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ParlayBay enhances global footprint with 96.com partnership

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ParlayBay, the provider of innovative sports betting titles, has signed an agreement to provide its leading cricket content to 96 .com.

The deal will see the provider elevate its presence across Asia, with 96 .com integrating ParlayBay’s highly popular cricket portfolio into its offering.

Within the cricket portfolio will be the industry’s first ball-by-ball micro betting offering, which is in ParlayBay’s STACK’EM bet builder format, providing an immersive user experience for both live and virtual betting.

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ParlayBay can geo-localise its content to offer a relevant offering to all demographics via a single integration, with its Cricket 2.0 product proving to be a hit across the Asian market.

Since the recent launch of Cricket 2.0, ParlayBay has seen great engagement from bettors, with cricket quickly becoming its fastest-growing sport and last month producing a growth rate of over 1000% MOM.

The agreement with 96 .com ties in with the imminent start of the new Indian Premier League season in March, with ParlayBay set to support the launch with a vast array of promotional and marketing tools.

Fredrik Elmqvist, Executive Chairman at ParlayBay, said: “We’re delighted to have reached an agreement with such a prominent Asian brand. The partnership allows us to deliver our cricket content to a large audience of cricket fans, as well as the wider portfolio of sports and game formats, with our content appealing to all levels of sports bettors.

“With the upcoming IPL season due to start, we couldn’t have partnered at a better time, with cricket fans looking for new and exciting products to boost their engagement with the sport they love.”

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John Kay, Commercial Director at 96 .com, added: “ParlayBay is an exciting provider that delivers engaging content and experiences for its partners. We are thrilled to integrate its industry-leading cricket portfolio onto our platform.

“The integration of ParlayBay’s content complements our own offering and supports our vision to become a global brand. With ParlayBay’s built-in marketing tools, we can deliver customised and user-friendly promotions, including free bets. We are confident our customers will enjoy engaging with these unique games and experiences.”

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GEG Title-Sponsors the “Alphabets & Friends” Literary and Cultural Festival

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Galaxy Entertainment Group (GEG) has been actively supporting cultural and artistic exchanges between China and Portuguese-speaking countries, and advancing the establishment of Macau as “a base for exchange and cooperation where Chinese culture is the mainstream and diverse cultures coexist”. Spanning over 30 activities from April 4 to May 6, the “Galaxy Entertainment Group Presents: Literary and Cultural Festival for Parents and Children ‘Alphabet & Friends’ 2025” (the Festival) was jointly organised by the Portuguese Institute of the Orient (IPOR) and the Consulate-General of Portugal in Macau and Hong Kong and title-sponsored by GEG. As part of the Festival, GEG hosted an exclusive parent-child story creation session at the Galaxy Kidz Edutainment Centre, inviting over 30 local children and parents from the Associação Promotora da Instrução dos Macaenses to participate. Together, they created and read Portuguese-language stories, deepening their understanding and interest in Portuguese culture through relaxed and interesting interactions. Since its inception in 2021, GEG has supported the Festival for five consecutive years, facilitating cultural exchanges within Macau’s Chinese-Portuguese community. Including this year’s activities, the Festival has drawn participation from 40 local schools and institutions, totaling over 10,000 participants.

During the parent-child story creation session at the Galaxy Kidz Edutainment Centre, Ms. Catarina Mesquita, founder of Macau’s first trilingual children’s book publishing company, Mandarina Books, inspired the creativity of children in an educational and entertaining way, guiding them to use different Portuguese phrases and vocabularies to create unique stories based on everyday life. Portuguese cartoonist, Mr. Rodrigo de Matos, also attended the event and vividly illustrated the children’s ingenious ideas on canvas. The children and their parents added colorful stickers to their works afterwards in a warm and lively atmosphere. Additionally, Ms. Mesquita brought her books, published in Chinese, English and Portuguese, for the participating families to read together, allowing them to experience the joy of cross-cultural communication.

Mr. Mário Herculano Fernandes Estorninho, a representative from the Associação Promotora da Instrução dos Macaenses, said: “We sincerely thank GEG and all the organizers for providing this rich cultural experience. The event not only sparked children’s creativity and imagination through engaging activities, but also fostered their interest in storytelling, improved their expression and comprehension skills in the Portuguese language, and deepened their understanding of Portuguese culture.”

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For the first time, the series of activities in this year’s Festival were the “reading points” of the “Reading Month in the City of Macao 2025” organised by the Cultural Affairs Bureau of the Macau SAR Government (ICM). The Festival was linked to a number of related initiatives, such as International Children’s Book Day, World Book Day and World Portuguese Language Day, with various activities ranging from concerts, theater performances, parent-child workshops, children’s book fairs and book launches around the theme of “Artificial Intelligence in Education – The Robot and I” held to the enthusiastic response of different sectors. Furthermore, at the “Mini Library”, one of the key events of the Festival, IPOR, the Consulate-General of Portugal in Macau and Hong Kong and GEG jointly donated a collection of nearly 400 books by Portuguese-language authors, including some bilingual editions released during the Festival, to nearly 40 non-tertiary local schools that include Portuguese in their curriculum in hopes of enhancing local youth’s interest in reading and deepening their understanding of the Portuguese culture through high-quality bilingual learning materials.

