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World Series of Poker Reveals Full 2024 WSOP Daily Event Schedule

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Following a record-setting 2023, the world’s biggest poker series returns to the Las Vegas Strip for an encore in 2024.

The richest, most prestigious and longest-running poker series – the World Series of Poker® (WSOP®) – today announced its full daily event schedule for the 2024 World Series of Poker, following the success of the record-breaking tournament in 2023. The 55th edition of the series heads back to the Las Vegas Strip at Horseshoe Las Vegas and Paris Las Vegas.

The 2024 series will run from May 28 to July 17, 2024, offering nearly 700 tables, many new events and, of course, the highly coveted WSOP Main Event® Bracelet. The Main Event will begin on July 3, with four starting flights running until July 6. Late registration will be available on July 7-8 through Level 7 or around 4:40 p.m. on Day 2 of each day.

The Main Event Final Table will occur July 16-17 at Horseshoe Las Vegas. Last year’s Main Event drew a record 10,043 entrants and crowned Daniel Weinman as its champion. Hailing from Atlanta, Ga., Weinman became the first American to win the WSOP Main Event since 2018 taking home $12.1 million, the largest Main Event first-prize payout in series history.

Weinman and many former WSOP Main Event champions will kick off the 2024 series with an all-new event, the Champions Reunion No-Limit Hold’em Freezeout. Serving as Event #1 on this year’s schedule, the contest features a $5,000 buy-in and an exciting twist, allowing players who knock out a former Main Event champion to receive an automatic entry into the 2024 WSOP Main Event as a bounty. All living Main Event champions will be given a free entry to play in the event.

“We’re proud to be Las Vegas’s original Main Event,” said Ty Stewart, SVP & Executive Director of the WSOP. “Records are made to be broken, so our motto this year is bigger and better. With our best schedule ever and more than 100 additional poker tables, we look forward to welcoming legends, first-timers and everyone in between. If you’re a poker player, there is simply no experience on earth like the World Series of Poker.”

The opening week for the 55th edition of the WSOP contains more action-packed events, with the Champions Freezeout and Event #3 WSOP Kickoff No-Limit Hold’em Freezeout.

 

Other new and noteworthy series highlights include:

Seniors High Roller No-Limit Hold’em – Event #65: For the first time, players ages 50 and up can participate in an exclusive new high roller event with the Seniors High Roller No-Limit Hold’em tournament. Featuring a $5,000 buy-in and 50,000 starting stack, the three-day event begins on Wednesday, June 26.

Mixed No-Limit Hold’em; Pot-Limit Omaha Double Board Bomb Pot (8 Handed) – Event #41: Beginning on Saturday, June 15, this first-of-its-kind event will take place over three days. The buy-in for this event will be $1,500 with a starting stack of 25,000.

PokerNews Deep Stack Championship No-Limit Hold’em – Event #62: PokerNews will sponsor the $600 deep stack championship on June 25 as well as offering special promotions to put the spotlight on the low-stakes grinders. In addition to editorial coverage, for four weeks from May 28-June 24, players who participate in the daily $200, $250, or $400 deep stack tournaments at the WSOP will earn points and climb leaderboards. The top 10 point earners each week will get complimentary seats into the $600 PokerNews Deep Stack Championship.

Independence Day Celebration No-Limit Hold’em – Event #80: Celebrate Independence Day with a new three-day event at the WSOP. Flight A begins on Wednesday, July 3, and Flight B will begin on Thursday, July 4. Both flights contain $800 buy-ins and a starting stack of 40,000.

$1,000 No-Limit Hold’em During Main Event – Event #82: As Flight 1D of the Main Event occurs on Saturday, July 6, there will be a $1,000 buy-in Hold’em event at 7:00 p.m. that night. The two-day event will contain a starting stack of 20,000.

$3,000 Mid-Stakes Championship No-Limit Hold’em – Event #89: For players who bust out of the Main Event but want to remain a part of the high-stakes action, this new four-day event begins on July 11 with a $3,000 buy-in and a starting stack of 40,000.

