Latest News
Stepping into the World of Game Shows with OnAir EntertainmentTM
The convergence of entertainment and gaming is reshaping the iGaming landscape, and OnAir EntertainmentTM is at the forefront of this trend. We are creating a new generation of live casino game shows that are more engaging, interactive, and social than ever before.
The Intersection of Entertainment & Gaming
The rise of streaming platforms has created a new audience for gaming content. These viewers are not just passive spectators anymore; they are active participants, interacting with streamers and each other in real time. This has led to a growing demand for more immersive gaming experiences.
Game Shows Booming Across Europe and the US
Live casino game shows are booming across Europe and the US, becoming the next big thing in casino gaming. As HighStakes DB notes, these games provide a fun and interactive way to gamble. With so many different themes and game types to choose from, there’s something for everyone. However, a noticeable gap has emerged: a scarcity of providers capable of delivering the riveting experiences audiences yearn for.
Pushing the Limits of Live Casino Game Shows
While many game shows offer players the opportunity to sit back and watch, we believe that our games should offer players more ways to participate and be entertained. We want to push the limits of what has been done in the last three years and create game shows that are truly unique and unforgettable.
The Integration of Game Shows in the Live Casino realm
Nowadays, the integration of game shows into live casino games has been driven by many factors, including the increasing popularity of TV game shows like The Price is Right, the demand for more immersive and interactive gaming experiences, and the need for online casinos to differentiate themselves from their competitors.
OnAir’s Own Line-up of Game Shows
OnAir EntertainmentTM is committed to creating the best possible live casino game shows, featuring a series of game shows that promise to redefine the way people experience gambling and entertainment. OnAir announces 2024 to be the year of game shows, starting with Travel FeverTM going live in November this year, with more game shows to come in 2024.
Travel FeverTM: A Glimpse into the Future
Our inaugural game show, Travel FeverTM, is a perfect example of our commitment to innovation. It features six seamlessly integrated bonus games, each with its own unique theme. Players can collect continents and multipliers as they progress through the game, leading to the chance of winning potential huge prizes.
Speaking to this momentous launch, our Head of Product Design, Armands Zalitis, articulates, ‘Traditional live casino game shows have often lacked to sustain player’s excitement through every game round. We’re turning convention on its head by incorporating the essence of a bonus round into each game round, so that players are constantly presented with opportunities to potentially win big, experience heightened entertainment value, and immerse themselves in an atmosphere of anticipation.’
Embrace the Future with OnAir EntertainmentTM
OnAir EntertainmentTM‘s goal is to elevate the quality benchmark for the industry when it comes to game shows. We believe that Travel FeverTM is a step in the right direction, and we are excited to see what the future holds for our company. We are committed to creating unique and engaging game shows that will appeal to a wide range of audiences and tastes. Our upcoming game shows will feature a variety of themes and gameplay mechanics, ensuring that there is something for everyone.
We extend a heartfelt invitation to operators and gaming enthusiasts across the globe to join us on this journey as we redefine the future of live casino game shows.
EMEA ESPORTS
MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS
TLDR:
- Movember is partnering with the League of Legends EMEA Championship (LEC), VALORANT Champions Tour (VCT) EMEA, and Game Changers EMEA Championship as the Official Mental Health Partner, supporting players, team staff and the wider community for the 2026 and 2027 seasons.
Date: January 20, 2026 [London]
What you need to know:
- Riot Games and Movember announce a multi-year partnership focused on embedding mental health and wellbeing into the EMEA esports ecosystem.
- The partnership will integrate mental health and wellbeing frameworks, support systems, and initiatives across the leagues.
- Movember will provide tools and resources to better manage competitive pressure, build healthier habits, and be encouraged to discuss mental health openly.
- Planned initiatives for the upcoming year include mental health training for players and staff, and player-only roundtables on stress and coping strategies, with a view to use this to cascade content and guidance to the wider esports community.
- Movember will share messaging on the broadcasts and on-site during events that highlight the importance of mental health and help reduce the stigma around honest discussions and seeking help when needed.
- Together, Movember and Riot Games aim to make the gaming environment a healthier environment for all.
Quote from Daniel Ringland, Head of VALORANT Esports, EMEA:
“Supporting the wellbeing of the VCT EMEA community, our players, and team staff is something we are committed to strengthening, so we’re thrilled to welcome Movember as a partner. While supporting open conversations and ensuring our players know trusted resources are available is a priority, this partnership also helps raise awareness around mental health and wellbeing across the wider VCT EMEA community. Movember’s expertise will help normalize these discussions beyond the competitive stage, and provide the tools so everyone connected to our ecosystem feels supported by professionals committed to making a positive impact.”
