Asia
FUN88 unveils Tony Parker as its brand ambassador for Asia
Basketball superstar and four-time NBA Championships winner, Tony Parker, has been unveiled as an official brand ambassador for FUN88, the powerhouse Asian sports betting operator.
In this new landmark role for FUN88, Parker will assist in fronting a series of dedicated promotions and thematic activations for one of the most popular and progressive sportsbook operators in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.
Adored and recognized around the world after 18 storied years in the NBA (17 of which were at the San Antonio Spurs franchise, for whom he contested five NBA Finals and won one MVP award in 2007), Parker’s distinguished history, international appeal and commitment to excellence on and off the court make him a hot-hand ambassador for a brand that is setting the pace across the planet’s biggest continent as the leading igaming platform. The 41-year-old now follows in the sizeable strides of Steve Nash and the late, great Kobe Bryant on FUN88 ambassadorial duties.
Parker’s engaging character, peerless speed and skill seamlessly chime with FUN88’s own core values around the responsiveness and agility of its underlying technology and client-facing site, both pre-game and in-play, not to mention its dynamic customer service for fans. His rapier reflexes famously shut out initial media assessments about his lack of stature by the NBA’s towering standards – and this underdog spirit, coupled with an ability to routinely surpass expectations, made this Hall of Famer a ready winner with sporting fan-bases worldwide. As eloquent examples, Parker boasts a 2M following on X (formerly known as Twitter), over 3M followers on Facebook, and 1M fans on Weibo in China.
FUN88 prides itself on its rich heritage in basketball and other international sports, with a roll call of stars and teams that positively separates the company from other brands in the sector. To which end, FUN88 has been highly active in global sports marketing over the past decade, and presently acts as the long-term Asian betting partner of two Premier League clubs in Tottenham Hotspur and Newcastle United FC while also leveraging another enduring ambassadorship with Spanish footballing legend, Iker Casillas. FUN88 has also enjoyed instrumental associations with the aforementioned Bryant, the renowned OG Dota 2 team in eSports, and cricketing stars Daren Sammy and Dale Steyn.
Now, this Tony Parker announcement sets up the new NBA season perfectly for further ambitious expansion from FUN88, broadening its footprint into more emerging markets where basketball’s popularity and audience share is coming to its zenith (e.g. China, the Philippines and South East Asia countries such as Thailand and Vietnam), with each new territory bolstered by the operator’s enduring mantra to engage, educate and entertain.
A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”
“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”
Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”
“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”
While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a sports-friendly environment framed by a responsible igaming culture.
FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.
Asia
World Esports Summit Celebrates Its 10th Edition in Busan
The World Esports Summit returns to Busan, South Korea, for its 10th edition, taking place on 10–11 February 2025.
Hosted at the Wyndham Grand Busan, the Summit will bring together 40+ speakers from the international esports ecosystem, including representatives from federations, publishers, global brands, sports organizations, technology companies, and public institutions.
Over the past decade, the World Esports Summit has provided a platform for dialogue and cooperation among stakeholders shaping the world of esports. The 2025 edition will continue this role, offering space for discussion on current developments, industry challenges, and future directions.
The Summit will feature contributions from a wide range of organizations, including Alibaba, FIBA, FIFAe, Tencent, Moonton, NetEase, FIA, Sportradar, EFG, Good Game, Telekom, among others.
Across two days, participants will take part in keynote sessions and panel discussions addressing topics such as esports governance, international collaboration, industry development, integrity, and the continued convergence of esports and traditional sports.
Further information on the program, speakers, and registration is available on the official World Esports Summit website.
The post World Esports Summit Celebrates Its 10th Edition in Busan appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins
Following the launch of its inaugural women-focused VALORANT tournament La Imperia, the Insurgence Gaming Company has announced its second competitive initiative, MOBA Legends 5v5 Discord Play-Ins, a series of open community tournaments created to make organised competition more accessible to emerging players.
While La Imperia introduced a visibility-led invitational format, the MOBA Legends 5v5 Discord Play-Ins take a different approach. The series is built around open participation and will be hosted entirely online, with all tournament operations managed through Discord. This allows teams from across India to compete in a structured setting without the restrictions often associated with invite-only events.
The Play-Ins are designed as a starting point for players and teams who want to experience organised competition. Matches will be played in a 5v5 MOBA Draft Pick format, with scheduling, match reporting, and communication handled through dedicated Discord channels.
