lottery
North Carolina Education Lottery Extends Fastest Growing Instant Game Program in U.S. with Scientific Games
Successful Partnership Positions Lottery for Future Growth to Benefit North Carolina Students, Serves as Model for World Lotteries
Scientific Games and the North Carolina Education Lottery have extended their partnership behind the fastest-growing instant scratch game program in the U.S. based on year-over-year growth. The partnership has propelled the NCEL to the No. 6 ranked lottery in the world for instant game performance (La Fleur’s 2022 Almanac per capita sales) and gained attention as the model for U.S. and international lotteries. The Scientific Games Enhanced Partnership helped responsibly grow NCEL Scratch-Off sales from $1.7 billion in fiscal year 2017 to $2.6 billion in fiscal year 2022. With this partnership, Scientific Games provides portfolio management across the Lottery’s entire scratch game offerings.
The Scientific Games Enhanced Partnership with NCEL began in 2017, aligning the Lottery for future growth to support education across North Carolina, including school construction and scholarships for students attending in-state colleges and universities.
Mark Michalko, NCEL Executive Director, said, “Our partnership with Scientific Games helps the N.C. Education Lottery achieve its goals, and we look forward to continuing our good work together. Last year, the success of scratch-off sales helped to raise $929 million to support education programs in North Carolina. We are aligned in our approach to maximize responsible growth in the coming years. Scratch-off games are the most popular games played in North Carolina and we look for continued success in our ongoing partnership with Scientific Games.”
Through the Scientific Games Enhanced Partnership, the company helps NCEL optimize its product portfolio through portfolio management and game design services, data-driven analytics, advanced logistics, licensed brand services, and retail sales and marketing support. The program is used by more than 20 lotteries, including six of the Top 10-performing instant game lotteries worldwide (La Fleur’s 2022 World Lottery Almanac).
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “The North Carolina Education Lottery is a great example of how Scientific Games and a lottery can partner on instant games to optimize the product portfolio and generate maximum revenues to benefit residents in the state. The program in North Carolina is a model for the world’s lotteries.”
With products generating more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider in the world. The company provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.
Brightstar Global Solutions Corporation
Brightstar Global Solutions Corporation Signs Five-year Contract Extension with Oregon Lottery
Brightstar Lottery PLC announced that its subsidiary, Brightstar Global Solutions Corporation, has signed a five-year contract extension with the Oregon Lottery through May 23, 2031 to deliver advanced retail technology. Under the terms of the extension, Brightstar will upgrade the Oregon Lottery’s central system with high-performing components and deploy new retail equipment including 2200 units of Brightstar’s newest point-of-sale digital signage solution, SignaLink.
“The Oregon Lottery’s trusted partnership with Brightstar has strengthened over the last 40-plus years as lottery technology has continued to evolve. Through this extension with Brightstar and the deployment of upgraded central system features and modern hardware, we are advancing a more intelligent, responsive ecosystem that supports our retailers, engages players, and drives sustainable returns for Oregon,” said Mike Wells, Oregon Lottery Director.
“Brightstar’s contract extension with the Oregon Lottery reflects our shared commitment to innovation and delivering long-term value for Oregonians. We value our longstanding relationship with the state of Oregon and respect our obligation to create meaningful benefits for the Lottery, its retailers, and players,” said Scott Gunn, Brightstar Chief Operating Officer, North America Lottery.
As Brightstar’s latest digital signage solution, SignaLink centrally manages content, delivers real-time jackpot updates, and enables targeted, retailer-specific messaging. In addition to SignaLink and upgraded central system features, Brightstar will also deliver 1000 Retailer Pro S2 terminals. The Retailer Pro S2 is powered by a high-performance processor that ensures rapid transaction processing, and its modular design supports multiple player-facing displays and a broad range of peripherals enabling flexible and engaging player interactions.
The post Brightstar Global Solutions Corporation Signs Five-year Contract Extension with Oregon Lottery appeared first on Americas iGaming & Sports Betting News.
Australia
Feedback Sought on How Public Lotteries are Run in NSW
Liquor & Gaming NSW is seeking feedback from industry, stakeholders and the community on how public lotteries are run in NSW.
The Public Lotteries Regulation 2016 is due to expire on 1 September 2026 and Liquor & Gaming NSW intends to renew the regulation to support the legislative framework for lottery regulation, while ensuring it remains fit for purpose.
Public consultation is a key part of the process and the draft Public Lotteries Regulation 2026 and Regulatory Impact Statement will be open for consultation until Friday 10 July.
It is proposed that the regulation will retain most of the existing provisions with some minor amendments to modernise the regulatory framework, remove outdated provisions and improve clarity, consistency and effectiveness.
Before the draft regulation can be remade, legislation requires a formal process of review be undertaken, which includes consultation with the public, interest groups and industry or businesses likely to be affected by the draft regulation.
It’s important for public lotteries to be conducted properly and in line with community interests and expectations, with appropriate harm minimisation measures.
The regulation supports the legislation by setting the standards around the conduct of public lotteries and puts in place consumer protections for people who buy lottery tickets.
The post Feedback Sought on How Public Lotteries are Run in NSW appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
America 250
IWG launches America 250 eInstant across eight US lottery markets
The digital instant-win game rolls out in Georgia, Kentucky, Michigan, New Hampshire, North Carolina, Pennsylvania, Virginia and Washington, D.C.
Instant Win Gaming (IWG) has launched America 250, a new eInstant game created to mark the 250th anniversary of the United States Declaration of Independence.
IWG said the title is launching across multiple US lotteries: Georgia, Kentucky, Michigan, New Hampshire, North Carolina, Pennsylvania, Virginia, and Washington, D.C.
Set in Washington, D.C., the game uses Americana-themed artwork and symbols including the Statue of Liberty, bald eagle, Liberty Bell, patriotic balloons, Uncle Sam’s hat, and commemorative America 250 coins. IWG said fireworks animations run throughout gameplay.
America 250 includes several bonus features: Declaration Dollars, which has players collect pieces of the Declaration of Independence via re-spins; Scenes of America, which builds win multipliers through historical moments; and Innovation Pick-and-Click, where players uncover American inventions and collect prizes until a collect symbol appears. The game also includes a randomly triggered “All or Nothing” coin-flip feature.
Jason Lisiecki, Executive Vice President at IWG, said: “The 250th anniversary of the United States is a once-in-a-generation celebration, and America 250 gives lotteries a unique opportunity to connect with players through a theme that is instantly recognizable and deeply meaningful. The game combines iconic American imagery, engaging bonus experiences, and a visually spectacular presentation to create an entertaining experience that captures the spirit and excitement of this historic milestone.”
The post IWG launches America 250 eInstant across eight US lottery markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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