eSports
United States In-Game Advertising Market Competition Forecast & Opportunities, 2028
The “United States In-Game Advertising Market Competition Forecast & Opportunities, 2028” report has been added to ResearchAndMarkets.com’s offering.
The United States in-game advertising market has experienced rapid growth and is projected to reach a value of $13.09 billion by 2028 from $7.45 billion in 2022, growing at a CAGR of 10.2% fueled by various factors such as the increasing popularity of esports among gaming audiences and the integration of native and non-disruptive ad formats.
United States In-Game Advertising Market Scope
In-game advertising includes a wide range of formats and strategies. One of the most common methods is integrating static or dynamic ads into the game environment. These formats can be billboards, posters, or even virtual product placements within the game. Such layouts are carefully designed to blend seamlessly with the game’s aesthetics, ensuring they don’t break the player’s immersion.
The growing interest in social and mobile games is expected to positively impact the expansion of the in-game advertising market share. Advertisements can be integrated into desktop and mobile games through in-game advertising through advertisements, clip art, billboards, and background screens.
United States In-Game Advertising Market Overview
United States in-game advertising market share will benefit from growing social and mobile gaming. Ads, cutscenes, billboards, and background graphics can be used to add ads to desktop and mobile games. Since these ads are not intrusive, players can experience the game smoothly. In-game ads are expected to have a stronger audiovisual impact and leave viewers with a positive and lasting product impression.
United States in-game advertising is driven by several factors, including lower ad costs, increased reach and ROI, fast integration, and clear ad setup in social games. In addition, the inclusion of trusted gaming payment methods will reduce fraud, which may drive the market during the forecast period. Market growth is fueled by a growing selection of free-to-play smartphone games that monetize through in-game ads.
Increasing time and the cost to develop new games and shorter product life cycles are expected to impede market growth. The growing reluctance of video game companies as a result of declining advertising revenues is expected to challenge the growth of the in-game advertising market. In addition, market growth can be hindered by the need to limit poorly designed advertisements with low consumer impact. The increase in irrelevant and intrusive advertisements related to online and social gaming is expected to adversely affect the United States in-game advertising market growth.
United States In-Game Advertising Market Drivers
The United States in-game advertising market is driven by various key factors such as the rising popularity of console gaming and esports. The game has come to become an accepted form of distraction, which draws a wide and diverse audience.
The United States in-game advertising market growth is likely to be boosted by the rising availability of high-speed internet connections and the significant increase in the number of smartphone users in the country. Additionally, a surging number of gamers in the country is expected to contribute to the expansion of the United States in-game advertising market during the forecast period.
In addition, the adoption of various gambling payment mechanisms will reduce fraud, which may increase the expansion of the United States in-game advertising market during the forecast period. In-game advertising is growing portions of free-to-play mobile games and is expected to boost industry growth. This service can earn extra money for game creators, which helps in the expansion of the industry.
The surging popularity of online and mobile games drives the expansion of the United States in-game advertising market during the forecast period. Game advertisers are using in-game advertisements to reach their target audience as more people are using online and mobile games for their entertainment.
United States In-Game Advertising Market Trends
A major trend in the United States in-game advertising market is the integration of native and non-disruptive ad formats which drives the industry’s growth during the forecast period. Advertisers are moving away from intrusive and disruptive ad placements that can negatively impact the gaming experience. Instead, they implement strategies to seamlessly incorporate advertising into the game environment, such as in-game billboards, product placements, and branded virtual products. This approach allows advertisers to capture players’ attention without causing significant disruption, improving both user experience and advertising effectiveness.
Additionally, the rise in influencer marketing collaborations fuels the growth of the United States in-game advertising market during the forecast period. Influencers and creators in the gaming community have gained significant influence and followers, making them valuable partners for advertisers. Brands are increasingly partnering with gaming influencers to promote their products or services through sponsored gameplay, branded content, or product reviews. This collaboration helps advertisers leverage the trust and loyalty built by influencers, which increases brand visibility and engagement with their target audience.
Furthermore, there is more emphasis on metrics and measurement in the United States in-game advertising market which drives the industry’s growth during the forecast period.