More New Events at the 2024 WSOP Include:

Poker fans from around the world can enjoy the sights and sounds of the Las Vegas Strip while reveling in the history linked to Horseshoe Las Vegas. Horseshoe owns a special place in the legacy of the World Series of Poker, as the first-ever WSOP was held at Horseshoe in downtown Las Vegas in 1970. Last summer, the WSOP unveiled the Hall of Fame Poker Room at Horseshoe Las Vegas, featuring 20 poker tables with non-stop action 24/7 and a permanent Poker Hall of Fame exhibit that pays tribute to the sport’s legends and history. The 2023 inductee to the Poker Hall of Fame was long-time poker great Brian Rast. The 2024 inductee will be announced this summer.

The WSOP Final Table, TV set and staging will again reside inside Horseshoe Las Vegas, and the main cage will be located at Paris Las Vegas. The two buildings are connected and share a parking garage, which can be accessed from Paris Drive. In addition to the new Versailles Tower featuring redesigned luxury guestrooms, Paris Las Vegas has become a mecca for foodies with the recent openings of several dining destinations led by restaurateurs and world-famous chefs, such as Nobu, Bobby’s Burgers by Bobby Flay, The Bedford by Martha Stewart and Vanderpump à Paris.

Weekend marquee events will have adjusted starting flights during the 2024 WSOP. The events will now have either three starting flights Friday through Sunday or four starting flights Thursday through Sunday. This change results in popular events such as Monster Stack, Millionaire Maker, and Colossus now having three starting flights. Additionally, Mega Satellites will now be played as “Landmark Mega Satellites,” where participants will accumulate a certain amount of chips (e.g., 10x starting stack) to win a seat in the respective event.

Daily Deep Stack tournaments will run every day from May 28 to July 16, with buy-ins ranging from $200 to $400. In addition, Daily Landmark Mega Satellites will happen from May 28 to July 15 with buy-ins starting at $135 and topping off at $25,000.

Part of the record-breaking success of 2023 was due to international and domestic online satellites on GGPoker and WSOP.COM. GGPoker, the world’s leading online poker room, will again offer exclusive satellites to the 2024 WSOP.

“Last year, 774 players made the GGPoker Road to Vegas, cashing for over $5 Million in Main Event prizes,” said Daniel Negreanu, GGPoker Global Ambassador and six-time WSOP bracelet winner. “This summer, we aim to send 1,000 players to their WSOP Dream.”

Popular WSOP.COM Online Bracelet events return to action with domestic daily satellite qualifiers with Main Event satellites offered for as little as $1. In 2023, WSOP.COM qualified more than 450 players into the $10,000 Main Event with plans to exceed that figure this year. Also, in 2024 during each night of the series, WSOP.COM will host a guaranteed seat mega satellite for the next day’s bracelet event. Details on the date and location for the WSOP Circuit season-ending Tournament of Champions will be announced by March 15.

Main Event Maynia, the WSOP’s official guaranteed seat-qualifier series, returns in 2024, providing another way to qualify for the 2024 WSOP through land-based satellites at official partner casino resorts and card rooms throughout the country and the world. Participating locations include the Horseshoe St. Louis, Grand Victoria Casino Elgin, Harrah’s Cherokee, Horseshoe Tunica, Harrah’s Pompano Beach, Thunder Valley Casino Resort, Turning Stone Resort Casino, Horseshoe Las Vegas, Foxwoods Resort Casino, and Graton Casino and Resort.

PokerGO, the world’s largest poker content company and streaming platform, returns as the official livestream and production partner of the WSOP. Throughout the summer, PokerGO will livestream dozens of WSOP gold bracelet events, including live coverage of the 2024 WSOP Main Event, across PokerGO.com and other platforms. The full WSOP livestream schedule will be released soon and found at pokergo.com/schedule. Additionally, PokerGO will produce new WSOP episodes to air on CBS Sports, the exclusive domestic television home of the WSOP.

