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World Series of Poker Reveals Full 2024 WSOP Daily Event Schedule

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Following a record-setting 2023, the world’s biggest poker series returns to the Las Vegas Strip for an encore in 2024.

The richest, most prestigious and longest-running poker series – the World Series of Poker® (WSOP®) – today announced its full daily event schedule for the 2024 World Series of Poker, following the success of the record-breaking tournament in 2023. The 55th edition of the series heads back to the Las Vegas Strip at Horseshoe Las Vegas and Paris Las Vegas.

The 2024 series will run from May 28 to July 17, 2024, offering nearly 700 tables, many new events and, of course, the highly coveted WSOP Main Event® Bracelet. The Main Event will begin on July 3, with four starting flights running until July 6. Late registration will be available on July 7-8 through Level 7 or around 4:40 p.m. on Day 2 of each day.

The Main Event Final Table will occur July 16-17 at Horseshoe Las Vegas. Last year’s Main Event drew a record 10,043 entrants and crowned Daniel Weinman as its champion. Hailing from Atlanta, Ga., Weinman became the first American to win the WSOP Main Event since 2018 taking home $12.1 million, the largest Main Event first-prize payout in series history.

Weinman and many former WSOP Main Event champions will kick off the 2024 series with an all-new event, the Champions Reunion No-Limit Hold’em Freezeout. Serving as Event #1 on this year’s schedule, the contest features a $5,000 buy-in and an exciting twist, allowing players who knock out a former Main Event champion to receive an automatic entry into the 2024 WSOP Main Event as a bounty. All living Main Event champions will be given a free entry to play in the event.

“We’re proud to be Las Vegas’s original Main Event,” said Ty Stewart, SVP & Executive Director of the WSOP. “Records are made to be broken, so our motto this year is bigger and better. With our best schedule ever and more than 100 additional poker tables, we look forward to welcoming legends, first-timers and everyone in between. If you’re a poker player, there is simply no experience on earth like the World Series of Poker.”

The opening week for the 55th edition of the WSOP contains more action-packed events, with the Champions Freezeout and Event #3 WSOP Kickoff No-Limit Hold’em Freezeout.

 

Other new and noteworthy series highlights include:

Seniors High Roller No-Limit Hold’em – Event #65: For the first time, players ages 50 and up can participate in an exclusive new high roller event with the Seniors High Roller No-Limit Hold’em tournament. Featuring a $5,000 buy-in and 50,000 starting stack, the three-day event begins on Wednesday, June 26.

Mixed No-Limit Hold’em; Pot-Limit Omaha Double Board Bomb Pot (8 Handed) – Event #41: Beginning on Saturday, June 15, this first-of-its-kind event will take place over three days. The buy-in for this event will be $1,500 with a starting stack of 25,000.

PokerNews Deep Stack Championship No-Limit Hold’em – Event #62: PokerNews will sponsor the $600 deep stack championship on June 25 as well as offering special promotions to put the spotlight on the low-stakes grinders. In addition to editorial coverage, for four weeks from May 28-June 24, players who participate in the daily $200, $250, or $400 deep stack tournaments at the WSOP will earn points and climb leaderboards. The top 10 point earners each week will get complimentary seats into the $600 PokerNews Deep Stack Championship.

Independence Day Celebration No-Limit Hold’em – Event #80: Celebrate Independence Day with a new three-day event at the WSOP. Flight A begins on Wednesday, July 3, and Flight B will begin on Thursday, July 4. Both flights contain $800 buy-ins and a starting stack of 40,000.

$1,000 No-Limit Hold’em During Main Event – Event #82: As Flight 1D of the Main Event occurs on Saturday, July 6, there will be a $1,000 buy-in Hold’em event at 7:00 p.m. that night. The two-day event will contain a starting stack of 20,000.

$3,000 Mid-Stakes Championship No-Limit Hold’em – Event #89: For players who bust out of the Main Event but want to remain a part of the high-stakes action, this new four-day event begins on July 11 with a $3,000 buy-in and a starting stack of 40,000.

More New Events at the 2024 WSOP Include:

Poker fans from around the world can enjoy the sights and sounds of the Las Vegas Strip while reveling in the history linked to Horseshoe Las Vegas. Horseshoe owns a special place in the legacy of the World Series of Poker, as the first-ever WSOP was held at Horseshoe in downtown Las Vegas in 1970. Last summer, the WSOP unveiled the Hall of Fame Poker Room at Horseshoe Las Vegas, featuring 20 poker tables with non-stop action 24/7 and a permanent Poker Hall of Fame exhibit that pays tribute to the sport’s legends and history. The 2023 inductee to the Poker Hall of Fame was long-time poker great Brian Rast. The 2024 inductee will be announced this summer.

