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Fueling Integrity and Innovation: SBC Summit Rio Conference Agenda

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The conference agenda for the second day of SBC Summit Rio is set to provide 3,000 delegates with the latest regulatory strategies and cutting-edge industry innovations through the dedicated ‘Integrity & Compliance’ and ‘Innovation’ conference tracks.

The two tracks will run on 7th March during the inaugural betting and gaming event, designed specifically for senior executives interested in the Brazilian market. Hosted at the Windsor Convention & Expo Center in Rio de Janeiro, the Brazil-focused summit will mark the first industry event to take place following Brazil’s highly anticipated regulatory changes. The summit will serve as the ideal platform to discuss key talking points, reflect on the industry’s journey, and hypothesize on its future.

The ‘Integrity & Compliance’ track will provide delegates the opportunity to garner invaluable insights from key industry leaders on Brazil’s rapidly evolving regulatory and compliance landscape. Delegates can expect robust discussions on a variety of subjects such as the clash between state and federal sports betting licenses and optimal strategies to craft successful sports organization partnerships.

The track will also feature a dedicated ‘Integrity Trilogy’, hosted by Magnho José (Director, BNL Data), which will explore topics encompassing how brands can utilize technology to counter betting-related corruption, advancements in diversity, equity, and inclusivity frameworks, and more.

The ‘Crafting the Perfect Partnership: Success Stories in Sports’, panel will discuss the intricacies of operator-sports organization partnerships. It will feature expert speakers Bruno Guilherme (CEO, Viradabet), Ricardo Padoveze (Head of Sponsorship, Clube de Regatas do Flamengo), Guilherme Guimarães (Founding Partner, Ativa Esporte), Renan Cavalcanti (CMO, Estrelabet), and moderator Fellipe Drommond (CEO, TFW Marketing e Comunicação), as they explore the scope of partnership options available to operators, delve into co-branding and collaborative partnerships, and reflect on the common mistakes and successes witnessed in the industry.

The panel titled ‘The Reality of Municipal Lotteries in Brazi’, will seek to explore the marketing challenges associated with the rise of new state and municipal lotteries across Brazil. It will feature industry experts Ricardo Amado Costa (Vice Presidente, Febralot) and Eduarda Lopes do Espírito Santo (CEO, Intralot do Brasil / SAGA BGI).

The ‘Innovation’ track promises delegates an in-depth analysis of the innovative technologies and strategies pushing the industry forward. Delegates can anticipate discussions surrounding the delicate balance between innovation and regulation in shaping the customer experience, the critical interplay between operators and payment providers when entering new markets, and exploring strategies in selecting the most suitable innovative technology to enhance business operations.

The panel titled ‘Frontliners Do it Better! Discover the Esports Scene in Brazil’, will feature expert speakers Pedro Schmidt (Presidente, Vivo Keyd Stars), Carlos Gama (Vice-Presidente de Games e Esports, ASSESPRO – RJ), Bruno Goes dos Santos (Nobru) (Streamer & Digital Influencer, Co-Founder, Fluxo) and panel moderator Trev Keane (Managing Director/Group Commercial Director, EPIC Global). Together they will explore the esports phenomenon in Brazil, analyze the recent investment from international brands, discuss local franchises, and look at the future of esports in Brazil.

The panel ‘AI Revolutionizing the Future of Betting Products?’, will explore the innovative technology that is set to shape the future of the industry. Expert speakers João Sobreira (Co-Founder, Tipspace), Mateo Lenoble (Regional Sales Director LATAM, Sportradar), and Hugo Llanos (Americas Regional Director, Altenar), will explore technologies such as virtual reality (VR) and artificial intelligence (AI), discuss key strategies in selecting the right innovative technology to aid specific business needs, and how to incorporate technology that is true to a brand’s specific image and target audience.

Rasmus Sojmark, CEO & Founder of SBC, said: “As the first industry event to take place in the newly regulated Brazilian market, we recognize the immense importance of delivering a truly special educational experience that will aid delegates that are either seeking entry or wishing to strengthen their position in the market.

“Integrity, compliance, and innovation serve as key building blocks in creating a strong foundation for this burgeoning market, and we aim to provide delegates with the tools to continue pushing the boundaries of sports betting, whilst still upholding the ethical standards that define our industry.”

Other conference tracks available to attendees include the ‘Leadership’ and ‘Marketing & Affiliation’ conference tracks, both taking place on Wednesday 5th March.

Compliance

Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse

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Xpoint has launched a proprietary pattern-analysis engine aimed at helping betting and gaming operators detect coordinated fraud, including organized bonus abuse and location spoofing. The company announced the product on 6th July 2026 and said it is currently rolling out with partners in North America.

Xpoint said the engine is designed to catch groups that cycle the same devices, accounts, and locations to farm sign-up bonuses and exploit promotions. Unlike conventional geolocation checks that assess each login in isolation, the new engine analyzes historical location activity to identify patterns that emerge over time.