When booking early, entrants of the WSOP bracelet events can enjoy reduced hotel room rates at Horseshoe and Paris, as well as all Caesars Entertainment resorts in Las Vegas, by using the special advanced booking code “WSOP24”. Rates are based on availability and are subject to change. Please visit our reservations page to view a complete list of rates across all Caesars Entertainment properties.

To view the entire bracelet schedule, please visit wsop.com, where a downloadable version is provided.

Key Operational Notes

Online Registration: To avoid queues and congestion, WSOP encourages participants to utilize the online/mobile registration process to sign up for events, allowing players to register and pay online. WSOP uses www.BravoPokerLive.com to manage online/mobile registrations. Participants who register online will need to visit the Champagne Ballroom located in the Le Centre Des Conventions in Paris Las Vegas and have their identification validated. Once verified, players can simply pick event(s) online via Bravo, utilize the self-service kiosks located throughout the Paris and Horseshoe convention centers to print their seat cards and go directly to their table. Registration will open in May. WSOP will announce to the public when it is live.

In-Person Registration: The main registration area will be in the Champagne Ballroom, with more stations added to the main registration and VIP cages. Hours of operation begin Tuesday, May 28 at 9:00 a.m. and will remain open from 6:30 a.m. to 5:00 a.m. with a 90-minute break from 5:00 a.m. to 6:30 a.m. every day through Wednesday, July 17. Participants must present valid photo identification, their Caesars Rewards card, and payment to enter events.

Caesars Rewards (CR): The location will be in the Champagne Ballroom near the main and VIP registration cages for participants to obtain loyalty cards. Caesars Rewards kiosks will also be available for players to reprint their cards without having to visit a CR representative.

Methods of Payment for WSOP Events: Cash, credit/debit cards (Visa, MasterCard, Discover or American Express), cashier’s checks drawn from the participant’s accredited bank account and made out to the participant, Paris or Horseshoe gaming chips, Bravo TBIC or WSOP Tournament Account are all acceptable forms of payment for 2024 WSOP. Additional fees will be incurred on all credit/debit card transactions. Participants using credit/debit cards must have a valid ID that matches the cardholder’s name present on the credit card used for the transaction.

WSOP Tournament Account: Participants can place money on their account when they arrive using cash or Paris/Horseshoe gaming chips. Participants can also deposit tournament winnings into their WSOP Tournament Account. After setting up an account at the WSOP Main Cage in the Champagne Ballroom, the participant will have the option to register online or via mobile device (through www.BravoPokerLive.com) for WSOP tournaments with the funds used to initiate the account and simply print seat card(s) at one of the kiosks – avoiding the need to use the registration line to enter events. Participants who would like to pay with a wire transfer will need to setup a Bravo TBIC account through www.BravoPokerLive.com.

Payouts – Participants collect their winnings at the WSOP Main Cage in the Champagne Ballroom. Participants can request one of the following methods of payment: cash, wire transfer, casino chips, check, or tournament account deposit. Those who have a Bravo Tournament Buy-In Account can direct funds back to their account.

International Participants are required to bring an additional form of identification that shows a residential address, such as a driver’s license, signed lease agreement, a utility bill or a mobile phone bill.

Satellites for WSOP gold bracelet events have begun on WSOP.com and will run continuously through the event. Outside the U.S., the WSOP has deepened its partnership with GGPoker, which has exclusivity to run satellite packages to the WSOP. More details to be announced soon.

Deposits for WSOP.com will now be located just past the Payouts & Player Services in the Champagne Ballroom.

To view important details about this year’s event, visit WSOP.com/2024. This page will be live leading up to and during the event, where players can find all relevant information about the WSOP. Structure sheets for each individual event are expected to be posted on WSOP.com beginning in March.

Participants must bring with them valid government-issued picture identification with their current residential address, as well as a secondary form of ID (like a bill or statement confirming address). Participants residing outside the United States must have a valid passport, in addition to another form of credible identification that includes address information.

