Machine Learning and Data infrastructure company will help operator’s pasino.ch brand drive growth through a powerful, scalable optimisation system covering user journeys, bonusing and more

Golden Whale Productions has put pen to paper on a deal with leading Swiss operator, PASINO.ch.

The deal will see Golden Whale build and deploy a scalable optimisation system for the Swiss PASINO.ch online casino brand of Casino du Lac Meyrin / Geneva.

Using a combination of data processing, machine learning and real-time analytics, Golden Whale offers highly specialised solutions that can help online casinos improve their player behaviour and classification, customer retention strategy, game optimisation and more.

The system being built for PASINO.ch will leverage the provider’s powerful machine learning technology and be based on use cases determined by the operator’s marketing, CRM and BI teams. This includes areas such as user journeys, player engagement and bonusing.

PASINO.ch is part of Groupe Partouche which is one of the largest casino operators in Europe, with more than 40 land based casinos located across France, Belgium, Tunisia and Switzerland. Its PASINO.ch brand is one of the most popular among players in Switzerland.

Eberhard Dürrschmid, CEO at Golden Whale Productions, said: “Groupe Partouche is one of the most renowned gambling operators in Europe and we are delighted to have been given the opportunity to work on its Swiss-facing online casino brand, PASINO.ch.

“We will work closely with the operator’s team to build a scalable optimisation system based on where it needs to unlock the greatest efficiencies and improvements, allowing the operator to fully leverage the power of data and machine learning.

“This is a really important partnership for both companies and really can’t wait to get started on building the system so that pasino.ch can deploy it and enjoy the benefits it will bring without delay.”

Rupert Ecker, Managing Director at PASINO.ch, added: “We have built a reputation for offering a superior player experience across our retail casinos and online is no different. This partnership with Golden Whale will allow us to take the experience offered at PASINO.ch to the next level.

“This will be achieved by leaning on data and the latest machine learning technologies to develop an optimisation system suited to our needs. This is complex work and in Golden Whale we have the absolute best in the business.

“I am incredibly confident that this partnership will allow us to unlock tremendous growth at PASINO.ch by elevating the experience we offer to our players.”