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AppGallery proves its title of “Best alternative app store” by uniting the gaming community at Gamescom 2023
As one of the leading app distribution platforms, AppGallery had an exciting time engaging with game enthusiasts from all over the globe at this year’s Gamescom. Gamescom 2023 attracted 320,000 attendees from over 100 countries, coupled with 180 million tuning in online. It was a spectacular time for everyone as they bonded over their love for games. Together with some of the biggest names in the gaming industry, AppGallery booth showcased different, and beloved fan-favourite games through fun activities and thrilling events.
“Gamescom 2023 was the perfect stage for gaming enthusiasts worldwide to converge together in celebration of their shared passion. With attendees from all around, everyone had an enjoyable time at the different booths. AppGallery was thrilled to feature some of its top games through captivating displays and activities that certainly left an unforgettable impression on all,” said Jamie Gonzalo, VP of Huawei Mobile Services Europe.
Day 1: World of Tanks: Blitz
To kick off Gamescom 2023, AppGallery featured the popular MMO action shooter game, World of Tank: Blitz (WoTB), and its developer, MS-1, the leading mobile studio of Wargaming.
The day started off with a Huawei Lucky Draw that occurred a few more times throughout the day, seeing a big crowd waiting in line to get a chance to win exclusive prizes from Huawei.
Attendees were entertained by on-stage activities hosted by staff from WoTB and guest influencers. They had a chance to attend an exciting tournament that saw some of the best players within the community go up against a few lucky fans as they engaged in exhilarating gameplay. World of Tanks: Blitz also prepared a captivating quiz for all guests to the AppGallery booth, with the possibility to win eye-popping game merch and Huawei devices.
It was a meaningful time down at the game zone as WoTB Developers and invited influencers like WoTB Joe, Xerogaviazzus, Juicy_Tender_Steak and BLITZ Mobilnie spent the day speaking to attendees, answering burning questions about the game and its development. Fans had the unique opportunity to take on their favourite influencers, pitting their skills against these esteemed players they admire in the community.
Day 2: Dragonheir: Silent Gods, Lords Mobile and Viking Rise
The second day saw acclaimed developers Nuverse and IGG take the main stage.
Nuverse introduced an exclusive look into the highly anticipated game, Dragonheir: Silent Gods, set to launch later this year on AppGallery. Attendees got a chance to acquaint themselves with fan-favourite guest influencers Icrimax and Skyasterix. They gained a first look at the different gameplays offered as the influencers engaged in exhilarating 1V1 PVP mode battles and explored the Goblin Dungeon Mode. After that, AppGallery booth guests even had a chance to challenge influencers in a breathtaking battle! For all tournament and quiz winners, Nuverse prepared special game-related merch.
IGG continued the second half of the day featuring 2 of their top titles, Lords Mobile, and Viking Rise. Attendees were treated to an abundance of exclusive Lords Mobile merchandise, gift codes and exclusive Huawei prizes during the game shows conducted by AppGallery. Gaming influencer AppGaming also took to the stage, answering questions from fans and going about taking photos.
Day 3: Summoners War: Sky Arena
On Saturday, Com2uS showcased a beloved fan-favourite, Summoners War: Sky Arena and Summoners War: Chronicles. The entire day was jam-packed with activities starting off with Huawei’s Lucky Draw, witnessing a substantial ready-to-win crowd. The Summoners War quiz also took place, where we saw a lucky few walk away with exclusive Huawei prizes and on-site live drawings from Com2uS HQ Art Team. Stage activities were hosted by a well-known German influencer, Mellissa Lee (Breedingunicorns).
The program continued with the first-ever live-streamed 2vs2 ALLSTARS Tournament which saw attendees enthusiastically rooting for their favourite players to win as they witnessed a showcase of skill and teamwork. Cosplay enthusiasts got a chance to learn how to dress up as their favourite characters from the game through an amazing performance of live cosplay creation by Maxim and Simon.
Day 4: Archosaur Games Event and Land of Empires: Immortal
Archosaur Games put on a show at the AppGallery booth on the final day of Gamescom 2023, featuring popular creations that had every attendee captivated by the diverse range of gaming experiences. The developer presented their latest release, the recently launched Madtale: Idle, alongside one of their more renowned titles, Dragon Raja, through game introductions that offered a glimpse into the different gameplays each title offered. Attendees resonated well with the rich narrative and breathtaking visuals of the games, which gave them a fresh perspective of what Archosaur Games can bring to the table.
Other exciting activities included an interactive makeover session based on another popular title of the developer, Life Makeover. Similar to what players can do within the game, attendees had the opportunity to dress up their bellowed characters during game live-play on a stage. They also had a chance to get special Life Makeover merch by joining AppGallery Discord channel.
