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‘Beam’, a new game developer toolkit from the Merit Circle DAO, is set to revolutionize the gaming industry

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In a live-streamed October 24 2023 keynote speech marking the launch of Beam, Merit Circle CTO Brandon Aaskov will explain why the gaming industry and web3 are on the cusp of a synergistic relationship:

We’re on the doorstep of a big change in gaming. That’s because gamers are frustrated with the status quo. We don’t get enough say in the games we love because we don’t own any of it. A new era of dialogue between gamers that care and developers that care is about to begin. The transparency and ownership that web3 provides is the reason that this is inevitable.

Game developers know only too well that web3 integration into gaming has, to date, been patchy and unsuccessful. It has focused on the allure of DeFi – decentralized finance – and the promise of quick bucks. As demonstrated by the rise and fall of Axie Infinity, the one web3 game that has made a splash in the mainstream media to date, focusing on finance over fun is a road to ruin.

All that is about to change. Web3 technology is not about crypto: it’s about the magic of truly owning the items you earn in game. It’s about game publishers not being able to dip their hands into your game inventories and invalidate purchases. The blockchain offers this to gamers – and it’s something that gamers are crying out for.

“When it comes to gaming, the biggest promise of web3 is true ownership,” Aaskov is to explain in the keynote. “Historically, the items you’ve earned in a game are locked to that world, useful for you maybe, but with no value beyond that game.”

Not anymore. The ownership facilitated by the blockchain is a uniquely web3 quality that enormously enriches the lore-building potential of items nurtured in-game. That item you now truly own can go on a journey of achievements. It can have a story all its own. You can then
treasure this item, or sell it for its accumulated value – for the legend that you’ve accumulated for it.

What’s more, Beam empowers developers to create games in which players can sell their legend-laced, battle-hardened item for fiat currency, not crypto. If engaging with crypto is off-putting, Beam takes that fear away.

The advent of Beam means that game developers – increasingly conscious of dissatisfaction within the gaming community – can now integrate this enormous potential into their games. It gives the industry the tools for a large-scale adoption of web3 capabilities. In this, it is unique and, as Aaskov will relate, “quite literally game-changing”.

Beam empowers game developers to be in the vanguard of this coming revolution.

With the coming of Beam, the moment for web3’s proper integration into the gaming industry is upon us.

The Beam ecosystem

Beam is an ecosystem, made up of the following elements:

Beam Companion App: Designed for gamers on the Beam network. It provides a straightforward solution to manage multiple in-game accounts from various games within the Beam ecosystem.

Sphere: Beam’s NFT marketplace for gaming assets.

Beam Hub: A place to discover new games and take part in tournaments.

BeamOS: All of our products tied together into one unified experience, packaged into a user experience that’s familiar, customizable and truly yours.

Beam SDK: the invisible layer empowering game developers to build things their way. Beam does not dictate how or when the SDK should be used. Developers can simply pick what they like, and leave out the remaining options.

Ana D’Arrigo

EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players”

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The EEGS Free Webinar Series is back, delivering another essential industry-focused session designed to equip iGaming professionals with the latest strategies to understand and connect with Generation Z players.

The upcoming webinar, titled “Winning Over Gen Z: How to Engage the Next Generation of Players,” will feature industry expert Ana D’Arrigo, a seasoned marketing leader, brand strategist, and growth driver with over 14 years of experience in the gaming sector.

As Gen Z continues to reshape the gaming landscape, understanding their preferences and behaviors has become critical for operators, marketers, and developers seeking to stay competitive. This webinar aims to provide attendees with actionable insights into the evolving dynamics of player engagement, uncovering what motivates Gen Z, how they discover and share games, and how brands can build meaningful relationships with this influential demographic.

Key discussion points include:

  • The unique traits of Gen Z players and their implications for marketing strategies
  • Content consumption habits and decision-making processes of Gen Z gamers
  • Proven engagement tactics that resonate with younger audiences
  • Strategies to foster loyalty and develop vibrant player communities

Participants will also receive a Certificate of Attendance, acknowledging their professional development and commitment to industry excellence.

The EEGS Webinar Series continues to serve as a vital platform for industry professionals to exchange knowledge, explore emerging trends, and share best practices shaping the future of iGaming.

Event Details:

Date: 15 October 2025
Time: 14:00 CET
Speaker: Ana D’Arrigo
Register here: Webinar Registration – Zoom

The post EEGS Webinars Return with “Winning Over Gen Z: How to Engage the Next Generation of Players” appeared first on European Gaming Industry News.

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Spinomenal summons Halloween spirit with Spooky Halloween slot

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Leading iGaming content provider Spinomenal is celebrating this year’s Halloween with the release of its new title, Spooky Halloween.

Spinomenal’s chilling slot is set within a forest cloaked in fog, surrounded by twisted trees and glowing candles illuminating the 5×4 layout. Adding to the haunting experience is an atmospheric soundtrack, echoing with eerie chimes that builds anticipation with every spin.

An assortment of classic Halloween icons form the Medium symbols, featuring a witch’s hat, a ghost, a black cat, and a bubbling green potion. Landing three or more scattered Free Spins symbols unlocks the thrilling free spins game. Three Free Spins symbols awards 10 Free Spins, while four symbols unlock 25 Free Spins, and five or more summon a spectacular 100 Free Spins. Once Free Spins are active, a stacked Wild appears on one random reel for every spin, enhancing the chances of landing big wins.

The grinning jack-o’-lantern is the game’s Wild symbol, substituting for all symbols except the Free Spins symbol. When five Wilds land on a winning line, the reward is truly spellbinding – paying x3,000 the line bet.

Spinomenal CO-CEO, Omer Henya commented: “Spooky Halloween captures the magic of a classic Halloween night with spellbinding features and immersive design. Its visuals strike the perfect balance between mystery and playfulness, drawing players into a world that’s equal parts spooky and enchanting.”

The post Spinomenal summons Halloween spirit with Spooky Halloween slot appeared first on European Gaming Industry News.

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Biserka Draganova Sales Manager for the Balkans and Egypt at EGT

EGT made a major installation of General cabinets with the bestseller Bell Link in the largest resort in the Republic of Cyprus

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EGT is proud to announce that it has recently made a major installation at the largest resort in the Republic of Cyprus: City of Dreams Mediterranean and Cyprus Casinos, part of the international chain Melco. As a result, the guests of the gaming facility are now able to try out slot cabinets from General series for the first time. 30 machines from the G 32-32 VIP and G 55 J1 VIP models are available to players to dive them into the captivating world of the jackpot bestseller Bell Link and the hit titles from its Bell Link 1 multigame, including 20 Super Hot, Shining Crown, and Vampire Night.

Stylianos Tsiotrelis, Senior Manager, Gaming Machines at Melco Resorts and Entertainment, shared: “Our cooperation with EGT has been continuous throughout the years. The new installation was completed with absolute success, as with the help of our technicians from the EGT technical team, it was accomplished without any issue and in a short period of time. At the inauguration of the new slot machines, on a stunning evening, the comments were only positive from our customers. I’m confident that the new Bell Link installation will offer our patrons new experiences, continuing our excellent partnership with EGT.”

Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, also expressed her satisfaction with the cooperation: “Our partnership with the casino dates back to its opening, and currently the establishment already has over 100 Premier Series machines, which keep on demonstrating excellent results in combination with the well-known games and jackpots from our company’s portfolio. I am confident that this new installation will provide players with unforgettable gaming journey, further strengthening our long-term collaboration with the operator.”

The post EGT made a major installation of General cabinets with the bestseller Bell Link in the largest resort in the Republic of Cyprus appeared first on European Gaming Industry News.

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