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One Up Becomes an Official On-Demand eSports Platform of NBA 2K

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Collaboration to tip-off this fall with free-to-enter NBA 2K24 tournaments hosted by NBA stars

One Up, a leading on-demand eSports company democratizing how video game tournaments are accessed and organized, today announced a multi-year deal with Take-Two Interactive’s 2K label to become an official on-demand eSports platform for the NBA 2K franchise.

The deal will tip off this fall right after the highly anticipated launch of NBA 2K24 on September 8. To celebrate the launch, One Up will power a series of free-to-enter online tournaments hosted by NBA stars, made accessible to millions of NBA fans and competitive NBA2K gamers. More details will be announced in early fall. One Up will leverage NBA 2K’s in-game promotions and social media to drive awareness and engagement.

The NBA 2K/One Up deal realizes the huge opportunity to give amateur gamers an open pathway to take part in competitive gaming tournaments.

“With this landmark NBA 2K deal, we want to lower the barrier of entry to eSports tournaments,” the Chief Executive Officer for One Up, Brandon Pitts, said. “Our collaboration with 2K has laid the blueprint for helping publishers build game loyalty and community through tournaments that are truly open to all. At the end of the day, gamers want to compete to showcase their skills and now they can do that and earn like the pros.”

“NBA 2K fans are some of the most intensely competitive and engaged in all of gaming,” the Head of Lifestyle and Content Marketing for 2K, Ronnie Singh, said. “One Up will push the online competitive scene to a whole new level and give our fans even more opportunities to compete and win great prizes.”

One Up originated in college for Pitts, turning his dorm into a place for people to compete in video game tournaments. He launched the tech platform to deliver on the huge, underserved demand for eSports accessibility and now boasts more than 750,000 registered gamers that have the desire to compete and monetize their skills in one-on-one match-ups or tournament gameplay. One Up has facilitated more than $20 million in payouts to its users across popular games.

BetBuilder

OpenBet reports $3bn staked and 175m bets during World Cup 2026

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OpenBet said its platform processed more than 175 million bets and $3 billion in stakes across its global operator customers during World Cup 2026. The supplier published the figures on 22nd July 2026, describing the tournament as its biggest-ever betting event.

The company said England’s run to the semi-finals drove high volumes across its UK-facing customers. OpenBet reported almost 5 million pre-match bets for England vs Norway in the quarter-final, with England vs Argentina close behind at 4.65 million.

OpenBet also pointed to increased demand for player-driven markets. It said 23 million Player Prop bets were processed during the tournament, up 130% versus Qatar 2022, and that the final between Spain and Argentina generated 831,000 BetBuilder bets, 39% more than four years earlier. OpenBet added that ten of the 20 most repeated bet combinations included a Player Goals or Player Stats selection, compared with four in 2022.

In-play betting rose as the knockout rounds progressed, with OpenBet saying live bets reached around one in six bets and carried higher average stakes than pre-match. The supplier said it also provided Managed Trading Services to platform customers during the tournament, covering odds creation, trading content, and risk and liability management.

Beyond sportsbook, OpenBet said its OpenBet Locator™ product processed more than 200 million location checks across regulated US states during the World Cup. Nikos Konstakis, President at OpenBet, said: “A World Cup is one of the defining moments for our industry, and this was the largest betting event our platform has ever supported.

“What stands out beyond the numbers is the extent to which player behaviour continues to evolve. Fans are no longer simply backing a result, they are building their own narrative around individual players, and our expanded BetBuilder and Player Prop offering met that demand while delivering the high-margin products operators need.

“Sustained peak load across a six-week tournament is different to managing a single event, and our platform handled it extremely well.

“The highest-profile operators trust us with the events that matter most, and this was the largest of them all.”

The post OpenBet reports $3bn staked and 175m bets during World Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

BongoBongo goes live with QTech across four African markets

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Operator cites higher turnover and retention after rolling out crash titles and QTech Promotions in Tanzania, Zambia, Kenya and Uganda.

BongoBongo has gone live with QTech’s aggregation platform across Tanzania, Zambia, Kenya and Uganda, with the operator reporting higher turnover, player engagement and retention following the launch this year.

The operator said growth accelerated during this summer’s FIFA World Cup, pointing to cross-sell activity between casino and sportsbook. It did not disclose specific figures for turnover or active players.

BongoBongo attributed much of the casino uplift to crash games from Smartsoft Gaming, highlighting JetX as one of its strongest-performing titles. The company also said it integrated Free Spins and Slot Of The Week campaigns via QTech Promotions, which it claims added another layer of engagement for new and existing users.

Separately, BongoBongo said it deployed “light” games from TaDa Gaming via the QTech gateway to support players facing device and connectivity constraints, including handset limitations, slower networks and higher data costs. QTech, in its own comments, said its strategy is to tailor performance tools market by market, adding: “What works in one market won’t by extension work in another, even if it’s a neighbouring one.”

QTech also said it invested heavily in data and BI last year and plans to continue, positioning its multi-operator and multi-supplier view as a platform advantage for spotting trends and optimising performance.

The post BongoBongo goes live with QTech across four African markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil

RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil

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RubyPlay has launched its casino games with Betnacional in Brazil, extending its reach in the country’s regulated iGaming market. The rollout was announced on 22nd July 2026 and involves Flutter-owned Betnacional via Flutter Brazil.

According to the companies, the partnership was facilitated by Flutter Brazil, the Brazilian arm of Flutter Entertainment formed following its acquisition of NSX Group, the creators of Betnacional.

Betnacional is now live with a selection of RubyPlay Studio titles including Brilliant Gems and Gummy Giga Match®. The operator has also added Koala Games content, including Voltage Blitz® Zeus Up and other releases from the Voltage Blitz® series.

Dima Reiderman, Chief Commercial Officer at RubyPlay, said: “Betnacional is a major player in Brazil’s regulated market, and this partnership represents an important milestone in our continued growth across LatAm. Partnering with one of Brazil’s leading operators further strengthens our position in one of the industry’s most dynamic regulated markets and reinforces our commitment to delivering content that resonates with local audiences.

“Our layered studio ecosystem allows us to combine speed to market, localised content and a broad range of player experiences, making us a strong long-term content partner for leading operators such as Betnacional.”

Frederico Cunha, Head of Games at Flutter Brazil, added: “We are always looking for opportunities to enhance our casino proposition and diversify the content available on our platform.

“Bringing RubyPlay’s games to Betnacional supports that goal and provides our players with access to additional entertainment options.”

The post RubyPlay launches casino titles on Flutter-owned Betnacional in Brazil appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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