Nurverse wrapped up Gamescom 2023 putting a spotlight on their popular creation, Land of Empires: Immortal. The finale included an engaging quiz session that took place on stage, which was complemented by yet another Huawei Lucky Draw.
All days: Fun online on the AppGallery Discord channel!
Huawei Lucky Draw was probably one of the most anticipated moments during those four days. Every day there was a huge crowd waiting in line to chat with a moderator on the stage, and, of course, spin the wheel and win exciting Huawei prizes!
Fortunately, for those who didn’t have enough luck to win during the event, we prepared a special Discord channel dedicated to Gamescom attendees. After joining, they had a chance to spin the wheel again and get devices from Huawei or AppGallery coupons. That was just one of Discord’s advantages, as from then they joined the united community of gamers, with an opportunity to gain new friends and discuss and play their favourite games together.
AppGallery Discord campaign was a huge success, with 1000+ users joining the channel during the four days of Gamescom.
Huge success during the AppGallery Game Fest campaign
The end of August also marked the end of AppGallery’s ongoing Game Fest 2023 campaign. The over-month-long spectacle offered enticing coupons worth up to 100% off up for grasp. Fans who couldn’t make it down to Gamescom 2023 could still take part in the fun of it all by indulging in the discounts on some of their favourite games. Popular titles such as Viking Rising, Land of Empires, Doomsday and more offered further discounts of up to 30% off on in-game purchases.
AppGallery saw a great response with a remarkable tally of over 16,000 redemptions. Furthermore, the campaign extended beyond Huawei users as the platform saw a surge in signups from Android users. Due to the inclusive nature of AppGallery, Android users simply had to follow 3 simple steps to successfully create their accounts. Game Fest 2023, reminds the gaming community of what more AppGallery offers apart from the top gaming titles.
AppGallery at Gamescom – the best experience for gamers!
With 4 days of exciting activities, endless Lucky Draws and fruitful engagement, attendees were left with hearts full of excitement and new core memories unlocked. Apart from showcasing popular games, Gamescom 2023 was the perfect space for the gathering of kindred spirits as they celebrated their common love for the world of gaming.
Living up to the title of being the “Best Alternative App Store”, AppGallery continues to feature a wide variety of games spanning different genres that include role-playing, sports, strategy games and many more. The platform goes beyond to enhance a user’s overall gaming experience through its exclusive deals. However, the deals aren’t merely about affordability but about offering premium in-game content that brings gamers that elevated feeling of fun and competitiveness. The success of the platform thus far is truly a testament to AppGallery’s commitment to bridging the gap between player and creator, further growing the sense of community that is at the core of gaming culture.
An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.
The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.
The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.
After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.
While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.
The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.
One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”
The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.
Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.
Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”
The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.
All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.
The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.
Endorphina Press Releases
Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!
Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.
She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.
Key highlights of Sticky Lips:
- Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
- Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
- Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
- Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!
What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.
Why try Sticky Lips?
For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.
The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.
When ESPN Bet crashed during 26% of March Madness game time, it proved what heavyweight operators already know: that level of downtime is unthinkable—and expensive. When you’re processing millions of bets during a single event, every second of uptime and every millisecond of speed directly impact your bottom line.
That’s why GR8 Tech created the Champion’s Playbook for High Performance—distilling lessons from processing billions of bets per year into a tactical guide for operators who refuse to accept ‘good enough.’
Inside the guide, operators will discover:
- Three pillars of high performance: the non-negotiable standards for uptime, speed, and scalability that separate champions from contenders—plus the specific benchmarks that matter.
- From heavyweight performance to champion experiences: how to transform solid infrastructure into engaging, personalized player experiences while protecting margins from churn and fraud.
- A hard-hitting due diligence checklist: ready-made questions to evaluate your current provider or efficiently eliminate unsuitable candidates from your shortlist.
“After hundreds of conversations with operators, I know exactly what’s broken in the industry. The checklist cuts through the sales pitch to the questions that actually matter. Use it on any provider, including GR8 Tech. The answers will separate the real heavyweights from the pretenders,” says Yevhen Krazhan, CSO at GR8 Tech.
Why this matters now
The iGaming landscape demands excellence. Players expect 24/7 availability, lightning-fast responses, and experiences that feel built just for them. Meanwhile, 70% of businesses struggle with poor data quality, and mobile users abandon sites that take longer than 3 seconds to load. In this environment, technical mediocrity isn’t just disappointing—it’s expensive.
Ready to perform like a true iGaming heavyweight?
Download the Champion’s Playbook and start building your path to high-performance dominance.
The post GR8 Tech Launched the Champion’s Playbook for High-Performance iGaming Brands appeared first on European Gaming Industry News.
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