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GLI’s Karen Marcela Sierra-Hughes confirmed as ICE Ambassador

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Clarion Gaming has added to its ICE Ambassador team of senior international gaming influencers with the appointment of Karen Marcela Sierra-Hughes, Vice President, Latin America Caribbean and Spain at GLI. 

A Panamanian attorney with a Master’s in Commercial Law Karen Marcela Sierra-Hughes has vast experience in the gaming, sports betting and lottery sectors and has played a leading role in the evolution of the Latin America and Caribbean industry driving the vision for a regulated sector which is aligned with international best practice.

Confirming the appointment Stuart Hunter Managing Director at Clarion Gaming said: “The ICE Ambassador team comprises a corps of international thought leaders drawn from all sectiors of the industry who give their time, insight and advice freely.

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“Essentially the ICE Ambassadors are a C-Suite of critical freinds who provide myself and the team responsible for delivering ICE with a sounding board for ideas, and who apply their hands-on experience to  issues relating to the development of the ICE show experience for exhibitors and the 45,000+ industry professionals from 150+ nations who attend ICE.

“Using her law degree and extensive gaming regulatory experience Karen has helped guide the government agencies in Latin America to improve the regulatory landscape providing advice that has led to comprehensive and responsible laws and regulations. Significantly she also knows the industry from a different perspective having previously served as Legal Director of the Panama Gaming Control Board.

“As a team we are delighted to welcome Karen Marcela Sierra-Hughes as an ICE Ambassador at this important time as we prepare to welcome the world to ICE London 2024 and continue our preparations for the historic first edition of ICE Barcelona in January 2025. Event organisers have to plan for the future and Karen’s background chimes with the increase in LatAm attendance that we anticipate as a result of ICE taking residence in Barcelona.”

The world’s largest gaming industry trade show is expected to host more than 600 exhibitors and welcome as many as 45,000 guests across its three days, providing a unique opportunity to meet and network with leading international decision makers, regulators, operators and innovators across all gaming sectors and verticals.

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A 39-year-old man wins 40,620 EUR jackpot among 5200 participants in Starship Quest at RocketPlay

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In April, RocketPlay Casino successfully concluded its Starship Quest, with a Grand prize winner taking home 40,620 EUR and a total of 163,000 EUR in bonuses distributed among participants.

The Starship Quest, an interactive journey spanning 15 levels, engaged 5200 participants from around the world. As players progressed through the quest, they collected virtual hex keys that unlocked various rewards. By the end of the event, RocketPlay had issued 15,563 bonuses totaling 163,000 EUR, with an impressive activation rate of 91%.

The Grand prize winner, a 39-year-old man, previously claimed victory in RocketPlay’s Golden Glory tournament. His latest win as part of Starship Quest in the Sun of Egypt 3 slot game by Booongo further cements his reputation for skill and perseverance in the gaming community.

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“We are delighted to announce our Starship Quest winner and congratulate him on his 40,620 EUR jackpot,” said David Peterson, a representative of RocketPlay’s Customer Care team. “At RocketPlay, our priority is to offer a safe and enjoyable gaming environment. Events like the Starship Quest are designed to bring excitement and rewards to our players while ensuring their safety. We’re committed to delivering more engaging experiences for our community.”

Looking ahead, RocketPlay will host a new quest slated for early summer and special activities in conjunction with Euro 2024, featuring sports-themed jackpots and prediction contests for football fans.

RocketPlay Casino continues to prioritize player satisfaction and safety while creating innovative gaming experiences. Stay tuned for more exciting adventures and announcements in the coming months.

The post A 39-year-old man wins 40,620 EUR jackpot among 5200 participants in Starship Quest at RocketPlay appeared first on European Gaming Industry News.

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NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct

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The Northern Ireland Football League (NIFL) has signed a new five-year deal with FeedConstruct to become the league’s exclusive Betting Data & Streaming Partner until the 2028/2029 season.

FeedConstruct and NIFL have enjoyed a successful long-term partnership since the 2019/2020 campaign, solidifying their roles as the league’s data and streaming partners. This agreement will provide a considerable seven-figure investment into the leagues over the contract term.

Under this partnership, exclusive betting data will be provided globally for over 800 matches across the Sports Direct Premiership and Women’s Premiership, the Playr-Fit Championship, Premier Intermediate League, the BetMcLean Cup, Women’s League Cup, and the European Playoff matches from the summer of 2024 onwards.

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FeedConstruct is a leading provider of real-time and historical sports data, as well as digital content. The company delivers innovative and cutting-edge data-feed solutions that cover pre-match, live, and post-match data to over 300 partners. Dedicated to continuously developing advanced sports products and tools, FeedConstruct provides quick and accurate data to its partners.

With its main mission to bridge the gap between sports and entertainment businesses by offering cutting-edge solutions, FeedConstruct helps its partners get the most profitable experience.

Since the formation of the NI Football League in 2013, professional football in Northern Ireland has flourished both on and off the field. This announcement is the latest in a series of positive developments from one of the fastest-growing professional leagues in Europe, which has seen an 83% increase in attendance over the past ten years, as well as record commercial deals and improved performances both domestically and in UEFA Club competitions.

Ian Forrester, NI Football League Chief Commercial Officer said, “This is another huge deal for the NI Football League, we’re delighted to continue our long-standing relationship with FeedConstruct. These are exciting times to be part of our league and there is still so much potential and opportunities for us to explore.”

“This continuation of the commercial partnership with FeedConstruct will allow us even more new opportunities to work and grow together, and we look forward to what the future holds over the next five years!” Forrester added.

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Narek Harutyunyan, the Head of the Rights and Content Department, said, “We are excited to extend our partnership with Northern Ireland Football League for another five years and are committed to providing our technology and expertise to support the reach of NIFL competitions to a global audience. The extended agreement enhances our presence in the UK football rights market and demonstrates our commitment to enriching our portfolio with high-level sports content.”

This renewed five-year agreement between the Northern Ireland Football League (NIFL) and FeedConstruct reaffirms their successful partnership, extending their collaboration into a decade. This partnership is set to enhance the football experience by providing comprehensive and exclusive betting data for fans globally.

The post NIFL Strikes Exclusive Data & Streaming Deal With FeedConstruct appeared first on European Gaming Industry News.

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TotalBet Joins Forces with Fast Track to Boost Player Engagement

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Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.

With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.

“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”

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Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.

“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”

As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.

The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.

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