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Ladbrokes Announces Partnerships with O2, AEG Presents and NME to Power the Launch of Ladbrokes LIVE
Ladbrokes furthers its ambition in the world of entertainment with the launch of Ladbrokes LIVE, a digital entertainment platform that will reward thousands of fans with free access to the UK’s best live shows, powered by exciting new strategic partnerships with O2, AEG Presents and NME.
The Ladbrokes LIVE interactive entertainment platform will welcome both existing customers and new audiences into the Ladbrokes “World of Play” giving them the chance to win free access to thousands of tickets to the UK’s best live music and comedy shows, and more, through its new digital hub, LadbrokesLive.co.uk. Fans must be eighteen and over to register for the digital hub to access exclusive offers, and there is no betting involved.
The Ladbrokes LIVE launch sees Ladbrokes partner with The O2, the world’s most popular live entertainment, leisure and retail destination, AEG Presents, who promote and manage concerts and tours, oversee renowned venues and produce some of the world’s leading music festivals, and industry-leading music brand, NME.
Through these ground-breaking partnerships, Ladbrokes LIVE will reward fans with free access to thousands of tickets and unique live experiences, including premium tickets to live shows at The O2 within a specially designed Ladbrokes LIVE Private Box. Fans who sign up on the Ladbrokes LIVE platform will have the chance to win free access to a wide range of live events such as the JUST FOR LAUGHS comedy festival, the Luno Presents All Points East festival, and other touring shows across the country – all without any betting involved.
The unique collaboration between Ladbrokes and NME sees the return of the iconic Club NME nights with a series of dates across the UK featuring incredible headline talent and unmissable DJ sets. Fans will be able to win free access to Club NME nights through the Ladbrokes LIVE platform. The Ladbrokes LIVE campaign also includes significant digital OOH media inventory at The O2 and a sponsorship of the NME Awards show.
Kelly Rose, Head of Brand for Ladbrokes, said: “We’re embarking on an exciting new era for Ladbrokes connecting thousands of fans with free access to artists and talent through the Ladbrokes LIVE platform. In The O2, AEG Presents, and NME we’re working with three of the biggest and most iconic brands in the entertainment industry and this means we will be able to reward our audiences with the chance to attend some of the most exciting live shows in Britain for free.”
Georgina Iceton from AEG Global Partnerships said: “We are pleased to welcome Ladbrokes as a brand partner, and its customers to our world-famous venues like The O2, and best-in-class festivals with AEG Presents. The creation of a specially designed guest box at The O2, alongside unique live experiences across AEG Europe’s venues and live events will bring an exciting new dimension of entertainment not just for Ladbrokes customers, but all our visitors.”
Holly Bishop, Chief Operating and Commercial Officer of NME, said: “We are thrilled to announce the return of the legendary Club NME, once again providing fans with unforgettable live music experiences at some of the UK’s best venues. Thanks to Ladbrokes, all tickets will be completely free, making Club NME more accessible than ever. We’ll see you at the front.”
Blueprint Gaming
Blueprint Gaming releases Wolf Fury Fire Blitz slot
New title adds Fire Spins and Blitz Spins bonuses plus Standard, Super and Ultra Power Play modes at 5x, 10x and 20x stake.
Blueprint Gaming has released a new slot, Wolf Fury Fire Blitz, built around an “evolving Fire Blitz mechanic” and two bonus paths: Fire Spins and Blitz Spins.
The game uses a Fire Blitz logo above the reels as a meter. In the base game and Power Play, the supplier said every Cash and Wolf symbol contributes to the meter, with boosts able to add extra symbols and “guarantees either Fire Spins or Blitz Spins.”
Fire Spins triggers when six or more Cash symbols land in view. Each reel position spins independently to add more Cash or Wolf symbols, with new symbols resetting a three-spin counter and locking in place. Blueprint said the Wolf can land on the centre reel to collect all Cash symbols in view, then collect additional prizes that land for the remainder of the feature.
Blitz Spins activates when a Wolf symbol lands on reel three alongside Cash symbols on two adjacent reels. During the bonus, the Wolf collects every Cash symbol that lands before the reels respin, and additional Wolf symbols can lock in place, with up to three collectors active at once.
The title also includes Blueprint Gaming’s multi-level Power Play, offering Standard, Super or Ultra modes at 5x, 10x or 20x the base stake. In these modes, the company said only Cash and Wolf symbols appear on the reels.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming
, said: “Wolf Fury Fire Blitz combines several of our most engaging mechanics into a fast-paced experience that offers players frequent feature opportunities and exciting collection gameplay. The Fire Blitz mechanic creates anticipation throughout every session, while the dual bonus structure ensures plenty of variety.
“The addition of our multi-level Power Play further enhances the experience by giving players greater control over how they engage with the game, reinforcing our commitment to delivering innovative, feature-rich content that performs across regulated markets worldwide.”
The post Blueprint Gaming releases Wolf Fury Fire Blitz slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
4 Chili Pots: Hold and Win
Playson releases 4 Chili Pots: Hold and Win with dual bonus modes
Playson has launched 4 Chili Pots: Hold and Win, a new slot built around Hold and Win and Pots mechanics with two bonus modes and jackpots reaching 10,000x.
The game runs on a 5×3 grid and triggers a Hold and Win Bonus Game with Chili Features when red, orange or green Chili Bonus symbols land, combining with enlarged matching chilis above the reels. The chilli colour determines the feature in play: red triggers a Multi Feature that adds multipliers up to 5x; orange triggers a Mystery Feature that can award Mini, Minor or Major jackpot values or a coin value up to 75x; and green triggers a Collect Feature that gathers the value of all symbols in play, including any attached multipliers.
A golden Super Chili Bonus symbol can trigger a Super Bonus Game on an expanded 5×5 grid, with random Multi, Mystery or Collect features, including combinations. During the round, the active Super Chili Feature lands random Chili Bonus symbols until six are present, which then activates a new feature or enhances the current one.
Playson said jackpots can be triggered in both bonus modes. Filling all 15 cells in the classic bonus awards the Grand Jackpot at 3,000x, while filling all 25 cells in the Super Bonus Game awards the Super Jackpot at 10,000x. Skull-themed symbols can also appear in bonus play and transform into red, orange or green Chili Bonus symbols. The title includes two Buy Bonus levels, allowing players to trigger the Bonus Game or Super Bonus Game with one, two or three Chili Features.
Anton Ivannikov, CPO at Playson, said: “Our fiery new title showcases our continued focus on evolving proven mechanics in fresh and exciting ways. By combining two player-favourite features with layered bonus progression, dynamic Chili Features and a Super Bonus Game offering even greater rewards, we have created a title that delivers excitement throughout every stage of play.
“Complemented by its vibrant Mexican fiesta theme and engaging gameplay, we are confident 4 Chili Pots: Hold and Win will prove to be another valuable addition to our partners’ casino offerings.”
The post Playson releases 4 Chili Pots: Hold and Win with dual bonus modes appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Merkur Group Strengthens Global Compliance Strategy
Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.
In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.
“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.
The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.
The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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