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Popular studio ramps up marketing activity and game promotion by joining award-winning platform
Tornado Games, the rising start developer of innovative and entertaining online casino content, has become the latest studio to take the promotion of its games to the next level by joining the award-winning First Look Games platform.
As a First Look Games studio partner, Tornado Games can launch a branded library for its entire portfolio of slots that can be accessed by approved affiliates who in turn can download information and assets about each game and use it to create previews and reviews.
Tornado Games’ personalised library will contain information and assets for each title including the game sheet, logos, images, videos and even demo games that offer age verification via 1account so they can be used in highly regulated markets such as the UK.
First Look Games gives studio partners complete control over what information is made available to affiliates and when that information is made available via the Studio Management Centre.
Here, they can even do things such as highlight operator exclusivity and add/remove jurisdictions for each game.
Security and compliance are key concerns for studios, and First Look Games has gone to great lengths to deliver on both counts. All information and assets are stored securely and sit behind Cloudflare’s state of the are firewalls with studios able to grant specific user access to files.
First Look Games also offers an accuracy tool which captures any mistakes in the content published by its approved affiliates and then provides them with the correct information – this process is entirely automated.
Tornado Games is an up and coming studio but its games are already hitting the mark with players. This is because the team behind the studio are slots fans themselves and know exactly what it takes to create slots that thrill and excite.
It will now be able to drive awareness of its games among player communities by using the reach and influence of affiliates.
Elliot Resnick, Managing Director of First Look Games, said: “Tornado Games is a great addition to our growing roster of studio partners. When it comes to game promotion, there is no other platform that offers the tools and features developers need to engage players and operators while still ensuring security and compliance.
“Tornado has already made its mark on the industry with its games popular with players but by joining First Look Games it can turbocharge the promotion and marketing of its titles, taking it from rising star to power player.”
Julia Weygandt, COO at Tornado Games, added: “We are incredibly excited to have joined First Look Games and to be able to use its platform and suite of tools and features to promote our growing portfolio of slots to players via affiliates.
“We see affiliates as a powerful marketing channel for our games, and with First Look Games we can engage affiliates directly and ensure they have the information and assets they need to create quality, accurate content for their readers.”
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AGHANIM RESEARCH GAUGES DMA AWARENESS AND POTENTIAL IMPACT ON DIRECT-TO-CONSUMER DISTRIBUTION
Aghanim, a mobile gaming fintech company founded by the former CEO and CTO of Xsolla, today reveals fascinating new research among mobile game developers relating to the recently launched Digital Markets Act (DMA).
The research is based on interviews with 300 mobile game developers across the US, UK and Germany in the weeks leading up to the introduction of the Act. The new European Union legislation aims to ensure a higher degree of fairness and competition in European digital markets and designates a number of major tech corporations including Apple and Alphabet (Google) as “gatekeepers”.
The key findings of the study shows:
- 62% of mobile game developers are aware of the Digital Markets Act
- 82% have at least some understanding of how it will impact their business. Almost a fifth (19%) feel they have a complete understanding of the DMA’s impact
- 31% of mobile game developers feel they will have more freedom under the DMA, though just 9% are confident they’ll be able to keep more of their revenue
- Only 13% have ruled out making changes to their payment processes. A third (33%) have begun implementing them
- Awareness of the DMA is highest in Germany (70%), followed by the UK (68%). Less than half (47%) of US developers are aware of the legislation. While the DMA is a European framework, it applies to US developers operating in the EU
Constantin Andry, Co-founder and Co-CEO at Aghanim, commented: “This data shows that there’s an appetite for change among game developers. Yes, the platform holders instigated the $92 billion mobile games industry, but we need to be asking why game developers – the people who make the games – now only see about 10% of this. With direct-to-consumer distribution, there’s an opportunity to ensure a further $18 billion of annualized value remains within the video games industry, with game creators, which will help soften many ongoing issues including layoffs. Otherwise, the business of making mobile games could soon become unviable.”
