Press Releases
Wazdan continues its upward growth trajectory with outstanding 2023
Wazdan, the innovative games provider, is celebrating a year of success following a string of key milestones being reached over the previous 12 months.
Wazdan has continued the rollout of new titles in its renowned slot portfolio, adding 53 new games to its collection. This includes Mighty Wild™: Panther, Book of Faith™ and the brand-new 9 Bells™ slot, as well as new instalments to its player-favourite Coins™ and Hot Slot™ franchises, such as top-performing 9 Coins™ Grand Diamond Edition, recently nominated for the Global Gaming Awards.
A testament to its groundbreaking year, the provider took home several industry awards including Best Slot Provider in the Nordics at the BSG Awards, Game Feature of the Year for Mystery Drop™ at the CasinoBeats Game Developer Awards, Best iGaming Product in 2023 at the EiGEA Awards, also for the Mystery Drop™, and Game Provider of the Year 2023 at the Streamers Awards.
Expanding its ever-growing partner list, the year saw Wazdan sign many new commercial agreements across regulated markets worldwide with tier-one operators such as BetMGM, Solverde.pt, and Bally’s Interactive, integrating with over 450 online casinos in the process.
The developer experienced an impressive surge in its Gross Gaming Revenue (GGR) and total bets throughout the year, marking a remarkable 100% increase compared to the previous year. This outstanding growth underscores Wazdan’s commitment to delivering top-tier gaming experiences that resonate with players globally.
Throughout the year, Wazdan orchestrated eight highly successful Network Promotions, captivating players with thrilling opportunities and an impressive total prize pool amounting to €4,000,000. What is more, Wazdan continues to lead the industry with its forward-thinking approach, introducing new engaging promotional tools, such as Jackpot Rain™, designed to heighten player experiences.
Participating in industry events worldwide, the provider made appearances at eight exhibitions this year including ICE London, the Canadian Gaming Summit, iGB Live!, SBC Summits in New Jersey, Barcelona and Miami and, most recently, the SiGMA Summit Europe.
In line with this commercial expansion, the Wazdan team has greeted 69 new hires, which is an increase of 30% over 2023, bringing the total number of employees to over 220.
Michał Imiołek, Chief Executive Officer at Wazdan said: “Wazdan has had an exceptional 2023, with a plethora of milestones reached across all areas of the business including our team expansion, commercial partnerships, and game releases.
“We are incredibly proud of what we have accomplished this year and are excited to continue our growth in 2024 by delivering unmatched gaming experiences to our partners and players worldwide.”
GR8 Tech has rolled out CRM Bonus Shop—a fully integrated player-facing feature designed to drive engagement, increase retention, and optimize bonus budgets through gamified rewards.
The Bonus Shop enables operators to offer various virtual and real rewards, including free spins, free bets, gamification items, even physical items, spins in Wheel of Fortune, and more, in exchange for custom-branded artificial currency. Players earn coins through behavioral triggers like deposits or email verification, then choose their preferred rewards from a personalized shop interface.
Built directly into GR8 Tech’s CRM, the Bonus Shop offers full back-office control, real-time player wallet tracking, and complete front-end customization to match any brand’s tone, style, and language.
Key Benefits of GR8 Tech’s Bonus Shop for Operators
- Enhanced Player Choice & Satisfaction: Players select rewards they actually want, increasing perceived value and engagement compared to traditional fixed bonuses.
- Cost-Effective Bonus Management: Artificial currency provides greater value to players while reducing operator costs compared to traditional cash bonuses.
- Behavioral Motivation: Automated currency distribution encourages specific player actions, improving key performance indicators.
- Strategic Flexibility: A/B testing capabilities enable operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets.
“Personalization is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,” said Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimize retention costs, manage bonus budgets effectively, and maximize ROI.”
With advanced segmentation tools and engagement elements like gamification, GR8 Tech’s CRM transforms player interactions into engaging, value-driven experiences. The company’s approach has led to impressive results, including a 25% uplift in first-time deposits, an average 80% retention rate, and 75% monthly active users interacting with gamified tools. GR8 Tech’s CRM is a strategic asset for operators aiming to deliver highly personalized and performance-oriented player journeys.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention appeared first on European Gaming Industry News.