Over the years, GEG has upheld its philosophy of “What is taken from the community is to be used for the good of the community” by supporting Chinese-Portuguese cultural and artistic events in Macau through diverse ways, hoping to enrich the city’s multicultural landscape. In this March, GEG sponsored the Macau Literary Festival for the 11th time, providing a platform for literary exchange between cultural and artistic advocates from China and Portuguese-speaking countries. Last year, GEG supported the “GEG Lusofonia Festival” for the second consecutive year, serving as one of its organisers for the first time alongside ICM. Since 2021, GEG has partnered with ICM to launch a variety of initiatives under the “Encounter in Macao – Arts and Cultural Festival between China and the Portuguese-speaking Countries”, including supporting the “GEG Traditional Music and Dance Performance in the Community” held at Galaxy Macau integrated resort for two consecutive years. Additionally, GEG has supported the “China and Portuguese-speaking Countries Film Festival” for four consecutive years, co-hosting it twice and providing outdoor screenings at GEG’s revitalisation project – the Lai Chi Vun Shipyards during this past edition.

The post GEG Title-Sponsors the “Alphabets & Friends” Literary and Cultural Festival appeared first on European Gaming Industry News.

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Japanese Authorities Seek to Authorise Two More Integrated Resorts by 2027

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Japanese authorities are planning to reopen the application process for integrated resort (IR) developments that include casinos, with the goal of approving up to two additional projects by the end of 2027.

This move would bring the country closer to the maximum of three IR licenses permitted under current legislation.

According to a reports, Japan’s central government is expected to launch the new round of applications by December 2026, giving potential host locations time to develop their IR District Development Plans—a mandatory requirement under the national framework.

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While Hokkaido withdrew from the original round of bids in 2019, the northern island’s capital city, Sapporo, has now shown a revived interest in pursuing an IR project. Tokyo has also emerged as a possible candidate, although the capital has yet to make a formal declaration of intent. Interest in the initiative has been spurred by various feasibility studies conducted in recent years, suggesting a growing openness to participation from Japan’s largest urban centre.

To proceed with the updated initiative, the Japanese government plans to solicit public feedback on a proposed cabinet order outlining the application schedule. This consultation period is set to begin in August 2025 and will run through the end of the year, following the House of Councillors election in July.

Currently, Japan has granted only one IR license. The sole approved project, MGM Osaka, is being developed by MGM Resorts International in partnership with Japanese financial group Orix Corp. It is scheduled to open in 2030 and stands as the flagship example of Japan’s ambitions to leverage IRs as a means of boosting tourism and economic growth.

The country’s IR framework, enshrined in law, allows for a total of three resort licenses nationwide. With MGM Osaka already occupying one of those slots, the upcoming application window will determine which two regions—if any—will secure the remaining approvals.

The post Japanese Authorities Seek to Authorise Two More Integrated Resorts by 2027 appeared first on European Gaming Industry News.

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SOFTSWISS Heads to SiGMA Asia 2025

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SOFTSWISS, a global tech expert with over 15 years of iGaming experience, will participate in SiGMA Asia 2025, which takes place from 1 to 4 June in Manila, the Philippines. The event is set to welcome 20,000 delegates, including operators, affiliates, regulators, and top decision-makers.

With over 450 exhibitors, SiGMA Asia is a promising platform for companies exploring business opportunities across the diverse and fast-growing Asian iGaming landscape.

The Asian iGaming market presents a compelling mix of potential and complexity. According to the SOFTSWISS iGaming Trends Report 2025, countries like the Philippines and India are currently undergoing regulatory shifts and technological expansion. 

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The Philippines market is projected to reach an annual growth rate of 9.23% by 2033. The region is now emerging as Asia’s second-largest gaming hub, focused on strengthening its domestic market and expanding integrated resorts. India, one of the largest digital markets with over 750 million internet users, is also witnessing rapid growth in the iGaming sector, with revenue projected to grow at a CAGR of 8.1% through 2032.

These developments create substantial opportunities for the industry and a demand for experienced tech providers like SOFTSWISS, which can offer highly localised, scalable solutions that meet evolving market requirements.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “Asia is one of the most exciting and diverse regions for iGaming today. As digital engagement and the industry itself grow, operators are looking for partners that can deliver reliable, localised, and scalable solutions. SOFTSWISS is ready to support this transformation with technology that will help operators build strong and compliant iGaming projects in the region.”

The SOFTSWISS team will be available at Stand 2116 to present its ecosystem of solutions and share market insights with potential partners and clients.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Heads to SiGMA Asia 2025 appeared first on European Gaming Industry News.

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