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North Carolina Education Lottery Extends Fastest Growing Instant Game Program in U.S. with Scientific Games

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Successful Partnership Positions Lottery for Future Growth to Benefit North Carolina Students, Serves as Model for World Lotteries

Scientific Games and the North Carolina Education Lottery have extended their partnership behind the fastest-growing instant scratch game program in the U.S. based on year-over-year growth. The partnership has propelled the NCEL to the No. 6 ranked lottery in the world for instant game performance (La Fleur’s 2022 Almanac per capita sales) and gained attention as the model for U.S. and international lotteries. The Scientific Games Enhanced Partnership helped responsibly grow NCEL Scratch-Off sales from $1.7 billion in fiscal year 2017 to $2.6 billion in fiscal year 2022. With this partnership, Scientific Games provides portfolio management across the Lottery’s entire scratch game offerings.

The Scientific Games Enhanced Partnership with NCEL began in 2017, aligning the Lottery for future growth to support education across North Carolina, including school construction and scholarships for students attending in-state colleges and universities.

Mark Michalko, NCEL Executive Director, said, “Our partnership with Scientific Games helps the N.C. Education Lottery achieve its goals, and we look forward to continuing our good work together. Last year, the success of scratch-off sales helped to raise $929 million to support education programs in North Carolina. We are aligned in our approach to maximize responsible growth in the coming years. Scratch-off games are the most popular games played in North Carolina and we look for continued success in our ongoing partnership with Scientific Games.”

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Through the Scientific Games Enhanced Partnership, the company helps NCEL optimize its product portfolio through portfolio management and game design services, data-driven analytics, advanced logistics, licensed brand services, and retail sales and marketing support. The program is used by more than 20 lotteries, including six of the Top 10-performing instant game lotteries worldwide (La Fleur’s 2022 World Lottery Almanac).

John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “The North Carolina Education Lottery is a great example of how Scientific Games and a lottery can partner on instant games to optimize the product portfolio and generate maximum revenues to benefit residents in the state. The program in North Carolina is a model for the world’s lotteries.”

With products generating more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider in the world. The company provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.

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Allwyn Appoints Adrian Joseph OBE as Non-Executive Director

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UK National Lottery operator Allwyn has announced the appointment of Adrian Joseph OBE as Independent Non-Executive Director, effective 1 June 2024.

Adrian is an innovative digital, technology, data and AI-focused senior executive and FTSE Non-Executive Director who has worked for a number of leading technology organisations – most recently as Chief Data and AI Officer at BT, where he led a 1600-strong team.

Adrian is currently a Non-Executive Director at Direct Line Group, on the Technology Advisory Board of NatWest Group and an Advisory Board Member at Business in the Community. Adrian was awarded an OBE in the 2019 New Year’s Honours List for services to equality and diversity in business, and was also voted the most influential minority ethnic technology leader in the UK by the Financial Times in 2018.

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Prior to BT, Adrian spent over a decade working in a variety of senior data, analytics and AI roles for Google and EY. He was also previously a Non-Executive Director to the Home Office and Cabinet Office People Board, as well as an Expert Member of the UK AI Council.

Justin King, Chair of Allwyn UK, said: “With his proven track record across digital, data and AI – paired with his trailblazing work in the areas of diversity and inclusion – I am delighted to welcome Adrian to the Allwyn Board. Adrian’s distinctive skillset and experience will be invaluable as we work to fulfil our ambition to provide a player experience and games portfolio that is fit for the digital era, while at the same time creating a truly accessible, inclusive National Lottery.”

Adrian Joseph said: “I’m thrilled to be joining Allwyn at such an exciting time for the organisation. With an average of £30 million raised each week for people and projects across the UK, The National Lottery is truly a force for good. I look forward to working with Justin and the Board to bring this to life, while continually raising the bar on innovation, equality and diversity.”

The post Allwyn Appoints Adrian Joseph OBE as Non-Executive Director appeared first on European Gaming Industry News.

