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Stake F1 Team unveils a new identity for 2024 and 2025 to create Formula One’s freshest brand

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There will be a new, fresh brand on the grid as Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title Partner for the 2024 and 2025 seasons, taking over the exclusive naming rights of the team and establishing a first-of-a-kind brand presence in Formula One.
The unprecedented move is a continuation of the successful partnership established in 2023 and will outline new beginnings for the F1 Team, which will compete in this new identity in 2024 and 2025. The partnership’s fan-centric focus will also be complemented by Stake’s takeover of the team’s social media handles as @stakef1team, reflecting the squad’s new branding.
Stake F1 Team will mark the beginning of a brand new, dynamic and exciting era – one that breaks away from conventional concepts of sports and entertainment sponsorship. It aims to redefine marketing activations in an exciting manner, leaving no tradition untouched and challenging the status quo. In this innovative approach, excitement is the new currency for what promises to be the one of the most engaging teams on the grid. StakeF1 Team is crafted with the aim of keeping the fans front and centre– by bringing a fresh perspective on the intersection of sports and entertainment.
Founded in 2017 by a group of technology and betting industry entrepreneurs, Stake has established itself as a leading presence in the world of sports and entertainment ever since. The stepping up of Stake’s involvement in the world of Formula One further strengthens the brand’s diverse roster of partners which also includes the likes of Canadian superstar Drake, Everton Football Club, the UFC; and many more.
In 2023, the brand’s inaugural year in the Formula One ecosystem, Stake already made its mark via a series of unique activations which have focused on cross collaboration with its other existing brand partnerships. Having successfully reached a broad demographic that extends well beyond the traditional Formula One fan base in its debut year, Stake is planning a series of high-profile experiences to take place during the 2024 F1 calendar – starting with the eagerly awaited launch of the new C44, in February.
Alessandro Alunni Bravi, Team Representative: “Last season represented the start of Stake’s journey in FormulaOne, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path. Stake not only successfully tapped into Formula One’s growing fan base to enhance its own community; but also introduced a completely new audience to the sport, something that benefitted not only our team but also everyone else in F1. We had the opportunity to participate in some incredible activations with some of Stake’s ambassadors, including Argentine football legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 will be a new page and the chance to do more, better, and reach even farther: we are looking forward to an even more exciting calendar of events in this new season.”
Edward Craven, Co-Founder of Stake: “We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team. Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mind-blowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!”
Akhil Sarin, Chief Marketing Officer of Stake: “The past season has been a testament to the marketing and media value that Stake has brought to the F1 team, especially within the digital landscape. The first phase of this partnership has succeeded in increasing global brand awareness for all stakeholders. At Stake, we are prepared to take the team’s reach, fanbase and visibility to unprecedented levels. Our strategy will be focused on delivering unforgettable experiences that highlight our unwavering commitment and dedication to innovation, entertainment, and global connectivity.”
Fans are encouraged to follow Stake F1 Team on https://www.instagram.com/stakef1team/ for the latest updates and https://kick.com/stakef1team for exclusive behind-the-scenes content.

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Esports Awards adds player-voted EWC Players’ Choice Award, extends Esports Foundation deal

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The Esports Awards and the Esports Foundation (EF) on June 18, 2026, announced a three-year extension of their partnership through 2028 and introduced a new player-voted honor, the EWC Players’ Choice Award. The announcement was made in London, with voting tied to Esports World Cup (EWC) 2026 in Paris.

The EWC Players’ Choice Award will be decided exclusively by professional esports players. According to the announcement, competitors attending EWC 2026 will vote in person, while a secure digital voting platform hosted by the Esports Awards will allow participation from additional eligible players and clubs.

Eligibility requires players to have competed in at least one qualifying S, A or B-Tier tournament during the official competitive season. Players will not be able to vote for themselves or teammates, with the Esports Awards overseeing the process.

