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Pickwatch makes paid media move with partnership




Sports media powerhouse selects leading paid-media agency to drive growth in its newly-launched Pickwatch Pro subscription product

Pickwatch, the website that provides bettors with data-led sports betting picks from industry experts, has picked to run all of its paid media activity as it looks to drive awareness of and engagement with its new subscription product.

Pickwatch, which is already a major player in the sports media space having helped 10 million people source picks over the past 10 years, has just launched a subscription service, Pickwatch Pro. This is a premium product that uses all of its data to give players the very best picks from the top 1% of experts. has been tasked with using its unrivalled expertise in paid media across a variety of ad-platforms to drive growth for Pickwatch Pro as well as the wider business. provides a full customer acquisition service to operators and media brands in North America and beyond including paid media, performance marketing (via CasinoAffilliatePrograms) and its owned media assets which include SportsCashDaily and CasinoCashDaily.


Allan Petrilli, Managing Director of, said: “It’s really exciting to be helping an already established and large brand in the sports media space grow through its first foray into paid media.

“At, we focus on ROI-led growth and scaling the right traffic. This can only be achieved by the leveraging the power of data – something that Pickwatch fully understands. We have some incredible campaigns lined up for Pickwatch that will ensure it wins when it comes to paid media.”

Shaun Lowrie, Founder of Pickwatch, added: “ truly understand paid media and the team really are the go-to experts in this area. It has an incredible track record of helping brands scale while achieving an excellent ROI.

“This is a new area of customer acquisition for us, and we move into it confident that we are working with the right team to drive success for us.

Advertisement Names Allan Petrilli as Managing Director




Industry veteran to take the reins of player acquisition agency, remains as Growth Advisor to Intelitics Software, the player acquisition agency that has been driving targeted, measurable traffic to casino, sports betting, daily fantasy and social brands for more than 20 years, has named Allan Petrilli (pictured) as its new Managing Director.

As the North American market continues to embrace legal, regulated online sports betting and iGaming, the demand for’s services among operators has skyrocketed. Petrilli, who was previously the Sales and Growth Vice-President for Intelitics, which shares the same ownership group, will be leveraging his many years of experience in player acquisition to drive the business forward. offers a full customer acquisition service to operators in North America and beyond including paid media, performance marketing (via CasinoAffilliatePrograms) and its owned media assets, which include SportsCashDaily and CasinoCashDaily. These channels are vital as pressure mounts for brands to spend profitably on acquiring new users and provide incremental, measurable growth outside of above-the-line and traditional SEO.


It holds licenses in all key regulated states such as New Jersey, Pennsylvania, Michigan, Colorado and beyond and is already working with big-name operators, challenger brands and affiliate groups to turbocharge their player acquisition activity.

“Allan’s rise through the group has been meteoric over the past four years and the impact he has made at Intelitics Software has been significant,” the President for and the co-founder and Chief Executive Officer for Intelitics Software, Allan Stone, said.

“That’s what makes this move such an important one as Allan will be able to use the experience and knowledge gained during his time at Intelitics Software and over a stellar career and apply it to the tremendous growth opportunities that exist for, which will ultimately benefit both companies. It’s also great to have been able to promote from within the organization and to give Allan the opportunity to continue to grow personally and within the group.”

“I am incredible excited to lead into this next phase of growth after supporting the business through the early stages of United States regulated sports betting and iGaming,” Petrilli said.

“Paid media and performance marketing are powerful, measurable and scalable channels and with operators under pressure to deliver strong ROI on marketing spend I look forward to working closer with them to realize this through our services.”

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