United States In-Game Advertising Market Challenges
A major challenge in the United States in-game advertising market is increasing competition among companies for the consumer’s attention in games may hinder the growth of the market during the forecast period.
Additionally, the difficulty of companies in targeting the right audience impedes the United States in-game advertising market expansion during the forecast period. Advertisers must ensure that their ads reach the targeted demographic of the gaming community. However, targeting a precise audience can be difficult due to the diversity and segmentation of the gaming market. Different types, platforms, and gaming habits require tailored approaches that can be difficult to achieve effectively.
Furthermore, the issue of advertisement intrusiveness may hinder the growth of the United States in-game advertisement market during the forecast period. The intrusiveness of advertisements is a major concern of the companies. It is very important to balance the integration of ads into games without compromising the user experience. Intrusive ads that interfere with gameplay or with immersion can cause players to react negatively and may create lack of interest for the game.
United States In-Game Advertising Market Opportunities
The United States in-game advertising market provides various opportunities to the companies to have a competitive edge in the market. Esports has grown significantly in the United States, with widespread recognition of professional games and attracting millions of viewers. This phenomenon offers advertisers a great opportunity to target their brand to popular eSports events, teams, or individual players. In-game advertising can take the form of sponsorship, branded content, or product placement within games, allowing companies to gain exposure and build brand loyalty among the passionate sports community.
The advantage of in-game advertising is that it offers different advertising options for brands to reach their target audience and increase engagement. While in-game and in-field billboards are frequently explored by many developers and publishers, they represent only a fraction of the ad formats available. There are 3 formats of in-game advertising: static ads, dynamic ads, and advergaming. Each format offers several different options to help businesses build and maintain brand awareness without disrupting the users’ experience.
Furthermore, robust infrastructure and technological upgradation provide opportunities to companies in the United States in-game advertising market. Advertisers are able to monetize in-game advertising due to the availability of high-speed internet connections and the rising penetration of streaming platforms in the country.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 77 |
| Forecast Period | 2022 – 2028 |
| Estimated Market Value (USD) in 2022 | $7.45 Billion |
| Forecasted Market Value (USD) by 2028 | $13.09 Billion |
| Compound Annual Growth Rate | 10.2% |
| Regions Covered | United States |
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the United States in-game advertising market.
- Activision Blizzard, Inc.
- AppsFlyer Inc.
- Frameplay Corporation
- Pubfinity LLC
- Super League Gaming, Inc.
- Motive Interactive, Inc.
- MediaSpike, Inc.
- Electronic Arts Inc.
- Playwire LLC
- Bidstack Group PLC
Market Dynamics
Drivers
- Proliferation of mobile devices
- Increasing internet penetration
- Rising gaming audience
Market Trends & Developments
- Rising popularity of esports
- Growing influencer marketing collaborations
- Increasing popularity of console gaming
- Integration of native and non-disruptive ad format
- Growing popularity of video games
Challenges
- Increasing competition
- Difficulty in targeting the right audience
Impact of COVID-19 on United States In-Game Advertising Market
- Impact Assessment Model
- Key Segments Impacted
- Key Regions Impacted
Report Scope:
United States In-Game Advertising Market, By Type:
- Static Ads
- Dynamic Ads
- Advergaming
United States In-Game Advertising Market, By Platform:
- Smartphone/Tablet
- PC/Laptop
For more information about this report visit https://www.researchandmarkets.com/r/x022xb
Danial “DaNiAL” Patel and Tejaskumar Hasmukhbhai Bhoi will represent Team India at the prestigious WAVES Esports Championship (WESC), organised by the Esports Federation of India (ESFI), in Mumbai’s Jio Convention Centre from May 1. The duo will clash against players from five foreign countries in the International leg after emerging victorious in the fiercely contested India leg of WESC 2025, which saw the top Phase winners battle it out for national supremacy.
From a field of over 35,000 participants, the Indian leg brought together the top eight players in two titles—eFootball and World Cricket Championship 3—from the four WESC 2025 phases. In an intense showdown, DaNiAL clinched the top spot in eFootball while Tejas outperformed his peers in WCC3. In the international leg, DaNiAL will face opponents from Malaysia, Laos, and Thailand in eFootball, while Tejas will compete against representatives from Nepal and Sri Lanka in WCC3.