The schedule, events, start times, end times and locations of events are subject to change. Tournament chips have no cash value. Winners will be required to provide a valid picture ID. Tax forms will be completed for those with winnings in excess of $5,000 net of event buy-in. Participants without a Tax Identification Number and foreign players from non-tax treaty countries are subject to up to 30 percent tax withholding.

WSOP reserves the right to cancel, change or modify the tournament or any tournament event, in part or in whole, without notice.

Brazil

TaDa Gaming to showcase its solutions at Peru Gaming Show 2026

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The company team invites visitors to explore its glocalization capabilities and growth potential as a strategic partner of TaDa Gaming at PGS in Lima.

TaDa Gaming has announced its participation in Peru Gaming Show 2026, one of the most influential B2B gaming exhibitions in Latin America. The event will take place at the Jockey Exhibition Centre in Lima, Peru, on June 17–18, bringing together an estimated 8,000 delegates and 80 exhibitors under one roof.

Driven by its success in Brazil and its goal of further expanding its presence across Latin America, Stand 52 will be the space where TaDa Gaming will showcase its award-winning gamification tools and Crash games, its exclusive fish-shooting titles, and its high-performance slots.

Supported by TaDa Gaming’s expert glocalization strategy, which combines global mechanics with localized content, its top-performing slots in the region include the Fortune Gems and Lucky series.

The “Fortune Gems” games are currently among TaDa Gaming’s best-performing slots in Latin America and include the company’s first co-created celebrity title: “Fortune Yuri 500”, developed in collaboration with renowned Brazilian streamer and influencer Yuri Brida.

Meanwhile, the “Lucky” series was designed specifically for Latin American players. All titles benefit from TaDa Gaming’s localization expertise and know-how, ensuring experiences aligned with target audiences in terms of themes, cultural relevance, and bonus preferences.

Access to high-growth and regulated markets across the region is supported by TaDa Gaming’s extensive portfolio of global licenses and certifications.

This provides the supplier with a competitive advantage in delivering future-ready gaming experiences and has led to major partnership agreements with key industry players, including the international full-service iGaming content and technology provider Bragg Gaming Group.

The TaDa Gaming team will also be available to share data-driven performance insights across key Latin American markets, as well as flexible partnership models that position the company as a strategic value partner.

Ray Lee, Business Development Director at TaDa Gaming, commented: “Latin America as a whole is a key strategic market for TaDa Gaming, and Peru in particular is also highly important. Events like PGS allow us to connect directly with the stakeholders shaping the future of the industry.

We invite everyone to visit us at Stand 52 to discuss partnership development and learn more about emerging regulatory and technological trends in Peru.”

TaDa Gaming’s presence at PGS reaffirms the company’s commitment to expanding in regulated markets and strengthening partnerships across Latin America.

The post TaDa Gaming to showcase its solutions at Peru Gaming Show 2026 appeared first on Americas iGaming & Sports Betting News.

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BETANO

Betano is a new supporter of the 2026 World Cup in Europe and South America

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Betano has been announced as an official supporter of the FIFA World Cup 2026™ for Europe and South America, through a new partnership between FIFA and Kaizen Gaming’s flagship brand.

The tournament, which will be held in Canada, Mexico, and the United States between June 11 and July 19, is set to be the largest edition in FIFA World Cup™ history, as it will feature 48 national teams competing for football’s most prestigious title for the first time.

This marks the third time Betano and FIFA have joined forces.

Four years ago, Betano became the first sports betting operator to partner with FIFA, being announced as an Official Regional Supporter of the FIFA World Cup Qatar 2022™ for Europe.

More recently, the brand was also announced as an Official Partner of the FIFA Club World Cup 2025™.

“We are very pleased to welcome Betano among the supporters of the FIFA World Cup 2026™,” said Romy Gai, Chief Business Officer at FIFA.

