TaDa Gaming is going to participate in MAC Yerevan summit, one of the industry’s most influential gatherings for affiliate marketing and online gaming professionals, this 26-27 May.

With a strategic plan to: expand its footprint in Eastern and Eurasian markets; strengthen its partner and affiliate network; and demonstrate its 240+ portfolio of performance-driven content and award-winning gamification tools, TaDa will host live demonstrations, interactive play and one-to-one meetings at Stand G10.

In addition, the team will reveal TaDa’s seamless API integration capabilities, data-driven performance insights across key markets and the flexible collaboration models that make TaDa a valuable partner.

Speeding up successful outcomes in the conversion funnel is also critical. TaDa’s approach to Eastern and Eurasian markets has seen the provider expand from a supplier role into a “Growth Partner” for operators.

This has turned TaDa products into high-performance engines for traffic acquisition and business results and seen the company take the award for Game Studio of the Year 2026 at AIBC Eurasia.

Access to high growth markets across the region has been further enhanced by TaDa’s raft of gaming licences including the Romanian ONJN, UKGC and MGA and new player acquisition channels have already opened up for the ambitious content provider.

Visitors to Stand G10 will also be able to discover how TaDa combines its premium product content with integrated marketing strategies to optimise this traffic to amplify brand recognition and player engagement and retention; and to scale affiliate revenue engines.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Our focus is on delivering content that performs. MAC Yerevan provides the ideal environment to connect with forward-thinking operators and affiliates who are looking for scalable, revenue-generating solutions.

“From our unique fish-shooting titles, trademarked slot series and award-winning Crash games, we are delivering next gen gaming that is shaping the future of iGaming. We welcome everyone to visit Stand G10 and find out more.”

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Deal extends Octoplay’s partnership with Flutter Entertainment as the supplier adds more regulated market launches in 2026.

Octoplay has entered the Georgian market after going live with Adjarabet, the country’s online gaming operator owned by Flutter Entertainment.

The launch extends Octoplay’s partnership with Flutter, following a series of operator integrations the studio says it has completed since the start of 2026. Since January, Octoplay said it has gone live with Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil, and Novibet in Greece.

The company also pointed to its “largest U.S. market entry to date” in Michigan in December 2025, where it debuted simultaneously with BetMGM, FanDuel, Fanatics and Rush Street Interactive.

“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” says Saba Ugrelidze, CEO (Chief Elvis Officer) at Octoplay. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”

“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Avtandil Oboladze, Gaming Director at Adjarabet. “Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”

Octoplay said it now holds active licenses in 17 jurisdictions: the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland, and Georgia.

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At its meeting on last Wednesday, the Armenian Parliamentary Committee on Economic Affairs postponed the first reading of amendments to the Law “On Regulation of Gambling Activities” and several related laws until the next meeting for further revision.

Hayk Sargsyan, the author of the legislative initiative and a member of parliament from the ruling Civil Contract faction, stated that the volume of online casino bets in Armenia has increased more than 35-fold over the past eight years.

“While in 2017, the volume of online casino bets was 0.2 trillion drams, in 2025, it will increase more than 35-fold, reaching 7.4 trillion drams. Online casinos have become a scourge and a plague for our people,” Sargsyan said.

According to him, hundreds of thousands of citizens are wasting their money on gambling addiction. Regardless of their location, they have 24/7 access to online casinos and are unable to break their addiction.

“In an attempt to recoup their money, citizens are accumulating debts and loans, thereby further worsening an already critical situation. Under the current circumstances, the National Assembly is obliged to take preventive measures aimed at maximally restricting participation in online casinos for individuals who no longer want to gamble but are unable to overcome their addiction, as well as those in dire social situations or those using government support programs,” Sargsyan said.

The bill proposes establishing a mandatory requirement: all online casinos must place a publicly accessible self-blocking button on their websites and apps.

“After clicking this button, playing at online casinos will be prohibited for a period of five years, with no possibility of early reinstatement. After this period, the ban is automatically extended for another five years unless the citizen submits an application to lift the restriction five days before its expiration. Information about the self-ban will be communicated to the gaming operator. Activity in other online casinos and gaming platforms will also be suspended,” Sargsyan said.

He also stated the need to prohibit participation in online gaming for recipients of social benefits, individuals whose primary source of income is a pension, individuals in bankruptcy proceedings and participants in subsidy programmes implemented with funding or co-financing from the state budget. Furthermore, it is proposed to set a limit on participation in online gaming at 20% of annually declared income.

Government representatives approved amendments that are planned to come into effect on January 1, 2027, following the introduction of the gaming operator institution, which will likely be selected mid-year and implemented as soon as possible.

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