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Hands-on tips on elevating your online casino business through custom iGaming content

Published

3 years ago

September 4, 2023

hands-on-tips-on-elevating-your-online-casino-business-through-custom-igaming-content

Reading Time: 3 minutes

In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.

A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.

Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.

To customize or not? That’s the iGaming dilemma

At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.

Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.

However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.

It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.

Effective game customization: it’s more than just changing logos

To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.

This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.

But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.

What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.

In a nutshell

The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.

Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.

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Groupe Partouche Publishes its Consolidated Turnover for the First Quarter of Fiscal Year 2026

Published

14 seconds ago

March 16, 2026

Wladimir P.

groupe-partouche-publishes-its-consolidated-turnover-for-the-first-quarter-of-fiscal-year-2026

Groupe Partouche has published its consolidated turnover for the 1st quarter of fiscal year 2026 (November 2025 to January 2026).

The Gross Gaming Revenue (GGR) totalled €189.0M at 2026 1st quarter compared to €182.9M a year earlier, up by +3.4%.

In France, the 1st quarter 2026 GGR increased by +2.2 % to €166.4M compared to €162.8M a year earlier, driven by all forms of gaming: +0.5 % for slot machines, +3.1 % for non-electronic table games and +11.8 % for electronic forms of gaming.

Abroad, the GGR is up +12.3 % compared to the 2025 1st quarter, at €22.6M, compared to €20.1M in N-1. The GGR of Swiss online games continues to grow reaching €8.1M (+23.6% over one year).

At a constant scope of consolidation, excluding the acquisition of Casino Partouche Cannes 50 Croisette that took place on 28th February 2025 together with the opening of Casino Cotonou (Benin) on 28th January 2025, GGR increased by 1.1 % at €185.0M (compared to €182.9M in 1st quarter 2025).

In total, after levies, Net Gaming Revenue (NGR) increases by +3.2 % to €105.5M in 1st quarter of 2026 (compared to €102.2M in Q1 2025).

The 1st quarter 2026 turnover reached a satisfactory increase of + 3.5 % over the year, reaching €130.8M compared to €126.4M a year earlier. This includes casinos turnover for €122.1M (+3.8 %), hotels for €6.4M (-1.4 %) and other activities for €2.3M (+1.7 %).

Furthermore, the city of Berck-sur-Mer has taken possession of the casino building, in the context of ongoing asset-protection litigation.

At the Annual General Meeting to approve the financial accounts for 2025 fiscal year, to be held on Wednesday 25th March at 10:00 a.m., shareholders will be able to vote on the distribution of a dividend of 12,033,793 € (i.e. €1.25 per share). Said dividend will be paid no later than 31st July 2026.

The post Groupe Partouche Publishes its Consolidated Turnover for the First Quarter of Fiscal Year 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

CULT.

Pragmatic Play Earns a Spot in Cult’s Inner Circle

Published

15 seconds ago

March 16, 2026

Wladimir P.

pragmatic-play-earns-a-spot-in-cult’s-inner-circle

Pragmatic Play, a top content provider for the iGaming sector, has launched CULT., allowing players to discover winnings of up to 10,000x via potent multiplier wilds.

Loyal adherents congregate around their wise leader on the 5×4 grid, where aligning five symbols on a payline can yield base game victories of up to 20x, and multiplier wilds reaching 100x can enhance winnings.

Obtaining 3-5 all-seeing eye scatter symbols activates the bonus game, granting an initial 10-20 free spins. In this feature, multiplier wilds that help create winning combinations are accumulated into a total multiplier, enhancing all following wins that involve a multiplier wild.

In certain markets, unique wagers allow players to personalize their gaming experience, with a 5x Ante Bet enhancing the chances of triggering free spins and a 10x Super Spin ensuring a multiplier wild on each spin.

Two bonus purchases offer instant access to either Free Spins or Super Free Spins, with the latter enhancing the probability of landing a multiplier wild on each spin.

CULT. indicates a fresh thematic shift for Pragmatic Play’s premium collection, succeeding the recent launch of the mining-themed slot Rolling in Treasures and the arcade game Spire+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “There is a growing appetite for more unconventional themes in iGaming. CULT. leans into that trend with a bold theme and exciting gameplay, delivering special bets, multiplier wilds, and 10,000x win potential for the initiated.”

The post Pragmatic Play Earns a Spot in Cult’s Inner Circle appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETBY

BETBY Expands E-Sim Portfolio with Three Industry-First Titles: eHockey, eMMA and eTeqball

Published

16 seconds ago

March 16, 2026

Wladimir P.

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Tier 1 sportsbook supplier BETBY has expanded its proprietary esports feed, Betby.Games, with the launch of three industry-first e-sim titles: eHockey, eMMA and eTeqball. The new releases further strengthen BETBY’s high-frequency betting content portfolio, introducing new sports verticals while continuing to deliver fast-paced, always-on content designed to maximise engagement for operators and players worldwide.

Each of the new titles debuts as a first-of-its-kind esports simulation in the betting industry, reinforcing BETBY’s reputation as a pioneer in developing original betting content.

eHockey launches with four tournaments representing the NHL’s divisions: Atlantic, Metropolitan, Central, and Pacific. Each match follows a format of three periods lasting three minutes each, delivering uninterrupted action with no stoppages. Designed to replicate the intensity of real hockey, the title offers 15+ betting markets and is expected to generate over 11,000 matches per month, ensuring a constant flow of high-frequency betting opportunities. Arriving just ahead of the Stanley Cup playoffs next month, the new title allows hockey fans to stay immersed in the sport 24/7, extending engagement beyond real-world fixtures.

eMMA introduces a fast-paced combat sports experience featuring two tournaments: UFC Legends and UFC Women Legends, where some of the sport’s most iconic fighters face off in simulated matchups. By bringing together well-known names from MMA history, the title creates an instantly familiar environment for fans and bettors alike. The format focuses on quick fights, with each matchup consisting of a single round lasting around one to two minutes on average. Events begin every five minutes, ensuring continuous action throughout the day. Betting markets focus on the fight winner, creating a simple yet highly engaging wagering experience. Combined, the two tournaments are expected to deliver around 15,000 events per month.

Completing the trio is eTeqball, which introduces a brand-new sport to the Betby.Games portfolio. Combining elements of football and table tennis, the rapidly growing discipline brings a unique dynamic to esports simulations. The title launches with the TQX Cup Hungary – Double Mixed tournament, generating around 1800 matches per month. Each match consists of two games played up to 12 points, with over 20 betting markets available.

Kirill Nekrasov, Head of Innovation & R&D at BETBY, said: “Creating original content has always been at the core of the Betby.Games vision. With Hockey, MMA, and Teqball, we’re introducing three industry-first titles that further diversify our portfolio and bring new experiences to esports betting. Each of these games offers fast gameplay, clear betting mechanics, and a constant stream of events, helping operators keep players engaged 24/7.”

The post BETBY Expands E-Sim Portfolio with Three Industry-First Titles: eHockey, eMMA and eTeqball appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.