“Since the beginning of our partnership four years ago, we have closely followed Betano’s genuine commitment to sporting integrity, bringing fans closer to football and creating new forms of engagement and entertainment.

We share these same goals and are delighted to once again have this global powerhouse with us to connect the world through football,” he added.

“Partnering with FIFA for the third time is a very important milestone for all of us at Kaizen Gaming and reinforces our global evolution,” said George Daskalakis, Co-founder and CEO of Kaizen Gaming.

“The FIFA World Cup 2026™ represents the ultimate meeting point between sport and entertainment, reaching billions of people around the world.

For us, it is the ideal platform to consolidate Betano as the world’s most trusted brand in responsible online sports betting.

Our focus now is to deliver an exciting, innovative, and safe experience for fans throughout the competition.”

Controlled by Kaizen Gaming,  recognized in 2024 and 2025 as “Operator of the Year” at the EGR Operator Awards and “Operator of the Year – Large” at the SBC Awards, Betano will offer fans unique and exclusive experiences to experience the excitement of the FIFA World Cup™ in a responsible way.

Tools will include responsible gaming features such as financial limits, time-use controls, and 24/7 customer support.

The brand is also preparing a series of physical and digital activations across Europe and South America throughout the FIFA World Cup 2026™.

The post Betano is a new supporter of the 2026 World Cup in Europe and South America appeared first on Americas iGaming & Sports Betting News.

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“Novo Desenrola Brasil"

Evolution of betting in Brazil: revenue, compliance and integrity

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The gaming and lottery sectors in Latin America are undergoing a structural transformation marked by new regulations, disputes over state and federal authority, and profound changes in corporate responsibility models.

In Brazil, the federally regulated betting market continues to expand rapidly.

Tax revenues generated during the first quarter of 2026 reached record levels and fueled legislative debates over the redistribution of resources toward defense, education, and sports initiatives.

At the same time, the federal government strengthened social protection mechanisms through the Prize and Betting Management System (SIGAP), which now allows the automatic blocking of citizens enrolled in official debt renegotiation programs.

Meanwhile, state lotteries are facing stricter oversight from Caixa Econômica Federal, while the broader Ibero-American lottery and marketing ecosystem prepares for one of the most important industry events of the year: the II Ibero-American Lottery Marketing Seminar, scheduled to take place in Buenos Aires.

Record revenues drive new tax legislation

Brazil’s federal regulation of the online betting market has exceeded initial expectations and positioned the country among the world’s most profitable and heavily taxed gaming jurisdictions.

According to recent data from Receita Federal, the government collected R$ 3.4 billion in taxes directly linked to the sector during the first three months of 2026.

The figure represents growth of 123.7% compared to the same period in 2025 and confirms the rapid migration of consumers from unregulated operators to licensed platforms.

To put the growth into perspective, total tax revenue generated throughout 2025,  the first full calendar year under federal regulation, reached R$ 9.95 billion.

The most significant increase occurred in December 2025, when monthly revenue surpassed R$ 1.1 billion, more than 3,000% higher than in December 2024.

The tax burden framework

The primary source of revenue comes from the federal tax of 12% imposed on Gross Gaming Revenue (GGR). In addition, licensed operators must also pay corporate taxes such as PIS and Cofins.

A study commissioned by the Brazilian Institute of Responsible Gaming (IBJR) and prepared by LCA Consultoria concluded that the sector’s effective tax burden reached approximately 32% in 2025.

The report also projected that the figure could rise to 42% by 2033 once the national Tax Reform is fully implemented.

Representatives of the National Association of Gaming and Lotteries (ANJL) argue that the industry already ranks among the country’s most heavily taxed economic sectors.

A significant portion of those resources is directed toward public services such as healthcare, education, culture, and sports.

Funds redirected to defense and education

The rapid increase in tax revenue has triggered new political disputes over how betting proceeds should be allocated.

One of the main proposals under discussion is Senate Bill PL 6.124/2025, recently approved by the Senate Sports Committee.