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Canada

IGT to Launch Cloud-based iLottery Solutions for Atlantic Lottery in Canada

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed a five-year contract with the Atlantic Lottery Corporation (Atlantic Lottery), to implement high-performing features and exciting new games for players in Atlantic Canada. As part of the agreement, IGT will deploy its advanced cloud-based remote game server (RGS) and at least 16 digital instant games each year. The contract will run through April 2029 and includes five, one-year extension options.

“As the largest digital instant market in Canada, Atlantic Lottery is pleased to partner with IGT and offer our players dynamic digital instant games from IGT’s comprehensive content portfolio. Additionally, the scalability of IGT’s cloud-based RGS will enable us to modify our digital instants library in real time, provide our players with best-in-class experiences and continually enhance our iGaming offer,” Robert LaLonde, iGaming Director at Atlantic Lottery Corporation, said.

“Partnering with the Atlantic Lottery to deliver IGT’s cloud-based RGS and engaging digital instant games is an exciting opportunity for our iLottery business. We look forward to helping the Atlantic Lottery further grow its business and reach new players in the region with our reliable RGS technology and top-performing iLottery games,” said Srini Nedunuri, IGT Senior Vice President, Global iLottery.

IGT’s RGS platform will enable the Atlantic Lottery to access to IGT’s vast portfolio of digital instant games and content, spanning a variety of player-favorite themes, play styles, omnichannel games, popular licensed content, and award-winning progressive jackpot games. The platform provides cross-channel branding across retail and digital, supports a range of jackpot and prize pool configurations, offers various bonusing tools to enhance player engagement, and is designed for optimum performance and scalability.

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HIT scratch tickets

Texas Lottery Releases Four New Hits with Chances to Win Cash and A Sedona Adventure

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Texas Lottery players are bracing for a chance to have an instant hit when they play four new scratch ticket games that launched on May 6. The HIT family of games, ranging in price from $1 to $20, features more than $220 million in total combined cash prizes with top prizes ranging from $5000 to $1 million. In addition, the HIT family is paired with the Sedona Day of Luck Promotion, offering players with non-winning tickets a chance to win a luxurious trip to Sedona, Arizona.

“The new HIT family of scratch ticket games brings Texas Lottery players the ultimate blend of exciting cash prizes and the chance to have an unforgettable journey to Sedona through a series of promotional second-chance drawings that are integrated into all four games. In addition to the impressive prizes, the vibrant artwork and holographic effects on every ticket will be sure to make the HIT family stand out at retail, leading to strong sales that will yield much-needed revenue for public education in Texas,” Ryan Mindell, executive director of the Texas Lottery, said.

Players will look to strike a $1 million top prize when they play HIT $1,000,000. With 30 chances to win a cash prize on every ticket, the $20 game in the family features over $88.5 million in total cash prizes, including four $1 million top prizes throughout the game.

At the $10 price point, HIT $500,000 gives players 30 chances to win on every ticket, including five top prizes worth $500,000. The game is loaded with more than $76.7 million in total cash prizes, including more than 1.6 million prizes ranging from $20 to $100.

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HIT $200,000 offers 25 chances to win a cash prize, including one of six $200,000 top prizes, on every ticket in the $5 game. The game has over $47.3 million in total cash prizes up for grabs and more than 1.8 million prizes between $10 and $200.

Players can cash in big when they play HIT $5,000 for just one $1. Featuring more than $7.7 million in total cash prizes in the game, HIT $5000 offers five chances to win a cash prize on every ticket, including one of 15 top prizes worth $5000.

For those that don’t win an instant cash prize, the excitement and the chance to win continues. Texas Lottery players can enter their non-winning HIT scratch tickets into the Sedona Day of Luck Promotion through their Luck Zone account for a chance to win $100 plus an entry into a drawing for a chance to win a Trip Prize to Sedona.

Those selected for a Trip Prize will enjoy a luxurious trip to Sedona from Oct. 5-9, 2025. Eighty total winners selected from five drawings and their guests will have a chance to participate in the Day of Luck Game Show with guaranteed cash prizes, including the opportunity to win up to $2 million. The adventure includes private airfare, luxurious accommodations at the Enchantment Resort, exclusive activities, custom dining experiences, a $1500 spending allowance, daily cash prizes and more.

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