Latest News
AdInMo pioneers first ever Rewarded InGamePlay Ads with fintech partner ZBD
AdInMo, the in-game advertising monetization platform that gets ads into mobile games in a way that players love, today announced its technology partnership with ZBD, a leading fintech company that offers instant Bitcoin rewards for gamers and developers. The groundbreaking partnership means for the first time players can be rewarded for viewing immersive display and video ads in-game.
AdInMo’s InGamePlay brand ads are placed directly into gameplay generating non-interruptive revenue for hundreds of developers while enhancing the player experience. Now, developers and publishers can share In-Game ad revenue generated with their players in the form of small amounts of real Bitcoin powered by ZBD’s Bitcoin Lightning technology. AdInMo’s Rewarded InGamePlay ads fuse popular reward monetization mechanics with innovative in-game formats to further increase player engagement and retention.
Kristan Rivers, Co-Founder and CEO of AdInMo said: “We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first.”
“ZBD understands the nuances of the games ecosystem and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetization format, Rewarded InGamePlay to market. With happy, rewarded players the gaming audience is also more valuable to advertisers in terms of attention and engagement. As always at AdInMo it’s a win-win-win,” says Kristan.
Square Enix’s Ludo Zenith experienced an 82% increase in ARPDAU after integrating ZBD rewards, while Fumb Games’ Bitcoin Miner increased its day 30 user retention by more than 10x. Working with AdInMo, ZBD can now extend its focus to rewarding player attention to the gameplay itself, rather than during breaks in play, broadening its existing approach to supporting mobile games monetization and retention.
The new format is already available to participants of AdInMo’s developer community beta programme. As part of AdInMo’s existing SDK, no additional integration is required. Developers can simply choose to enable Bitcoin rewards for their titles and how they want to share the revenues with their players. The core game experience is completely unaffected: rewards are funded directly from viewing in-game ads.
“The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game,” said Ben Cousens, Chief Strategy Officer at ZBD.”
“The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free to play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers.”
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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