Speaking on the occasion, ESFI President, Mr Lokesh Suji, said: “I am incredibly proud of DaNiAL and Tejas for earning the honour of representing India at the inaugural WAVES Esports Summit. WAVES has been instrumental in unearthing talent from every corner of the country. Their qualification reflects the rising calibre of Indian esports, and I’m confident they’ll make the nation proud on the international stage.”
Esports holds a significant place within the AVGC-XR pillar of the WAVES Summit, recognising the burgeoning gaming and competitive video gaming scene in India. This dynamic segment benefits from the global Summit’s impressive scale, anticipating over 5,000 delegates from 100 countries and the participation of more than 750 creators.
Amidst this vibrant setting, DaNiAL and Tejas will be honored with the WAVES Trophy on May 4, celebrating their triumph in the Indian leg. Joining them in recognition will be Love Sharma and Pappu Kumar Priyedarshi—who secured second and third place in WCC3—along with Akash Rudro Dhar and Pawan Kampelli, who rounded out the podium in eFootball. The overall international champions will be honoured with WESC Medals at the Creatosphere Award Ceremony on May 4.
On his triumph in the Indian leg and his preparations ahead, DaNiAL said: “I’m incredibly proud of this victory—it’s a testament to the hard work, discipline, and support from everyone around me. Winning here is just the beginning, and I’m excited to take this momentum into the international stage. My preparation for the international leg will be even more intense. I’ll be analyzing top players, refining my strategies, and staying mentally and physically sharp. This next step is huge, and I’m committed to giving it everything I have.”
Speaking on his qualification and the chance to represent India, Tejas said: “I feel very proud about qualifying for the finals in the waves. I will try to accept the opportunity that I have got to bring glory to India, and I will try my best to bring the trophy to India. I am ready for the finals. The preparations are intense. I will come back after winning.”
As the governing body for esports in India, ESFI has been instrumental in shaping the country’s competitive gaming landscape. With a track record that includes the Asian Games and the Commonwealth Esports Championship, and affiliations with leading global bodies, ESFI now proudly hosts WESC as part of its commitment to putting India on the international esports map.
The post DaNiAL, Tejas to Represent India at Prestigious WAVES Esports Championship Starting May 1 appeared first on European Gaming Industry News.
eSports
Esports World Cup Foundation Launches ‘Music of EWC’ Initiative with Recording at Legendary Abbey Road Studios to Connect Esports Fans Around the World Through the Power of Music
The Esports World Cup Foundation (EWCF) announced the launch of ‘Music of EWC,’ a new initiative that will create an original musical identity for the Esports World Cup 2025, the world’s largest esports and gaming festival, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. The multi-stage program kicked off on Sunday, April 27, with the recording of a four-track music suite at the legendary Abbey Road Studios featuring original compositions by acclaimed music development collectives 2WEI and Hollywood Scoring.
The EWCF now invites the global music community to take part in shaping the sound of the EWC 2025 through an open competition on Audiotool, a leading cloud-based music creation platform. Two winning tracks will be selected and added to the official EWC music suite, joining the professional works recorded at Abbey Road. The full soundtrack will be featured across tournament broadcasts, on-site events, and digital content during the seven-week event this summer. The inaugural EWC 2024 recorded over 250 million hours watched, reaching more than 500 million viewers and welcomed 2.6 million visitors to Riyadh’s Boulevard City.
“At its core, the Esports World Cup is about community – a global platform that connects people and elevates talent in all forms,” said Mike McCabe, Chief Operating Officer, Esports World Cup Foundation. “Music of EWC is a natural extension of that purpose, built on the same passion, creativity, and collaboration that define gaming and competition. Music and esports both bring people together, they let us feel the same rhythm, the same energy, wherever we are. With Music of EWC, we’re creating our own voice, sharing a universal language that tells the story of our sport and defines the role of esports in global culture.”