The WSOP Final Table, TV set and staging will again reside inside Horseshoe Las Vegas, and the main cage will be located at Paris Las Vegas. The two buildings are connected and share a parking garage, which can be accessed from Paris Drive. In addition to the new Versailles Tower featuring redesigned luxury guestrooms, Paris Las Vegas has become a mecca for foodies with the recent openings of several dining destinations led by restaurateurs and world-famous chefs, such as Nobu, Bobby’s Burgers by Bobby Flay, The Bedford by Martha Stewart and Vanderpump à Paris.

Weekend marquee events will have adjusted starting flights during the 2024 WSOP. The events will now have either three starting flights Friday through Sunday or four starting flights Thursday through Sunday. This change results in popular events such as Monster Stack, Millionaire Maker, and Colossus now having three starting flights. Additionally, Mega Satellites will now be played as “Landmark Mega Satellites,” where participants will accumulate a certain amount of chips (e.g., 10x starting stack) to win a seat in the respective event.

Daily Deep Stack tournaments will run every day from May 28 to July 16, with buy-ins ranging from $200 to $400. In addition, Daily Landmark Mega Satellites will happen from May 28 to July 15 with buy-ins starting at $135 and topping off at $25,000.

Part of the record-breaking success of 2023 was due to international and domestic online satellites on GGPoker and WSOP.COM. GGPoker, the world’s leading online poker room, will again offer exclusive satellites to the 2024 WSOP.

“Last year, 774 players made the GGPoker Road to Vegas, cashing for over $5 Million in Main Event prizes,” said Daniel Negreanu, GGPoker Global Ambassador and six-time WSOP bracelet winner. “This summer, we aim to send 1,000 players to their WSOP Dream.”

Popular WSOP.COM Online Bracelet events return to action with domestic daily satellite qualifiers with Main Event satellites offered for as little as $1. In 2023, WSOP.COM qualified more than 450 players into the $10,000 Main Event with plans to exceed that figure this year. Also, in 2024 during each night of the series, WSOP.COM will host a guaranteed seat mega satellite for the next day’s bracelet event. Details on the date and location for the WSOP Circuit season-ending Tournament of Champions will be announced by March 15.

Main Event Maynia, the WSOP’s official guaranteed seat-qualifier series, returns in 2024, providing another way to qualify for the 2024 WSOP through land-based satellites at official partner casino resorts and card rooms throughout the country and the world. Participating locations include the Horseshoe St. Louis, Grand Victoria Casino Elgin, Harrah’s Cherokee, Horseshoe Tunica, Harrah’s Pompano Beach, Thunder Valley Casino Resort, Turning Stone Resort Casino, Horseshoe Las Vegas, Foxwoods Resort Casino, and Graton Casino and Resort.

PokerGO, the world’s largest poker content company and streaming platform, returns as the official livestream and production partner of the WSOP. Throughout the summer, PokerGO will livestream dozens of WSOP gold bracelet events, including live coverage of the 2024 WSOP Main Event, across PokerGO.com and other platforms. The full WSOP livestream schedule will be released soon and found at pokergo.com/schedule. Additionally, PokerGO will produce new WSOP episodes to air on CBS Sports, the exclusive domestic television home of the WSOP.

When booking early, entrants of the WSOP bracelet events can enjoy reduced hotel room rates at Horseshoe and Paris, as well as all Caesars Entertainment resorts in Las Vegas, by using the special advanced booking code “WSOP24”. Rates are based on availability and are subject to change. Please visit our reservations page to view a complete list of rates across all Caesars Entertainment properties.

To view the entire bracelet schedule, please visit wsop.com, where a downloadable version is provided.

Key Operational Notes

Online Registration: To avoid queues and congestion, WSOP encourages participants to utilize the online/mobile registration process to sign up for events, allowing players to register and pay online. WSOP uses www.BravoPokerLive.com to manage online/mobile registrations. Participants who register online will need to visit the Champagne Ballroom located in the Le Centre Des Conventions in Paris Las Vegas and have their identification validated. Once verified, players can simply pick event(s) online via Bravo, utilize the self-service kiosks located throughout the Paris and Horseshoe convention centers to print their seat cards and go directly to their table. Registration will open in May. WSOP will announce to the public when it is live.

