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Behind the Badge

SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams





SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor Convention & Expo Center from March 5 to 7.

Dubbed SBC Resenha FC, this meet-up is scheduled for Wednesday, March 6, kicking off at 13:00 at the Pragmatic Play Networking Bar and Lounge.

The meet-up presents delegates with an opportunity to expand their network by connecting with key decision-makers from other sports teams and gaining insights on the best sponsorship strategies for acquisition, fan engagement, and revenue generation.

It also serves as a visibility platform for profiles such as Sponsorship Directors, marketing leads, and sales managers from sports teams, enabling them to stay ahead of the curve by being exposed to emerging trends and innovations in the industry, thus being able to identify potential opportunities for their organization.


George Harborne, Director, SBC Sponsorship, said: “On the event organizer level, we’re trying to venture more into the world of sponsorship, and this is, for obvious reasons, more than relevant to the Brazilian market. We recognize the positive impact of synergies between sports teams and operators, and we want to create a platform for interested parties to convene and network, discuss the potential out there, and directly find sponsors on the exhibition floor.

“This meet-up is a great opportunity for sports teams to learn from each other by sharing the challenges they have faced but also advance their knowledge of the gambling industry and how they can capitalize on its strength to build stronger financial support for their teams.”

Brazil’s senior executive betting & gaming Event will also play host to multiple conference panel sessions related to the subject, featuring a distinguished lineup of professionals contributing their expertise and leadership to the sports industry. Prominent names include Pedro Melo (Chief Commercial Officer, Clube Atlético Mineiro); Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo); Arnaldo Garcia (CRO – Diretor de Marketing e Negócios, Coritiba Foot Ball Club SAF); Rafael Ganem (Commercial Director, SAF Botafogo); Paula Young (Head of Commercial Activations & International Relations, SAF Botafogo); Liana Bazanela (Diretora Executiva de Marketing e Negócios, Sport Club Internacional); and Roberto Armelin (Diretor Jurídico e de Compliance, São Paulo F.C.).

Within the discussions at SBC Summit Rio, the agenda will feature the integrity trilogy sessions. The initial session will zoom in on the approach embraced by SAF Botafogo and its adherence to regulations, ensuring enhanced protection for both players and operators. The second session will explore the integration of diversity, equity, and inclusivity frameworks into the core principles of football teams. The third session of this trilogy will address how technological advancements can aid teams in combating betting-related corruption and Collaboration initiatives to tackle match-fixing, a significant concern in the Brazilian market.

The ‘Crafting the Perfect Partnership: Success Stories in Sports’ session will provide a deep dive into why high-profile partnerships are an essential tool for operators in newly-launched markets and how such deals can be leveraged to boost brand awareness in Brazil. The panel will be enriched by insights from operators, with Bruno Guilherme (CEO, Viradabet) and Renan Cavalcanti (CMO/CXO, EstrelaBet), joining the ranks of speakers alongside Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo), Guilherme Guimarães (Founding Partner, Ativa Esporte), Murilo Limo (LATAM Partnerships Director, OneFootball) and panel moderator Fellipe Drommond (CEO, TFW Marketing e Comunicação).


Finally, the event will host the live recording of Behind the Badge, an SBC podcast focusing on the world of sports away from the live action hosted by SBC Sponsorship Director George Harborne and SBC Media LATAM Business Journalist Fernando Mollins. Arnaldo Garcia (CRO – Director of Marketing and Negotiation, Coritiba Foot Ball Club SAF) will be in the guest seat as the trio explores the commercial side of the sports industry.

Register interest here.

Purchase your SBC Summit Rio tickets.
Operators and affiliates can benefit from complimentary passes to the event by filling out the relevant forms.


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