Colombia
TG Lab powers Stake’s expansion into Colombia
Provider makes its LatAm debut with leading betting brand using its state-of-the-art modular iGaming and sports betting platform to enter regulated market
Stake, one of the world’s leading crypto casinos and sportsbooks, has entered the locally regulated Colombian market powered by the cutting-edge platform provider, TG Lab.
The operator has secured the necessary licence and approvals to make its debut in Colombia via its acquisition of Betfair Colombia earlier in the year and launched its brand and online casino/sportsbook experience to players under the Stake.com.co domain.
Stake will use TG Lab’s agile, modular and scalable iGaming and sportsbook platform, as well as its customisable front-end solution and bespoke native mobile app, to deliver a superior experience to players in Colombia as part of its ambitions to become the leading gambling brand in the country.
TG Lab had been assessing the fast-growing Latin American market for some time and was waiting to form a partnership with a tier one operator before making its debut. Stake is the perfect partner in that regard, with TG Lab now set to make big moves in the region.
This includes plans to establish a dedicated LatAm office from which it will look to partner with additional operators, helping them deploy their online casinos and sportsbooks in regulated markets across the region throughout 2024 and beyond.
The TG Lab platform has been designed to allow operators to take control of the technology and accelerate product innovation, allowing them to cut down on operational costs. This is achieved through advanced automation that replaces a great number of manual processes and activities.
Ugnius Simelionis, TG Lab Chief Executive Officer, said: “Stake is one of the largest gaming operators in the world and we are proud to have been trusted to provide our platform and mobile app solutions for its move into Colombia.
“With our technology powering its online casino and sportsbook and mobile app, and its position as a leading brand, Stake has what it takes to become a true market leader in Colombia and we are delighted to be playing a part in its journey.
“The partnership also marks our arrival in Latin America, a region where we have big plans to become the go-to platform provider for operators looking to deliver the best online casino and sports betting experience to players in regulated markets.”
“In TG Lab we have a proven platform and app provider that knows exactly what it takes to deliver a compelling player experience. This, combined with our brand, puts us on a sure path to success in Colombia.”
Amusnet, is enhancing its presence in Colombia through a strategic partnership with WPlay – the country’s highly recognized online casino and sports betting website. The collaboration represents a synergy of expertise and resources, combining innovative gaming solutions with established presence and market knowledge.
“We are thrilled to collaborate with one of the leading operators in Colombia. Together, we aim to deliver unparalleled gaming experiences to players in Colombia and beyond, setting new standards of excellence in the industry. This new partnership signifies a mutually beneficial agreement to all stakeholders, particularly our valued players,” Daniel de los Ríos, Commercial Manager Latam of Amusnet.”
The CEO of WPlay, Julio Cesar Tamayo, comments: “We are pleased to have Amusnet’s games on WPlay. We understand the importance of this provider on an international level and the interest it generates among Colombian players. Looking forward to achieving great results together!”
Currently, Amusnet has over 40 live games available at wplay.co. The company anticipates expanding this number to 70 by next month to reach 100 live games by the end of the year. Players can enjoy some of our most popular and well-performing online casino slots. 40 Super Hot, Burning Hot and Shining Crown are only a few examples of the continuously growing portfolio of Amusnet games offered on the WPlay website.
iGaming distributor gains strategic entry into Colombian market
3 Oaks Gaming, an established distributor of iGaming content, has gone live in Colombia after agreeing a partnership with leading operator, BetPlay.
3 Oaks Gaming is set to enhance its reputation in Colombia, one of LatAm’s most mature markets. Its full portfolio will be integrated onto BetPlay’s cutting-edge platform, allowing Colombian players to navigate its catalogue of slots.
With titles such as Sky Pearls: Hold and Win, 3 Egypt Chests: Hold and Win and Coin UP: Hot Fire 3×3 launching this year, the supplier has elevated its games library with subtle twists to its mechanics, bolstering the overall player experience.
Founded in 2017 in Colombia’s capital, Bogota, BetPlay has propelled itself into one of the market’s biggest operators, with its casino offering continuing to expand across the region.
This collaboration reinforces 3 Oaks Gaming’s strategy of establishing a presence in LatAm as 2024 progresses, with this entry into Colombia following swiftly on from agreeing a partnership with EstrelaBet in Brazil.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Colombia is one of LatAm’s most established markets and we believe our high-quality slots will resonate perfectly with users in the jurisdiction.
“Our journey into LatAm is an exciting time for everyone at 3 Oaks and to agree a partnership with BetPlay will only boost our presence in Colombia.”
Integration sees provider significantly strengthen its position in key market
EvenBet Gaming, a leading developer of online gaming software and solutions, has announced its poker solutions going live on Betplay, one of the top sports betting operators in Colombia.
BetPlay, owned by Corredor Empresarial, has a user base exceeding 3 million players. In six years of operation, it has become a major player, contributing to 60% of the country’s online betting market.
Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Integrating EvenBet’s innovative and flexible gaming solutions will allow Betplay to enhance its gaming offering and provide Colombian players with an exceptional online entertainment experience. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.
This partnership, secured in 2023 and resulted in poker going live now, marks EvenBet’s continued expansion in the Latin American iGaming market and entry into the rapidly growing Colombian online gaming industry. Colombia represents a core target market for EvenBet due to the country’s thriving regulated online gaming sector.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.
“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”
Daniel Arias, Online Manager of BetPlay, highlighted the importance of the partnership: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”
Manuel Jiménez, Sales Manager in LatAm, added: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”
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