Latest News
Enter the matrix: Livespins adds SlotMatrix to its lobby
Content provider looking to engage new player audiences via innovative casino and slot streaming platform
SlotMatrix, the content aggregation division of EveryMatrix, has become the latest provider to join Livespins on its mission to socially charge online casino experiences for players in markets across the world.
The integration builds on the existing relationship between Livespins and EveryMatrix, which distributes Livespins to its operator partners. Under this deal, titles from SlotMatrix will be available in the Livespins game lobby.
Livespins allows players to bet behind their favourite streamer, brand ambassador or celebrity as they fire up the reels on slots from the biggest providers in the business, now including SlotMatrix.
Following its integration into Livespins, which picked up the trophy for Slot Provision of the Year at the recent EGR B2B Awards, the platform’s super-star streamers can SlotMatrix content across their streams to players.
This includes latest release Aladdin’s Rollover Respins and Fairy Fantasy Exotic Wilds, popular slots such as Wild Willy’s Gold Rush and Hot Hot Honey, as well as branded hit game The Lioness featuring UFC megastar Amanda Nunes.
The integration takes Livespins’ content offering to the next level while allowing SlotMatrix to reach an entirely new audience of players that might not have experienced its games before. In addition to playing its slots, Livespins’ streamers can also “unbox” titles and take their audiences through the game, highlighting bonuses and other features.
Livespins sits within the casino lobby and delivers unrivalled levels of engagement because players can get directly involved in the action taking place across the reels by betting behind the streamer. This creates a group bet and a shared experience.
Social interaction is offered through the ability to chat with the streamer and each other throughout, as well as dropping reactions and emojis. Livespins also offers jackpot drops and tournaments for a truly electrified casino experience like no other.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “The big-name provider partnerships just keep on coming. We are thrilled to welcome SlotMatrix to Livespins and for its games content to reach and engage an entirely new audience of players via our award-winning platform.
“SlotMatrix is looking to leverage our audience of highly engaged players, many of which fall into the Millennial and Generation Z demographics, and drive awareness of its titles in a new way.
“That we can facilitate this while strengthening our content offering with proven, player favourite slots make this a win-win for both parties.”
Razvan Haiduc, CEO, Games, SlotMatrix, added: “Joining forces with Livespins allows us to connect directly with new audiences in a way that is authentic and engaging.
“This is ground-breaking when it comes to how slots are delivered to and experienced by players, and we are delighted to have joined Livespins for what will be an exhilarating ride.”
Compliance Updates
Merkur Group Strengthens Global Compliance Strategy
Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.
In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.
“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.
The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.
The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Anne Marie Caulfield
GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling
The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.
The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.
To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.
With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.
Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.
“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”
The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players
Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.
Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.
Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.
Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.
VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.
History Re-bet feature
Pick again the lucky numbers for the last spins.
Favourite Bets
This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.
Game Statistics
Make the strategy with statistics for the last spins.
Jackpot Cards
Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.
The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates5 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Latest News7 days agoELA Games releases Flames Fruits Frenzy Hold and Win slot
-
Compliance Updates6 days agoKONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
-
Latest News7 days agoPG Soft appoints Hugo Baungartner as General Manager LatAm
-
Canada7 days agoCanada’s Safer Gambling Gap: Why Market Success Doesn’t Always Equal Player Safety
-
Latest News7 days agoBooming Games launches Fish Tales: Double Catch Max Scatter
-
Latest News7 days agoTom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026
-
Latest News7 days agoBC.GAME names Guillermo Ochoa brand ambassador for Mexico push



