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Blackpool FC features Safer Gambling logos on team shirts in collaboration with LeoVegas

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During Saturday’s Football League One match against Shrewsbury, Blackpool FC’s regular front-of-shirt sponsorship will promote the nationwide ‘Safer Gambling Week’ campaign. Blackpool FC is the only club this weekend to feature this important message, thanks to the brand placement that has been donated by the club’s principal partner, LeoVegas. This initiative aims to raise awareness and promote the importance of gambling responsibly. 

As the official principal partner of Blackpool FC, LeoVegas has been showcasing its brand on the front of the first-team adult shirt since July this year. The partnership offers an opportunity not only to promote the greatest igaming experience but also to emphasise the importance of gambling in a safer way. In support of the cross-industry initiative ‘Safer Gambling Week’ in the United Kingdom and Ireland, LeoVegas Group is replacing the shirt’s ordinary branding with ‘Safer Gambling’ logos. Blackpool FC’s first team will wear the special match kit at the Football League One match against Shrewsbury Town FC on Saturday, 18 November. Blackpool will be the only club that weekend to showcase these logos on their shirts, highlighting the commitment to the campaign.

Sam Behar, LeoVegas Group Director of UK and Ireland, said “Responsible gaming is at the heart of our offering at LeoVegas. We are incredibly proud to work with Blackpool and to make sure all fans understand the range of tools we have on offer to ensure our players keep their play safe. Safer Gambling Week is an important time of the year and, as such, ensuring that we replace our logo on the front of shirt to promote the week was crucial to us at LeoVegas. We thank Blackpool for their ongoing support for this week and for how we communicate our commitment to responsible gaming.” 

Jonty Castle, Blackpool FC Chief Operating Officer, added, “Safer Gambling Week is an important nationwide initiative, which both ourselves at the football club and LeoVegas wanted to bring to the forefront of people’s thinking this weekend.”
 
“Raising awareness on the importance of safer gambling is vital, and Saturday’s match will see us promote this in a unique way, with LeoVegas replacing their front of shirt sponsorship with the ‘Safer Gambling’ logos. Alongside crucial information, support and advice being spread across our website and social media platforms, the key messaging surrounding Safer Gambling Week is being circulated as far and wide as possible by both ourselves and our valued partners at LeoVegas.”
 
“We thank LeoVegas for their ongoing support and for their kind donation of their front of shirt sponsorship to such a worthy cause this weekend.”


Safer Gambling Week, 13-19 November, is an annual campaign to promote safer gambling across the UK and Ireland with the support of a wide range of partners. The objective is to stimulate nation-wide conversations about safer gambling, giving people the information they need to gamble more safely, as well as directing those who need further advice and support to the right point of contact. For more information, visit https://safergamblinguk.org/.

Eastern Europe

ELA Games reports 244.52% active user growth in Romania

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Supplier links the uplift to classic-style slots with modern features, including Joker Winpot, as bet counts rise 239.74%.

ELA Games says it has expanded in Romania after rolling out titles that pair classic slot aesthetics with modern gameplay features.

The supplier reported a 244.52% increase in active users in Romania and a 239.74% rise in bet counts. The company attributed the performance to what it described as a “natural path” for traditional players to move into more feature-led play.

Marharyta Yerina, Managing Director of ELA Games, said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”

ELA Games did not disclose the timeframe for the reported increases, which operators it works with in Romania, or how the metrics were calculated.

The post ELA Games reports 244.52% active user growth in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Belatra Games confirms Lima trip for Peru Gaming Show 2026

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Slots developer plans partner meetings and private events around PGS on 17-18 June at the Jockey Exhibition Center.

Belatra Games will attend Peru Gaming Show (PGS) 2026 in Lima on 17-18 June, with the company confirming plans to use the event for meetings with existing clients and prospective partners.

PGS, now in its 23rd year, will be held at the Jockey Exhibition Center. Belatra said it will have a team present throughout the show to discuss its slots portfolio and explore commercial opportunities in Peru as part of its broader Latin America strategy.

Alongside the trade show schedule, Belatra said it will host a private “Belatra Cocktail Experience” for partners and run a watch party on 16 June for Argentina’s match against Algeria.

The company also noted it will attend SBC Americas in Fort Lauderdale ahead of PGS, describing the event as an opportunity to meet operators from North and Latin America and present “LatAm-ready content”.

Lucila M. Barletta, Head of Accounts LatAm at Belatra, said: “Peru is an exciting and growing market and PGS is the perfect place to build on our relationships with partners already working with us and to connect with new ones. We look forward to an amazing couple of days in Lima and, of course, rooting for Argentina with our friends and partners throughout the evening. It’s going to be a special occasion all around.”

The post Belatra Games confirms Lima trip for Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BC.GAME

BC.GAME adds BETBY to BC Engine as staker rewards pass $2.5m

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BC.GAME has partnered with sportsbook supplier BETBY, bringing the supplier into BC Engine, the platform’s rewards and participation model powered by its native $BC token.

BC Engine launched in April and is positioned by BC.GAME as a mechanism that links platform-generated profits and activity to ongoing rewards for $BC holders. Under the model, players earn $BC by playing casino games on BC.GAME, with tokens allocated and staked in BC Engine. Rewards are then distributed based on users’ holdings.

BC.GAME said stakers have earned more than $2.5 million in rewards since launch. The company also cited on-platform data showing more than $74.3 million in total wager and over 5.8 million bets.

Kar Kheng Giam, Chief Executive Officer of BC.GAME, said: “Our vision for BC Engine has always been to create a model where platform growth and player participation are more closely aligned.

“The addition of BETBY is significant because it demonstrates how the ecosystem can continue to expand through strategic partnerships. Every new contributor helps strengthen the engine, creating additional utility for $BC and reinforcing the long-term sustainability of the model.

“As we continue to grow the network, our focus remains on delivering a simpler and more transparent rewards experience that allows players to participate more directly in the success of the ecosystem.”

Christos Nikolopoulos, Chief Commercial Officer at BETBY, said: “We’re pleased to become part of the BC Engine ecosystem and support an initiative that brings a different approach to player engagement.”

“At BETBY, innovation has always been at the heart of our business, and BC Engine represents an interesting evolution in how gaming platforms can connect product performance, community participation and rewards. We look forward to contributing to its continued growth.”

BC.GAME said the BETBY deal is part of a wider push to expand $BC utility and add more ecosystem partners contributing to BC Engine. The company also pointed to recent international expansion, including moves in Africa via Nigeria and Kenya, alongside initiatives in Latin America.

The post BC.GAME adds BETBY to BC Engine as staker rewards pass $2.5m appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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