The announcement continues Insurgence Gaming Company’s early focus on grassroots esports. The company was created to address gaps in India’s competitive ecosystem, particularly at the amateur and semi-professional level where consistent tournament opportunities are still limited.
Speaking on the launch, Jasper Shabin, Founder of the Insurgence Gaming Company, said: “With La Imperia, we focused on visibility. With the Discord Play-Ins, the focus shifts to access. Competitive players need regular places to play, improve, and test themselves, not just one-off tournaments. MOBA Legends 5v5 is one of the most accessible competitive titles on mobile, which makes it a strong fit for an open, community-driven format.”
Beyond competition, the Discord Play-Ins are also intended to build a sense of continuity. Players will have access to channels dedicated to match coordination, tournament updates, and post-game discussion, helping teams stay connected beyond a single tournament run.
With the MOBA Legends 5v5 Discord Play-Ins, the Insurgence Gaming Company continues to shape its identity around community-first formats, pairing visibility-led initiatives like La Imperia with open competitive pathways that support long-term grassroots growth in Indian esports.
The post Insurgence Gaming Company Expands Grassroots Vision with MOBA Legends 5v5 Discord Play-Ins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ALGS 2026 Championship
S8UL Esports secures historic top five finish at ALGS 2026 Championship; bags INR 1 crore in prize money
S8UL Esports, a global powerhouse in esports and gaming content, delivered a landmark performance by finishing among the top five teams globally at the Apex Legends Global Series (ALGS) 2026 Championship, held in Sapporo, Japan from January 15 to 18. This result represents the best ever finish by an Indian organization on the Apex Legends global stage, setting a new benchmark for Indian esports at the highest level of international competition.
The ALGS 2026 Championship, the crowning event of the Apex Legends competitive calendar, brought together 40 of the world’s most consistent and high-performing teams from the year-long global circuit. S8UL’s all-Australian roster featuring Rick Wirth (Sharky), Benjamin Spaseski (Jesko), and Tom Canty (Legacy), led by head coach Harrison Rogers (Rogers), delivered a standout campaign and emerged as the only South Asian team to secure a Top 5 finish at the premier international Apex Legends event. The team earned USD 120,000 (approximately INR 1 crore) from the tournament’s USD 2,000,000 (approximately INR 18.14 crore) total prize pool.
Commenting on the achievement, Animesh Agarwal, Co-founder and CEO, S8UL, said, “Over the years, we have built one of India’s strongest gaming creator ecosystems and a solid foundation in content. In the last 18 months, we have deliberately expanded our focus to global esports investments across multiple titles, and performances like this validate that vision. Our ambition is to compete and win at the highest level worldwide. We are investing deeply, assembling world-class international rosters, and representing S8UL on the global stage from India. A top five finish at ALGS is a major milestone, and it marks only the beginning of what we believe will be a very strong future for S8UL in esports.”
S8UL began their campaign in Group B, navigating a demanding round-robin stage where all 40 teams were divided into four groups of 10. The team’s consistent performances saw them finish among the top 20 teams, earning a spot in the Winners Bracket and keeping them firmly in title contention.
From there, S8UL qualified for the Grand Finals, where the remaining 20 teams competed under the high-pressure Match Point Format. Under this system, a team must reach 50 points and then secure a match win to claim the championship, with the remaining teams ranked by total points. Across nine final matches, S8UL accumulated 64 points to finish fifth overall, just one point behind fourth-placed GROW Gaming, underlining how closely contested the championship was.
“The margins at this level are extremely fine, and the team showed tremendous composure throughout the tournament. From the group stage through to the finals, the players displayed adaptability, trust, and resilience. Finishing in the top five globally is a major milestone, and it reinforces our confidence in this roster’s ability to contend for championships in the future,” commented Harrison Rogers, coach of S8UL’s Apex Legends team.
S8UL’s performance at the ALGS 2026 Championship builds on the organisation’s growing presence in international Apex Legends competition. In 2025, S8UL competed at the ALGS Midseason Playoffs as part of the Esports World Cup in Riyadh, where the organisation also became the first Indian team to be selected as a Club Partner for the tournament. With consecutive appearances at Apex Legends’ premier global events, S8UL continues to establish itself as a consistent contender on the world stage and a flagbearer for Indian esports internationally.
The post S8UL Esports secures historic top five finish at ALGS 2026 Championship; bags INR 1 crore in prize money appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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