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Brazil

Salsa Technology Powers NossaBet’s Launch in Paraná

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The State Lottery Operator of Paraná, Laguna Services and Technology SPE LTDA, is pleased to announce the official launch of NossaBet in partnership with Salsa Technology. NossaBet is an innovative sports betting website now licensed in the State of Paraná.

The launch marks an important moment for the betting market in Brazil, positioning NossaBet among the first five operators to receive certification from Lottopar.

The Head of the Legal Department of the company, Luciana Macorin de Azevedo, expressed enthusiasm about the beginning of NossaBet’s operation in Paraná.

“We are extremely proud to be one of the pioneers in obtaining a licence to operate sports betting in Paraná. It is just the beginning of our journey,” she began. “The fact that we are among the first reflects our commitment to lead by example, showing the way for a safe, responsible, and extremely fun sports betting market. This milestone is a testament to the hard work and dedication of our team,” she added.

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Salsa Technology’s COO, André Filipe Neves said: “It’s with great pride we have been able to facilitate NossaBet’s official launch in the State of  Paraná. Our localised technology, coupled with NossaBet’s sports betting expertise, forms a powerful partnership as the Brazilian opportunity gathers pace.”

NossaBet stands out not only for its pioneering licence but also for its 100% Brazilian DNA, with a team of professionals based in Curitiba who have a deep understanding of the sports betting market and a passion for sports. This combination ensures an offering of entertainment that truly resonates with Brazilian betting enthusiasts.

“Having a team with great knowledge of the local market is essential to connect with our users and offer an experience that meets their expectations and preferences. We are committed to expanding our entertainment offering to all regions of the State, ensuring that bettors throughout Paraná have access to the best selection of sports betting in a safe and reliable environment,” added Macorin de Azevedo.

BETANO

RubyPlay partners with Betano to launch bespoke title Immortal Ways Betano ahead of Copa America 2024

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RubyPlay, an innovative B2B iGaming development studio, has rolled out its content offering with Kaizen Gaming brand Betano in Brazil, including a bespoke game featuring its award-winning Immortal Ways series built specifically for the 2024 Copa América.

The partnership sees Betano’s online casino offering add 90 of RubyPlay’s games, including fan-favourite titles Diamond Explosion 7s and Mayan Cache, alongside latest bespoke release Immortal Ways Betano, which celebrates the operator’s sponsorship of the major football tournament that takes place between June 20 and July 14 across the United States.

The integration will continue to strengthen RubyPlay’s position as a leading provider of quality online gaming titles in Brazil, with the studio’s diverse and immersive content already proving popular with players in the region. The provider also has plans to continue expanding into further global markets with Betano to accelerate their long-term growth strategy.

Betano has strong ambitions to increase its foothold in Brazil, as demonstrated recently after securing the rights as title sponsor of the country’s premier football league, Campeonato Brasileiro Série A.  Partnering with RubyPlay underscores the operator’s commitment to providing high-quality entertainment to its customer base, as well as reaching new audiences.

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Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.

“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.”

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Aposta Ganha

Aposta Ganha signals commitment to safeguarding sport with Sportradar Integrity Exchange partnership

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Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has signalled its unwavering commitment to safeguarding sport by joining the Sportradar Integrity Exchange. This incredibly important network enables bookmakers worldwide to report suspicious betting activity.

Programme members play an active role in exchanging data-driven insights on match-fixing, which enriches the reports on global match-fixing trends and details of any fixtures flagged as suspicious by other operators in the community. In total, 85 betting platforms are part of the global initiative.

Aposta Ganha’s leading position in Latin America, alongside its Mexican-facing Apuesta Gana brand, will support Sportradar’s ongoing fight against betting-related manipulation in sports in the region.

Hugo Baungartner, Aposta Ganha CCO, said: “The Sportradar Integrity Exchange is a vital initiative for operators across the globe to unite and ensure our players can enjoy a fair sporting landscape. Our data and standing in LatAm will prove a valuable asset and we’re proud to partner with such a proactive programme.”

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Felippe Marchetti, Sportradar’s Manager Integrity Partnerships Brazil, added: “Fighting to safeguard sport by identifying suspicious betting activity is a team effort and we’re very pleased to welcome Aposta Ganha to our Sportradar Integrity Exchange, which is designed to address corruption from different aspects of the betting industry.”

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Andreia Oliveira COO at Betsul

RubyPlay takes content live with Brazil’s Betsul

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RubyPlay, an innovative B2B iGaming development studio, is continuing to strengthen its presence in Latin America after signing a deal with Betsul, a leading operator in Brazil.

The partnership sees RubyPlay’s diverse and dynamic content offering go live on the operator’s platform, with players able to discover innovative titles such as Shake Shake Money Tree alongside the groundbreaking Immortal Ways series, which uses the cutting-edge Immortal Ways mechanic to provide players with up to 10,000 ways to win in each release.

Betsul is one of the most prominent operators in Latin America, growing rapidly since its inception in 2019. With an expansive player base spread across Brazil, its market reach will see RubyPlay’s games become available to a considerable number of new customers.

The agreement comes as RubyPlay sets out to secure further growth in key markets, including within Latin America.

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Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.

“2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”

Andreia Oliveira COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.

“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”

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