In-Person Registration: The main registration area will be in the Champagne Ballroom, with more stations added to the main registration and VIP cages. Hours of operation begin Tuesday, May 28 at 9:00 a.m. and will remain open from 6:30 a.m. to 5:00 a.m. with a 90-minute break from 5:00 a.m. to 6:30 a.m. every day through Wednesday, July 17. Participants must present valid photo identification, their Caesars Rewards card, and payment to enter events.

Caesars Rewards (CR): The location will be in the Champagne Ballroom near the main and VIP registration cages for participants to obtain loyalty cards. Caesars Rewards kiosks will also be available for players to reprint their cards without having to visit a CR representative.

Methods of Payment for WSOP Events: Cash, credit/debit cards (Visa, MasterCard, Discover or American Express), cashier’s checks drawn from the participant’s accredited bank account and made out to the participant, Paris or Horseshoe gaming chips, Bravo TBIC or WSOP Tournament Account are all acceptable forms of payment for 2024 WSOP. Additional fees will be incurred on all credit/debit card transactions. Participants using credit/debit cards must have a valid ID that matches the cardholder’s name present on the credit card used for the transaction.

WSOP Tournament Account: Participants can place money on their account when they arrive using cash or Paris/Horseshoe gaming chips. Participants can also deposit tournament winnings into their WSOP Tournament Account. After setting up an account at the WSOP Main Cage in the Champagne Ballroom, the participant will have the option to register online or via mobile device (through www.BravoPokerLive.com) for WSOP tournaments with the funds used to initiate the account and simply print seat card(s) at one of the kiosks – avoiding the need to use the registration line to enter events. Participants who would like to pay with a wire transfer will need to setup a Bravo TBIC account through www.BravoPokerLive.com.

Payouts – Participants collect their winnings at the WSOP Main Cage in the Champagne Ballroom. Participants can request one of the following methods of payment: cash, wire transfer, casino chips, check, or tournament account deposit. Those who have a Bravo Tournament Buy-In Account can direct funds back to their account.

International Participants are required to bring an additional form of identification that shows a residential address, such as a driver’s license, signed lease agreement, a utility bill or a mobile phone bill.

Satellites for WSOP gold bracelet events have begun on WSOP.com and will run continuously through the event. Outside the U.S., the WSOP has deepened its partnership with GGPoker, which has exclusivity to run satellite packages to the WSOP. More details to be announced soon.

Deposits for WSOP.com will now be located just past the Payouts & Player Services in the Champagne Ballroom.

To view important details about this year’s event, visit WSOP.com/2024. This page will be live leading up to and during the event, where players can find all relevant information about the WSOP. Structure sheets for each individual event are expected to be posted on WSOP.com beginning in March.

Participants must bring with them valid government-issued picture identification with their current residential address, as well as a secondary form of ID (like a bill or statement confirming address). Participants residing outside the United States must have a valid passport, in addition to another form of credible identification that includes address information.

The schedule, events, start times, end times and locations of events are subject to change. Tournament chips have no cash value. Winners will be required to provide a valid picture ID. Tax forms will be completed for those with winnings in excess of $5,000 net of event buy-in. Participants without a Tax Identification Number and foreign players from non-tax treaty countries are subject to up to 30 percent tax withholding.

WSOP reserves the right to cancel, change or modify the tournament or any tournament event, in part or in whole, without notice.

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Affilka and Gamblers Connect announce media partnership

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Gamblers Connect, the award-winning iGaming media and affiliate platform, has announced an official partnership with Affilka, one of the industry’s most trusted affiliate management platforms.

Affilka powers the software behind some of the best-run operator programs in iGaming, offering near real-time tracking and automated reporting that help affiliates and operators operate efficiently and transparently.

Throughout 2026, the two companies will collaborate on a range of initiatives, including data-driven content and localized market insights, with the shared goal of helping players make informed decisions while supporting operators in building sustainable and trustworthy affiliate relationships.

Gjorgje Ristikj, Founder of Gamblers Connect, said:

“Our partnership ensures that operators running on Affilka’s platform are recognised across our network for meeting higher operational standards. Prompt payouts, fair tracking, and robust anti-fraud measures aren’t optional extras — they are the baseline we expect from any brand we recommend to our community.”

