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British Esports Federation Signs 2-Year Collaboration with Dell Technologies and Intel

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British Esports, the national body established to support grassroots esports in the UK, is thrilled to announce a 2-year collaboration with Dell Technologies and Intel.

The partnership focuses on promoting esports as an accessible, inclusive and forward-thinking industry. It will highlight how esports fosters the development of 21st-century skills, innovative education and career pathways that drive economic growth across a wide range of related sectors, from science, technology, engineering and mathematics (STEM) to creative and digital industries to sports and beyond.

Dell Technologies and Intel become the Official Technology and Hardware Partners and Alienware (powered by the latest Intel® Core™ processors) becomes the Official Supplier of high-performance gaming PCs, monitors and peripherals to British Esports and the National Esports Performance Campus in Sunderland.

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As a globally renowned esports federation, British Esports is delighted to welcome additional leading organisations passionate about esports and its transformative effect. With a staunch commitment to excellence, British Esports is targeting a collection of five official partners and five official suppliers who will play a vital role in shaping and supporting the future of esports and education in the United Kingdom. This collaborative effort will bring together like-minded industry leaders to help drive innovation and make a lasting impact on the UK esports landscape.

Marking the start of this collaboration, British Esports joined forces with Dell and Intel to ask students aged 11-17 about their technology learning experiences* and the need for 21st-century skills for future education and career pathways.

A significant majority of the 700 students surveyed, 56%, strongly or somewhat agreed that combining an esports qualification with other subjects would enhance their chances of securing a place at university.

Furthermore, 59% of respondents believed that such a qualification would provide them with practical, hands-on experience in a specific industry. Additionally, 52% recognised that an esports qualification would equip them with the essential skills needed for subjects in STEM.

Students also recognised that the benefits of integrating esports into the curriculum extend far beyond these points and broaden opportunities for those who may not excel in traditional academic subjects. They also emphasised that including esports would make them stand out during the higher education application process and offer transferable skills, enhancing students’ overall educational experience.

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These insights shed further light on the transformative impact of esports, illustrating its ability for students to develop and hone essential 21st-century skills, such as problem-solving, critical thinking, teamwork, communication and adaptability.

Moreover, esports fosters a sense of community and inclusion, promoting social interaction, leadership and competition. By incorporating esports into education, students not only engage in a passion-led learning experience but also acquire invaluable skills that prepare them for future academic and professional endeavours.

“We’re delighted to partner with Dell Technologies, Intel Corporation and Alienware as our first official partners and suppliers,” said Chester King, CEO, British Esports. “Collaborating with such industry-leading organisations who share our vision and values is a significant milestone and we are grateful for their commitment. This partnership will ensure that the national esports performance campus will be equipped with state-of-the-art computing technology, delivering on its promise as the UK’s most advanced esports and education performance and training centre.”

“Working with organisations like the British Esports Federation and Intel we hope to raise awareness of how tapping into passions like esports could be the key to fostering the development of 21st-century digital skills,” said Steve Young, Senior Vice President and General Manager for Dell Technologies in the UK. “Watch a young person engage in esports and you’ll see them test hypotheses, think systematically, analyse data, and employ evidence-based strategies, as well as the technical proficiency necessary to play, film, edit, publish and connect.”

British Esports, along with Dell Technologies and Intel, is committed to cultivating an environment that nurtures talent, fosters innovation and showcases the UK’s prominence on the global stage, along with unleashing the potential of learning environments to prepare students for the challenges and opportunities of an increasingly digitally-led, interconnected global society.

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Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

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Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

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eSports

Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

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Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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