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Hands-on tips on elevating your online casino business through custom iGaming content
In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.
A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.
Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.
To customize or not? That’s the iGaming dilemma
At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.
Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.
However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.
It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.
Effective game customization: it’s more than just changing logos
To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.
This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.
But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.
What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.
In a nutshell
The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.
Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.
S Gaming, the sustainable provider of high entertainment slot games for casual players, has entered the Danish market for the first time via a breakthrough partnership with tier one operator, Danske Spil.
Under the deal, one of S Gaming’s most popular slots – Triple 777 Jackpot has now launched to players at Danske Spil Casino, which is powered by Entain.
Denmark promises to be a successful market for S Gaming, whose slots have been developed with a fun-first ethos, with a focus on striking design and where the bonus features are always visible on screen to really ramp up the anticipation of each spin.
Danske Spil players that favour more traditional slot machines can take on Triple 777 Jackpot, a modern twist on the classic 777 theme with plenty of neon action.
The Triple 777 feature is always on screen to build anticipation, but is locked until a spin lands three Bonus 777 symbols. This unlocks the feature with on spin awarded, giving players a shot at the 500x Jackpot prize.
Free Spins are also up for grabs with seven Free Games awarded when three Scatters land in the base game.
Charles Mott, CEO and Founder at S Gaming, said: “Making our move into Denmark with a tier one operator of the calibre of Danske Spil, and on an exclusive basis, is a strong signal as to how popular our games have become.
“Danske Spil is one of the top online casino brands in the country, having been the first to enter the regulated Danish market, and has since become a firm player favourite.
“Through S Gaming titles such as Triple 777 Jackpot, Danske Spil can excite and entertain its players like never before.
“S Gaming is all about fun and sustainability, and helping operators put players on the edge of their seats but in a way that’s responsible and sustainable.
“This is a big deal for S Gaming, but one that brings just as much value to Danske Spil, Entain and the players of Denmark.”
Simon Hoffmann Riis, Senior Partnerships & Insights Manager at Danske Spil added: “From day one, we have prioritised offering our players high-quality content from a wide range of providers, and this partnership with S Gaming is a clear reflection of that ambition.
“S Gaming stands out through its focus on sustainable entertainment, creating games that resonate strongly with casual players while still delivering engaging experiences for more seasoned audiences.
“The launch of Triple 777 Jackpot has delivered a very strong start, and we are excited about the potential ahead as we continue to develop the partnership and bring even more engaging experiences to our players together.”
The post S Gaming lands in Denmark with Danske Spil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
Finalists Announced for Inaugural Regulating the Game Global Awards Following Strong Global Engagement
Regulating the Game has today announced the finalists for the inaugural RTG Global Awards, following an exceptional level of interest, nominations and engagement in the first year of the program.
The Global Awards were established to recognise regulatory and sector leadership, stewardship, and excellence across gambling policy and regulation, safer gambling, compliance, technology, and community outcomes – acknowledging the role these disciplines play in underpinning integrity, public confidence, and sustainable sector development. The breadth and quality of submissions received in the inaugural year has confirmed a strong appetite for recognition that is rigorous, independent, and grounded in demonstrable, real-world impact.
Among the finalists confirmed this year are a number of individuals and organisations recognised for leadership and impact within their respective categories, including Dr Eugenia Chidhakwa (Lotteries and Gaming Board, Zimbabwe), Rob Annable (Picklebet) and Duncan Garvie (BetBlocker) for community impact; Dominic Monti (Wests Illawarra), Nathan Hinde (PointsBet) and Sue Pemberton (Parramatta Leagues Club) for compliance excellence; Michael Simone (Bankstown District Sports Club) and Vicki Le (Cabravale Club Resort) as emerging leaders; Chris Dimou (Parramatta Leagues Club), Gaming Laboratories International and Danny Munk (Wests Illawarra) for leadership voice; and CherryHub and KONAMI Australia recognised in the RegTech category as well as Crown PlaySafe, Parq Casino and The Star Entertainment Group for safer gambling champion.
