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World Series of Poker Reveals Full 2024 WSOP Daily Event Schedule
Following a record-setting 2023, the world’s biggest poker series returns to the Las Vegas Strip for an encore in 2024.
The richest, most prestigious and longest-running poker series – the World Series of Poker® (WSOP®) – today announced its full daily event schedule for the 2024 World Series of Poker, following the success of the record-breaking tournament in 2023. The 55th edition of the series heads back to the Las Vegas Strip at Horseshoe Las Vegas and Paris Las Vegas.
The 2024 series will run from May 28 to July 17, 2024, offering nearly 700 tables, many new events and, of course, the highly coveted WSOP Main Event® Bracelet. The Main Event will begin on July 3, with four starting flights running until July 6. Late registration will be available on July 7-8 through Level 7 or around 4:40 p.m. on Day 2 of each day.
The Main Event Final Table will occur July 16-17 at Horseshoe Las Vegas. Last year’s Main Event drew a record 10,043 entrants and crowned Daniel Weinman as its champion. Hailing from Atlanta, Ga., Weinman became the first American to win the WSOP Main Event since 2018 taking home $12.1 million, the largest Main Event first-prize payout in series history.
Weinman and many former WSOP Main Event champions will kick off the 2024 series with an all-new event, the Champions Reunion No-Limit Hold’em Freezeout. Serving as Event #1 on this year’s schedule, the contest features a $5,000 buy-in and an exciting twist, allowing players who knock out a former Main Event champion to receive an automatic entry into the 2024 WSOP Main Event as a bounty. All living Main Event champions will be given a free entry to play in the event.
“We’re proud to be Las Vegas’s original Main Event,” said Ty Stewart, SVP & Executive Director of the WSOP. “Records are made to be broken, so our motto this year is bigger and better. With our best schedule ever and more than 100 additional poker tables, we look forward to welcoming legends, first-timers and everyone in between. If you’re a poker player, there is simply no experience on earth like the World Series of Poker.”
The opening week for the 55th edition of the WSOP contains more action-packed events, with the Champions Freezeout and Event #3 WSOP Kickoff No-Limit Hold’em Freezeout.
Other new and noteworthy series highlights include:
Seniors High Roller No-Limit Hold’em – Event #65: For the first time, players ages 50 and up can participate in an exclusive new high roller event with the Seniors High Roller No-Limit Hold’em tournament. Featuring a $5,000 buy-in and 50,000 starting stack, the three-day event begins on Wednesday, June 26.
Mixed No-Limit Hold’em; Pot-Limit Omaha Double Board Bomb Pot (8 Handed) – Event #41: Beginning on Saturday, June 15, this first-of-its-kind event will take place over three days. The buy-in for this event will be $1,500 with a starting stack of 25,000.
PokerNews Deep Stack Championship No-Limit Hold’em – Event #62: PokerNews will sponsor the $600 deep stack championship on June 25 as well as offering special promotions to put the spotlight on the low-stakes grinders. In addition to editorial coverage, for four weeks from May 28-June 24, players who participate in the daily $200, $250, or $400 deep stack tournaments at the WSOP will earn points and climb leaderboards. The top 10 point earners each week will get complimentary seats into the $600 PokerNews Deep Stack Championship.
Independence Day Celebration No-Limit Hold’em – Event #80: Celebrate Independence Day with a new three-day event at the WSOP. Flight A begins on Wednesday, July 3, and Flight B will begin on Thursday, July 4. Both flights contain $800 buy-ins and a starting stack of 40,000.
$1,000 No-Limit Hold’em During Main Event – Event #82: As Flight 1D of the Main Event occurs on Saturday, July 6, there will be a $1,000 buy-in Hold’em event at 7:00 p.m. that night. The two-day event will contain a starting stack of 20,000.
$3,000 Mid-Stakes Championship No-Limit Hold’em – Event #89: For players who bust out of the Main Event but want to remain a part of the high-stakes action, this new four-day event begins on July 11 with a $3,000 buy-in and a starting stack of 40,000.
