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BMM INNOVATION GROUP “BIG” BRINGS ITS GLOBAL EXPERTISE TO ICE LONDON FEBRUARY 6-8

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The BMM Innovation Group announced that it will be exhibiting at ICE London February 6-8 at the ExCeL London Convention Center in Stand No. N3-520 with its partner companies, BMM Testlabs, BIG Cyber, and RG24Seven Virtual Training.

The Companyߣs focus at ICE will be its move to full globalization, its expertise in emerging technologies, its market leadership in compliance testing and certification for every gaming product in every gaming market, and its focus on protecting the gaming industry and all who play through cutting-edge cybersecurity and virtual training solutions.

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BMM Innovation Group Chairman and Chief Executive Officer Martin Storm said,: Coming off seven consecutive years of revenue and EBITDA growth, including a record year in 2023, ICE London is the first major show of 2024 and an exciting opportunity for us to showcase our global expertise, introduce our new executives, and share our vision for the BIG companiesߣ future.

At ICE, the core BIG business, BMM Testlabs, will have its global team on hand to talk with clients about the Companyߣs expertise in compliance and quality assurance testing, certification, and onsite audits and inspections for every land-based and digital market in the world. In addition to CEO Martin Storm, visitors to BMMߣs booth will be able to meet with Kirk White, President of Land-Based Gaming, Marzia Turrini, President of Digital Gaming and Inspections, and Travis Foley, Chief Regulatory and Compliance Officer.

BMM experts will share the Companyߣs focus on supporting the industry as emerging technologies such as AI, cryptocurrency/blockchain, NFTs, and Web 3.0 begin to impact gaming product design and regulatory oversight. Storm said, Éc;We will play a leading role in collaborating with regulators, developers, and gaming manufacturers to advance these emerging technologies and help shape how they are tested, certified, and introduced.

Highlighting its expertise in cybersecurity, BMM Innovation Groupߣs BIG Cyber will be at the BIG stand to discuss its robust and integrated suite of cybersecurity solutions for the global gaming industry. BIG Cyber Chief Executive Officer Amit Sharma said that BIG Cyberߣs targeted solutions to protect casinos and gaming suppliers are vital to the industryߣs longevity. After the well-publicized attacks on large gaming companies last year, everyone agrees that cybersecurity protection is a must-have ߝ not just a nice-to-have ߝ because intrusion must be seen as inevitable.

In addition to cybersecurity solutions, BMMߣs ICE stand will highlight another way BMM protects the industry. RG24Seven Virtual Training, founded by Storm and longtime BMM executive Wendy Anderson, who now serves as its Chief Executive Officer, offers free, best-in-class training and education for gaming company employees to provide safer gambling training online.

At ICE, RG24seven Virtual Training will share its robust online training library, which includes courses on Responsible Gaming, Anti-Money Laundering, Human Trafficking Awareness, Corporate Social Responsibility, Testing and Compliance, and Casino Games and Technology. RG24Seven will also announce a major new partnership to bring safer gambling training to UK online and land-based gaming employees completely free of charge.

Visit the BMM Innovation Group Éc;BIG,Éd; including BMM Testlabs, BIG Cyber, and RG24seven Virtual Training, at ICE London in Stand No. N3-520.

euphoria lab

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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