Latest News
Optimove Launches Enhanced Pulse Benchmark Tool for the iGaming and Sports Betting Sectors
Optimove, the Customer-Led Marketing Platform and the leading CRM solution for the iGaming market, today announced the launch of its new and improved Pulse, an industry benchmark tool for iGaming and Sports Betting operators.
The upgraded Pulse offers new KPIs and benchmarks, a new design, and an enhanced user interface to empower Optimove clients to generate industry insights, benchmarks, and KPIs quickly. With the brand-new Pulse tool, marketing teams can gain access to daily industry-wide benchmarks and KPIs in real-time, providing visibility into the rest of the industry, broken down by country. Operators can conduct comparative analyses and derive insight into how their performance compares with industry averages.
The Pulse presents data aggregated anonymously from over 200 iGaming and sports betting brands, including industry giants and boutique operators.
- Monthly conversion and retention averages
- Average single and monthly Bet Amount per player
- Average number of deposits per player
- Average number of bets per player
- Average bet amount per player
- Average number of activity days
- Average net gaming revenue per active player
- Deposits Pareto
Examples:
Monthly Conversion & Retention Rates
Monthly averages across KPIs
Betting Activity
“With new data come new powers, and we are thrilled to introduce the enhanced Pulse tool to the iGaming and Sports Betting sectors, just in time for the football season,” said Motti Colman, Senior Director of Sales at Optimove. “With its new KPIs, benchmarks, and user-friendly interface, Pulse empowers marketing teams to gain valuable insights and measure where they stand compared to their competitors. By leveraging real-time, industry-wide data, operators can be quicker on their feet, make better-informed decisions, and optimize their strategies for improved results. Pulse is a game-changer for the industry, providing unparalleled visibility and comparative analysis that drives growth and success.”
casino games
F*Bastards says it now distributes content via 400+ operators worldwide
F*Bastards says its casino content is now available through more than 400 operators worldwide, marking a distribution milestone for the iGaming supplier as it continues to expand its portfolio and partner network.
In a company statement outlining its background, Co-Founder Ugnius Seskas said the team’s earlier attempt to build a game studio fell short due to positioning rather than production capability. “Looking back, we realised we weren’t missing talent. We were missing identity. We could build games, but we hadn’t built something people could remember. That lesson became the starting point for everything F*Bastards would later become.” says Co-Founder Ugnius Seskas.
The company said it intentionally built its brand around differentiation, including the decision to use the name F*Bastards despite the expectation it would split opinion among potential partners. The founders described early progress as incremental, driven by game releases, industry events, operator feedback and relationship-building, rather than a single breakout moment.
F*Bastards also pointed to a fundraising milestone in 2026, saying it secured its first seven-figure investment. The company positioned the round as validation of execution rather than an early-stage concept.
“From day one, the goal wasn’t to become the biggest supplier. It was to build something people would remember. We’ve come a long way, but in many ways, it still feels like we’re only getting started” says Co-Founder Ugnius Seskas.
The post F*Bastards says it now distributes content via 400+ operators worldwide appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
API integration
Belatra signs cooperation deal to distribute slots via VeliGames
Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.
VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.
Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.
Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”
Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”
The post Belatra signs cooperation deal to distribute slots via VeliGames appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GCGRA
UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks
The UAE Lottery has confirmed its second AED 30 million Lucky Day Grand Prize winner in five weeks. The operator said Sunil Kumar Sadasivan, a 52-year-old Indian resident of Abu Dhabi, matched all seven winning numbers in the Wednesday, July 1 draw.
The company said the Wednesday Lucky Day draw has now produced two AED 30 million Grand Prize winners and one AED 5 million Second Prize winner “in a span of a few months.” Lucky Day draws run every Wednesday and Saturday at 9:30 PM.
Speaking about the win in a statement included by the operator, Sadasivan said: “When I first looked at it, I couldn’t believe it. Then I looked again and saw the full number. That’s when I realized I had won.”
The UAE Lottery said each draw offers an AED 30 million Grand Prize and an AED 5 million Second Prize, as well as three guaranteed AED 50,000 Lucky Chance prizes. Tickets cost AED 50, according to the operator.
The company said its games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and reiterated its commitment to responsible gaming.
The post UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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