Finalists have now been confirmed across all six categories. The full list of finalists will be available on the Regulating the Game Global Awards website.
Finalists were shortlisted across six award categories following independent assessment by a judging panel comprising senior leaders with deep expertise spanning regulation, law, integrity, governance and responsible gambling:
- Don Hammond, Chief Executive Officer, Leagues Clubs Australia
- Jamie Nettleton, Former President, International Masters of Gaming Law and Partner, Addisons
- Khalid Ali, Chief Executive Officer, International Betting Integrity Association (IBIA)
- Tracy Parker, Senior Vice-President – Accreditation, Advisory and Insights, Responsible Gambling Council (Canada)
The composition of the panel reflects the cross-sector perspective required to assess excellence in a complex and increasingly scrutinised regulatory environment, bringing together domestic and international insight across public policy, legal frameworks, integrity assurance and harm prevention.
RTG Founder and Principal at Vanguard Overwatch, Paul Newson, said the inaugural Global Awards reflected a growing appetite for recognition grounded in substance and sector contribution:
“The response to the first year of the Global Awards shows there is a clear place for recognition that goes beyond profile or promotion. These Awards are about surfacing leadership and stewardship – the people, organisations and solutions that are lifting standards, shaping practice and contributing to better sector and community outcomes.”
“The independence and calibre of the judging panel has been central to that credibility.”
The RTG Global Awards Gala Dinner will be held as a flagship networking event within the Regulating the Game program. Tickets are available separately, enabling colleagues, finalist teams, and sector stakeholders who may not be attending the full conference to join the Awards evening. Further information on conference registration and Global Awards Gala Dinner tickets is available via the Regulating the Game website.
The post Finalists Announced for Inaugural Regulating the Game Global Awards Following Strong Global Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Juan Lozano Commercial Manager at Spadegaming
Spadegaming joins QTech Games to enhance its premium suite
QTech Games, the top game aggregator for all emerging markets, has signed a new partnership with Spadegaming, allowing its platform clients to gain access to an additional diverse catalogue.
As a prominent entity in the igaming sector, Spadegaming is known for providing a diverse range of content – led by its collection of fish-shooter games. These games showcase a fresh array of high-stakes surprises and fluctuations across the volatility spectrum, now included in a progressive portfolio offered to QTech Games and its clients.
Spadegaming’s high-quality content collection, showcasing engaging digital games, now aligns perfectly with other innovative studios like Evolution and TaDa Gaming, offering QTech partners and their players an unmatched selection of culturally diverse slots.
The deal naturally expands Spadegaming’s global presence, focusing on emerging markets from Africa to Latin America, and generating new revenue sources. In recent years, QTech has emerged as the quickest-growing aggregator in expanding markets, providing the most comprehensive gaming portfolio tailored to each area, featuring native mobile applications, robust reporting and marketing tools, along with round-the-clock support in local languages.
Juan Lozano, Commercial Manager at Spadegaming, said: “Holding the Malta Gaming Authority (MGA) license for nearly ten years, and being one of the first Asiatic companies to do so, means our products and services are well established in the gaming industry. Entering into this agreement with QTech Games tracks our core strategy to fully leverage our reach, as we look forward to seeing how new audiences embrace our content.”
Philip Doftvik, QTech Games’ CEO, added: “It’s another ringing endorsement for our platform to have integrated more premium content from Spadegaming. They’re a dynamic supplier that offers some exciting localised games, above all in the fish-shooting category which has long reigned supreme in Eastern markets. With their signature features and high-octane gameplay, we’re now confident of taking this portfolio into new markets, continuing to raise the bar and shape a fresh experience for global players. We can’t wait to see how these games perform across a range of untapped markets which, in many cases, break new ground for Spadegaming.”
The post Spadegaming joins QTech Games to enhance its premium suite appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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