Compliance Updates
The ANJ publishes its 2024/2026 strategic plan aimed at drastically reducing the proportion of excessive gamblers
Three years after its establishment and the introduction of the new gambling regulation, the ANJ is presenting its strategic plan for 2024-2026. The reduction of excessive gambling and the social damages it causes, as well as the protection of minors, are at the heart of its actions. To achieve this ambitious objective, which reflects a problem that is no longer individual but social, the ANJ is calling on all economic and institutional players concerned to work alongside it.
The first cycle of regulation under the aegis of the French Gambling Authority (ANJ) ended in 2023 with the observation that the gambling market was booming, with revenues of more than €13 billion, representing an increase of more than 50% since the opening of the market in 2011. Over the years, gambling has become a mainstream consumer product for people of all ages and from all walks of life: more than half of all French people now gamble, spending more than €55 billion each year. Gambling is at the heart of our societies, and this phenomenon can be observed in every European country.
However, gambling is not a product like any other, and it is the risks inherent in this activity that have justified the government’s implementation of a restrictive regulatory policy, which translates into a legal objective of limiting and supervising the supply and consumption of gambling. In 2019, the public authorities wanted to strengthen player protection and the ANJ was created with this objective in mind.
Although gambling operators have made significant progress in this area over the past three years, problem gambling still plays too large a role in the gambling market. In 2019, the Gambling Observatory estimated the number of at-risk gamblers at 1.4 million, including almost 400,000 at pathological level. In total, problem gambling accounts for more than 38% of the sector’s turnover and excessive gambling alone for 21%. These figures, which are due to be updated shortly, illustrate the reality of a social problem, particularly for young people, with collateral damage in the gambler’s in the gambler’s immediate environment: excessive debt, family problems, difficulties at school, etc.
In this context, the ANJ has been working with all stakeholders to define the new regulatory guidelines for the period 2024-2026. These place the protection of minors and the reduction of excessive gambling and the social damage it causes at the centre of the regulator’s activities, like a common thread that inspires all its actions.
The ANJ’s new roadmap is based on three fundamental pillars:
- The first of these pillars, which reflects the public health implications of regulation, aims to drastically reduce the proportion and number of excessive gamblers in the gambling market. This key objective for the ANJ will require major efforts on the part of operators. It cannot be achieved without a coherent and balanced regulatory policy aimed at consolidating the French gambling market model.
- At the same time, this requires the ANJ to continue its efforts to preserve the transparency and integrity of the sector, with the fight against illegal gambling at the forefront (second pillar), and to strengthen the economic dimension of regulation in order to gain a better understanding of market balances and provide solutions to the changes it is facing today (third pillar).
Finally, the strategic plan is based on three foundations that are the conditions for the success of its ambition: to make scientific knowledge of the market and gambling practices the compass of regulation; to embody, at national and European level, regulation based on dialogue and cooperation to drive the repositioning of the market; and finally, to position the ANJ as a laboratory for bold, effective and exemplary public action.
This is a critical time for the French gambling market: it can both destabilise and strengthen the French model. This strategic plan should help to strengthen the French regulatory model as an acceptable compromise between openness and protection.
Isabelle FALQUE-PIERROTIN, President of the ANJ, said: “After three years in office, we now believe that the regulation of gambling must take a turn that involves the market gradually moving towards a less intensive model. This voluntary target to reduce the number of excessive gamblers and to strengthen the protection of minors will be monitored over a period of 3 years and adjusted in line with monitoring indicators and prevalence studies. It can only be achieved if all the players join forces alongside the regulator to move the goalposts: gambling operators, public authorities, institutions, associations, etc. “
MGM Yonkers Inc., a subsidiary of MGM Resorts International, submitted its commercial casino license application to the New York Gaming Commission and the Gaming Facility Location Board, with a $2.3 billion proposal to transform its historic Empire City Casino site into a commercial casino and entertainment destination. The development plans have been thoughtfully curated to achieve the maximum benefits for the State of New York, City of Yonkers and surrounding counties, while also meeting the needs of the local community.
MGM Yonkers’ plans include the full renovation and expansion of Empire City Casino’s existing gaming areas, an expansive high-limit lounge and the addition of a state-of-the-art BetMGM Sportsbook offering retail sports betting. The plan also envisions the addition of a 5000 person maximum capacity entertainment venue and accompanying meeting space which will welcome a variety of A-list and local performances with the design flexibility to accommodate special events, local graduations, and other community needs.
Additionally, three new full-service restaurants and the renovation of existing food and beverage venues will provide high-concept dining options for guests. A parking garage with solar energy arrays and electric vehicle parking spaces are among features that demonstrate MGM Resorts’ strong commitment to sustainability. If MGM Yonkers is awarded a commercial casino license, it anticipates completing all project elements by mid-2029.
“Empire City Casino and Yonkers Raceway have anchored the entertainment and tourism culture in downstate New York for more than a century. Achieving a full casino license will ensure this site will continue to be a cultural and economic force for generations to come,” said Bill Hornbuckle, President and CEO of MGM Resorts International.
The post MGM Yonkers Submits Commercial Casino License Application in New York appeared first on Gaming and Gambling Industry in the Americas.