The post Affilka and Gamblers Connect announce media partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brooks Pierce President and CEO of Inspired

Entain broadens Virtual Sports reach via extended global deal with Inspired Entertainment

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Entain, the worldwide sports betting and gaming organization, has prolonged its enduring collaboration with Inspired Entertainment, ensuring ongoing access to Inspired’s top-tier Virtual Sports collection through its international brands.

An important aspect of the refreshed multi-year contract is the launch of Inspired’s enhanced Virtual Soccer with BetBuilder – debuting prior to this year’s football World Cup – offering Entain customers a new method to craft personalized, multi-selection virtual football wagers. More new Virtual Sports titles will be introduced later this year as part of an improved content schedule.

The refreshed agreement backs Entain’s intentions to continue enhancing its product range and providing additional options for its customers. Through a close collaboration with Inspired, Entain can roll out new Virtual Sports formats as they are released and guarantee that its global brands gain from a consistent flow of captivating, high-quality content.

Jamie Crossfield, Sportsbook Director at Entain, said: “Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”

“We are delighted to extend our successful global partnership with Entain,” said Brooks Pierce, President and CEO of Inspired. “Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners.”

The post Entain broadens Virtual Sports reach via extended global deal with Inspired Entertainment appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Apuestas en Brasil: la regulación enfría el boom de patrocinios en el fútbol

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Tras un año bajo su nuevo marco regulatorio, el mercado de apuestas de Brasil comienza a dejar atrás su fase inicial de expansión.

Los operadores están recalibrando sus estrategias de marketing, los reguladores intensifican la supervisión y surgen nuevas cuestiones regulatorias.

La industria regulada de apuestas en Brasil continúa evolucionando rápidamente mientras el país atraviesa el primer año completo de su nuevo marco legal para las apuestas de cuota fija.

Los acontecimientos recientes en torno a los patrocinios en el fútbol, los debates sobre publicidad y el fortalecimiento de la supervisión regulatoria muestran cómo el mercado está pasando de su fase inicial de crecimiento acelerado hacia un ecosistema más maduro y consolidado.

Aunque el sector sigue siendo uno de los más prometedores del panorama global del iGaming, los operadores ahora enfrentan mayores costos regulatorios, una competencia creciente y un escrutinio cada vez más intenso por parte de los responsables políticos.

En conjunto, estas dinámicas están comenzando a redefinir la forma en que las empresas de apuestas operan —y cómo invierten— en el mayor mercado de América Latina.

El auge de los patrocinios en el fútbol comienza a enfriarse

Quizás la señal más visible de la transformación de la industria pueda observarse en el fútbol brasileño.

En 2025, las empresas de apuestas dominaron los acuerdos de patrocinio en el Campeonato Brasileño de la Serie A.

Dieciocho de los veinte clubes que competían en la primera división del país tenían operadores de apuestas como patrocinadores principales en sus camisetas, reflejando las agresivas estrategias de marketing que siguieron a la apertura del mercado regulado de apuestas en Brasil.

Sin embargo, el panorama para la temporada 2026 es notablemente diferente.

Seis clubes —Santos, Vasco da Gama, Bahia, Internacional, Grêmio y Coritiba— han rescindido o no han renovado recientemente sus acuerdos de patrocinio con operadores de apuestas.

Los cambios ocurrieron entre finales de 2025 y el inicio de la nueva temporada.

Cada caso tiene su propia explicación.

Internacional y Grêmio rescindieron sus contratos con Alfa Bet tras reiterados retrasos en los pagos.

Santos y Bahia acordaron de forma amistosa finalizar sus asociaciones con 7K Bet y Viva Sorte Bet, respectivamente.

Mientras tanto, Vasco y Coritiba simplemente dejaron expirar sus acuerdos con Betfair y Reals Bet.

Entre estos clubes, solo el Santos logró cerrar un nuevo acuerdo con otra casa de apuestas.

Sin embargo, el nuevo contrato representa, según se informa, una reducción de aproximadamente un 30% en los pagos anuales en comparación con el acuerdo anterior.

Los analistas señalan que estos movimientos reflejan las nuevas realidades económicas del entorno regulado de apuestas en Brasil.

La regulación aumenta los costos operativos

El modelo regulatorio brasileño para las apuestas de cuota fija entró plenamente en vigor el 1 de enero de 2025, tras la implementación de la Ley Nº 14.790/2023.

