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Hands-on tips on elevating your online casino business through custom iGaming content
In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.
A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.
Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.
To customize or not? That’s the iGaming dilemma
At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.
Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.
However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.
It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.
Effective game customization: it’s more than just changing logos
To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.
This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.
But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.
What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.
In a nutshell
The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.
Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.
Activity Report 2024/25
Discover how EPIC is shaping the future of safer gambling – our 2024/25 Activity Report
Reading Time: 2 minutes
EPIC Global Solutions has published its first Activity Report 2024/25, a comprehensive review demonstrating how the organisation has advanced safer gambling outcomes across the gambling, sport, education, and high-risk sectors over the past year.
The report captures a pivotal period of growth and global impact for EPIC, with partnerships spanning operators, regulators, professional sports leagues, colleges and universities, and emerging international markets. It charts measurable progress achieved between 2024–2025, alongside insights from more than a decade of EPIC’s leadership in gambling harm prevention.
Speaking on the launch, Paul Buck, CEO and founder of EPIC Global Solutions, said: “Our purpose is clear: to make gambling safer and more sustainable for everyone. This report reflects the tangible progress made alongside our partners over the past year – expanding prevention initiatives, strengthening regulatory alignment, and equipping organisations to protect their players, customers, and communities more effectively.”
Key highlights from the 2024/25 Activity Report include:
- Expansion of EPIC’s education and prevention programmes across Europe, North America, and newly regulated markets including Brazil and the UAE.
- Demonstrable increases in awareness and intervention confidence among athletes, students, and industry employees, with multiple programmes achieving above 90% satisfaction and confidence ratings.
- Continued collaboration with leading global operators, with 18 operators engaging EPIC’s consultancy and training services during 2024–2025.
- Pioneering research into gambling-related vulnerability in elite women’s sport and the continued development of digital learning tools, including the Know Your Play portal for US college students, developed for ROGA.
- Growth of lived-experience-led training delivery across sports and entertainment organisations, supporting cultural change and enhancing organisational compliance frameworks.
Driving safer gambling through partnership
The report also showcases testimonials from global partners across gambling, sport, and entertainment, reflecting EPIC’s role in strengthening organisational culture, supporting compliance, and helping teams navigate sensitive customer and player welfare issues.
Looking ahead
As regulators worldwide continue to reshape gambling policy and as technology accelerates player engagement, EPIC’s 2024/25 Activity Report outlines the organisation’s next phase of innovation – including digital learning expansion, new research collaborations, and enhanced global delivery models.
“We are entering a defining moment for safer gambling worldwide,” Buck added.
“This report not only celebrates what has been achieved, but sets out how EPIC will continue supporting organisations to lead responsibly and sustainably in a fast-changing environment.”
The post Discover how EPIC is shaping the future of safer gambling – our 2024/25 Activity Report appeared first on European Gaming Industry News.
Compliance Updates
Regulator imposes NOK 25 million fine after Norsk Tipping names 52 incorrect winners
Reading Time: 2 minutes
An error in the super draw on April 19th led to 52 incorrect winners of million-dollar prizes. In September, the Norwegian Lottery Authority announced a fine of up to 25 million, and the fine has now been approved.
– Players should be able to trust that Norsk Tipping’s draws are correct. This is absolutely fundamental, and therefore this is a serious matter, says Tore Bell, department director at the Norwegian Lottery Authority.
A technical error caused players who submitted bets at cooperative banks around Christmas and New Year to be deleted, and thus not included in the draw on April 19. This meant that the draw was not carried out with the correct drawing basis, and 52 incorrect winners of million-dollar prizes were drawn.
In September, the Norwegian Lottery Authority announced a criminal fine of 25 million for the error , and now the fine has been approved.
Norsk Tipping has refunded the bets of the players who were not included in the draw.
The Norwegian Lottery Authority received insurance
The error in the Superdraw on April 19th occurred after several other errors had been discovered.
– It is grossly negligent that Norsk Tipping did not check that all the players who had submitted bets were included in the draw, when they knew that there had been serious errors in the draw basis over a long period of time, says Bell.
The Norwegian Lottery Authority considered stopping the draw on April 19th, due to suspicions that there might be several errors affecting the draw. However, Norsk Tipping assured that the draw would proceed smoothly.
– We can stop the game if it is not carried out correctly. We considered that in this case, but we received several guarantees that the draw would go smoothly. Then it is unacceptable that there was still an error in the draw.
A few days after the draw, Norsk Tipping reported that the super draw had been carried out with the correct drawing basis and correct winning odds.
Over 100 million in total fees
The fee the Norwegian Lottery Authority has imposed on Norsk Tipping is the fifth in just over a year, and Norsk Tipping has received over 100 million in fees.
- Last year, a player was mistakenly paid NOK 25 million from the casino game KongKasino. The Norwegian Lottery Authority imposed a fine of NOK 4.5 million. The Lottery Board reduced the fine to NOK 2.5 million after a complaint from Norsk Tipping.
- Players on iPhone/iPad were not allowed to log out of Norsk Tipping’s games for four months last year. This was not discovered until a player reported it. The Norwegian Lottery Authority imposed a fine of NOK 36 million for the violation.
- Serious drawing errors in the Norwegian million-dollar prize in Eurojackpot and the super draw in Lotto have led to players in cooperatives, cooperative banks and gambling clubs having a greater chance of winning over several years. The error has led to there being the wrong winner in every single draw for several years. The Norwegian Lottery Authority has imposed a fine of NOK 46 million for the violation.
- In June, several thousand players were notified of excessive prizes. The Norwegian Lottery Authority imposed a fine of NOK 10 million for the violation .
The Norwegian Lottery Authority is currently conducting a major inspection of Lotto, Eurojackpot and Vikinglotto.
Source: lottstift.no
The post Regulator imposes NOK 25 million fine after Norsk Tipping names 52 incorrect winners appeared first on European Gaming Industry News.
BetBlocker
BetBlocker Layers Harm Minimisation Support Internationally with New Signposting Feature
Reading Time: < 1 minute
As part of Safer Gambling Week, harm prevention charity BetBlocker today announces the launch of its improved app dashboard.
BetBlocker, which provides blocking software to help people manage or restrict their access to online gambling services, is unique in adopting a charitable model for this type of support, and facilitating users accessing protection both free of charge and anonymously.
The improved dashboard will include signposting for other types of support – a national gambling support phone number, a national gambling self-exclusion register, and a national information resource – for almost 50 countries.
BetBlocker’s Founder and Managing Trustee, Duncan Garvie made the following comments on this upgrade:
“Blocking software is a fantastic tool to support harm minimisation efforts. But it is just one tool, not a complete solution in its own right. Far more significant reductions in harm can be achieved where different types of support are used in conjunction with each other.
The UK has previously led the way in this area with the TalkBanStop campaign. We want to roll out a similar approach to the layering of support in as many countries as possible. So BetBlocker is looking to lead by example, signposting relevant support for our hundreds of thousands of users, wherever appropriate and relevant services exist.”
The new dashboard will also include information on academic research that BetBlocker users can participate in and support. Garvie added:
“The stigma associated with gambling harm can make engaging participants to support crucial research challenging. BetBlocker’s users are exactly the kind of audience that can help researchers better understand how to most effectively reduce harm. BetBlocker is looking to support academic research teams to reach the type of participants that help them expand our understanding of how people interact with gambling.”
The post BetBlocker Layers Harm Minimisation Support Internationally with New Signposting Feature appeared first on European Gaming Industry News.
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