Partner and Major Sponsor of Peristeri Betsson BC appeared first on European Gaming Industry News.
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