Bajo el nuevo marco, los operadores deben constituir una entidad legal en Brasil y obtener autorización federal para operar.

La licencia tiene un costo aproximado de 30 millones de reales y es válida por cinco años.

Además, las empresas están sujetas a un impuesto del 12% sobre el Gross Gaming Revenue (GGR), junto con otros tributos como PIS, Cofins y el impuesto municipal sobre servicios.

Los jugadores también están sujetos a tributación.

Las ganancias netas que superen el límite de exención están gravadas con un impuesto del 15%.

Según el especialista en regulación del juego Gustavo Biglia, socio del bufete Ambiel Bonilha Advogados, el cambio regulatorio ha alterado significativamente el panorama económico del sector.

Antes de la implementación del nuevo marco, los operadores enfrentaban menos obligaciones regulatorias, lo que les permitía destinar presupuestos considerables al marketing y a los patrocinios deportivos.

Anteriormente no existía un requisito de autorización nacional ni un régimen tributario integral que cubriera la actividad realizada en el país”, explicó Biglia.

Ese entorno permitía a las empresas invertir agresivamente en marketing y patrocinios deportivos”.

Ahora, los operadores deben operar con márgenes más ajustados.

Los operadores buscan ahora mayor eficiencia

Los expertos del sector consideran que el mercado brasileño de apuestas está superando su fase inicial de construcció6n de marca.

Eduardo Corch, profesor de marketing en Insper y director general de EMW Global para América Latina, señala que los operadores están centrando cada vez más su atención en la eficiencia más que en la visibilidad.

El objetivo ya no es simplemente aparecer en las camisetas de los clubes”, afirmó Corch.

“Las empresas están priorizando acciones de marketing donde el retorno de la inversión pueda medirse con mayor claridad”.

Otro factor importante es la competencia.

El costo de adquisición de clientes en Brasil ha aumentado significativamente a medida que más operadores ingresan al mercado.

Esta intensa competencia está obligando a las empresas a reconsiderar cómo distribuyen sus presupuestos de marketing.

En muchos casos, los recursos se están redirigiendo desde patrocinios de alta visibilidad hacia campañas digitales y estrategias de adquisición basadas en datos.

Pietro Cardia Lorenzoni, director jurídico de la Asociación Nacional de Juegos y Loterías (ANJL), espera que esta tendencia conduzca a una estructura de mercado más concentrada.

La etapa inicial del mercado vio grandes inversiones por parte de muchas empresas”, explicó Lorenzoni.

Pero la industria ahora está demostrando su viabilidad y atravesando un proceso de maduración. Una reducción del gasto es una consecuencia natural”.

Los grandes acuerdos de patrocinio aún existen

A pesar de la reducción de acuerdos con algunos clubes, las empresas de apuestas continúan invirtiendo fuertemente en asociaciones estratégicas.

Un ejemplo destacado es el reciente acuerdo renovado entre el Corinthians y la marca de apuestas Esportes da Sorte.

El contrato, extendido hasta 2029, elevó los pagos anuales de alrededor de 100 millones de reales a 150 millones, con la posibilidad de alcanzar los 200 millones dependiendo del rendimiento deportivo del club.

Para los operadores, las asociaciones con grandes clubes de fútbol siguen siendo herramientas poderosas de construcción de marca.

Darwin Filho, CEO de Esportes Gaming Brasil —empresa propietaria de la marca Esportes da Sorte— describió el acuerdo como un movimiento estratégico clave.

Fortalece nuestra conexión con los aficionados y amplía las oportunidades de construir la marca a través de experiencias, innovación y activaciones más completas”, afirmó.

Sin embargo, algunos analistas creen que la primera ola de patrocinios generó expectativas infladas dentro de los clubes.

José Sarkis Arakelian, consultor y profesor de la FAAP, sostiene que algunos acuerdos fueron impulsados por una burbuja inicial del mercado.

Existía una burbuja —y para algunos clubes todavía existe— en relación con cuánto estaban pagando las casas de apuestas”, afirmó.

Debate sobre restricciones publicitarias

Más allá de los patrocinios, la política publicitaria se ha convertido en otro tema central en el debate sobre el sector.

Un proyecto de ley actualmente en discusión en el Senado propone prohibir la publicidad y el patrocinio de las empresas de apuestas.

La propuesta, conocida como PL 3563/2024, ha generado fuertes reacciones en la industria.

El regulador brasileño de apuestas ha expresado preocupación por una medida tan amplia.

