Asia
ParlayBay enhances global footprint with 96.com partnership

ParlayBay, the provider of innovative sports betting titles, has signed an agreement to provide its leading cricket content to 96 .com.
The deal will see the provider elevate its presence across Asia, with 96 .com integrating ParlayBay’s highly popular cricket portfolio into its offering.
Within the cricket portfolio will be the industry’s first ball-by-ball micro betting offering, which is in ParlayBay’s STACK’EM bet builder format, providing an immersive user experience for both live and virtual betting.
ParlayBay can geo-localise its content to offer a relevant offering to all demographics via a single integration, with its Cricket 2.0 product proving to be a hit across the Asian market.
Since the recent launch of Cricket 2.0, ParlayBay has seen great engagement from bettors, with cricket quickly becoming its fastest-growing sport and last month producing a growth rate of over 1000% MOM.
The agreement with 96 .com ties in with the imminent start of the new Indian Premier League season in March, with ParlayBay set to support the launch with a vast array of promotional and marketing tools.
Fredrik Elmqvist, Executive Chairman at ParlayBay, said: “We’re delighted to have reached an agreement with such a prominent Asian brand. The partnership allows us to deliver our cricket content to a large audience of cricket fans, as well as the wider portfolio of sports and game formats, with our content appealing to all levels of sports bettors.
“With the upcoming IPL season due to start, we couldn’t have partnered at a better time, with cricket fans looking for new and exciting products to boost their engagement with the sport they love.”
John Kay, Commercial Director at 96 .com, added: “ParlayBay is an exciting provider that delivers engaging content and experiences for its partners. We are thrilled to integrate its industry-leading cricket portfolio onto our platform.
“The integration of ParlayBay’s content complements our own offering and supports our vision to become a global brand. With ParlayBay’s built-in marketing tools, we can deliver customised and user-friendly promotions, including free bets. We are confident our customers will enjoy engaging with these unique games and experiences.”
Asia
Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026

The Macau government has extended the lottery concession of Macau Slot Co Ltd for one year until 5 June 2026.
The concession renewal was published in the official gazette on Wednesday. Further extensions may be granted, subject to mutual agreement between the Macau government and Macau Slot.
As part of the renewal terms, Macau Slot is required to gradually reduce its number of non-resident employees and actively collaborate with the government to recruit and retain local talent.
Earlier this month, the government held a meeting with Macau Slot representatives to discuss the extension. According to the Gaming Inspection and Coordination Bureau (DICJ), the city’s industry regulator, Macau Slot committed to cutting 35% of its non-local, non-skilled workforce—equivalent to 26 positions—by the first quarter of 2026. The company also pledged to make further reductions to its foreign labour quota in the future. Currently, non-local staff account for 15% of the total workforce at Macau Slot.
“Over the past year, despite fluctuations in the macroeconomic environment and slower economic recovery in neighbouring regions, the local economy has remained relatively stable under the guidance of the Macau SAR government’s policies,” Macau Slot said in a statement.
“Looking ahead, we are committed to further diversifying our sports betting products to meet customer demand, while upgrading our information technology infrastructure to stay current and deliver more comprehensive sports betting services.”
The post Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026 appeared first on European Gaming Industry News.
Asia
QTech Games strengthens its elite suite with Bigpot Gaming

Emerging-markets leader expands its all-encompassing library with exciting new slots portfolio
The post QTech Games strengthens its elite suite with Bigpot Gaming appeared first on European Gaming Industry News.
Asia
Polemos Announces Partnership with Guinevere Capital

Polemos, a Web3 gaming infrastructure platform, has announced a strategic partnership with Guinevere Capital, a prominent esports and gaming investment firm known for its investments and advisory roles in projects such as GiantX, iTero, Perion, Skybox and various other projects across the industry. Guinevere Capital has established a strong reputation for its work across global Web2 gaming titles, including League of Legends, Valorant, Rocket League and many more. This partnership aims to leverage the combined expertise of Polemos.io and Guinevere Capital to enhance and further monetise audiences across publishers, infrastructure players, gaming companies, studios and platforms.
The collaboration will focus on integrating advanced asset management and engagement tools from Polemos.io’s Forge platform with Guinevere Capital’s extensive network and experience in both Web2 and esports ecosystems. This will create new monetisation opportunities and improve player experiences by bridging traditional gaming with blockchain-enabled innovations.
Carl Wilgenbus, CEO of Polemos.io, said: “Partnering with Guinevere Capital marks a significant milestone in our mission to expand access to gaming rewards and unlock new revenue streams for the entire gaming industry. Together, we will empower publishers and studios to better engage their audiences and capitalize on the evolving landscape of gaming and esports.”
“Polemos has built an impressive piece of infrastructure that has plugged a huge gap in the gaming sector. We look forward to working with them to commercialise this,” said Dave Harris, a partner at Guinevere Capital.
Dave’s previous experience includes investing in and operating top teams and leagues in the Riot Games and Activision Blizzard ecosystems.
Guinevere Capital’s strategic involvement will accelerate the adoption of blockchain gaming infrastructure while supporting the growth of esports and gaming communities worldwide. This alliance underscores a shared vision to drive innovation, education and monetisation in the gaming sector by combining Web2’s reach with Web3’s potential.
The post Polemos Announces Partnership with Guinevere Capital appeared first on European Gaming Industry News.
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