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Evolution has entered into an agreement to acquire Livespins
Evolution AB (publ)’s wholly owned subsidiary, Evolution Malta Holding Limited, (“Evolution”) has entered into an agreement to acquire the entire issued share capital of Livespins Holding Ltd (“Livespins”). The acquisition will be for a total up-front cash consideration of EUR 5 million. In addition, Evolution will pay an earn-out based on Livespins’ performance 2026. Completion of the transaction is planned for Q2 2024 and is subject to certain closing conditions.
According to Evolution, the acquisition of Livespins fits perfectly into the “Product Leap” strategy, where the ambition is to break boundaries and bring product innovation to end users. Livespins will further strengthen Evolution’s online gaming portfolio by adding a new social category of live entertainment with a novel way of playing.
Livespins will continue as a brand in its own right within the Evolution Group – alongside Evolution, NetEnt, Red Tiger, Ezugi, Big Time Gaming,No Limit City and DigiWheel– adding a new type of player experience to the group’s product offering.
Livespins is an innovative game provider within live entertainment that allows operators to offer players to “bet behind” their favourite streamers, influencers or brand ambassadors and join the thrill as opposed to passively watching a stream. This effectively creates a social betting experience with multiple players participating in the same spin. If the streamer wins, so do the players.
This acquisition firmly establishes Livespins’ place in the industry and further improves the overall player experience as streamers will now be able to play games from all the top-tier game studios within the Evolution portfolio in addition to the 40+ studios already integrated.
Martin Carlesund, CEO of Evolution said, “Livespins is a unique proposition that has shown solid engagement metrics and adoption by players and one we believe will be a great addition to the Evolution portfolio. “Over the years, we have garnered a reputation for identifying new and interesting technology which is why I’m thrilled that we have reached an agreement with Livespins.”
Todd Haushalter, Evolution’s Chief Product Officer, commented: “Playing along with a streamer is a whole new way to play online casino games. This was on our roadmap, so when the opportunity with Livespins arose, things moved quickly. Bringing together the fantastic tech, processes and know-how of the team at Livespins with Evolution’s huge game portfolio, we will provide Livespins immediately with unparalleled distribution power via our One Stop Shop (OSS) integration. Twitch, YouTube, and other platforms have proven the popularity of live streaming while playing online casino games. We think players would love to play along with them and now that will be possible now, right from the Evolution lobby.”
Chris Scicluna, CEO of Livespins said, “This is an unprecedented milestone for Livespins and we couldn’t be happier to be joining the Evolution Group. “We are still in the start-up phase of our business and to attract the attention of Evolution, is incredibly rewarding. It also is a reflection of all the hard work that our team has poured into this concept since we launched and the unwavering belief that this product would revolutionise the industry.”
WinSpirit Gift Shop is a thrilling virtual store where players can exchange in-game currency, called coins, for bonuses and real money.
The Gift Shop is already live on WinSpirit, featuring 170+ exclusive items available for purchase.
How it works
Players can start earning coins immediately after registration. With €50 equivalent wagered in bonus or real money, they will receive 1 coin. Additional coins can be obtained through quests and tournaments.
What can be bought in the Gift Shop
- Free Spins
- Real Money
- Cash Bonuses
- Sports Bonuses
- Combo Gifts
Each item has a fixed coin price. Once purchased, rewards appear in the Bonuses section of the player’s profile and need to be activated. Some items can be purchased multiple times.
The Gift Shop opens at the start of each month and closes at the end. All the unused coins expire at the end of each month. New gifts will also be added to the Gift Shop periodicaly, ensuring the experience remains fresh and exciting for players. At the same time a player will be able to again redempt previously claimed gifts, when a new shop opens.
“We’re thrilled to launch the Gift Shop — it’s a feature that gives players even more value from their gameplay. Our players already love the generous bonuses at WinSpirit — and with the Gift Shop, there’s even more to explore and enjoy. In just a few weeks of testing, over 15,000 players have already given it a try!” – says Oleksandr Kotsenko, Business Development Lead at WinSpirit Casino.
WinSpirit is a trusted online casino with a solid reputation across all major review platforms, including AskGamblers (8.9/10), Casino Guru (8.6/10), and Trustpilot (4.6/5). The platform features over 9,999 games, 24/7 customer support via live chat and email, various responsible gambling tools and exclusive promotions available on the website and social media.
The post WinSpirit Casino Launches Gift Shop appeared first on European Gaming Industry News.
Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
The post Kendoo strengthens Hold and Win portfolio with Pig Up appeared first on European Gaming Industry News.
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