Quote from Maximilian Peter Schmidt, Director of League of Legends Esports, EMEA
“Partnering with Movember allows us to take our commitment to supporting the wellbeing of our players and teams to the next level. We want our community to feel empowered to speak openly about the challenges they face and know resources are available if needed. Gaming should be a safe and healthy space for everyone, and this partnership will help us ensure that the environment is maintained and strengthened.”
Quote from Dan Cooper, Global Director, Innovations at Movember:
“Movember is committed to bring community first solutions to today’s most urgent mental health challenges. Esports is a focus area for our work in mental health, and by working with Riot Games we aim to have a real impact and drive positive change in esports.”
The post MOVEMBER TEAMS UP WITH RIOT GAMES EMEA ESPORTS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
2RBO Affiliates
2RBO Affiliates Wins “Affiliate Marketing Campaign of the Year” at the 19th International Gaming Awards
2RBO Affiliates is proud to announce that it was honored with the Affiliate Marketing Campaign of the Year award at the 19th annual International Gaming Awards (IGA).
The ceremony took place on January 18th, at the Intercontinental Hotel Barcelona, bringing together the global elite from both the online and land-based gaming sectors.
The “Affiliate Marketing Campaign of the Year” is a highly competitive category designed to recognize innovative approaches to brand recognition and popularity. In selecting the winner, IGA judges evaluate the unique strategies that generate the most significant impact, drive sales, and successfully develop a business’s identity.
“We are incredibly honored to receive this recognition from our peers and industry insiders,” said Aviv Rosenblit, Head of Affiliates at 2RBO. “This award validates our commitment to pushing creative boundaries and delivering scalable, sustainable growth for our partners through innovation and transparency.”
2RBO Affiliates continues to set the pace for the industry with its advanced platform and a portfolio of leading iGaming brands, including Betinia, Swiper, CampoBet, and ToonieBet. By seamlessly integrating unique gamification features with state-of-the-art designs, the program delivers an unmatched user experience that maximizes partner profitability and long-term engagement.
Supported by renowned industry newspaper The iGaming Post, the IGA is celebrated as the “biggest and best charity event of the year.” By winning this nomination, 2RBO Affiliates solidifies its position as a high-performance leader dedicated to fostering long-term partnerships through personalized support and innovative tracking tools.
For more information about the affiliate program and their award-winning campaigns, visit 2rbo Affiliates.
About 2RBO Affiliates
2RBO Affiliates is a high-performance affiliate program representing top-tier iGaming brands. By combining modern gamification and flexible commission models with real-time performance data and proactive compliance measures, 2RBO delivers a superior experience for partners worldwide, ensuring growth and loyalty in a competitive landscape.
About the International Gaming Awards (IGA)
The International Gaming Awards (IGA) recognizes excellence across the global gaming industry. Bringing together professionals from every tier—from mobile gaming innovators to luxury casino operators—the IGA celebrates industry leadership while raising vital funds for deserving charities worldwide.
The post 2RBO Affiliates Wins “Affiliate Marketing Campaign of the Year” at the 19th International Gaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
GameTimeTec Set to Access Emerging Markets Through QTech Games
QTech Games, the leading game aggregator for all emerging markets, has continued to maintain the momentum in its content pipeline, thanks to its latest deal with rising star supplier, GameTimeTec, a casino developer consistently producing dynamic content across slots, arcade, crash, dice, and card genres.
GameTimeTec’s ShowTime portfolio of slots and arcade-style games always brings something fresh, with popular titles now including Lucky Clover (Hold and Spin), Glory of Olympus (Unlocked), Air Gold (Miles Jackpot), Vikings Thunder, Chimon, SpinTop, Fortune Avengers, Sugar Love, and Celtic Bash. All these games ride on the back of exceptional maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.
The deal organically broadens GameTimeTec’s international footprint, unlocking unmined jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.
CJ Shaw, CEO at GameTimeTec, commented: “We’re naturally thrilled to have teamed up with QTech Games to improve our distribution across emerging regions, seamlessly offering our fantastic games to a range of untapped operators.”
“It’s all about delivering more high-performing games, appealing to a broader range of players across the igaming spectrum – notably, slots, arcade, crash, dice, and card games. We strive to deliver balanced gameplay mechanics, varied volatility and sophisticated maths models, giving our games global appeal.”
Philip Doftvik, CEO, QTech Games, said: “GameTimeTec’s content brings a level of energy and engagement that we’re delighted to share across our sprawling network for emerging markets. Like us, they know that localised solutions comprise the key to success across this patchwork quilt of opportunities.”
The post GameTimeTec Set to Access Emerging Markets Through QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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