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Scandinavian success behind Soft2Bet awards recognition

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Betinia‘s strong performance in the key Nordic markets of Sweden and Denmark has been rewarded by a raft of shortlist nominations and awards.

Standing out in the iGaming industry is no easy task, but Soft2Bet has successfully done this with its Betinia brand in Scandinavia.

Betinia is a B2C website that is operated by Soft2Bet in Denmark and Sweden and its success is a demonstration of how suppliers and operators can provide players with a truly differentiated, gamified offering that also generates strong commercial growth.

Its growth was powered by Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gamification features.

 

These led to:

  • +65% increase in average GGR compared to non-gamified brands, with 60% of players participating;
  • More than 50% of the Betinia player base engaged with gamification, with 50% of them depositing larger amounts and frequency of deposits at +30%;
  • average revenue per user (ARPU) grew by more than 70%.

 

Industry recognition

These achievements have been recognised by industry peers, with Soft2Bet shortlisted and winning numerous awards in recent months such as ‘Company of the Year’ and ‘Turnkey Supplier of the Year’ at the iGaming Sword Awards.

Commenting on the iGaming Sword Awards, Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “Being honored with The iGaming Sword Awards is a testament to the quality of our platform and solutions business. It reflects our commitment to providing top-notch products that are dependable, secure, and perform exceptionally in all situations for our partners. As we persistently pursue excellence, we look forward to our ongoing efforts being acknowledged by our peers throughout 2024”.

Soft2Bet was also shortlisted in the Vixio Global Regulatory Awards, in five categories of the EGR Nordics Awards and for the International Gaming Awards and Casino Guru Awards.

Elisabeth Isaksson, Head of Compliance at Soft2Bet, commented: “The be shortlisted in five categories of the EGR Nordics Awards and for the Vixio Global Regulatory Awards is further proof of Soft2Bet’s achievements in highly competitive and regulated markets. Sweden and Denmark are key European markets and it’s incredibly rewarding to see our commercial and compliance work recognised in this way. As we look forward to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as pillars of its growth.”

Oksana Tyshankova, Chief Marketing Officer at Soft2Bet,  added: “The industry awards and shortlist nominations are recognition of the incredible work our teams have done this year. Managing strong commercial growth with new staff onboarding, product updates and delivery and market launches for our partners is one of the hardest balancing acts to achieve in business. It’s a proud moment for Soft2Bet and it makes us even more enthusiastic for the coming months as we look forward to 2024.” 

Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

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QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Conferences

Alea lands two award nominations ahead of SBC Summit Malta panels

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Alea will return to SBC Summit Malta this year as a finalist in two categories: Game Aggregator of the Year and Employer of the Year. The company will also have founder Alexandre Tomic and COO Ramon Glieneke on the conference agenda on April 29.

Tomic is set to appear on the Product Visionaries stage in a session titled “Casino vs Sports: Can Gamification Truly Cross Over?” (April 29, 10:45h, Conference Room 2). The panel includes Brian Christner (Grand Casino Baden), Alexis Wicén (Unibo Ltd), and Mykhailo Kachanov (SlotCatalog.com), moderated by Shahar Attias (Hybrid Interaction).

Glieneke will join “The COO Horizon: Challenges and Opportunities in 2026/27” on the Risk, Regulation & Resilience stage (April 29, 15:00h, Conference Room 3). The session features Tim De Borle (Casumo), Chris McGowan (Scatters), and Tom McGovern (Flutter UKI), moderated by Joe Streeter (iGaming Expert).

In the release, Alea linked the two award nominations to its internal culture and operating model. “Quality comes from ownership, not just execution. That’s been at the core of Alea since day one. We’ve always focused on building an environment and a tribe where people feel trusted and take real responsibility for what they’re creating.
Seeing us nominated for both our product and our culture is a meaningful milestone. It shows that the foundation we’ve built is working, and that the team’s approach is consistent across everything we do,” said Alexandre Tomic, Founder of Alea.

Alea said it will attend with teams across Business Development, Account Management, Partnerships, and Marketing, and will be based at Booth D22.

The post Alea lands two award nominations ahead of SBC Summit Malta panels appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM Testlabs

BMM Testlabs’ Marzia Turrini wins Best Executive Leadership at 2026 Italian Gaming Awards

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BMM Testlabs said Marzia Turrini, Global President, iGaming & Cybersecurity, has won the ‘Best Executive Leadership’ award at the 2026 Italian Gaming Awards. The company said the award was presented last week during the Italian Gaming Expo & Conference (IGE) in Rome.

According to BMM, Turrini was selected from a shortlist of eight other industry executives. The company said the award recognizes her leadership and her role in growing BMM’s digital product compliance and cybersecurity services across regulated markets.

BMM said its digital services business gained momentum in 2025, growing nearly three times faster than the overall iGaming and sports betting market. The company also said Turrini led the expansion of BMM’s iGaming Center of Excellence in Barcelona to more than 120 professionals supporting compliance testing, cybersecurity services, and quality assurance.

Turrini said, “I am honored to receive this recognition from the Italian Gaming Awards. Italy has always been an important part of my professional journey, and I am proud to contribute to the continued growth and integrity of the regulated gaming industry both in Italy and around the world.”

BMM also noted previous recognition for Turrini, including ‘Leader of the Year’ at the 2025 SBC Awards Americas and inclusion in the iGB 2025 ‘Most Influential Women in Gaming’. BMM has an office in Bologna and said it tests and certifies regulated gaming products in Italy across land-based AWP and VLT machines and systems, retail sports betting and horse racing systems, lotteries and instant gaming, and online casino and sports betting technologies.

The post BMM Testlabs’ Marzia Turrini wins Best Executive Leadership at 2026 Italian Gaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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