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‘Beam’, a new game developer toolkit from the Merit Circle DAO, is set to revolutionize the gaming industry

In a live-streamed October 24 2023 keynote speech marking the launch of Beam, Merit Circle CTO Brandon Aaskov will explain why the gaming industry and web3 are on the cusp of a synergistic relationship:
We’re on the doorstep of a big change in gaming. That’s because gamers are frustrated with the status quo. We don’t get enough say in the games we love because we don’t own any of it. A new era of dialogue between gamers that care and developers that care is about to begin. The transparency and ownership that web3 provides is the reason that this is inevitable.
Game developers know only too well that web3 integration into gaming has, to date, been patchy and unsuccessful. It has focused on the allure of DeFi – decentralized finance – and the promise of quick bucks. As demonstrated by the rise and fall of Axie Infinity, the one web3 game that has made a splash in the mainstream media to date, focusing on finance over fun is a road to ruin.
All that is about to change. Web3 technology is not about crypto: it’s about the magic of truly owning the items you earn in game. It’s about game publishers not being able to dip their hands into your game inventories and invalidate purchases. The blockchain offers this to gamers – and it’s something that gamers are crying out for.
“When it comes to gaming, the biggest promise of web3 is true ownership,” Aaskov is to explain in the keynote. “Historically, the items you’ve earned in a game are locked to that world, useful for you maybe, but with no value beyond that game.”
Not anymore. The ownership facilitated by the blockchain is a uniquely web3 quality that enormously enriches the lore-building potential of items nurtured in-game. That item you now truly own can go on a journey of achievements. It can have a story all its own. You can then
treasure this item, or sell it for its accumulated value – for the legend that you’ve accumulated for it.
What’s more, Beam empowers developers to create games in which players can sell their legend-laced, battle-hardened item for fiat currency, not crypto. If engaging with crypto is off-putting, Beam takes that fear away.
The advent of Beam means that game developers – increasingly conscious of dissatisfaction within the gaming community – can now integrate this enormous potential into their games. It gives the industry the tools for a large-scale adoption of web3 capabilities. In this, it is unique and, as Aaskov will relate, “quite literally game-changing”.
Beam empowers game developers to be in the vanguard of this coming revolution.
With the coming of Beam, the moment for web3’s proper integration into the gaming industry is upon us.
The Beam ecosystem
Beam is an ecosystem, made up of the following elements:
Beam Companion App: Designed for gamers on the Beam network. It provides a straightforward solution to manage multiple in-game accounts from various games within the Beam ecosystem.
Sphere: Beam’s NFT marketplace for gaming assets.
Beam Hub: A place to discover new games and take part in tournaments.
BeamOS: All of our products tied together into one unified experience, packaged into a user experience that’s familiar, customizable and truly yours.
Beam SDK: the invisible layer empowering game developers to build things their way. Beam does not dictate how or when the SDK should be used. Developers can simply pick what they like, and leave out the remaining options.
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SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First

SOFTSWISS, an international iGaming software provider, hosted the second season of its award-winning Summer Kids Camp in August on the shores of Lake Jeziorsko, Poland. The initiative brought together over 100 children of SOFTSWISS employees from more than 11 countries, reaffirming the company’s commitment to a people-first culture that extends well beyond the workplace.
The 11-day camp combined sports, creativity, and early career exploration, with over 50 engaging activities amounting to nearly 350 hours of programming. Children took part in everything from tournaments and creative workshops to speaking clubs and hands-on masterclasses.
A standout feature of this year’s programme was the camp coin system – a playful, gamified experience that introduced children to basic economic thinking. Kids earned coins for being proactive or engaged in educational tasks, and then spent them on fun privileges like ice cream, song requests at the disco, or even “becoming a PE teacher” for an hour, which many cleverly used to cancel morning workouts.
“The coin system helped teach initiative, responsibility, and teamwork in a fun way – almost like running a small business,” said Hanna Sauchuk, Event Producer at SOFTSWISS. One of the most touching moments was when the kids pooled their savings to ‘buy’ a collective sunrise celebration on the final day. That kind of collaboration and emotional intelligence is exactly what we hoped to nurture.”
Last year’s event has earned external recognition, winning the Eventex Award 2025 in the Corporate Event category – placing SOFTSWISS’ initiative alongside brand-led experiences from Disney, Nike, and Netflix.
“For me, this is not just another corporate project – it is one of the most meaningful things we do at SOFTSWISS. It brings our core value ‘We see people’ to life in the most tangible way. We don’t just see professionals at their desks; we see human beings with families, dreams, and passions. The Kids Camp is our way of saying: your family matters to us as much as your work does. It’s an investment in joy, in connection, and in kindness. Because when children are happy, their parents shine – and together, we create a stronger, more united community. This is rare in business, and that’s exactly why we are proud to make it happen at the highest quality,” said Ivan Montik, Founder of SOFTSWISS.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Kids Camp: Award-Winning Initiative Putting Families First appeared first on European Gaming Industry News.
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BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION

BETBY, a leading provider of cutting-edge sportsbook solutions, has announced the launch of Help Arena, a comprehensive customer support platform designed to enhance operational efficiency and streamline communication with its partners.
Help Arena serves as a central hub where BETBY partners can access support, submit and manage tickets, and stay informed with tailored updates, all from one intuitive portal. The platform is built to simplify day-to-day operations by consolidating communication and support tools into a single, easy-to-use interface, whilst ensuring that all customer queries and requests are met in a short timeframe
Through Help Arena, partners can engage in real-time communication with BETBY’s support team via an integrated widget and dedicated email channel. The platform is ideated to also support communication through multiple popular messaging apps, reflecting BETBY’s commitment to accessible and responsive support.
The platform features an efficient ticketing system, enabling users to create, track, and manage support requests with ease. Alongside this, Help Arena includes a robust knowledge base and FAQ section covering key topics such as sportsbook features, risk management, Betby Games, and betting rules. Partners can also access release notes and technical maintenance notifications, ensuring they are always up to date with the latest developments.
“Help Arena was developed to provide our partners with a seamless, efficient, and transparent support experience,” said Kirill Zhgun, Head of Customer Support at BETBY. “We understand that convenience and clarity are key to productive partnerships, and Help Arena reflects our commitment to making support as streamlined and effective as possible.”
Looking ahead, BETBY plans to continue enhancing the platform with new features, including deeper analytics, improved reporting tools, and greater customization options. The team is also actively working on expanding the knowledge base and FAQ section to support five languages, making Help Arena even more accessible to a global audience. Help Arena represents not just a support tool, but a long-term investment in the success and satisfaction of BETBY’s partners.
The launch of Help Arena marks a significant milestone in BETBY’s mission to deliver world-class service and operational excellence across the iGaming industry. Partners are encouraged to explore the platform and discover how BETBY is redefining customer support.
To find out more about BETBY, visit: https://betby.com/
About Betby
Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.
For more information visit betby.com
The post BETBY INTRODUCES HELP ARENA, RAISING THE STANDARD FOR CUSTOMER SUPPORT AND COLLABORATION appeared first on European Gaming Industry News.
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MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation

The post MixRift Appoints Former Meta VP Ingrid Cotoros to Board of Advisors to Accelerate Mixed Reality Gaming Innovation appeared first on European Gaming Industry News.
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