Studio One at Abbey Road, the birthplace of iconic albums for Pink Floyd, Adele and more; films such as Star Wars, Avengers: Endgame, Across The Spiderverse, and games such as Halo, Call of Duty, Final Fantasy, World of Warcraft, and more, hosted the initial recording session, bringing together two of gaming’s most respected music collaborators. 2WEI, known for producing some of the most popular anthems in League of Legends, and campaigns for Assassin’s Creed Shadows and Call of Duty, and Hollywood Scoring, recognized for its work on the Star Wars films, Riot Games’ Arcane, and Disney Parks, will each contribute two original tracks to anchor the suite.
“Music of EWC” marks the beginning of a long-term investment by EWCF in music as a universal language that elevates the storytelling, emotion, and drama of competition. By combining professionally recorded music at one of the most iconic studios in the world with community-created works, the EWCF is building a new platform that celebrates the evolving sound of esports and helps shape the cultural identity of the Esports World Cup.
In addition, to support emerging talent from across the globe, two winning tracks from the Audiotool competition will be selected by industry judges to join the suite and debut during the Esports World Cup this summer. The winners will also receive 25 limited-edition vinyls of their track and a one-year LANDR Studio subscription –an opportunity that could launch careers in gaming and entertainment. Submissions must be original, under a Creative Commons license, and are open until 8 June 2025 at ewc.audiotool.com.
“Partnering with the Esports World Cup, the world’s biggest esports and gaming festival, is a unique opportunity to spotlight new talent on a global stage,” said Andreas Jacobi, CEO of Audiotool. “Together with EWCF, we’re proud to help emerging artists bring their music into esports – a space that’s rapidly reshaping the future of entertainment – and share their work with a global audience as part of a cultural moment that connects creativity, community, and competition.”
The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.
The post Esports World Cup Foundation Launches ‘Music of EWC’ Initiative with Recording at Legendary Abbey Road Studios to Connect Esports Fans Around the World Through the Power of Music appeared first on European Gaming Industry News.
BETBY, the premium sportsbook supplier, has expanded its proprietary esports feed, BETBY Games, with the launch of two new e-sims inspired by some of the most popular titles in global gaming: FIFA’s Penalty Shootout and Mortal Kombat 11. With these additions, the BETBY Games portfolio now includes 16 titles, offering expanded betting opportunities for operators and players.
The latest releases further reinforce BETBY’s two core esports verticals — eSoccer and eFighting — and reflect the company’s ongoing commitment to delivering diverse and engaging betting content. The football-themed title introduces fast-paced gameplay, with each match lasting less than 3 minutes, and includes three leagues based on the World Cup, Spanish La Liga, and Brazilian Série A. Featuring over 15 betting markets in a classic format of 5 shots for each team, this addition brings 30,000 matches per month to the BETBY Games feed, all designed to run with low margins and high engagement.
The second release draws from the iconic world of arcade-style fighting games, offering dynamic player-versus-player action in a Best-of-3 (BO3) format with each match also taking less than 3 minutes. Featuring more than 15 markets and three ongoing tournaments — Elements and Forces, Power and Royalty, and Technology and Chaos — this title equals the football counterpart delivering another 30,000 monthly matches to the platform.
With these new launches, BETBY Games now boasts 70+ tournaments, 350+ betting markets, and supports over 300,000 live matches every month, cementing its position as one of the most comprehensive and high-frequency esports betting solutions in the industry.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “The launch of these new titles showcases our commitment to evolving the BETBY Games offering and delivering esports content that resonates with players worldwide. By drawing inspiration from globally recognized franchises, we create products that are both familiar and optimized for high-frequency betting environments. This approach enables operators to expand their portfolios and gives players even more excitement and engagement.”
This launch follows the recent success of BETBY Games, which was awarded Best Esports Product 2025 at the SiGMA Americas Awards. This achievement underscores BETBY’s strategic focus on redefining the esports betting experience through unmatched flexibility, deep customization, and exceptional engagement for both operators and players.
The post BETBY EXPANDS E-SIM GAME PORTFOLIO WITH NEW eSOCCER AND eFIGHTING TITLES appeared first on European Gaming Industry News.
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