HIPTHER, the global media hub and event organiser for the Gaming and Technology industries, is thrilled to announce its events’ rebrand and structural evolution for 2026 and beyond, including a stronger focus on learning and networking in the Baltics, as well as the launch of a new digital events lounge. The flagship HIPTHER Events are now rebranded as: HIPTHER Prague Summit, HIPTHER Warsaw Summit, and HIPTHER Baltics – which expands into three dedicated annual events, one in each Baltic capital.

10+ Years of Learning, Innovation & Networking

In 2026, HIPTHER celebrates ten years of impact on the events space for Gaming and Tech, marking the 10th anniversary of its flagship boutique summit in Central and Eastern Europe, long known as the Prague Gaming & TECH Summit.

Starting from the vibrant Gaming sector and anticipating the rapid convergence of Technology with iGaming, HIPTHER introduced sessions and networking opportunities for emerging industries such as Fintech, Blockchain, Artificial Intelligence, VR/AR, and more. This forward-looking vision established HIPTHER as the organiser of premier Gaming & Tech boutique events in Europe, gaining loyal participants from the most innovative companies.

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Over the years, the flagship HIPTHER Events included:

• Prague Gaming & TECH Summit – the GameTech industry staple for CEE and beyond.
• MARE BALTICUM Gaming & TECH Summit – the networking hub of the Baltics, rotating between the Baltic capitals.
• European Gaming Congress (EGC) – the definitive gathering for Gaming leaders and experts in Warsaw.

HIPTHER 2.0: The Natural Evolution of Branding & Connections

2024 and 2025 saw the strategic communication of all events under the HIPTHER brand across channels and content. This strategy paid off with growing word-of-mouth recognition, as the community itself began referring to “HIPTHER Prague”, “HIPTHER Warsaw”, or simply “HIPTHER Summits”.

As a natural next step, HIPTHER Events are now rebranded as: “HIPTHER Prague Summit”, “HIPTHER Warsaw Summit”, and “HIPTHER Baltics”, with the latter expanding into three yearly events, one in each Baltic capital:

• HIPTHER Baltics: Vilnius (HIPTHER Vilnius)
• HIPTHER Baltics: Riga (HIPTHER Riga)
• HIPTHER Baltics: Tallinn (HIPTHER Tallinn)

Each conference will highlight the unique character and innovation of the local industries, while connecting them to Gaming and Tech leaders from across Europe and the globe.

Introducing the HIPTHER Lounge – Smart Digital Networking

Alongside the rebrand, HIPTHER is proud to launch the HIPTHER Lounge, a digital event companion designed to make participation smarter, smoother, and more connected.

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With one profile, participants can:

• Register seamlessly for all HIPTHER events.
• Access live agendas, speaker updates, maps & alerts.
• Benefit from AI-assisted networking and smart meeting scheduling.
• Receive tailored connection recommendations and post-event materials.
• Enjoy reminders and notifications that keep them in the loop before, during, and after the events.

The HIPTHER Lounge embodies the future of event engagement: a digital hub for learning, connection, and meaningful business growth.

Zoltan Tuendik, HIPTHER Co-Founder, stated about this new era of HIPTHER Events:

“A decade in, we’ve learned that the true power of events lies not in the stage or the spotlight, but in the connections we spark and the futures we shape together. At HIPTHER, we don’t  follow trends, we anticipate them, connect the dots, and design platforms where tomorrow’s ideas meet today’s innovators. As technology reshapes how we interact, our mission is to make those connections more intelligent, more meaningful, and above all, more human.”

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Join the #hipthers Community – Learn more about HIPTHER Events Now!

ProgressPlay, an established international iGaming platform provider, is gearing up for a standout presence at SBC Summit 2025 in Lisbon, taking place September 16 to18 at the Feira Internacional de Lisboa (FIL). Exhibiting at Stand B410, the company will spotlight its innovation-led Sweepstakes and Standalone solutions, alongside its full suite of white-label iGaming products, including white-label bingo, sportsbook, and casino.

This year’s SBC Summit is set to be the biggest yet, with 20% growth in both attendance and venue size, now spanning an impressive 135,000m². As a key player in the iGaming space, ProgressPlay is poised to engage with operators, partners, and industry leaders, demonstrating why its flexible, scalable, and compliance-ready solutions are operators preferred choice.

Key highlights at Stand B410 will be ProgressPlay’s Sweepstakes Solution, a dynamic, engagement-driven model designed for high player retention and regulatory compliance. Operators attending SBC will also have an opportunity to view ProgressPlay’s new Standalone Platform, a fully customisable, turnkey solution for operators seeking speed-to-market and seamless integration.

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Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, commented: “SBC Summit 2025 is the perfect stage to showcase how ProgressPlay is redefining iGaming flexibility. Our Sweepstakes and Standalone solutions are engineered for operators who demand agility without compromise, whether in regulated markets or emerging territories. At Stand B410, we’ll be demonstrating exactly why our platform stands out in a competitive landscape.”

ProgressPlay’ Sweepstakes Solution merges entertainment and opportunity with its dual-currency engine; Gold Coins for play, Sweeps Coins (purchase-free) for real rewards. Built-in geocompliance and age verification create a bulletproof regulatory framework. Featuring over 40 top-tier providers like BetSoft and Pragmatic Play, with monthly content drops to maintain player excitement. The automated wallet system eliminates compliance complexity while local hosting and full integration deliver market-ready turnkey solutions, enabling operators to launch faster and work smarter.

ProgressPlay’s Standalone Platform redefines operator independence, delivering a branded, fully equipped iGaming platform without development delays. Featuring elite game providers, military-grade security, and retention-boosting tools, it bypasses compliance hurdles and launches rapidly, with guaranteed uptime.