The bill modifies the distribution model established under Law 13.756/2018 and redirects part of the funds previously allocated exclusively to the Ministry of Sports toward the Military Sports Commission, which operates under the Ministry of Defense.

The goal is to finance high-performance sports programs administered by the armed forces. After advancing through the Sports Committee, the proposal moved to the Economic Affairs Committee for final review.

At the same time, Brazil’s Chamber of Deputies approved Bill PL 6133/2025, which proposes the creation of the Federal University of Sports in Brasília.

The institution would serve as a national center for scientific research, sports medicine, and professional athletic training.

The proposal establishes that part of its funding will come directly from revenues generated by online betting and lotteries.

Industry companies and technology providers view the initiative as an example of how regulation can be transformed into long-term social investment and structural development.

New betting restrictions affect debt relief participants

As the market expands, the federal government has intensified policies focused on social protection and financial harm prevention.

On May 15, 2026, a new federal measure officially came into force requiring the suspension of betting access for citizens enrolled in the “Novo Desenrola Brasil” debt renegotiation program.

The rule was implemented through a provisional presidential decree signed by President Luiz Inácio Lula da Silva and imposes a mandatory one-year betting ban on individuals seeking state-supported debt renegotiation.

The government argues that the measure is intended to prevent financially vulnerable citizens from risking money on betting activities while undergoing financial recovery.

Technical controls via SIGAP

The practical implementation of the policy relies heavily on the technological infrastructure of the federal Prize and Betting Management System (SIGAP).

The Secretariat of Prizes and Betting (SPA-MF) updated the system by introducing a new compliance code.

Once a citizen enrolls in the “Novo Desenrola Brasil” program, their information is centralized by Banco do Brasil and integrated into the federal database managed by the SPA.

From that point onward, whenever a licensed operator performs an account validation or login verification, the system automatically returns the following status: “Blocked – Novo Desenrola Brasil Program.”

Operators are therefore required to immediately restrict access once the status is identified.

Strict compliance deadlines for operators

The technical procedures were formalized through SPA/MF Ordinance No. 1,237 and complemented by Normative Instruction No. 3.

The rules establish strict operational obligations for all licensed platforms, including daily user verification, continuous database reviews, and immediate suspension of restricted accounts.

The regulation determines that, once a restriction is identified, the operator has a maximum of three days to finalize the formal account suspension.

Before permanently blocking the account, the operator must inform the user about the legal reason for the restriction and offer the opportunity to voluntarily withdraw remaining funds.

If the user does not withdraw the balance within the established period, the operator must return the funds within two days by transferring the amount to a previously verified bank account linked to the user’s CPF.

In addition, operators are required to maintain complete digital records of communications, transactions, timestamps, and operational receipts for a minimum period of five years in order to facilitate future federal audits.

Caixa revokes state lottery licenses

While online betting operators adapt to new regulatory requirements, the traditional retail lottery sector is also facing stricter enforcement.

In April 2026, Caixa Econômica Federal officially revoked six lottery operating licenses across several Brazilian states.

The decisions were published in the Diário Oficial da União.

For the first time in recent years, two of the revocations occurred due to voluntary withdrawals by the operators themselves rather than direct administrative sanctions.

The affected units were located in Minas Gerais, Pará, Rio de Janeiro, São Paulo, and Paraíba.

Sanctions under Circular 1084

The remaining four closures resulted from mandatory cancellations linked to contractual and operational violations.

The sanctions were applied under Caixa Circular No. 1084/2025, which governs the bank’s Administrative Sanctions System.

Accumulated data indicate an increasingly aggressive enforcement policy. During the first four months of 2026, Caixa canceled 50 lottery licenses nationwide.

January recorded the highest number of sanctions, with 23 revocations, followed by 11 in February, 10 in March, and six in April.

The trend follows the pattern seen in 2025, when Caixa executed 162 mandatory license cancellations, reinforcing the message of zero tolerance toward financial irregularities and compliance failures.

