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Spreadex become Blackburn Rovers’ new UK Betting Partner

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Blackburn Rovers announced that they have agreed a three-year partnership with Spreadex, which sees the brand become their UK Betting Partner ahead of the 2023-24 season.

As part of the agreement, Spreadex will also have signage in the Jack Walker Stand and digital advertising at Ewood Park.

Formed in 1999, the UK-based company has won a number of awards for product and service, and they are recognised as one of the longest-established betting and trading firms.

Rovers Chief Executive Steve Waggott said: “We are delighted to welcome Spreadex on board as another new commercial partner for the 2023-24 season.

“Award-winning, Spreadex will join a range of other new partners for the forthcoming season and we are looking forward to working with their team to further develop and strengthen our partnership over the coming months.”

Andy MacKenzie, Head of Marketing at Spreadex, said: “We are really pleased to have partnered with a club with such a proud history, but equally with exciting ambitions for the future.

“We’re delighted to be part of Rovers’ journey moving forwards and are already planning a series of competitions and content to keep Rovers fans engaged via our social channels, plus looking at ways to help support local club community initiatives.

“UK-based and established since 1999, at Spreadex we have a number of Rovers fans within our own staff base and we can’t wait for the new season to get up and running!”

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QTech Games Accelerates Expansion Thanks to AdvantPlay Partnership

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Leader in emerging markets broadens its content selection with an additional portfolio from a promising studio.

QTech Games, the foremost game aggregator for emerging markets, has revealed a new innovative partnership with AdvantPlay, a rising industry player focused on creating distinctive casino games and providing authentic entertainment experiences for the slots industry.

AdvantPlay’s collection includes a diverse blend of traditional themes and distinctive, real-life inspired games, including Aztec: Bonus Hunt, Dragon Chi’s Quest, and Maya: Elemental Totem. These titles are in line with its well-liked Original Games series, featuring Crash, Plinko, and an expanding collection of as many as eight specialized titles in this category.

The Original Games series, specifically, offers a distinctive mix of enjoyment and challenges for players. These games are created to attract young adult audiences by offering captivating gameplay and an exciting user experience aimed at next-generation consumers, especially Generation Y (millennials).

This partnership provides substantial strategic advantages for both firms. Integrating AdvantPlay’s diverse portfolio into QTech Games enriches the platform’s content variety, extending its scope beyond conventional slot games into the rapidly growing Crash and Instant Win sectors. For AdvantPlay, this forward-looking collaboration provides access to QTech Games’ vast range, enhancing visibility and player interaction worldwide while unlocking new markets from Africa to Latin America for varied expansion.

Philip Doftvik, QTech Games’ CEO, said: “AdvantPlay has a great track record, thanks to their flair for crafting simplicity out of complexity, alongside harnessing the latest technology in elevating top-class game design. These are values we share, and so AdvantPlay was an obvious value-add to our platform. Their Mini Games, in particular, are a perfect fit for players seeking fast and fun action.

Kelvin, CEO of AdvantPlay, added: “We only want to team up with the leading aggregators, so we were naturally quick to tap QTech for their diverse emerging-market strategy-. Thanks to QTech’s signature seamless integration, AdvantPlay’s content is now connecting with new fresh audiences, fostering brand loyalty and broadening brand impact across a competitive igaming landscape.

“Needless to say, this deal widens our product distribution across emerging territories. We can’t wait to witness how our titles will capture the collective imagination of a swathe of new players.”

The post QTech Games Accelerates Expansion Thanks to AdvantPlay Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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  • Prime Rush is now live in Brazil on Google Play Store for Android and the App Store for iOS
  • Features a dual win condition through survival or Cosmium extraction, new Brazilian heroes, and tactical abilities
  • Launches with Ranked Season 1, Battle Pass Season 1: Street Legends, and multiple limited-time modes

Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.

Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: youtube.com/watch?v=Op5KreKoLmY

Prime Rush is now available to download in Brazil on the Google Play Store for Android and the App Store for iOS.

Season 1 Battle Pass: Street Legends

The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael
  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
  • Melee Weapon: Chinela (Slipper)
  • Vehicle Skin: Lenda Urbana
  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements

Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.

SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

For more information follow Prime Rush on Instagram and TikTok.

The post OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.

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Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis

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  • Genius Sports will deploy its data and AI platform GeniusIQ across Pac-12 football and basketball competitions.
  • New AGO framework will responsibly license official data and IP to regulated sportsbooks, who implement robust integrity safeguards, including eliminating risky bets, information sharing and cooperation, and refusing bets from prohibited bettors.
  • Genius Sports’ Moment Engine to enable brands to synchronize advertising with game action across broadcast, streaming and digital inventory.

Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports.

The partnership reinforces Genius Sports’ role as the operating system of modern sport. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI platform, in every venue across Pac-12 football and men’s and women’s basketball competitions – creating a single, intelligent foundation for tracking data and video capture, real-time insights, and commercial activation.

Genius Sports and Pac-12 will collaborate on a wide range of innovations designed to safeguard integrity, improve the fan experience, and unlock new revenue streams.

Authorized betting and integrity safeguard

Genius Sports will serve as the exclusive distributor of official data from Pac-12 competitions to licensed sportsbooks worldwide. Through this role, the company will administer a new Authorized Gaming Operator (“AGO”) program designed to safeguard the integrity of Pac-12 competitions and protect student-athletes.

In addition to eliminating any negative and risky bet types, the AGO program will create greater transparency, information sharing and cooperation between the Pac-12, Genius Sports and licensed sportsbooks, and prevent prohibited bettors from placing wagers; all designed to combat the threat of betting-related corruption and protect student-athletes.

A new era of moment-based marketing

Genius Sports’ Moment Engine will enable brands to activate advertising in real-time around key moments in Pac-12 games across broadcast, streaming and digital platforms, transforming live sports data into programmable advertising opportunities.

For Pac-12 advertisers, this unlocks the ability to activate around Pac-12 moments that matter most, instantly, with greater precision and at scale.

Next-level performance insight

The partnership will also support Pac-12 schools by offering the most advanced performance analysis on the planet.

Programs will have access to the GeniusIQ-powered Performance Studio platform, providing coaches and athletes with cutting-edge analytics and video tools used by the majority of NBA and WNBA teams.

“College sports are entering a new era where official data and real-time intelligence power everything from integrity and betting and media to performance,” said Mark Locke, CEO at Genius Sports. “By deploying GeniusIQ across Pac-12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real-time.”

“The Pac-12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sports books who receive and use Pac-12 data,” said Pac-12 Commissioner Teresa Gould. “This partnership positions the Pac-12 as an early-mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth.”

 

The post Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis appeared first on Americas iGaming & Sports Betting News.

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