DraftKings
NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”

The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports. The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms. You can watch “Never Know What’s Next” here.
At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly. This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting. The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports. Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable. The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming. The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.
“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures. “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”
“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development. “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”
“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer. “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”
Delaware North
Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia

Playtech announced its entry into West Virginia, its fourth regulated iGaming state, marking a significant milestone in the company’s U.S. growth trajectory. This expansion underscores Playtech’s commitment to delivering innovative, high-quality entertainment and cutting-edge technology to both partners and players across the U.S. market.
Playtech has expanded its operations in West Virginia, partnering with multiple operators to deliver its award-winning Casino, RNG, and Live content. RSI, Delaware North, DraftKings, and BetMGM are among the latest operators to join Playtech’s expansion in the state. This growth will continue in the coming months with a variety of other operators.
Jonathan Doubilet, VP of U.S. Business Operations at Playtech, said: “Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology. Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do. The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”
The post Playtech Expands U.S. Footprint into Fourth Regulated iGaming State with Launch in West Virginia appeared first on Gaming and Gambling Industry in the Americas.
DraftKings
DraftKings Launches “My Budget Builder” to Enhance Its Responsible Gaming Tools and Resources

DraftKings Inc. announced the launch of My Budget Builder, a new Responsible Gaming (RG) tool that players can use to set customized limits and reminders through a guided, easy-to-use experience. My Budget Builder is a tool that players can use to help manage their entertainment budgets across DraftKings platforms, including Sportsbook, Daily Fantasy Sports/Pick6, and Casino.
“My Budget Builder is a new kind of Responsible Gaming tool—intuitive, proactive, and personalized,” said Lori Kalani, Chief Responsible Gaming Officer at DraftKings. “It reflects our ongoing commitment to creating fun, enjoyable environments for our players. By enhancing how players engage with limit-setting, we are providing another resource that players can use to help them play responsibly.”
Players can access My Budget Builder via the DraftKings Responsible Gaming Center online or through the DraftKings app. The experience guides players through several categories where they can create a personalized gaming budget around deposit amount, total wagers, maximum wager size, loss limits, time spent, contest entries, and contest fees. Players will also have the option of setting either limits or reminders through My Budget Builder. After reviewing a summary of their choices, players can confirm and apply their limits or reminders for a specified duration (e.g., day, week, or month), creating a personalized budget as they see fit. Limits can be decreased at any time but cannot be increased until the selected time period expires.
The introduction of My Budget Builder further strengthens DraftKings’ Responsible Gaming commitment, which centers on accessibility, education, and innovation. It complements DraftKings’ My Stat Sheet, an industry-first feature launched in 2024 that provides players with a detailed view of their gaming activity, including time spent, deposits, withdrawals, contest participation, and net outcomes. My Stat Sheet has seen more than 20 million visits since its debut.
With the addition of My Budget Builder, DraftKings continues to lead the industry in developing meaningful, player-first Responsible Gaming tools that promote responsible play and informed decision-making.
The post DraftKings Launches “My Budget Builder” to Enhance Its Responsible Gaming Tools and Resources appeared first on Gaming and Gambling Industry in the Americas.
Charlie McIntyre
NH Players Wager $20M on March Madness

New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.
Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”
McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.
During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.
Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.
The post NH Players Wager $20M on March Madness appeared first on Gaming and Gambling Industry in the Americas.
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