As an example, Xpoint said the engine can flag groups of users that repeatedly appear together across locations, particularly where some members have previously been linked to location spoofing—signals the company associates with coordinated bonus-abuse rings. Xpoint added that the analysis runs in the background against historical data and is intended to avoid adding friction to the player journey.

The launch follows a new investment round earlier this year, which Xpoint said was dedicated to accelerating growth and supporting further product enhancement.

Manu Gambhir, CEO of Xpoint, said: “Attempts to defraud operators are becoming ever more coordinated and advanced, so operators need the best possible tools to spot areas of concern early.

“Our pattern-analysis engine examines historical data to uncover unusual patterns an operator needs to be aware of, without in any way adding friction to the player journey. It further underlines our commitment to innovative, adaptable compliance solutions for operators.”

The post Xpoint rolls out pattern-analysis engine to flag coordinated bonus abuse appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Fan Engagement

Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize

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Midnite has renewed its partnership with Southampton FC for the 2026/27 season, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor.

The company said the extension builds on its first season with the club in 2025/26, when it ran supporter activations including “Midnite Express” away travel, a commemorative tifo marking the 50-year anniversary of Southampton’s FA Cup success, and hospitality giveaways via its “Ticket Treats” campaign.

For 2026/27, Midnite is introducing a season-long fan initiative called “2UP”. Under the format, if Southampton go two goals up in any home league match, one fan wins the 2UP prize pot. Midnite said the pot increases by £1,000 each week a jackpot is not won, and noted Southampton held a two-goal home lead on six occasions last season.

Greg Baker, Chief Revenue Officer of Southampton Football Club said:

“We’re delighted to continue our partnership with Midnite after a successful first season together.

“They’ve consistently looked for new and engaging ways to reward our supporters, whether through unique matchday experiences, away travel or fan competitions, and we’re excited to see that continue this season.

“The launch of 2UP is another fantastic example of that commitment and we look forward to seeing Saints fans enjoying the campaign throughout the 2026/27 season.”

Andrew Mook, Midnite‘s Head of Brand Marketing, added:

“We’re excited to be Southampton’s Official Training Kit partner for a second year.

“During the 2025/26 campaign, Midnite worked closely with the club to create experiences that reward Saints supporters. From helping fans travel in style on the Midnite Express and commissioning the club’s commemorative FA Cup tifo, to providing hospitality experiences through Ticket Treats, our aim has always been to add something extra for Saints fans.

“With that said, we are pleased to introduce ‘2UP’ where one lucky fan will win prize money if Southampton take a two-goal lead in any home league fixture, with £1,000 being added to the pot after each game at St Mary’s.

“With Southampton taking a two-goal lead at home six times last season, we’re looking forward to seeing a number of Saints fans rewarded through ‘2UP’ during the campaign.”

The post Midnite extends Southampton FC sponsorship through 2026/27 and rolls out ‘2UP’ fan prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Allwyn

Allwyn sets UK launch date for Powerball game on 21 July, pending approval

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National Lottery operator Allwyn said on 6 July 2026 that it plans to launch a UK version of Powerball on Tuesday 21 July, subject to final regulatory approval. The company said UK players will be able to buy a £4 Powerball line in National Lottery retailers and via the National Lottery website and app.

Allwyn said the UK-specific version will offer jackpots starting at £12M and will be linked to the US Powerball game through a partnership with the Multi-State Lottery Association (MUSL). The company said UK jackpot winners will be paid over 30 years, and that UK players will pick five main numbers from 1 to 69 and one Powerball number from 1 to 26, with draws held three times a week.

Allwyn said the first UK draw is scheduled for 23 July, with ticket sales closing at 11.55pm the night before draws on Mondays, Wednesdays and Saturdays, and draws taking place around 4am the next morning on Tuesday, Thursday and Sunday from a Powerball studio in Florida. It added that the UK game includes an additional “Match 2 main numbers” prize tier exclusive to UK players, paying a fixed £8, while the “Match 5 main numbers” tier pays a fixed £1M.

Allwyn CEO, Andria Vidler, said, “We’re excited to give National Lottery players the chance to dream bigger, while supporting thousands of Good Cause projects across the UK every week. Powerball jackpots can soar into the billions, offering breath-taking sums with the potential to transform lives and communities.

“As we begin the countdown to the first draw later this month, you won’t be able to miss Powerball’s arrival with a major launch lined up. We’re encouraging players to get involved when tickets go on sale, and we’ll be crossing our fingers for our first UK winner.”

Rebecca Paul, President & CEO of the Tennessee Lottery and former President of the World Lottery Association, said “This next step brings us closer to a thrilling milestone for Powerball. More players means faster-growing jackpots, more excitement and even greater impact for the communities we serve.”

Allwyn said the game is expected to raise around £1BN for UK Good Causes over its first five years, with funding generated from UK ticket sales going to UK beneficiaries and projects. It also referenced recent changes to the National Lottery’s Lotto game and said the revised format has produced 27 millionaires since the first draw under the new format on 10 June.

The post Allwyn sets UK launch date for Powerball game on 21 July, pending approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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