More New Events at the 2024 WSOP Include:
Poker fans from around the world can enjoy the sights and sounds of the Las Vegas Strip while reveling in the history linked to Horseshoe Las Vegas. Horseshoe owns a special place in the legacy of the World Series of Poker, as the first-ever WSOP was held at Horseshoe in downtown Las Vegas in 1970. Last summer, the WSOP unveiled the Hall of Fame Poker Room at Horseshoe Las Vegas, featuring 20 poker tables with non-stop action 24/7 and a permanent Poker Hall of Fame exhibit that pays tribute to the sport’s legends and history. The 2023 inductee to the Poker Hall of Fame was long-time poker great Brian Rast. The 2024 inductee will be announced this summer.
The WSOP Final Table, TV set and staging will again reside inside Horseshoe Las Vegas, and the main cage will be located at Paris Las Vegas. The two buildings are connected and share a parking garage, which can be accessed from Paris Drive. In addition to the new Versailles Tower featuring redesigned luxury guestrooms, Paris Las Vegas has become a mecca for foodies with the recent openings of several dining destinations led by restaurateurs and world-famous chefs, such as Nobu, Bobby’s Burgers by Bobby Flay, The Bedford by Martha Stewart and Vanderpump à Paris.
Weekend marquee events will have adjusted starting flights during the 2024 WSOP. The events will now have either three starting flights Friday through Sunday or four starting flights Thursday through Sunday. This change results in popular events such as Monster Stack, Millionaire Maker, and Colossus now having three starting flights. Additionally, Mega Satellites will now be played as “Landmark Mega Satellites,” where participants will accumulate a certain amount of chips (e.g., 10x starting stack) to win a seat in the respective event.
Daily Deep Stack tournaments will run every day from May 28 to July 16, with buy-ins ranging from $200 to $400. In addition, Daily Landmark Mega Satellites will happen from May 28 to July 15 with buy-ins starting at $135 and topping off at $25,000.
Part of the record-breaking success of 2023 was due to international and domestic online satellites on GGPoker and WSOP.COM. GGPoker, the world’s leading online poker room, will again offer exclusive satellites to the 2024 WSOP.
“Last year, 774 players made the GGPoker Road to Vegas, cashing for over $5 Million in Main Event prizes,” said Daniel Negreanu, GGPoker Global Ambassador and six-time WSOP bracelet winner. “This summer, we aim to send 1,000 players to their WSOP Dream.”
Popular WSOP.COM Online Bracelet events return to action with domestic daily satellite qualifiers with Main Event satellites offered for as little as $1. In 2023, WSOP.COM qualified more than 450 players into the $10,000 Main Event with plans to exceed that figure this year. Also, in 2024 during each night of the series, WSOP.COM will host a guaranteed seat mega satellite for the next day’s bracelet event. Details on the date and location for the WSOP Circuit season-ending Tournament of Champions will be announced by March 15.
Main Event Maynia, the WSOP’s official guaranteed seat-qualifier series, returns in 2024, providing another way to qualify for the 2024 WSOP through land-based satellites at official partner casino resorts and card rooms throughout the country and the world. Participating locations include the Horseshoe St. Louis, Grand Victoria Casino Elgin, Harrah’s Cherokee, Horseshoe Tunica, Harrah’s Pompano Beach, Thunder Valley Casino Resort, Turning Stone Resort Casino, Horseshoe Las Vegas, Foxwoods Resort Casino, and Graton Casino and Resort.
PokerGO, the world’s largest poker content company and streaming platform, returns as the official livestream and production partner of the WSOP. Throughout the summer, PokerGO will livestream dozens of WSOP gold bracelet events, including live coverage of the 2024 WSOP Main Event, across PokerGO.com and other platforms. The full WSOP livestream schedule will be released soon and found at pokergo.com/schedule. Additionally, PokerGO will produce new WSOP episodes to air on CBS Sports, the exclusive domestic television home of the WSOP.
When booking early, entrants of the WSOP bracelet events can enjoy reduced hotel room rates at Horseshoe and Paris, as well as all Caesars Entertainment resorts in Las Vegas, by using the special advanced booking code “WSOP24”. Rates are based on availability and are subject to change. Please visit our reservations page to view a complete list of rates across all Caesars Entertainment properties.
To view the entire bracelet schedule, please visit wsop.com, where a downloadable version is provided.
