partnerships
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado
Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 30th to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”
“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”
“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”
“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”
iGaming markets
TaDa Expands Across LatAm and Africa with VeliGames
Award-winning TaDa has strengthened its presence across Latin American and African iGaming markets through its latest partnership with the VeliGames aggregation platform by VeliTech.
The collaboration will see TaDa’s extensive portfolio, alongside its award-winning gamification ecosystem, integrated into the VeliGames platform, giving regulated operators across Latin America and Africa seamless access to the provider’s content.
Popular titles, including Fortune Garuda 500, Fortune Gems 500 and Fortune Gems 2, will be available to VeliGames partners across both regions.
The VeliGames aggregation platform by VeliTech delivers powerful infrastructure for iGaming operators in emerging markets. Through a single API, operators can access more than 35,000 casino games alongside wallet integration, player management, reporting and engagement tools. The platform is designed especially to support operators to navigate complex emerging markets.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Working with VeliGames is another milestone in our strategies for pan African and Latin American growth. Their impressive technology supported by their expert customer service aligns with our brand values and we are looking forward to collaborating on some exciting new projects.”
Revaz Janelidze, Operations Lead at VeliGames, said: “Partnering with TaDa Gaming is another strong step in expanding the depth and diversity of VeliGames portfolio. Their engaging content makes them a valuable addition to our network, helping our operator partners deliver more relevant experiences to players worldwide. We’re excited to see what we can achieve together.”
The post TaDa Expands Across LatAm and Africa with VeliGames appeared first on Americas iGaming & Sports Betting News.
Betnacional
Zitro Digital Goes Live on Betnacional, Further Strengthening its Position in Brazil
Zitro Digital, the online division of leading gaming supplier Zitro, has announced a new agreement with Betnacional, one of Brazil’s leading iGaming operators and part of Flutter Brazil ecosystem. The launch further strengthens the company’s presence in one of Latin America’s most important regulated markets, bringing its game library to an even broader audience of Brazilian players.
Betnacional customers can now enjoy Zitro Digital’s portfolio of slots and Video Bingo titles, combining proven performers inspired by the company’s successful land-based heritage with games developed exclusively for the online channel. Popular titles, including King Fu Frog, Legendary Sword, and Cash Totems, are now available on the platform.
Brazil holds a special place in Zitro’s story. With deep roots in the country, the company continues to strengthen its online presence as part of its growth strategy across Latin America. This latest launch reflects Zitro Digital’s commitment to one of the region’s most dynamic regulated iGaming markets.
Frederico Cunha, Head of Games at Flutter Brazil, said: “The growth of our content offering is driven by a carefully curated portfolio. With the addition of Zitro Digital, we are strengthening our presence in a strategic category while expanding the range of experiences available to our customers, with a continued focus on variety, quality, and relevance.”
Thiago Valadão, Commercial Director at Zitro Digital – Brazil, said: “We’re very pleased to add Betnacional to our growing network of operators as our portfolio continues to gain momentum across Latin America’s regulated markets. We’re delighted to see our fan-favorite series become part of its offering and appreciate the trust Betnacional’s team has placed in us.”
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Harrah's Resort
Harrah’s Resort Southern California and the Rincon Tribe Debut New Casino Restaurant: Tierra y Mar
Harrah’s Resort Southern California announced the grand opening of Tierra y Mar, an elevated new Baja-inspired concept. Located in the former Salt & Fin space, the new restaurant brings an upscale Baja-inspired dining experience to North San Diego County and elevates the culinary landscape for both local foodies and Southern California casino visitors.
Brought to life by the award-winning national design firm, JCJ Architecture, the 7245-square-foot, 153-seat restaurant delivers a transportive dining escape directly off the gaming floor. Blending the casual glamour of the Baja coast with the modernist elegance of mid-century Mexican architecture, the completely reimagined space fuses Cycladic and Moorish design influences to evoke the charm of an old-world Mexican hacienda and chic coastal resort.
“Memorable dining is a cornerstone of the guest experience here in Funner. Whether you’re celebrating a milestone or stopping by for a craft cocktail at the bar, this beautiful new space hits the sweet spot—it’s upscale and sophisticated, yet vibrant and incredibly fun,” said Jill Barrett, Senior Vice President and General Manager.
Key Highlights & Architectural Design Features
This $10.7 million transformation brings the resort’s Mexican-inspired dining offerings together into one premier destination and includes:
• A Transportive Ambiance & Design: As guests move past a striking entry portal framed by warm wood columns and layered archways, they leave the casino behind and enter an environment defined by handcrafted wood ceiling beams, tropical plantings, and natural stone. A unique mosaic fractured tile pathway grounds the restaurant, guiding guests from the lively bar into the intimate main dining room.
• Elevated Culinary Selection: The menu showcases Chef Bryan Texis’ interpretation of Mexican cuisine, featuring authentic, vibrant flavors inspired by Baja California and Mexico’s diverse regions. The menu pairs traditional dishes—such as Beef Birria, Camarones al Diablo, and Classic Pescado al Talla—with new takes on traditional ingredients.
• Vibrant Tequila Bar & Artisanal Private Dining: The space features a lively tequila and mezcal bar featuring over 35 premium tequilas and mezcals beneath a dramatic chandelier. Beyond a unique breeze block wall, the restaurant offers intimate booths, alcoves, and an elegant private dining room accented by custom rope and bead-and-ball privacy screens designed to host up to 14 guests.
• 7-Day Seamless Operations: Tierra y Mar will operate seven days a week, serving lunch and dinner Monday through Friday, and breakfast, lunch, and dinner on Saturdays and Sundays. The opening also marks the closure of the former Salt & Fin and ’ritas Cantina venues.
“We are always looking for ways to bring fresh, exciting spaces to life on the property, and this $10.7 million transformation fits into that vision perfectly. Coming right on the heels of our High Limit area renovation, Tierra y Mar brings even more new energy to the property,” said Rincon Chairman Steve Stallings.
The post Harrah’s Resort Southern California and the Rincon Tribe Debut New Casino Restaurant: Tierra y Mar appeared first on Americas iGaming & Sports Betting News.
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