Betsson’s French entry is a result of a successful joint venture with a local partner, positioning the company closer to the French sports betting scene. The Betsson Group will be launching its flagship brand, Betsson, and the official launch is expected to take place in the fourth quarter of 2023.

Pontus Lindwall, President and CEO of Betsson AB, said, “I’m pleased that Betsson has obtained a license to offer sports betting in France, which is an important gaming market in Europe with great long-term potential for online gaming. By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France.”

Betsson’s strategic focus on geographic diversification is taking another positive step with this entry into the regulated French sports betting market. This development underscores Betsson Group’s commitment to delivering exceptional gaming experiences on a global scale, combining its six decades of international experience together with the proficiency and insights of a local partner.

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Betsson’s sportsbook in France will be powered by Sportradar, supported by a robust Player Account Management system provided by OMEGA Systems. Moreover, the sportsbook will feature a range of innovative, user-friendly enhancements developed by Goma Development, that are designed to elevate the betting experience to new heights.

Nadir Ounissi, Partner of Betsson France SA, shared his enthusiasm for the project, saying, “We have been following the development in the French market for some time and felt we could contribute positively by introducing a different product dimension and player communication. We are collaborating with experienced partners who have given us remarkable support, energy, and creativity throughout this journey. I feel that we have assembled a team of seasoned professionals that are able to position betsson.fr to succeed in this locally regulated market. Our product and content are tailored to recreational players, and we genuinely look forward to offering our betting experience to French players.”

Sabri Tekaya, Managing Director at Betsson France, added, “I am delighted that we have now reached this exciting moment after long and meticulous preparation. France is one of the largest European markets, and the Betsson Group is ambitious about engaging with all French players through its flagship brand. We have worked closely with local legal partners and the ANJ regulator to meet all requirements and ensure our operations achieve their objectives while addressing the current societal concerns related to gaming.”