Asia
ParlayBay enhances global footprint with 96.com partnership
ParlayBay, the provider of innovative sports betting titles, has signed an agreement to provide its leading cricket content to 96 .com.
The deal will see the provider elevate its presence across Asia, with 96 .com integrating ParlayBay’s highly popular cricket portfolio into its offering.
Within the cricket portfolio will be the industry’s first ball-by-ball micro betting offering, which is in ParlayBay’s STACK’EM bet builder format, providing an immersive user experience for both live and virtual betting.
ParlayBay can geo-localise its content to offer a relevant offering to all demographics via a single integration, with its Cricket 2.0 product proving to be a hit across the Asian market.
Since the recent launch of Cricket 2.0, ParlayBay has seen great engagement from bettors, with cricket quickly becoming its fastest-growing sport and last month producing a growth rate of over 1000% MOM.
The agreement with 96 .com ties in with the imminent start of the new Indian Premier League season in March, with ParlayBay set to support the launch with a vast array of promotional and marketing tools.
Fredrik Elmqvist, Executive Chairman at ParlayBay, said: “We’re delighted to have reached an agreement with such a prominent Asian brand. The partnership allows us to deliver our cricket content to a large audience of cricket fans, as well as the wider portfolio of sports and game formats, with our content appealing to all levels of sports bettors.
“With the upcoming IPL season due to start, we couldn’t have partnered at a better time, with cricket fans looking for new and exciting products to boost their engagement with the sport they love.”
John Kay, Commercial Director at 96 .com, added: “ParlayBay is an exciting provider that delivers engaging content and experiences for its partners. We are thrilled to integrate its industry-leading cricket portfolio onto our platform.
“The integration of ParlayBay’s content complements our own offering and supports our vision to become a global brand. With ParlayBay’s built-in marketing tools, we can deliver customised and user-friendly promotions, including free bets. We are confident our customers will enjoy engaging with these unique games and experiences.”
Asia
GRA Renews Singapore Pools Licence for Five-year Term
Reading Time: < 1 minute
The Gambling Regulatory Authority (GRA) has renewed the licence of Singapore Pools (Private) Limited (Singapore Pools) to conduct betting operations, gaming and lotteries under Section 54 of the Gambling Control Act 2022 (GCA). The tenure for the licence will be five years with effect from 25 October 2025, following GRA’s assessment that Singapore Pools has fulfilled the requirements under Section 54 the GCA.
The post GRA Renews Singapore Pools Licence for Five-year Term appeared first on European Gaming Industry News.
Arnold Hur
Thirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers
Reading Time: < 1 minute
Global esports and gaming organisation Gen.G announced that it has partnered with thirteen distinguished universities across the US to participate in the Gen.G Practicum Abroad programme, which offers students the opportunity to take part in an intensive, three-week programme to study in the heart of the esports industry in Seoul, South Korea.
The thirteen institutions are: Conestoga College, Augustana University, Buena Vista University, Illinois College, Manchester University, Seton Hall University, Shenandoah University, Syracuse University, St. Thomas University, University of Kansas, Maharishi International University, Randolph-Macon College and University of Hawai’i.
“This is our most ambitious program since the launch of our Gen.G Practicum Abroad program, bringing together some of the best universities in the country to expand their educational programs on campus. The students will be fully immersed in Korea with hands-on experiences to give them a 360-degree view of the esports industry,” said Arnold Hur, CEO of Gen.G.
Gen.G professionals will lead the Gen.G Practicum Abroad programme, which includes custom esports programming, mentorship by industry professionals, special lectures, industry “lunch-and-learns,” and professional networking, all while immersing students in Korean culture and its history in esports. Students will also visit competitive organisations and gaming publisher studios.
The post Thirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers appeared first on European Gaming Industry News.
Asia
PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026
Reading Time: < 1 minute
The Philippine Amusement and Gaming Corporation (PAGCOR) has given gaming affiliates, developers and support service providers until early 2026 to comply with its newly implemented B2B Accreditation Framework, a regulatory system that formalises participation in the iGaming supply chain.
Companies that submit applications by December 31, 2025, will qualify for a three-year initial accreditation, while unaccredited foreign content providers face removal from licensed platforms after March 31, 2026.
The framework, which took effect on October 2, sets mandatory accreditation requirements for all third-party entities providing gaming content, systems or technical support to PAGCOR-licensed operators.
Accreditation covers several categories, including gaming affiliates, game content providers (GCPs) and support service providers (SSPs). Gaming affiliates may act as aggregators that distribute multiple game titles to operators, while GCPs are developers or studios supplying electronic game software or live-streamed content.
Accreditation is valid for two years from the date of PAGCOR Board approval, an increase from the previous one-year term.
Foreign data or content streaming providers that fail to secure accreditation by the March 2026 deadline will have their content deemed “non-compliant and unauthorized.” They may appoint a Philippine-registered company or a PAGCOR-accredited Gaming System Administrator as their exclusive distributor instead of setting up a local office.
PAGCOR has warned that licensed operators using unaccredited service providers may face sanctions.
The post PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026 appeared first on European Gaming Industry News.
-
Australia6 days agoWestern Australia: New Casino Carded Play Set to Reduce Gambling Harm
-
Association of Organisers of Games of Chance6 days agoSerbia Establishes “Association of Organisers of Games of Chance”
-
Latest News6 days agoAll Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
-
Latest News5 days agoMarketing the Game: How iGaming Brands Win Players and Partners in 2025
-
Latest News5 days agoDream Play Unleashes Fun`n Games — Where Innovation Meets the Wheel of Fortune
-
Compliance Updates5 days agoEGBA Launches Pledge on Responsible Influencer Marketing
-
Booming Games6 days agoFish Tales Are Back with a Haunted Twist in Booming Games’ Fish Tales: Halloween
-
Compliance Updates5 days agoKansspelautoriteit Sees Increasing Risk Analyses of Sports Betting



