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NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”

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The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL)  announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports.  The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit.  “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms.  You can watch “Never Know What’s Next” here.

At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly.  This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting.  The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports.  Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable.  The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming.  The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.

“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures.  “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”

“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development.  “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”

“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer.  “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”

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ESPN and DraftKings Enter Multi-Year Agreement

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ESPN and DraftKings Inc. announced an agreement, naming DraftKings the exclusive Official Sportsbook and Odds Provider of ESPN, effective December 1, 2025. This agreement, which unites two of the most iconic brands in sports, will deliver fans premium sports betting content and experiences.

Beginning in December 2025, DraftKings entertainment products will be exclusively integrated across ESPN’s ecosystem with a full rollout expected in 2026. Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch.

Together, DraftKings and ESPN will collaborate to advance their shared commitment to responsible gaming, by dedicating prominent assets to educate, raise customer awareness and promote responsible play through campaigns and integrations.

“Our betting approach has focused on offering an integrated experience within our products. Working with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings,” said Jimmy Pitaro, Chairman of ESPN.

DraftKings will also play a major role across ESPN’s digital platforms. DraftKings will power the betting tab within the ESPN app and their customers will receive special promotions for ESPN Unlimited, ESPN’s newly launched direct-to-consumer product.

“ESPN’s unmatched visibility across the world of sports make this collaboration a natural fit. As an innovative leader in digital sports entertainment, DraftKings is uniquely positioned to integrate our technology and products with ESPN’s iconic brand and storytelling power. Together, we’re delivering a seamless, engaging, and responsible experience that elevates how fans connect with live sports,” said Jason Robins, CEO and Co-Founder of DraftKings.

DraftKings operates in 28 states and in Washington D.C. and Ontario, Canada, and has more than 10 million customers across its products, positioning this deal to lead in innovation, engagement and fan access. This expands ESPN’s ability to be the go-to platform for sports fans with access to DraftKings’ products.

ESPN BET will shift to a sports betting content brand with DraftKings Sportsbook integrations, anchored by ESPN’s betting show, ESPN BET Live, which currently airs weekdays at 6:30 p.m. ET on ESPN2, and dedicated social and digital channels.

The post ESPN and DraftKings Enter Multi-Year Agreement appeared first on Americas iGaming & Sports Betting News.

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DraftKings Introduces Credit Card Deposit Ban for US Customers

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DraftKings has introduced credit card deposit ban for US customers. This decision aligns them with other major gambling operators, such as Fanatics Betting & Gaming, Betr, and Sporttrade, which have already banned credit card funding for wagering accounts.

It also comes on the heels of another major announcement by DraftKings. Starting September 1, DraftKings will charge a 50-cent fee for every mobile and online bet placed in Illinois using its Sportsbook platform. This change follows a similar move by FanDuel.

DraftKings CEO, Jason Robins, expressed his disappointment with Illinois policymakers for significantly raising the tax rate. He is worried that this could hurt the legal sports betting industry, while the illegal market continues to operate without paying taxes or providing any consumer protections.

DraftKings has informed its users that any saved credit card information will be disabled.

Moving forward, players will need to utilize alternative payment methods, including:

• Debit Cards

• ACH and wire transfers

• PayPal, Venmo

• Apple Pay

• Gift Cards

Bettors can also use cash at physical locations to fund their accounts.

DraftKings describes this step as a “strategic business decision” aimed at shielding customers from the high interest rates and cash advance fees usually associated with credit card deposits in gambling. Unlike regulatory demands, this decision was internally driven but coincides with growing scrutiny from regulators.

DraftKings has decided to stop accepting credit cards for deposits in the US due to worries about customer safety and more scrutiny from regulators. Recently, the company faced a significant fine in Massachusetts, where it is based. The Massachusetts Gaming Commission fined DraftKings $450,000 for allowing credit card deposits, which goes against state laws.

The post DraftKings Introduces Credit Card Deposit Ban for US Customers appeared first on Gaming and Gambling Industry in the Americas.

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New Jersey Gambling Revenue Surges in July with Online Casinos Leading Growth

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The gambling sector in New Jersey experienced impressive gains in July, hitting a total gaming revenue of $606.2 million. This figure marks an increase of 10.7% compared to July 2024, highlighting continued expansion within the state’s gaming market.

Online Casinos Set New Records with $247 Million Revenue

Online casino platforms played a key role in driving this growth, generating an unprecedented $247.3 million during the month. This amount represents a more than 25% rise from the same period last year and establishes a new monthly high for internet gaming in New Jersey. So far in 2025, online casinos have accumulated $1.63 billion in revenue, a year-over-year increase exceeding 23%. Major operators such as FanDuel, DraftKings, and BetMGM have been instrumental in positioning New Jersey as the leading state for legal online gambling in the US.

FanDuel maintained its position as the top online casino, earning $52 million in July—a 38% increase from the previous year. DraftKings followed with $48.6 million, while BetMGM generated $31.4 million. Additionally, Caesars Palace Online achieved a record $18.7 million, more than 50% above last year’s equivalent month. The fierce competition among these industry leaders has sparked innovation and increased player engagement, contributing to sustained market growth.

Land-based casinos in Atlantic City also experienced a positive month, collectively bringing in $284.1 million, a 4.3% increase compared to July 2024. The Borgata remained the highest-grossing casino with nearly $80 million in revenue, while Ocean Casino Resort recorded the fastest growth at over 18%. Hard Rock Atlantic City also noted gains. However, many of the older casinos continue to lag behind their pre-pandemic results, emphasizing the growing importance of newer venues in the market.

Conversely, sports betting revenue saw a decline. Earnings from bets placed at casinos, racetracks, and online platforms totaled $74.8 million in July, reflecting a 6.6% decrease year-over-year. The total amount wagered reached $664 million for the month, bringing the cumulative sports betting revenue for 2025 to $626.8 million—approximately 4% lower than last year’s figures.

Record-Breaking Year-to-Date Revenue and Tax Contributions

Despite the downturn in sports betting, New Jersey’s overall gambling industry has achieved record-breaking performance during the first seven months of 2025. Combined revenue from all gaming categories reached $3.92 billion, marking the highest year-to-date total on record for the state. In July alone, gambling-related tax revenues amounted to $81.7 million, contributing to a year-to-date total of $446.1 million to New Jersey’s fiscal resources.

The post New Jersey Gambling Revenue Surges in July with Online Casinos Leading Growth appeared first on Gaming and Gambling Industry in the Americas.

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