“The talent and innovation of our sector should be getting the exposure it deserves.,” said Michael Ashford, CEO of the Esports Awards. “The Esports Foundation has done an incredible job in generating mainstream attention, and industry exposure outside of the standard circuit. Our partnership has enabled us to expand our operations and footprint and it’s through our continued collaboration that I hope we can bring the Esports Awards to the global community, and provide the industry with better visibility all year round.”

The Esports Awards also confirmed its 2026 ceremony will take place in the United States, starting what it described as a rotating host city model featuring “previously unvisited destinations.” The event previously staged its 2024 awards ceremony and the 2025 Decade Awards in Riyadh, Saudi Arabia as part of the Esports World Cup program.

EWC 2026 is scheduled for Paris from July 06 through August 23, 2026, with more than 2,000 players and 200 Clubs from over 100 countries set to compete in 25 tournaments across 24 games. Voting for the EWC Players’ Choice Award will run from July 1 through August 18, 2026, with the winner to be revealed during the Esports Awards ceremony later this year. The Esports Awards said additional details about its 2026 event will be announced in the coming weeks.

The post Esports Awards adds player-voted EWC Players’ Choice Award, extends Esports Foundation deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ENC 2026 chess qualifiers wrap as 82 nations and territories make the field

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The Esports Foundation (EF) has completed the online regional qualifiers for the Chess tournament at the Esports Nations Cup 2026 (ENC), scheduled to debut in Riyadh, Saudi Arabia, from November 2-29, 2026.

EF said the 128-player chess field is now largely set. 64 players from 64 countries and territories received direct invitations via official Champions Chess Tour (CCT) rankings at the end of May, while 61 players qualified through online regional events operated by Chess.com across North America, South America, Africa, Western Europe, Eastern Europe, Middle East/India/Central Asia, and East Asia/Southeast Asia/Oceania.

A further slot was awarded to Amani Alazmi (Kuwait) via the Host Region Wildcard as the next highest-placing competitor from the host region. Two Wildcard Solidarity slots for underrepresented regions remain and will be announced at the end of August after all ENC qualifiers are completed. With qualifiers concluded, EF said at least 82 countries and territories will be represented in chess at ENC 2026.

EF highlighted that Jamaica, Paraguay, Singapore, South Africa, Tajikistan, Tunisia, and Turkmenistan each secured two qualifying slots despite not receiving a direct invitation. Honduras, Mexico, El Salvador, Venezuela, Morocco, Nigeria, Algeria, Jordan, Australia, and New Zealand secured one slot each.

The chess competition runs November 2-8. EF said the event will open with a round-robin group stage featuring 16 groups of eight players, before moving to a 64-player single-elimination playoff bracket. The full list of qualified players and nations is available on the ENC website’s chess page.

The post ENC 2026 chess qualifiers wrap as 82 nations and territories make the field appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor

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HLTV will stage the HLTV Awards presented by 1xBet in Belgrade, Serbia on January 9, 2027, returning to the Sava Center. The company said more than 1,000 players, industry professionals, creators, and fans are expected to attend.

HLTV also confirmed Dust2 creator David Johnston will feature as an award announcer. HLTV linked the booking to the 25th anniversary of Dust2.

For 2026, HLTV is updating its Hall of Fame process and eligibility rules. Four players will be inducted again, with “at least two and up to three” slots reserved for players from the Counter-Strike 1.6 and early eras. HLTV also removed the former “neo rule,” allowing players to be inducted for their playing careers even if they remain active in other roles such as coaching.

HLTV is adding a Lifetime Achievement Award, which will be decided by the Hall of Fame Board. The ceremony will also move Community Awards onto the main stage show for the first time, rather than the pre-show segment.

Separately, HLTV will kick off the 2027 Awards season with an invite-only “HLTV Awards by 1xBet Launch Party x GRID” in Cologne during the Major. HLTV said industry members can apply for an invite to the ceremony via its awards page.

The post HLTV Awards returns to Belgrade on January 9, 2027, adding Lifetime Achievement honor appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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