The Netherlands Gaming Authority (KSA) has issued two warnings to Optdeck for untargeted advertising and offering autoplay. Optdeck offers games of chance in the Netherlands under the brand name Unibet.
Unibet is a sponsor of the cycling team Unibet Tietema Rockets. Part of this sponsorship is a coach with the Unibet logo on it. This coach was not only used in the Netherlands to transport the sports team but also for other purposes. This violates the ban on non-targeted advertising.
The KSA also received a signal about a form of autoplay in a game offered by Unibet. The BonusBuy function, where players can automatically continue playing with purchased bonuses without having to start a new game, is prohibited because it encourages excessive gaming.
Optdeck said it was not aware that the bus was also used for other transport and that monitoring various sponsorship agreements can be complex. The cycling team has been asked to stop using the bus immediately, and the bus and team vehicles will be provided with modified stickers without the Unibet logo. The KSA has indicated that it is always the provider’s responsibility to guarantee that sponsorship agreements comply with the laws and regulations. In addition, the coach in this form will no longer be allowed on the road as of 1 July 2025, because that is also when the ban on sports sponsorship comes into effect.
The BonusBuy violation was also a third-party error. After the game went live, this function was incorrectly activated by the supplier. The function was only available for two hours, and players who suffered losses during those two hours were compensated. In addition, measures have been taken to prevent such errors from being made in the future.
The KSA emphasised that the provider itself is responsible for correctly following laws and regulations, even if there is a collaboration with third parties. Because both violations were stopped immediately as soon as they were noticed, the regulator has left its intervention at a warning for now. If Optdeck makes another mistake in the future, the KSA said it may impose stricter sanctions.
The post KSA Issues Warnings to Optdeck Over advertising and Autoplay Violations appeared first on European Gaming Industry News.
The GGL has published its 2024 Activity Report, which reviews key developments and achievements of the past year. The report explains the approach to combating illegal gambling as well as the activities related to the supervision of legal gambling providers. A key component of the report is also an analysis of market developments in the German gambling market.
Last year, the GGL processed 230 permit and amendment applications and supervised 141 providers. The authority faced a variety of regulatory, legal and supervisory challenges. Major events such as the UEFA European Football Championship and the Olympic Games, in particular, resulted in increased advertising and betting activities, necessitating increased monitoring.
A milestone in 2024 was the court approval of the “Markers of Harm” developed by the GGL. These indicators were developed for monitoring increased deposit limits and were first used in 2024. They serve as an early detection of problematic gambling behaviour. The Mainz Administrative Court confirmed their legal admissibility. The GGL sees this as an important step towards uniform player protection standards.
In 2024, the GGL successfully took action against illegal offerings and was able to make the offerings of numerous illegal providers inaccessible to players in Germany. A total of 231 prohibition proceedings were initiated and over 1700 websites were reviewed. Approximately 450 illegal gambling sites were no longer accessible from Germany due to prohibition orders, and another 657 were no longer accessible due to geo-blocking based on the Digital Services Act (DSA). Payment blocking made deposits and withdrawals for illegal offerings more difficult.
Another success was the adjustment of Google’s advertising guidelines at the initiative of the GGL. Since September 2024, only authorized providers in Germany have been allowed to advertise via Google Ads. This significantly reduced the visibility of illegal offers.
“Our measures are having an impact. Nevertheless, combating illegal offerings remains challenging and requires perseverance and close cooperation with national and international partners,” said Ronald Benter, CEO of GGL.
According to GGL estimates, illegal online gambling accounts for approximately 25% of the total online gambling market.
The legal German gambling market (online and land-based) generated gross gaming revenue (equivalent to players’ losses) of approximately €14.4 billion in 2024—an increase of approximately 5% over the previous year. Tax and levy revenues from gambling amounted to approximately €7 billion.
The providers regulated by the GGL generated approximately four billion euros, which corresponds to a 28% share of the total permitted market.
In the illegal market, the GGL registered 858 German-language gambling websites operated by 212 operators without a license. The GGL estimates that the illegal German-language websites it recorded represent a market volume of between €500 and €600 million. This corresponds to approximately 3% to 4% of the entire legal market (terrestrial and online) and approximately 25% of the legal market for dangerous online gambling, such as virtual slot machines or sports betting.
In 2025, the GGL expects further groundbreaking court rulings on its measures, thus providing even greater legal certainty in its approach. The authority will continue to support the evaluation of the 2021 State Treaty on Gambling and, among other things, further expand advertising monitoring. The further development of the use of safe servers is intended to further improve oversight of the legal gambling market and enable more precise monitoring. A particular focus is on intensive cooperation with national and international authorities to further effectively curb the illegal gambling market. This will target not only the providers themselves, but also technical service providers, advertising partners, and other supporting actors.
Ronald Benter said: “Our stated goal is to make the business model of illegal providers unattractive through a comprehensive package of measures. Combating illegal offerings remains a long-term process that requires strategic action, decisive action, and close interagency cooperation.”
The post GGL Publishes its 2024 Activity Report appeared first on European Gaming Industry News.
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