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Brazil

Salsa Technology Powers NossaBet’s Launch in Paraná

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The State Lottery Operator of Paraná, Laguna Services and Technology SPE LTDA, is pleased to announce the official launch of NossaBet in partnership with Salsa Technology. NossaBet is an innovative sports betting website now licensed in the State of Paraná.

The launch marks an important moment for the betting market in Brazil, positioning NossaBet among the first five operators to receive certification from Lottopar.

The Head of the Legal Department of the company, Luciana Macorin de Azevedo, expressed enthusiasm about the beginning of NossaBet’s operation in Paraná.

“We are extremely proud to be one of the pioneers in obtaining a licence to operate sports betting in Paraná. It is just the beginning of our journey,” she began. “The fact that we are among the first reflects our commitment to lead by example, showing the way for a safe, responsible, and extremely fun sports betting market. This milestone is a testament to the hard work and dedication of our team,” she added.

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Salsa Technology’s COO, André Filipe Neves said: “It’s with great pride we have been able to facilitate NossaBet’s official launch in the State of  Paraná. Our localised technology, coupled with NossaBet’s sports betting expertise, forms a powerful partnership as the Brazilian opportunity gathers pace.”

NossaBet stands out not only for its pioneering licence but also for its 100% Brazilian DNA, with a team of professionals based in Curitiba who have a deep understanding of the sports betting market and a passion for sports. This combination ensures an offering of entertainment that truly resonates with Brazilian betting enthusiasts.

“Having a team with great knowledge of the local market is essential to connect with our users and offer an experience that meets their expectations and preferences. We are committed to expanding our entertainment offering to all regions of the State, ensuring that bettors throughout Paraná have access to the best selection of sports betting in a safe and reliable environment,” added Macorin de Azevedo.

Betnacional

PRAGMATIC PLAY TAKES MULTI-PRODUCT OFFERING LIVE WITH BETNACIONAL IN BRAZIL

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The provider rolls out three of its popular verticals with Betnacional in Brazil

Pragmatic Play, a leading content supplier to the iGaming industry, has taken three of its popular product suites live with Betnacional, the leading Brazilian brand.

Players of the NSX-owned brand can now enjoy Pragmatic Play’s expansive collection of Slot games, including the hugely popular Big Bass series, as well as Sweet Bonanza™ and Gates of Olympus™.

As part of the deal, Pragmatic Play’s portfolio of groundbreaking Live Casino products is also now live for Betnacional customers, including player favourites such as Vegas Ball Bonanza™ and Sweet Bonanza CandyLand™ alongside classic live dealer titles such as Blackjack and Roulette.

Furthermore, players can now enjoy the supplier’s acclaimed range of immersive Virtual Sports titles, including horse and greyhound racing alongside popular release Force 1.

Pragmatic Play continues to build upon its impressive position in the Latin American market, with a significant presence in multiple jurisdictions. The partnership follows recent signings with the likes of Salsa Technology and Jogar.com.vc, with the supplier’s content continuing to perform exceptionally well in the market.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Betnacional is an emerging brand throughout Brazil, and I’m thrilled Pragmatic Play is further strengthening its position in the Latin American market through this partnership”.

“Pragmatic Play has seen tremendous success in the region with its wide range of Slots, Live Casino and Virtual Sports products, and I am confident that visitors to the Betnacional brand will embrace and enjoy everything on offer.”

Luiz Andrade Lima from Betnacional, added: “Pragmatic Play continues to be one of the most in-demand suppliers throughout Latin America, and especially in Brazil, so we’re extremely excited to be bringing its titles to our casino.

“Taking such a comprehensive array of content live has allowed us to start 2024 with a real statement of intent, and we’re confident we’ll reap the rewards.”

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Altenar

ReactivAction Limited Partners with Fast Track to Underpin Growth Strategy, Starting with the Brazilian Market

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ReactivAction Limited, an ambitious new player in the iGaming industry offering online casino games and sports betting, has gone live with Fast Track, marking a strategic move to cement a stronghold across multiple markets, starting with Brazil.

This partnership not only marks a dynamic alliance but also a ground-breaking integration of Fast Track with Altenar’s renowned player account management (PAM) platform. This innovative collaboration highlights Fast Track’s exceptional ability to seamlessly integrate with various leading iGaming systems, further cementing its position as the industry’s most versatile and adaptable CRM solution provider.

With plans to expand beyond Brazil into Canada, New Zealand and Ireland through a second brand, ReactivAction Limited was on the lookout for a long-term partner that not only understands its growth trajectory but is also a critical driving force behind its growth. By leveraging Fast Track’s state-of-the-art AI-driven tools, lifecycle automation and real-time data analytics, ReactivAction Limited is poised to elevate its player engagement and retention strategies. This advanced technology empowers ReactivAction Limited to customize communications, personalised promotions and bonuses, aligning them with individual preferences and behaviours for a more tailored and engaging gaming experience.

“We were looking for a platform that sets us up for success from day one, making it possible to execute and automate the entire retention strategy, a system that could scale and mould around our expansion and provide solutions to our unique challenges,” the Director for ReactivAction Limited, Leone Stranges, said. “Fast Track’s lifecycle templates, real-time capabilities and experience within the industry made it a straightforward choice.”

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“We are always excited at the prospect of empowering a forward-thinking operator through our platform,” the founder and Chief Executive Officer for Fast Track, Simon Lidzen, said. “We look forward to a fruitful long-term relationship to support ReactivAction Limited’s growth trajectory as it expands its brand into new markets.”

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Austria

Greentube and Superbet Expand Partnership to Brazil

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Greentube, the Novomatic digital gaming and entertainment division, has grown its established relationship with Superbet by taking its comprehensive range of content live with the leading operator in Brazil, marking further Latin American growth.

Greentube’s long-standing global partner, Superbet, can now leverage the studio’s well-known range of slots including classic player favourites including Cash Connection – Sizzling Hot, Charming Lady’s Boom and Book of Ra Bingo.

The direct integration via Superbet’s platform marks the parties’ first venture into Latin America together, following a highly successful collaboration in other markets.

The extended partnership offers significant exposure in a vibrant Brazilian market thanks to the operator’s established presence in the country.

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Greentube’s content has resonated well with local players in Latin America and the supplier has ambitious strategic plans to grow in the region in 2024.

“Latin America is a key region for us so going live in Brazil with a major name like Superbet maintains our strategy there,” the Regional Manager for Greentube, Jelena Popovic (pictured), said. “We’re now in front of even more players than before and we’re confident that our already high-performing content will continue to thrive with the greater exposure this development delivers.”

“Greentube’s games are well known to players in the market so now being able to offer them brings added value to our brand and our loyal players,” the Head of Content and Live Casino for Superbet, Nicholas Yu, said. “We’ve worked with our friends at Greentube for some time now in several different regions so being able to add Brazil to that list is particularly pleasing and takes our relationship to a new level.”

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