State advertising restrictions face legal challenges

The expansion of the regulated market has also generated legal disputes over the limits between state and federal authority.

The Secretariat of Prizes and Betting (SPA-MF) publicly questioned the constitutionality of a law approved in the state of Rio Grande do Sul that imposes strict restrictions on online betting advertising within the state.

The federal government argues that the Brazilian Constitution grants exclusive authority to the Union to legislate on lotteries, monetary systems, and national commercial activities.

According to the SPA’s interpretation, allowing individual states to establish independent advertising rules could fragment the national regulatory framework and create operational barriers for federally licensed companies.

Furthermore, the regulator argues that excessive regional restrictions could undermine the player channeling process established under Law 14.790/2023.

The dispute is expected to be analyzed by higher courts and may become a landmark case defining the limits of state autonomy within federally regulated industries.

Buenos Aires hosts the Cibelae Seminar

The transformation of the lottery market and communication strategies will be among the main themes of the II Ibero-American Lottery Marketing Seminar, scheduled for May 31 to June 2, 2026, in Buenos Aires.

The event is organized by the Ibero-American Corporation of State Lotteries and Betting (Cibelae) with institutional support from Spain’s ONCE.

Under the theme “Marketing in Times of Change: Change Drives New Opportunities,” the seminar will bring together executives, regulators, and specialists from Latin America and Europe to discuss innovation, consumer behavior, and digital transformation.

The academic program will address changes in consumer behavior, new generational dynamics, and the impact of emerging technologies on traditional lottery models.

Confirmed speakers include:

  • Change management: Connie Demuru, CEO of Desti, will analyze business agility models and customer retention strategies.
  • Brand transformation: Javier Álvarez Pecol, president of APEIM, will present case studies of traditional companies that successfully adapted to technological modernization.
  • Corporate culture: Federico Fros Campelo will discuss how organizational culture influences a company’s ability to innovate.
  • Consumer trends: Ximena Alarcón, CEO of Youniversal, and Maria Zavalski will explore macroeconomic consumer trends and their influence on lottery products.
  • AI and new media: Mariano Dorfmann will analyze the impact of short-form vertical video content on consumer attention, while Noelia Lara Mansilla will address the use of generative artificial intelligence in marketing.

Regional competitors in the Advertising Awards

In addition to the keynote sessions, the seminar will feature panels bringing together state lottery operators and international technology providers.

Representatives from Loterías de Puerto Rico, CAIXA Loterias, Ecuador’s National Lottery, Uruguay’s La Banca, and the Lottery of the City of Buenos Aires (LOTBA) will participate alongside companies such as Scientific Games, Brightstar Lottery, and EveryMatrix.

Discussions will focus on the adaptation of traditional lotteries to multichannel digital models and the generational challenges linked to consumer behavior and communication.

The event will also host the second edition of the Cibelae Lottery Advertising Awards, created to recognize the industry’s best communication campaigns.

The 2026 edition achieved a record 49 nominations submitted by 18 lottery organizations from ten countries.

All participating campaigns, originally launched during 2025, will compete in three categories:

  • Social media advertising: 20 campaigns.
  • Commercial advertising: 19 campaigns.
  • Institutional advertising: 10 campaigns.

Brazil will have a strong presence in the competition through Caixa Loterias and Lottopar, the lottery operator of the state of Paraná.

The campaigns will be evaluated by a specialized jury composed of five advertising experts and later reviewed by the seminar’s organizing committee.

The five highest-scoring campaigns in each category will advance to a shortlist presented during the closing ceremony.

Final winners will be selected through real-time voting by event attendees using a QR code-based digital system.

Evaluation criteria will include creativity, audience engagement, structural quality, and the ability to reshape consumer perception within an increasingly competitive and digitalized market.

The post Evolution of betting in Brazil: revenue, compliance and integrity appeared first on Americas iGaming & Sports Betting News.

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