Konstantin Golubitsky, Co-founder and Co-CEO at Aghanim, added: “The opportunity for game developers is to create a web-based game hub for their titles which provides added value for their most engaged and valuable users, keeping them coming back regularly. Ultimately, players spend where they see the most value, and our goal is to help developers provide them with the greatest value at the lowest cost.”
A key promise of the Digital Markets Act is to provide fairer competition and greater choice to gamers and game studios. However, Apple’s latest business terms introduced a Core Technology Fee which, for many game developers, cancels out the potential benefits of third-party distribution. Despite the game developers being surveyed before the introduction of the Core Technology fee, just 40% said Apple is a positive force for the games industry. 39% were neutral, while 21% felt Apple was having a negative impact. Since the introduction of App Tracking Transparency in 2021, game developers have increasingly explored direct-to-consumer platforms such as browser stores to supplement on-platform monetization with lower-fee options.
An online survey was conducted on behalf of Aghanim by Atomik Research among 305 mobile game developers in the UK (101), Germany (103), and the USA (101). The research fieldwork took place between 18-22 February 2024. Atomik Research is an independent creative market research agency that employs MRS-certified researchers and abides by MRS code.
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Golden Matrix Group Joins Rio Grande do Sul Flood Relief Program
Golden Matrix Group (NASDAQ: GMGI), a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets, today announced its participation in the global coalition initiative for flood relief efforts in Rio Grande do Sul, Brazil.
This partnership aims to provide substantial support to the communities in this Brazilian state that have been most devastated by the recent severe flooding.
This initiative is part of the gaming industry’s larger collaboration with local NGOs and humanitarian organizations, marking a significant expansion of our intensive CSR efforts, which saw over 225 community impact campaigns last year alone, primarily through the actions of its subsidiary Meridianbet.
The past week has witnessed unprecedented rainfall in Rio Grande do Sul, turning streets into rivers and isolating entire towns. The current situation remains dire, with hundreds of individuals still unaccounted for, while rescue operations have successfully evacuated over 200,000 residents using boats and helicopters.
The floods have wreaked havoc on infrastructure, with numerous bridges destroyed, severely disrupting access to Porto Alegre. The aftermath of the disaster has also led to looting in supermarkets during the night, adding to the urgency of the relief efforts.
Golden Matrix Group invites its stakeholders and the global community to contribute to this cause.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, Nevada, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico. In 2024, Golden Matrix completed the acquisition of MeridianBet, a well-established and B2B and B2C sports betting and gaming platform operating and regulated in multiple markets in Europe, Africa and LatAm, providing the combined entity with additional international operations.
The post Golden Matrix Group Joins Rio Grande do Sul Flood Relief Program appeared first on European Gaming Industry News.
Golden Matrix Group
Golden Matrix Group Joins Rio Grande do Sul Flood Relief Program
Golden Matrix Group (NASDAQ: GMGI), a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets, today announced its participation in the global coalition initiative for flood relief efforts in Rio Grande do Sul, Brazil.
This partnership aims to provide substantial support to the communities in this Brazilian state that have been most devastated by the recent severe flooding.
This initiative is part of the gaming industry’s larger collaboration with local NGOs and humanitarian organizations, marking a significant expansion of our intensive CSR efforts, which saw over 225 community impact campaigns last year alone, primarily through the actions of its subsidiary Meridianbet.
The past week has witnessed unprecedented rainfall in Rio Grande do Sul, turning streets into rivers and isolating entire towns. The current situation remains dire, with hundreds of individuals still unaccounted for, while rescue operations have successfully evacuated over 200,000 residents using boats and helicopters.
The floods have wreaked havoc on infrastructure, with numerous bridges destroyed, severely disrupting access to Porto Alegre. The aftermath of the disaster has also led to looting in supermarkets during the night, adding to the urgency of the relief efforts.
Golden Matrix Group invites its stakeholders and the global community to contribute to this cause.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, Nevada, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across 17 regulated markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets. The Company also owns and operates MEXPLAY, a regulated online casino in Mexico. In 2024, Golden Matrix completed the acquisition of MeridianBet, a well-established and B2B and B2C sports betting and gaming platform operating and regulated in multiple markets in Europe, Africa and LatAm, providing the combined entity with additional international operations.
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