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Amusnet is excited to announce the expansion of its footprint in Spain through a new partnership with 888.es, live now. This collaboration enhances Amusnet’s presence in Spain’s regulated market, bringing top-quality gaming experiences to players and further strengthening its position in the gaming landscape.

“Partnering with 888 Spain goes beyond strengthening our presence in the market; it represents a commitment to gaming excellence and entertainment. Together, we’re enhancing the gaming experience for Spanish players through quality, creativity, and trust,” shared Edwin Cruz, Managing Director at Amusnet Spain.

The partnership marks a key milestone in Amusnet’s growth in Spain, with a selection of popular titles now live on 888.es. This includes player-favorite titles: 20 Golden Coins, Shining Crown, Orient Story Deluxe, 100 Power Hot, 100 Super Hot, 20 Hot Blast, 100 Golden Coins, Supreme Hot, 10 Power Hot, and Candy Palace.

This collaboration marks a significant step in Amusnet’s broader European expansion strategy, as it partners with trusted local operators. By combining Amusnet’s engaging content with 888’s strong reputation for safe, responsible, and engaging gaming, the partnership reinforces a shared commitment to delivering top-tier entertainment to Spanish players.

The post Amusnet and 888.es Join Forces to Boost Spanish Market Reach appeared first on European Gaming Industry News.

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MERKUR Casino has donated £2000 to Somerset Wildlife Trust, as part of MERKUR’s ongoing community programme.

Somerset Wildlife Trust, formed in 1964 under the different name of The Somerset Trust for Nature Conservation, encourages action for nature through community participation, citizen science activities and spreads its message through the arts, culture and health sectors.

The donation will help support their community engagement programme across Somerset and has established MERKUR Casino as a Gold Corporate Sponsor.

MERKUR will support the Trust’s work in maintaining the connection between nature and local community, as well as aiding in event fundraisers and professional services.

The Trust seeks to engage local people and communities in the expansion and enhancement of wildlife habitats, aiming to bridge the connection between conservation and green/blue spaces (natural environments that include both vegetation and water bodies).

Services provided by the Trust include facilitated nature experiences, training and support for non-nature groups, community land advice and both online and printed resources that are accessible to the public. These resources play a critical role in the restoration and creation of nature spaces, connecting communities and inspiring newcomers to get involved.

Theresa Jones, Fundraising Development Manager at Somerset Wildlife Trust, said: “Our Wilder Communities team has been supporting lots of communities with advice to get started or continue with amazing local projects across the county. Areas and groups supported include the Welly to Wivvy corridor, Drayton Parish Council, Ash & Martock nature group, Taunton Rotary, Enmore School, and Seeds of Hope.

“Members of the engagement team delivered nature and wellbeing activities including nature-based reading (fiction and nonfiction), a seasonal craft activity of painting/mark making with blackberries and creating a nature inclusion poem together to be displayed in the library at Langport over the summer. This resulted in lots of positive interactions with families with many attending as it was a free summer holiday activity. This has helped to continue building our ongoing relationship with the library service in Somerset who are really keen to do more with us.”

Chief operation officer at MERKUR, Mark Schertle, said: “We are pleased to be working with Somerset Wildlife Trust and to support their vision to create and conserve the county’s wildlife and environment. Additionally, their passion to spread the word and encourage others to get involved aligns perfectly with the MERKUR Community programme, so for us to assist them in their mission is fantastic and gives us the opportunity to give back to the communities in which we operate.”

The post MERKUR Casino Donates £2000 to Somerset Wildlife Trust appeared first on European Gaming Industry News.

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SOFTSWISS, a global tech provider of iGaming software, has reinforced its status as a key Google partner, supporting licensed iGaming brands in achieving compliant, sustainable growth across more than 40 jurisdictions. Launched in August 2024, the 360-degree collaboration with the tech giant has entered a new phase, with joint initiatives that translate policy guidance into practical enablement for the market.

Early outcomes from the collaboration show meaningful progress across brand and acquisition metrics. Recent programmes delivered a 50% uplift in brand awareness. The first Search Lift study indicated a 64% relative uplift in organic brand searches, with ongoing Brand Lift work corroborating effectiveness across licensed markets.

At the tactical level, results varied by objective: some programmes added 40,000+ YouTube subscribers at 0.03–0.034 euro per subscriber, while others achieved a notable reduction in cost per first deposit. Importantly, SOFTSWISS partners can now plan Google activity on a long-term footing, free from the recurring disruptions caused by ad blocking, which are common in the category.

One of the joint initiatives within the partnership was an educational programme delivered via client webinars. The first session in 2025, ‘How to Unlock Google for iGaming & Sports Products’, covered:

• Obtaining internal Google certification and navigating local licensing requirements;
• Setting up compliant ad campaigns step by step across licensed markets;
• Designing effective YouTube creatives using Google’s ABCD framework to increase brand engagement.

“As we see in the reports, the insights from the Google team are immensely valuable to our partners,” noted Aleksandra Serzhanovich, Head of Digital Marketing at SOFTSWISS. “We’re a natural fit: Google delivers highly responsive support and ongoing knowledge sharing, while SOFTSWISS advises on advertising strategy and optimisation across licensed markets. Together, we give clients the confidence to invest for the long term, backed by proven, effective approaches.”

Beyond events, SOFTSWISS continues to act as a trusted partner and industry expert, working with market leaders to share knowledge through open educational projects as well as through services. This month, the company published the ‘2026 iGaming Trends Report’. The fourth edition of this annual study provides a data-driven roadmap for operators, suppliers, and industry stakeholders as they prepare for the next phase of industry evolution. Operators and industry professionals can download the 2026 iGaming Trends Report here.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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