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15 Years of Transforming the iGaming Industry: SOFTSWISS Celebrates Anniversary
In 2024, SOFTSWISS, a leading tech provider in iGaming, celebrates its 15th anniversary, reflecting on its transformative journey in the industry. Since its inception, the company has evolved into a powerhouse, reshaping the online gaming experience.
The SOFTSWISS brand was established in 2009 based on a small outsourcing company. In 2012, the company entered the iGaming world with its innovative flagship product, the Casino Platform. After over a decade in operation, the Casino Platform serves a monthly audience of over six million active players across 250 brands. The monthly GGR shows growth of over 120% year-on-year.
Continuing its forward movement, SOFTSWISS pioneered the industry by becoming the world’s first crypto iGaming provider in 2013 with its Crypto Solution, which revolutionised online transactions in this sector.
Setting a new benchmark for the industry, the company evolved into a software ecosystem provider. The products and tools within the SOFTSWISS technological ecosystem address all the needs of operators looking to launch and develop their iGaming business.
Integrated into this ecosystem, the Game Aggregator, launched in 2015, has a vast game portfolio, with monthly bets exceeding 11 billion euro.
Affilka by SOFTSWISS, introduced in 2018 as an innovative solution for affiliate marketing management, enhances SOFTSWISS’ portfolio by streamlining client affiliate marketing processes. According to a recent Kantar survey, it attained a 91% satisfaction rate based on feedback, with the total number of clients reaching 320.
The SOFTSWISS Sportsbook, launched in 2020, provides unique tools for sports betting. Offering almost 200 sports, including esports, it showed 6.6 times GGR growth in 2023.
The latest product in SOFTSWISS’ portfolio, the Jackpot Aggregator, is already powering over 70 brands, with over 290 Jackpot campaigns launched since 2021. This solution effectively retains and engages players, addressing key industry challenges for operators.
As evidence of expertise and innovative approach, in 2023, SOFTSWISS products gained 15 industry awards, including the Crypto Company of the Year, Best Aggregator, Best Affiliate Marketing Solution, the Brand IDOL of the Year at such reputable awards as EGR, International Gaming Awards, and the iGaming IDOL.
“In our journey of constant commitment to client success, our strength lies not in titles but in the expertise and talent of our employees, the driving force behind all our achievements. It’s gratifying to see our company’s growth, now uniting over 2,000 professionals in five offices worldwide. Celebrating our 15th anniversary in 2024, we look forward to sharing exciting surprises with our team, clients, and partners throughout the year to honour this milestone,” shares Ivan Montik, Founder of SOFTSWISS.
Being an innovative tech company and iGaming leader, SOFTSWISS acknowledges its responsibility as an industry trendsetter and regularly conveys comprehensive reports with valuable insights on developing the iGaming business.
SOFTSWISS is dedicated to fostering a positive impact on the iGaming industry and beyond, taking a proactive approach to global challenges that require united efforts. The company has been at the forefront in responding to various global crises, allocating over 2,700,000 euro to charitable causes in the past two years.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts over 2000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10
Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.
As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.
At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.
BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”
At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.
Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:
- Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
- RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.
Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”
BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.
The post BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10 appeared first on Gaming and Gambling Industry in the Americas.
George McGregor, Bacta’s Executive Director – Government Relations, has announced that he is moving on from the UK trade association at the end of June.
His departure following the Bacta AGM marks the conclusion of a 21-year association with the trade body.
He was an external adviser to Bacta in his role as Managing Director of the public affairs consultancy Interel (now DGA) and has served as Bacta Executive Director since January 2024.
George McGregor, confirmed: “In August this year I turn 60 and my intention is to shift gear in my career, moving from a full-on role to project and advisory work.
“I am incredibly proud of my work with Bacta over the years in helping it achieve tangible benefits for members.
“Between now and my departure there is still a lot to do. We need to finalise our response to the Gambling Minister on stakes and prizes, conclude our submission to the Gambling Commission’s review of gaming machine technical standards and push hard to see the delivery of the long overdue Gambling White Paper reforms”.
John Bollom, Bacta President, added: “We are very sad to see George moving-on but we understand his reasons and wish him well in the future. George is smart, determined and personable. He will leave big boots to fill.”
The post Bacta’s George McGregor to step down appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.
The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.
Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.
Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.
“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”
Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”
The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.
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