Latest News
Hands-on tips on elevating your online casino business through custom iGaming content
In today’s world, where everything is personalized, the iGaming industry is no different. There are so many games out there, and every casino wants to attract and keep players for as long as possible.
A noticeable shift has occurred since 2020 when casinos could effortlessly attract new players due to surging demand. In 2023, operators must adopt strategic approaches to both acquire and retain customers.
Game customization is becoming a big deal in the iGaming industry that gives players unique experiences and helps casinos compete. Let’s look at why tailored games are vital for keeping players and how online casinos can do it best within the success story of Blaze Casino and BGaming.
To customize or not? That’s the iGaming dilemma
At BGaming, we understand the growing demand for personalized iGaming content in a world where people want unique experiences instead of scrolling endless options. Creating special games for operators or adapting games to match a casino’s style boosts player engagement and loyalty.
Personalized content also builds trust and keeps players coming back. So, having custom games exclusively for your platform is a smart way to give players what they want and promote your online casino brand.
However, making customized games can be expensive and time-consuming, which can distract from regular releases. That’s why most exclusive games on the market today are relatively simple, with just changing logos and colors.
It’s also important to remember that making a customized game isn’t enough. To get the most out of it, you need a solid game development strategy and effective promotion. The rewards from custom games come when you do them right. Let’s move on to the bright case study of Blaze Casino and BGaming that applied the proper tailored game production tactics and achieved great success.
Effective game customization: it’s more than just changing logos
To create a personalized gaming experience that works for all parties, game providers and operators need to work closely together. We recognized this principle and involved Blaze Casino right from the start of game development, as they knew their audience better than anyone. This way, everything in the game meets the online casino’s brand and goals and matches the casino-registered players’ preferences.
This kind of game customization requires collecting and analyzing a lot of player data. For example, collaborating with Blaze Casino, we study how their users behave, what they like, their ages, where they’re from, and how they play. This helps us make data-driven decisions that result in a game concept that appeal to casino players the most.
But creating custom games is only part of the story. The real magic of customization happens when operators not only create tailored games but also use them strategically in promotion activities. BGaming and Blaze Casino’s success story proves this. After developing 5 custom and branded titles following a comprehensive approach, games showed 30-80% growth for mission-critical KPIs, such as GGR, player retention, bets count, average bet, and others. The top-performer game solely heightened GGR by 4 times, while the fifth custom game without branding words or elements didn’t demonstrate such stellar performance as ones of previous titles.
What made the difference was the operator’s timely promotion. By creating special promotions tied to events or holidays, operators used customization to connect with players on a deeper level. This shows that customization isn’t a waste of money, but a smart way to engage players.
In a nutshell
The process of game customization is a path filled with challenges and possibilities. As the iGaming industry charts this course, it’s evident that personalization and customization aren’t mere add-ons – they’re vital strategies.
Unveil the details on the strategic approach to creating tailored games in the full version of our exclusive case study and learn how to build stronger and enduring relationships with your players.
AI-Powered Compliance and Player Support
DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming
Digicode unveiled DigerCompanion, an advanced AI-powered platform tailored specifically for regulated iGaming settings. DigerCompanion streamlines essential player interactions, maintains top regulatory compliance standards, lowers operational costs, bolsters compliance monitoring, and greatly improves the player experience.
The platform provides adaptable deployment choices, allowing operators to run DigerCompanion on-site or in a private cloud, guaranteeing complete ownership and management of sensitive player information.
Comprehensive Features and Capabilities
- DigerCompanion incorporates six core functions essential to excellence in compliance and player support:
- Responsible Gaming Automation: Enforces strict self-exclusion protocols while minimizing manual compliance efforts.
- Promotion and Terms & Conditions Mapping: Centralizes promotional terms and automates player eligibility verification.
- Game Rules Knowledgebase: Consolidates detailed game mechanics and odds, enabling accurate and regulator-aligned responses to player queries.
- Bet History API Access: Provides players with transparent, self-service access to verify betting outcomes.
- Smart Escalation Engine: Employs behavioral analytics to escalate VIP and high-risk cases to specialized human teams appropriately.