AI-driven gaming analytics
Chris Barranco Joins Quick Custom Intelligence as Director of Business Development
Quick Custom Intelligence (QCI), a leading provider of AI-driven analytics and enterprise solutions for the gaming and hospitality industry, today announced the addition of Chris Barranco as Director of Business Development.
Barranco brings 25 years of experience leading high-performing teams, driving revenue, and building durable client relationships. He is adept at solution-selling methodology and full sales-cycle management, with a proven track record of mentoring top-tier account executives, delivering high-impact presentations, and retaining key accounts. Known for a tenacious approach to new-business development and customer loyalty, Barranco will focus on expanding QCI’s market footprint, strengthening the partner ecosystem, and advancing go-to-market execution across QCI’s product portfolio.
“I’m excited to join the clear market leader and work with the exceptional team at QCI,” said Chris Barranco, Director of Business Development at QCI. “QCI’s commitment to turning data into action aligns perfectly with my approach to helping customers achieve measurable revenue impact. I look forward to working closely with our clients and partners to accelerate growth and deliver exceptional outcomes.”
“We’re delighted to welcome an industry veteran of Chris’s caliber to the QCI team,” said Andrew Cardno, CTO and Co-Founder of QCI. “His leadership, mastery of solution selling, and passion for customer success will further strengthen our ability to scale, deepen client relationships, and deliver the operational results our customers expect.”
As Director of Business Development, Barranco will lead initiatives to expand QCI’s presence across key markets, refine sales enablement programs, and collaborate with product and customer success teams to ensure a seamless path from discovery to measurable value realization.
The post Chris Barranco Joins Quick Custom Intelligence as Director of Business Development appeared first on Gaming and Gambling Industry in the Americas.
Press Releases
Soft2Bet’s MEGA Shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025
Soft2Bet has been shortlisted in the Product Innovation of the Year category at the Global Gaming Awards Americas 2025, highlighting the innovative impact of its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). The solution’s first full-scale North American deployment with ToonieBet in Ontario has redefined the gaming experience by enhancing player engagement and retention.
ToonieBet uses the full range of MEGA’s innovative gamification features and data-driven iGaming solutions for player retention, including achievements, collectibles, long-term missions, and segmented rewards, to create personalized and localized experiences for every player.
Since launching, the brand has seen increased session frequency, stronger loyalty and sustained growth in lifetime value. These results have been further strengthened by ToonieBet’s partnerships with the Ottawa Senators and the Canadian Football League, where MEGA features prominently on rink-side LED boards and during broadcasts. This visibility highlights Soft2Bet’s highly focused approach, built around standout customer experience, performance and clean, adaptable design.
Already proven across Europe with brands , MEGA has consistently driven player retention and engagement. In Ontario, ToonieBet is seeing similar results by leveraging MEGA’s flexible tools, customizable UX/UI design and segmented features to deliver a deeply localized and highly personalized experience that attracts high-value players and supports sustainable profitability without disrupting daily operations.
“We are proud to be shortlisted for Product Innovation of the Year, as MEGA continues to enable us to deliver engaging, locally tailored player experiences, clearly demonstrated by ToonieBet’s success in Ontario. This nomination indicates that our approach is delivering big high performance results,” highlighted Martin Collins, Chief Business Development Officer at Soft2Bet.
In January 2025, during the Global Gaming Awards EMEA, MEGA won Product Launch of the Year and Soft2Bet was named Platform Provider of the Year, confirming B2B excellence in the industry.
About Soft2Bet
Soft2Bet is a leading provider of iGaming turnkey solutions, delivering high-quality products and services to online gambling operators. Soft2Bet is known for its Motivational Engineering Gaming Application (MEGA), proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and holds more than 19 global licenses.
About Soft2Bet’s MEGA
Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification. MEGA provides a range of gamification engines and allows operators to customise gamification engines by setting rewards, bonus triggers, user segmentation, level of difficulty, and more.
The post Soft2Bet’s MEGA Shortlisted for Product Innovation of the Year at Global Gaming Awards Americas 2025 appeared first on European Gaming Industry News.
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