DraftKings
NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”
The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports. The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms. You can watch “Never Know What’s Next” here.
At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly. This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting. The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports. Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable. The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming. The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.
“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures. “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”
“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development. “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”
“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer. “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”
DraftKings
DraftKings Launches Online Sportsbook in Puerto Rico
DraftKings has launched its online sportsbook in Puerto Rico, further expanding DraftKings top-rated product to sports fans across the island. DraftKings’ online sportsbook is available to Puerto Rico residents beginning February 23, 2026, following the recent opening of the DraftKings retail sportsbook at Foxwoods El San Juan Casino in November.
DraftKings’ online sportsbook is currently only available to residents of Puerto Rico. Eligible new customers must register in person at Foxwoods El San Juan Casino before accessing the online sportsbook. Once registration is completed on-site, local customers will have full access to DraftKings’ online sportsbook features, including same-game parlays, in-game wagering, and special odds boosts, across a wide range of sporting events and leagues such as MLB, NFL, NBA, and more.
Non-residents are not currently eligible to access DraftKings’ online sportsbook in Puerto Rico. However, visitors may place wagers in person at the DraftKings retail sportsbook located at Foxwoods El San Juan Casino.
“Puerto Rico has a passionate sports community and launching our online sportsbook allows us to meet fans where they are. With retail already live at Foxwoods El San Juan Casino, mobile represents the next step in expanding the DraftKings experience across the island—giving eligible local customers a seamless, exciting, and responsible way to engage with sports,” said Gregory Karamitis, DraftKings Executive Vice President and General Manager of Sports.
Responsible gaming remains a shared priority for DraftKings, the Mashantucket Pequot Tribal Nation, and Foxwoods El San Juan Casino. DraftKings offers a comprehensive suite of responsible gaming tools, including My Budget Builder and My Stat Sheet, available through the DraftKings Responsible Gaming Center to help customers play responsibly.
The post DraftKings Launches Online Sportsbook in Puerto Rico appeared first on Americas iGaming & Sports Betting News.
DraftKings
PGA TOUR, DraftKings, ESPN launch PGA TOUR LIVE Betcast, the first all-day, watch-and-bet experience for golf fans
A new era has arrived for golf bettors, as the PGA TOUR and ESPN are doubling sports betting coverage for the 2026 PGA TOUR Season with a first-of-its-kind watch-and-bet experience from sunup to sundown.
PGA TOUR LIVE Betcast presented by DraftKings will air on ESPN during 12 marquee PGA TOUR events throughout the year, beginning with this week’s WM Phoenix Open, Feb. 5-8 at TPC Scottsdale.
The Betcast at each event will air more than eight hours during each of the four days of play on the ESPN App, alongside the Main Feed, Featured Group and Featured Hole streams. With more than 400 hours in total across the 2026 PGA TOUR Season, the Betcast will feature golf-related betting discussion, live betting analysis, upcoming previews, tournament features (tournament winner, matchups, etc.) and more.
PGA TOUR LIVE Betcast, which debuted in the 2025 season with 50 hours of coverage across six events, is now presented by DraftKings. The expanded coverage brings fans interested in betting content more of the coverage they’re looking for, complete with detailed insights and informed analysis.
Jonathan Coachman will serve as host, joined by Matt Every and Michael Collins as the show’s analysts. Graham DeLaet, Jeff Eisenband, Steve Scott and Kevin Sylvester will offer additional hosting and analyst support, while Rick Gehman will contribute across the betting feeds throughout the season. Additional talent pending on a tournament-by-tournament basis.
Set to premiere this Thursday, Feb. 5, with the first round of the WM Phoenix Open, the Betcast will be available to fans throughout the 2026 PGA TOUR Season, continuing with The Genesis Invitational at The Riviera Country Club in Pacific Palisades and concluding with the season-ending TOUR Championship at East Lake Golf Club.
Scott Warfield, PGA TOUR Vice President, Gaming, said, “The PGA TOUR is pleased to present more than 400 hours of live betting coverage in 2026 alongside our collaborators at ESPN and DraftKings. Building on the success of last year’s feed, we are excited to further expand this season with the support of DraftKings and its world-class golf product, as fans will have a host of new betting markets and storylines to follow as they watch along with the broadcast.”
“Our collaboration with the PGA TOUR and ESPN reflects a shared, forward-looking approach to fan engagement,” said Stephanie Sherman, Chief Marketing Officer, DraftKings. “For those who see betting as part of their entertainment experience, by integrating our industry-leading golf offerings into PGA TOUR LIVE Betcast, we’re creating a more immersive, real-time way to follow the action from the first tee shot to the final putt, while fostering a sense of connection and community around the sport.”
Said John Suchenski, Sr. Director, Programming & Acquisitions at ESPN: “At ESPN, we want to provide fans with more access, insight and ways to connect with sports. The Betcast gives fans another option to engage with PGA TOUR LIVE and be an attraction to those who desire alternative ways to traditional feeds. We’re always discussing new and innovative approaches to golf coverage with the PGA TOUR, and these shows are the newest evolution of those efforts.”
DraftKings, ESPN and the PGA TOUR take responsible gaming seriously by promoting educational information and tools to help players enjoy sports betting responsibly. The DraftKings Sportsbook app offers consumers a number of responsible gaming tools, including My Stat Sheet, a gaming tool that gives players the ability to assess, track and interact with their personal gaming stats as well as limit setting, cool-off periods and self-exclusion.
The post PGA TOUR, DraftKings, ESPN launch PGA TOUR LIVE Betcast, the first all-day, watch-and-bet experience for golf fans appeared first on Americas iGaming & Sports Betting News.
American gambling industry
Gaming Americas Weekly Roundup – November 24-30
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.
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