Daniele Correa Cardoso, secretaria adjunta de la Secretaría de Premios y Apuestas (SPA) del Ministerio de Hacienda, advirtió que prohibir la publicidad podría tener consecuencias no deseadas.

“¿Cómo sabrá el usuario distinguir entre plataformas legales e ilegales?”, preguntó en una entrevista reciente.

Según la funcionaria, el mercado legal aún se encuentra en una etapa temprana y la publicidad desempeña un papel importante para ayudar a los consumidores a identificar a los operadores autorizados.

“El mercado no está prohibido”, señaló. “Lo que está prohibido es operar sin autorización”.

Las autoridades temen que eliminar la visibilidad publicitaria pueda empujar a los jugadores hacia plataformas no reguladas.

La lucha contra los operadores ilegales continúa

Desde el lanzamiento del mercado regulado en enero de 2025, las autoridades brasileñas han intensificado las acciones contra los sitios de apuestas ilegales.

En cooperación con el regulador de telecomunicaciones Anatel, ya se han bloqueado más de 25.000 sitios de apuestas no autorizados.

Sin embargo, los reguladores reconocen que el bloqueo de sitios web por sí solo no es suficiente.

Las autoridades ahora están centrando sus esfuerzos en los canales financieros utilizados por operadores ilegales, trabajando con instituciones de pago para identificar y bloquear transacciones vinculadas a plataformas no autorizadas.

El juego responsable gana protagonismo

Otro foco clave para el gobierno es el fortalecimiento de las políticas de juego responsable.

Durante un reciente evento en Salvador con alrededor de mil profesionales de protección al consumidor, funcionarios de la Secretaría de Premios y Apuestas presentaron nuevas iniciativas para reforzar los mecanismos de protección al jugador.

La legislación brasileña define las apuestas de cuota fija como un servicio público que puede ser operado por empresas privadas bajo autorización del gobierno.

Como resultado, los operadores están obligados a implementar salvaguardas destinadas a abordar tanto los riesgos financieros como los riesgos para la salud mental asociados con el juego.

Uno de los desarrollos más importantes ha sido el lanzamiento de un sistema centralizado de autoexclusión, que permite a los jugadores bloquear voluntariamente su acceso a todas las plataformas autorizadas mediante un único registro.

Los mercados de predicción plantean nuevos desafíos regulatorios

Al mismo tiempo, los reguladores están monitoreando nuevos tipos de productos relacionados con las apuestas que comienzan a entrar en el mercado brasileño.

El reciente anuncio de que el operador estadounidense de mercados de predicción Kalshi planea entrar en Brasil a través de una asociación con la firma de corretaje XP International ha llamado la atención de las autoridades.

Los mercados de predicción permiten a los usuarios negociar contratos basados en el resultado de eventos futuros, que pueden ir desde acontecimientos políticos hasta resultados deportivos.

Debido a que estos productos comparten características tanto con derivados financieros como con apuestas, su clasificación regulatoria sigue siendo incierta en Brasil.

La SPA ha aclarado que actualmente ninguna empresa está autorizada a operar mercados de predicción en el país.

Andre Santa Ritta, socio del bufete Pinheiro Neto, cree que el tema podría convertirse en otro desafío regulatorio complejo.

En Brasil todavía tenemos una zona gris en relación con los mercados de predicción”, afirmó.

Un mercado en proceso de maduración

En conjunto, los acontecimientos recientes sugieren que la industria de apuestas en Brasil está entrando en una nueva etapa.

Los primeros años de rápida expansión —caracterizados por grandes inversiones en marketing y agresivas estrategias de patrocinio— están dando paso gradualmente a un entorno más estructurado y regulado.

Los operadores deben ahora equilibrar los requisitos de cumplimiento normativo, el aumento de los costos de adquisición de clientes y un escrutinio político cada vez mayor.

Al mismo tiempo, los reguladores continúan ajustando el marco normativo con el objetivo de proteger a los consumidores y mantener un mercado legal competitivo y sostenible.

Para operadores e inversores internacionales, Brasil sigue siendo una de las oportunidades más atractivas del iGaming global.

Pero, a medida que el mercado madura, el éxito dependerá menos de la expansión rápida y más de una posición estratégica dentro de un entorno cada vez más regulado.

The post Apuestas en Brasil: la regulación enfría el boom de patrocinios en el fútbol appeared first on Americas iGaming & Sports Betting News.

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