The White-Label Bingo is a game-changing powerhouse, already powering over 130 online casinos worldwide in just 12 months, an explosive adoption rate that shatters outdated perceptions. Far from a nostalgic relic, bingo has emerged as the iGaming industry’s ultimate player retention weapon and revenue accelerator, delivering unmatched engagement and scalability for operators. The company’s White-Label Portfolio including bingo, sportsbook, and casino, all backed by ProgressPlay’s proven reliability and rapid deployment, will also be on show.

Itai Lowenstein, CEO of ProgressPlay, added: “This year’s SBC Summit reflects the explosive growth of our industry, and ProgressPlay is at the forefront with solutions that empower operators to scale effortlessly. From our Standalone platform to our full white-label suite, we’re here to prove that innovation and reliability can, and should, go hand in hand. We’re excited to connect with partners who share our vision for the future of iGaming.”

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For more information about ProgressPlay and its participation in global iGaming shows, please visit www.progressplay.com

Jo Dennis, Chief Commercial Officer at Incline Gaming Marketing, on why service providers need to evolve their offerings in line with the ever-changing demands of the marketThe global online gambling industry is fast-moving, with revolution and evolution constantly driving things forward. The pace of change is reflected in the transitions operators and suppliers have gone through, not only since the inception of the industry, but just in the last few years.

This change can also be seen in the different service providers supporting operators and suppliers, and this includes marketing and creative agencies such as Incline Gaming Marketing.

Where once agencies would specialise in one or two areas, such as SEO or creative, in today’s highly competitive market, they have had to become full-service. And this is the approach we have taken at Incline Gaming Marketing.

We also ensured that we are more than just a service provider, and very much become an embedded partner in the business if that’s the level of support required.

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Since being founded by industry veteran Peter Laverick back in 2020, we’ve added services organically and through acquisition (including the takeover of Random Colour Animal in 2024) to become a full-service digital marketing and creative partner focused exclusively on the regulated gambling industry.

We are not just a supplier of campaigns or assets; we run marketing operations end to end for our partners, functioning as part of their in-house team.

Our expertise covers everything from branding and web development to SEO, user acquisition and CRM, making us a one-stop shop for operators looking to launch brands or build even more equity in their current brand assets.

We break these services down into three connected disciplines that together form a complete managed marketing service. Let’s take a closer look at them.

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User acquisition:

We plan, execute and optimise campaigns across Meta, Google, TikTok, Snapchat, Apple and programmatic networks, managing multi-million-dollar budgets. In fact, we’ve handled more than $75m in ad spend over the years.

As an approved Facebook Business Partner, we’ve been rated the most effective media buyer in North America’s online gaming sector, achieving a 99.9% efficiency score.

Our approach combines data-driven precision with creative excellence to acquire high-value players who fuel the entire customer ecosystem. It includes data-driven targeting, omni-channel execution, AI-enhanced optimisation, creative integration and real-time reporting.

Why does this approach work so well? Because more than 90% of sports betting handle in states like New Jersey, Pennsylvania and Michigan comes from online and mobile channels, and this makes mobile-first UA execution absolutely essential.

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This trend isn’t unique to North America. Regulated markets continue to grow at pace: in Q1 2025, Great Britain’s online GGY rose 7% year-over-year to £1.45bn, led by slots revenue of £689m and record player activity. In 2024 overall, the UK’s online market delivered £6.5bn in GGY, up 2.8% year-over-year, despite tighter controls.

As markets expand, the opportunity grows too, and in our experience, personalised advertising can deliver a 5–8x ROI on spend and lift sales by more than 10%. It also allows operators to test and optimise creatives weekly, allowing them to achieve up to 50% higher CTRs compared to static creative sets.

Customer relationship marketing:

Our CRM specialists handle the full player lifecycle from onboarding and first-time deposit conversion to long-term retention and reactivation. We combine data-led segmentation with targeted offers and creative to grow lifetime value while controlling bonus spend.

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Our approach includes lifecycle engagement, with carefully crafted personalised journeys that increase retention, reduce churn and maximise LTV, segmentation and targeting, multi-channel communication, real-time triggers and performance analysis.

This is a powerful combination and approach driven by real-time CRM interactions that can outperform scheduled campaigns by up to 50% in terms of immediate revenue uplift.

What’s more, players acquired via referral programs can have a 25% higher retention and LTV compared to organic or paid channels. Finally, personalised retention campaigns can reduce churn by up to 15% and boost repeat purchase frequency by up to 20%.

Creative:

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Incline Gaming Marketing is a creative machine, producing more than 1,000 assets per month from brand identities and websites to broadcast-quality TV sports, slot game creatives, supplier content packs and conference materials.

We combine seasoned industry expertise with AI-powered tools and processes to execute at scale, delivering hyper-personalised, dynamically optimised campaigns that drive measurable results. Our weekly “best performer” analysis ensures fresh, data-based creative iterations that keep campaigns competitive in any and every market.

Our approach also takes in performance-driven design, data-led insights, AI-enhanced production, access to a creative library with more than 5,000 casino ad creatives tested for performance marketing, plus multi-format capability.

This approach is proven to work because personalised creative delivers up to 5x higher conversion rates compared to static, non-targeted creatives, while A/B testing assets can improve CTR by up to 50% and significantly extend campaign longevity.

We also know that creative refreshes can reduce cost-per-acquisition by up to 30% in performance-driven campaigns.

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These have been our core service offerings for some time now, but given the ever-changing landscape, we have recently expanded into SEO and affiliate program management so that we can continue to support our partners in all aspects of their digital marketing and creative work.

When our partners win, we win – a saying that applies to the global online gambling industry. And that’s why at Incline, we never stand still and are always moving with the fast-slow of the sector, specifically when it comes to how our partners acquire and retain high-value customers at scale.