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Swintt signs huge new partnership deal with ATG
In-demand software provider sets to collaborate with Sweden’s largest gaming company to bring SwinttGames, SwinttPremium and SwinttStudios releases to a whole new audience
Swintt, the ambitious software provider behind recent Christmas-themed hits Seven Seven Xmas and Santa’s Pots and Pearls, has announced it will be partnering with ATG in a huge new deal that will see its full catalogue of releases launch on the platform in the coming weeks.
The scope of the collaboration will include all titles in the SwinttPremium and SwinttGames line-ups as well as third-party releases from the SwinttStudios programme, meaning players at ATG.se will now be able to experience a varied catalogue of games ranging from casino classics to modern video slots.
Given that ATG is already Sweden’s #1 gaming brand, the deal represents another major milestone for Swintt that will allow the business to further strengthen its presence in the Swedish market, while also enabling ATG to build on its success as the country’s leading gaming company.
In terms of the three different Swintt collections that will now be available at ATG.se, SwinttGames and SwinttStudios releases are perhaps the two that will hold the most appeal to Swedish players. The former is an innovative selection of state-of-the-art slots that come with their own unique features, while the latter enables third-party studios to showcase their wares using Swintt’s existing technology.
Notable titles in the SwinttGames line-up include the block-busting mobile-optimised cluster pays slot, Candy Gold, and Aloha Spirit XtraLockTM, which still ranks as Swintt’s most successful releases to date thanks to a Tiki-themed free spins feature that grants players access to four enticing instant-win jackpots.
From the SwinttStudios catalogue, meanwhile, the Norse mythology-inspired Capsule Treasure Thor’s Strike from indie developer, Samurai Studio, is arguably the headline act. In it, players will have the chance to string together long sequences of cascading reel wins and collect coins that can be used to play a gacha machine-style mini-game, with each capsule released opening to reveal an instant prize.
For the old-school purists, on the other hand, the SwinttPremium collection will offer an accessible range of pick-up-and-play games that draw their inspiration from land-based slot machines. With these titles all featuring instantly-recognisable casino-style sounds and symbols as well as easy-to-trigger free spins rounds, there’ll certainly be something for everybody when Swintt’s games go live at ATG.se.
Lars Kollind, Head of Business Development at Swintt, said: “We make no secret of the fact that we want Swintt to be one of the most recognisable software providers in the industry – and one of the best ways to guarantee that we achieve this lofty goal is to ensure that we’re always partnering with the biggest online casinos.
“With ATG.se being the #1 gaming operator in Sweden, we’ve certainly found the perfect platform to showcase our exciting range of titles – and with SwinttGames, SwinttPremium and SwinttStudios releases launching there shortly, we’re sure the deal will be a big win-win for everyone involved.”
Christian Erlandsson, Head of Sports and Casino at ATG, said: “ATG Casino has grown steadily during the five years we have offered it and we continue to grow. Therefore, it is natural that we also expand our offer to our customers with new games from sought-after studios like Swintt”
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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