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SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado

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Launch provides sports bettors with exciting new content and raises horse racing awareness

SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.

The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.

Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.

SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.

“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”

“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”

“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”

argenpress.info

argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market

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Berlin, Germany, June 30th, 2026

New research highlights player safety challenges during football’s biggest betting event

Argenpress.info has released new research examining how the 2026 FIFA World Cup is reshaping online gambling activity in Argentina, with the report warning that tournament-driven player growth is placing greater importance on operator transparency, fast payouts and consumer education.

The report, authored by Argentine gambling analyst Rogelio Lugoni, analyses how major sporting events attract thousands of first-time bettors and why this creates new challenges for both operators and regulators.

“The World Cup always brings a surge of new players into the market,” said Lugoni. “Many are placing their first online bet, which makes trust, transparency and clear licensing more important than ever.”

Tournament Betting Creates New Challenges

According to the report, Argentina’s online gambling market continues to expand rapidly, but major sporting events expose weaknesses in player awareness and operator transparency.

The research concludes that first-time users are significantly more likely to register with unfamiliar operators during major tournaments, increasing the importance of clear licensing information and reliable payment processes.

Among the report’s key findings are:

  • Increased first-time player registrations during major tournaments
  • Greater importance of fast and transparent withdrawals
  • Higher demand for trusted operator information
  • Growing need for player education around licensing
  • Increased focus on consumer protection

Player Trust Extends Beyond Bonuses

While promotional offers remain a key acquisition tool during the World Cup, the report argues that long-term retention depends on the overall player experience.

According to Lugoni, delayed withdrawals, unclear verification procedures and poor customer support remain among the most common reasons players lose confidence in an operator.

“Players remember how quickly they receive their winnings far more than the size of the welcome bonus,” Lugoni explained. “Trust is earned through consistency and transparency.”

Research Based on Independent Operator Testing

The report forms part of argenpress.info’s ongoing market research programme covering Argentina’s online gambling sector.

Unlike traditional market commentary, each operator reviewed by the platform undergoes practical testing, including registration, deposits, gameplay, verification procedures and withdrawal requests before any recommendation is published.

As Argentina’s online gambling market continues to develop, argenpress.info says it will continue publishing research focused on player behaviour, regulation and operator standards.

About argenpress.info

Argenpress.info is an independent Argentine gambling information platform founded by Rogelio Lugoni. The platform publishes market research, operator reviews and educational content covering online casinos, sportsbooks and gambling regulation, helping players make informed decisions through independent testing and analysis.

Contact

iGaming.com Group

[email protected]

The post argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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argenpress.info

argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market

Published

on

argenpress.info-releases-world-cup-report-on-argentina’s-online-gambling-market

Berlin, Germany, June 30th, 2026

New research highlights player safety challenges during football’s biggest betting event

Argenpress.info has released new research examining how the 2026 FIFA World Cup is reshaping online gambling activity in Argentina, with the report warning that tournament-driven player growth is placing greater importance on operator transparency, fast payouts and consumer education.

The report, authored by Argentine gambling analyst Rogelio Lugoni, analyses how major sporting events attract thousands of first-time bettors and why this creates new challenges for both operators and regulators.

“The World Cup always brings a surge of new players into the market,” said Lugoni. “Many are placing their first online bet, which makes trust, transparency and clear licensing more important than ever.”

Tournament Betting Creates New Challenges

According to the report, Argentina’s online gambling market continues to expand rapidly, but major sporting events expose weaknesses in player awareness and operator transparency.

The research concludes that first-time users are significantly more likely to register with unfamiliar operators during major tournaments, increasing the importance of clear licensing information and reliable payment processes.

Among the report’s key findings are:

  • Increased first-time player registrations during major tournaments
  • Greater importance of fast and transparent withdrawals
  • Higher demand for trusted operator information
  • Growing need for player education around licensing
  • Increased focus on consumer protection

Player Trust Extends Beyond Bonuses

While promotional offers remain a key acquisition tool during the World Cup, the report argues that long-term retention depends on the overall player experience.

According to Lugoni, delayed withdrawals, unclear verification procedures and poor customer support remain among the most common reasons players lose confidence in an operator.

“Players remember how quickly they receive their winnings far more than the size of the welcome bonus,” Lugoni explained. “Trust is earned through consistency and transparency.”

Research Based on Independent Operator Testing

The report forms part of argenpress.info’s ongoing market research programme covering Argentina’s online gambling sector.

Unlike traditional market commentary, each operator reviewed by the platform undergoes practical testing, including registration, deposits, gameplay, verification procedures and withdrawal requests before any recommendation is published.

As Argentina’s online gambling market continues to develop, argenpress.info says it will continue publishing research focused on player behaviour, regulation and operator standards.

About argenpress.info

Argenpress.info is an independent Argentine gambling information platform founded by Rogelio Lugoni. The platform publishes market research, operator reviews and educational content covering online casinos, sportsbooks and gambling regulation, helping players make informed decisions through independent testing and analysis.

Contact

iGaming.com Group

[email protected]

The post argenpress.info Releases World Cup Report on Argentina’s Online Gambling Market appeared first on Americas iGaming & Sports Betting News.

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Argentina

Betano partners Fundación Empate on adapted football program in Argentina

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Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.

Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.

The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.

Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”

Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”

Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).

The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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