Tally Technology, the premier fan engagement platform, has partnered with NSX, the most complete sports betting ecosystem in Brazil, to provide a new free-to-play prediction game for select domestic and international soccer matches.

The new game will cover two fixtures per week, with fans in the soccer-mad country vying to win prizes including free bets provided by NSX partner Betnacional. Tally’s free-to-play prediction game provides the opportunity for fans to be introduced to sports betting, while gaining the opportunity to win special bonus prizes based on monthly performances.

Designed to drive betting interest among Brazilian soccer fans, Tally’s industry-leading customer activation platform also will allow NSX and its partners to uncover unique customer insights that deepen fan relationships, while increasing revenue and acquisition opportunities for betting operators.

A sports betting ecosystem that provides the platform for various sports betting sites in Brazil, including industry leader Betnacional, NSX allows fans to navigate wagering markets, bet in real time, analyze game statistics and easily make transactions in and out of the platform.

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Brad Vettese, CEO of Tally, said: “We’re excited to help NSX create deeper engagements with Brazilian soccer fans and provide unique value to their partners. With our adaptable platform, we’ve crafted a plan specific to NSX’s needs and the needs of their partners, to bridge the gap between soccer fans and their brand partners.”

Eric Gaigher at NSX, said: “We are always looking for new ways to engage with Brazilian soccer fans and Tally’s platform provides us with the perfect opportunity to do exactly that, through a fun and free-to-play predictions game. We look forward to the game going live and believe it will be greeted enthusiastically by supporters, while also delivering considerable traffic to our partners.”

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.

Tally Technology (www.playtally.com), the premier global fan activation platform, has announced a new partnership with Sportradar to power its new fan activation platform.

The deal brings Sportradar data from major professional leagues in the sports of basketball, baseball, ice hockey and football to Tally. This will allow fans of those leagues around the world to engage with long-form, data-driven content, including prediction games during the season and trivia contests in the off-season, allowing teams and rights holders to remain connected to fans all-year round.

In utilizing data from Sportradar within the continuous fan engagement platform, Tally is able to create ongoing touch points for fans through content that really matters to them and social experiences that boost retention.

In turn, Tally’s platform provides the tools to turn high-frequency engagement into value, with the new uniform game environment for sports rights holders worldwide generating actionable first-party data and performance marketing providing a proven avenue for return on investment.

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Utilized by sportsbooks, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s platform is purpose-built to create new revenue streams through sponsorship activations, player conversion and data creation.

Brad Vettese, CEO of Tally, said: “The inclusion of Sportradar in Tally’s fan activation platform means that we can automate high value destinations for avid and casual fans using competition and collaboration at scale on a global basis. Fans can actively engage with the Tally content- and friend groups – that matters to them. With every touch, Tally uses zero party and first party data to drive lead conversion or trigger purchases and CRM Integration turns the Tally fan activation platform into a critical part of our client’s marketing ecosystem.

“Our platform can then utilize the data generated to provide actionable, revenue-generating insights to rights holders.”

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including CONCACAF, the Green Bay Packers, Buffalo Bills, Seattle Seahawks, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceara and Atlético MG.

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