Key Operational Notes
Online Registration: To avoid queues and congestion, WSOP encourages participants to utilize the online/mobile registration process to sign up for events, allowing players to register and pay online. WSOP uses www.BravoPokerLive.com to manage online/mobile registrations. Participants who register online will need to visit the Champagne Ballroom located in the Le Centre Des Conventions in Paris Las Vegas and have their identification validated. Once verified, players can simply pick event(s) online via Bravo, utilize the self-service kiosks located throughout the Paris and Horseshoe convention centers to print their seat cards and go directly to their table. Registration will open in May. WSOP will announce to the public when it is live.
In-Person Registration: The main registration area will be in the Champagne Ballroom, with more stations added to the main registration and VIP cages. Hours of operation begin Tuesday, May 28 at 9:00 a.m. and will remain open from 6:30 a.m. to 5:00 a.m. with a 90-minute break from 5:00 a.m. to 6:30 a.m. every day through Wednesday, July 17. Participants must present valid photo identification, their Caesars Rewards card, and payment to enter events.
Caesars Rewards (CR): The location will be in the Champagne Ballroom near the main and VIP registration cages for participants to obtain loyalty cards. Caesars Rewards kiosks will also be available for players to reprint their cards without having to visit a CR representative.
Methods of Payment for WSOP Events: Cash, credit/debit cards (Visa, MasterCard, Discover or American Express), cashier’s checks drawn from the participant’s accredited bank account and made out to the participant, Paris or Horseshoe gaming chips, Bravo TBIC or WSOP Tournament Account are all acceptable forms of payment for 2024 WSOP. Additional fees will be incurred on all credit/debit card transactions. Participants using credit/debit cards must have a valid ID that matches the cardholder’s name present on the credit card used for the transaction.
WSOP Tournament Account: Participants can place money on their account when they arrive using cash or Paris/Horseshoe gaming chips. Participants can also deposit tournament winnings into their WSOP Tournament Account. After setting up an account at the WSOP Main Cage in the Champagne Ballroom, the participant will have the option to register online or via mobile device (through www.BravoPokerLive.com) for WSOP tournaments with the funds used to initiate the account and simply print seat card(s) at one of the kiosks – avoiding the need to use the registration line to enter events. Participants who would like to pay with a wire transfer will need to setup a Bravo TBIC account through www.BravoPokerLive.com.
Payouts – Participants collect their winnings at the WSOP Main Cage in the Champagne Ballroom. Participants can request one of the following methods of payment: cash, wire transfer, casino chips, check, or tournament account deposit. Those who have a Bravo Tournament Buy-In Account can direct funds back to their account.
International Participants are required to bring an additional form of identification that shows a residential address, such as a driver’s license, signed lease agreement, a utility bill or a mobile phone bill.
Satellites for WSOP gold bracelet events have begun on WSOP.com and will run continuously through the event. Outside the U.S., the WSOP has deepened its partnership with GGPoker, which has exclusivity to run satellite packages to the WSOP. More details to be announced soon.
Deposits for WSOP.com will now be located just past the Payouts & Player Services in the Champagne Ballroom.
To view important details about this year’s event, visit WSOP.com/2024. This page will be live leading up to and during the event, where players can find all relevant information about the WSOP. Structure sheets for each individual event are expected to be posted on WSOP.com beginning in March.
Participants must bring with them valid government-issued picture identification with their current residential address, as well as a secondary form of ID (like a bill or statement confirming address). Participants residing outside the United States must have a valid passport, in addition to another form of credible identification that includes address information.
The schedule, events, start times, end times and locations of events are subject to change. Tournament chips have no cash value. Winners will be required to provide a valid picture ID. Tax forms will be completed for those with winnings in excess of $5,000 net of event buy-in. Participants without a Tax Identification Number and foreign players from non-tax treaty countries are subject to up to 30 percent tax withholding.
WSOP reserves the right to cancel, change or modify the tournament or any tournament event, in part or in whole, without notice.
AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AC Milan
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards appeared first on Americas iGaming & Sports Betting News.
