Eastern Europe
BETER Live partners with FAVBET in major boost to operator’s live casino offering
BETER Live’s suite of premium games now available at popular Eastern European brand
BETER Live, the live casino division of the betting content and data provider BETER, has joined forces with the popular online sportsbook and casino brand, FAVBET.
From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across Eastern Europe. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.
Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.
FAVBET recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localized game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.
BETER Live has emerged as a must-have live casino provider for operators looking to not only meet but exceed player expectations. Therefore, even though the partnership between BETER Live and Favbet Live started not so long time ago, they are already preparing to launch something that will strengthen their collaboration in the long run.
Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust.
Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette – the operator’s first step towards a dedicated offering for the market“.
“BETER Live is successfully blazing a trail in the live casino space and we are excited to have added its games to our portfolio, allowing us to provide a fully localised experience to our players and to stand out from our rivals. BETER Live has earned a reputation for delivering quality and its live casino titles really are second to none.
We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many exciting products and updates in the pipeline”, – commented FAVBET.
Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform
The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.
The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.
The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.
If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.
The statutory fine for illegal gambling advertising stands at cca. €100,900.
The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.
The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
Soft2Bet launches Zinx iGaming and sportsbook brand in Romania
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.
Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.
The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.
The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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