Latest News
15 Years of Transforming the iGaming Industry: SOFTSWISS Celebrates Anniversary

In 2024, SOFTSWISS, a leading tech provider in iGaming, celebrates its 15th anniversary, reflecting on its transformative journey in the industry. Since its inception, the company has evolved into a powerhouse, reshaping the online gaming experience.
The SOFTSWISS brand was established in 2009 based on a small outsourcing company. In 2012, the company entered the iGaming world with its innovative flagship product, the Casino Platform. After over a decade in operation, the Casino Platform serves a monthly audience of over six million active players across 250 brands. The monthly GGR shows growth of over 120% year-on-year.
Continuing its forward movement, SOFTSWISS pioneered the industry by becoming the world’s first crypto iGaming provider in 2013 with its Crypto Solution, which revolutionised online transactions in this sector.
Setting a new benchmark for the industry, the company evolved into a software ecosystem provider. The products and tools within the SOFTSWISS technological ecosystem address all the needs of operators looking to launch and develop their iGaming business.
Integrated into this ecosystem, the Game Aggregator, launched in 2015, has a vast game portfolio, with monthly bets exceeding 11 billion euro.
Affilka by SOFTSWISS, introduced in 2018 as an innovative solution for affiliate marketing management, enhances SOFTSWISS’ portfolio by streamlining client affiliate marketing processes. According to a recent Kantar survey, it attained a 91% satisfaction rate based on feedback, with the total number of clients reaching 320.
The SOFTSWISS Sportsbook, launched in 2020, provides unique tools for sports betting. Offering almost 200 sports, including esports, it showed 6.6 times GGR growth in 2023.
The latest product in SOFTSWISS’ portfolio, the Jackpot Aggregator, is already powering over 70 brands, with over 290 Jackpot campaigns launched since 2021. This solution effectively retains and engages players, addressing key industry challenges for operators.
As evidence of expertise and innovative approach, in 2023, SOFTSWISS products gained 15 industry awards, including the Crypto Company of the Year, Best Aggregator, Best Affiliate Marketing Solution, the Brand IDOL of the Year at such reputable awards as EGR, International Gaming Awards, and the iGaming IDOL.
“In our journey of constant commitment to client success, our strength lies not in titles but in the expertise and talent of our employees, the driving force behind all our achievements. It’s gratifying to see our company’s growth, now uniting over 2,000 professionals in five offices worldwide. Celebrating our 15th anniversary in 2024, we look forward to sharing exciting surprises with our team, clients, and partners throughout the year to honour this milestone,” shares Ivan Montik, Founder of SOFTSWISS.
Being an innovative tech company and iGaming leader, SOFTSWISS acknowledges its responsibility as an industry trendsetter and regularly conveys comprehensive reports with valuable insights on developing the iGaming business.
SOFTSWISS is dedicated to fostering a positive impact on the iGaming industry and beyond, taking a proactive approach to global challenges that require united efforts. The company has been at the forefront in responding to various global crises, allocating over 2,700,000 euro to charitable causes in the past two years.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.
“We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.”
ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.
“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.”
With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.
Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.”
Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.
The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.
Latest News
BGaming Bakes Some Delicious Slot Fun with Sugar Mix

Rapidly expanding content provider offers tasty treats and sugary thrills with the brand new Sugar Mix slot
Popular iGaming content provider BGaming is serving up a delectable treat with the launch of the brand new Sugar Mix slot.
Matching the ever-present demand for creative sweet-themed slot action, Sugar Mix invites players into a charming pastry shop where the shopkeeper guides them on a quest for big wins and exciting bonus action.
Sugar Mix immerses players in a colorful world of sugary delight, while an exciting Free Spins bonus round, complete with the dynamic Swap feature, keeps players on the edge of their seats for every spin. The game cooks up a tasty 4,000x maximum win, while the attractive 97.37% RTP is the icing on this delightful cake.
This flavorsome theme also lends itself perfectly to mobile gameplay, and the aesthetic will instantly resonate with players used to playing candy-colored mobile titles.
Players who want to sweeten the deal even further can treat themselves using the Buy Bonus feature, allowing them to trigger the Free Spins bonus with the Swap mechanic for 50x their stake.
Julia Alekseeva, CPO, said: “The Sugar Mix concept was created by BGamers during last year’s company Hackathon, with our development team diligently helping bring it to life.
We’ve poured a lot of creativity into crafting a world that is as delightful to look at as it is to play in. We’re particularly excited about the Swap feature, which adds an extra layer of anticipation during the Free Spins round and helps elevate the Sugar Mix from similarly themed games.”
The post BGaming Bakes Some Delicious Slot Fun with Sugar Mix appeared first on European Gaming Industry News.
AGS
AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts

AGS (NYSE: AGS), a leading supplier of high-performing slot, table, and interactive products and services to the global gaming industry, today announced two key appointments that will significantly strengthen its international operations. Arthur Rotziokos has been appointed as the Senior Director of Product Management – Asia-Pacific (APAC), and Richard Orozco has assumed the role of Senior Director of Product Management – International. Both report to Rob Ziems, AGS’ Chief Business and Legal Officer, who oversees international business.
“With tremendous growth potential and plenty of greenfield in international markets, AGS is well-poised to seize new opportunities on the global stage. Both Arthur and Richard bring unparalleled expertise and a deep well of gaming industry experience that will be vital to AGS’ global expansion strategy. Their leadership will be instrumental as we accelerate our international reach and advance our product offerings in these key markets,” said Rob Ziems.
Arthur Rotziokos, based in Sydney, Australia, will lead AGS’ entry into the rapidly expanding APAC market. With over three decades of experience in the gaming industry, including his most recent role as Vice President of Research & Development at Light & Wonder, Rotziokos is well-positioned to drive AGS’ strategic expansion across the region. His career spans roles at leading companies such as Ainsworth Game Technology and IGT, where he developed strong industry relationships and pioneered game development initiatives that led to business growth in global markets.
Richard Orozco, an experienced leader in international product management, will oversee AGS’ global product strategies, focusing on regions such as Latin America and Europe. Orozco joins AGS with extensive experience in managing product portfolios across international markets, including his most recent role as Vice President of Product Strategy at Ainsworth Game Technology. In his new role, he will work to drive market performance, optimize product lifecycles, and strengthen AGS’ market share in key international territories.
With both Rotziokos and Orozco taking on pivotal roles, AGS is poised to build its brand and gain a foothold in key international markets, further enhancing its commitment to delivering cutting-edge gaming products and solutions to operators and players worldwide.
The post AGS Appoints Arthur Rotziokos and Richard Orozco to Lead International Growth Efforts appeared first on Gaming and Gambling Industry in the Americas.
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