Latest News
Boomerang Partners brought TIME TO WIN to a close with 57 teams having competed for exclusive AC Milan-related rewards
On March 31, Boomerang Partners concluded their exclusive affiliate tournament, TIME TO WIN. Top-performing affiliate teams competed for prizes and unique experiences linked to AC Milan, of which Boomerang is an Official Regional Partner
Participation metrics and performance results
Held from February 12 to March 31, the TIME TO WIN tournament brought together 57 affiliate teams. In total, they generated 1,611 sports FTDs across multiple brands within Boomerang Partners’ client portfolio. 40% of participants joined as new partners for this tournament.
Engagement levels varied across teams. 37% completed at least two tasks, while one team completed the full set of tasks.
Rossoneri Hub as the tournament’s central platform
All tournament activity was managed through the Rossoneri Hub – a dedicated platform developed as part of Boomerang Partners’ collaboration with AC Milan. During the tournament period, the Hub attracted 33,268 visitors. It served as the main entry point, hosting tasks and tracking participants’ progress.
A format built covering the full affiliate lifecycle
The structure of TIME TO WIN combined multiple aspects of affiliate activity within a unified platform. Participants completed tasks across five segments: performance, SMM, PR, brand surveys, and reviews. All of these contributed to their overall score.
The tasks were clearly defined, with fixed points awarded for each completed action:
- Generating new sports users for brands within Boomerang Partners’ client portfolio – 10 points for each FTD
- Completing the brand survey – 25 points
- Contributing expert commentary as part of PR activities – 30 points
- Participating in a dedicated SMM challenge – 25 points
- Leaving a review on a selected platform – 20 points
The brand survey became the most popular task, while creative mechanics also played a role, including an AI-based challenge that resulted in 17 AC Milan kit concepts created by participants
AC Milan partnership as a value driver
A defining element of TIME TO WIN was its integration with AC Milan. All rewards were directly tied to the Club. This made the tournament more than a standard incentive program.
Participation gave affiliates access to experiences that reflect the level of the Boomerang Partners and AC Milan partnership – from merch packs and signed jerseys to matchday experiences and behind-the-scenes opportunities. These rewards cannot be replicated outside a top-tier football collaboration. They are designed as premium experiences.
Prize structure and winners
Winners will be determined across five prize tiers, each unlocked by reaching specific point thresholds. Notably, three teams (…) surpassed the 750-point threshold, qualifying for the top-tier experiences.
The prize structure included:
- Prize 1 (150 points): TIME TO WIN Merch Pack for a team of five (3–5 sets)
- Prize 2 (250 points): AC Milan official jerseys signed by players (five jerseys per set – 3–5 sets)
- Prize 3 (350 points): A trip to the AC Milan v Cagliari match for five people (one set)
- Prize 4 (550 points): A trip to the AC Milan v Juventus match, including pre-match access, for five people (one set)
- Prize 5 (750 points): A trip to Milanello Sports Center, the heart of AC Milan, for five people (two sets)
In total, 15 partner representatives will attend the AC Milan v Juventus match. The main prize includes one winning team of up to five participants, while additional attendees will join through the Milanello experience.
To support this activation, Boomerang Partners expanded its ticket allocation based on demand. The company increased premium tickets by 300% and total ticket volume by 212% compared to the standard quota.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “TIME TO WIN delivered exactly what we set out to achieve, bringing partners into an active phase at the right moment of the sports season and showing how teams performed under the same conditions.
The integration with AC Milan added a different layer to the tournament. The prizes were experiences tied directly to the Club – something affiliates don’t typically get through standard formats.
At the same time, the results carry into the third season of Golden Boomerang Awards, where the focus shifts to performance over time. This continuity is key to how we structure competition.”
From TIME TO WIN to Golden Boomerang Awards 2026
TIME TO WIN was designed as an entry point into a broader competitive framework. Participants who reached the 100-point threshold received bonus points toward the Golden Boomerang Awards 2026. The annual affiliate tournament, organized by Boomerang Partners, officially launched on April 3, marking the start of its third season
This year’s competition is built around the “Beyond the Moment” concept, reflecting a shift from short-term results to sustained performance over time. Rather than rewarding isolated spikes, the format emphasizes consistency, strategic execution, and the ability to remain competitive throughout the entire competition period. Further participation details are available on the official GBA 2026 website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. The Company is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Across its partner network, six new products were launched in 2024–2025, contributing to a nearly 1.5x growth in product users.
The company’s clients’ portfolio includes more than 10 brands operating across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
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