- Multilingual Support: Delivers native-level, context-aware responses across more than 25 languages.
Advantages of Operations
The integration of DigerCompanion leads to significant operational improvements, featuring a decrease in support requests by as much as 40% and a 99% rise in compliance precision. Moreover, the average time taken to handle tickets drops significantly from more than five minutes to less than twenty seconds. Every player interaction is completely traceable, with the platform adjusting in real-time to changing regulatory standards.
The post DigerCompanion — Digicode’s AI Solution for Compliance and Player Support in Regulated iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brook Bakery
MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY
Midnite, principal partners of Sheffield United, unveiled a giant chip butty ahead of the Steel City derby against Sheffield Wednesday. The display coincided with the Blades’ 2-1 victory, which relegated their city rivals.
To celebrate the club’s iconic chip butty anthem, Midnite collaborated with Brook Bakery to create the oversized butty, which was showcased on the touchline prior to kick-off. In addition, hundreds of chip butties will be donated to local homeless charities and food banks across Sheffield in the coming weeks.
Andrew Mook, Head of Brand at Midnite, said: “We wanted to give something back to Sheffield United fans in a way that is synonymous with the club. The chip butty anthem is instantly recognisable as being something unique to Sheffield United, and by creating a giant chip butty, we wanted to have some fun, while ultimately delivering a strong message.
“Midnite is dedicated to offering value to Sheffield United fans. We aren’t just here to use the club and stick our logo on the shirt. We want to become a part of the club, and our initiatives and activations have all been designed to bring fans closer to the clubs they love.
“It has been great to work alongside local Sheffield businesses to create the chip butty, and then to help give back to the community foodbank and charities.”
Throughout the season, Midnite has supported fans by covering travel for away matches, providing complimentary haircuts to celebrate the new year, and unveiling a 50-square-metre mural honoring Chris Wilder opposite Bramall Lane.
The post MIDNITE PARADES GIANT CHIP BUTTY AHEAD OF STEEL CITY DERBY appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Stakelogic goes live with Spanish entertainment giant Luckia
Stakelogic has partnered with Luckia to expand its presence in the regulated online market of Spain.
Through the agreement, a selection of Stakelogic’s slot portfolio will be integrated into Luckia’s online platform via the Light & Wonder aggregation system. The rollout includes both classic and modern video slots featuring a wide range of themes and gameplay styles designed to appeal to diverse player preferences.
Founded in 1972, Luckia has evolved from a traditional slot machine operator into a multi-channel entertainment provider offering sports betting, casino games, bingo, and slots across online and retail channels, supported by more than 2,500 employees.
Roberto Navarrete, Senior Account Manager at Stakelogic, said: “Luckia is one of Spain’s most prominent and long-standing gaming and entertainment groups, with a significant retail heritage and a growing digital presence. Partnering with a brand of this scale and reputation is a major step for Stakelogic in the Spanish market. We are excited to bring our slot portfolio to Luckia’s platform and are confident their players will enjoy the variety, quality and gameplay depth our titles are known for.”
Eloy Fernandez, Head of Product Team at Luckia, added: “Adding Stakelogic’s content allows us to further diversify the entertainment we offer online, with games that combine distinctive design and well-balanced gameplay. Strengthening our slot portfolio in this way is an important part of ensuring our digital platform continues to evolve in line with player expectations and market trends.”
The post Stakelogic goes live with Spanish entertainment giant Luckia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
CEO of GGBET UA Serhii Mishchenko7 days agoGGBET UA kicks off the “Keep it GG” promotional campaign
-
Canada6 days agoRivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
-
Latest News6 days agoTRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators
-
Acquisitions/Merger6 days agoBoonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market
-
Firecracker Frenzy™ Money Toad™6 days agoAncient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™
-
Blueprint Gaming4 days agoBlueprint Gaming unleashes Frankenstein’s Fortune blending dynamic modifiers with multi-path bonus offering
-
Africa6 days agoMeridianbet Marks 17 Years in Tanzania with Over 500 Community Initiatives
-
Big Daddy Gaming5 days agoBig Daddy Gaming® Expands European Footprint After MGA Licence Approval



