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NOVOMATIC scores highest brand value increase in 2023

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NOVOMATIC ranks second among the country’s most valuable brand companies in the current Austrian Brand Value Study of the European Brand Institute (EBI) and also achieves an excellent 4th place in the Sustainable Brand Ranking with an AAA rating.

Evaluated on the basis of the criteria brand strength, trend development, brand potential and revenue, NOVOMATIC was ranked second among the ten most valuable brand companies in Austria for the fourth time in a row in this year’s ranking by the European Brand Institute. It is especially positive that NOVOMATIC, with a brand value increase of +13.6%, was able to record the largest increase within one year among the top 10 most valuable brands in Austria.

With around 23,900 employees worldwide and activities in more than 100 countries, Europe’s leading gaming technology group was able to increase its brand value to EUR 3.446 billion. Only Red Bull ranks ahead of the gaming technology group in Lower Austria in the country’s top brands. The reasons for this outstanding rating are in particular the continuous growth, the significant increase in revenue and the great commitment to sustainability with the implementation of a comprehensive corporate responsibility and ESG program. In addition, the European Brand Institute surveyed the contribution of brand companies to sustainable development in Austria as part of its Sustainable Brand Rating. NOVOMATIC takes an excellent 4th place in this with an AAA rating.

“The excellent rankings in both the brand value and the sustainable brand ranking once again prove the success of our sustainable corporate strategy, according to which success can only be achieved by embracing our responsibility. Sustainable brands create trust and are an important basis for our business success against the background of the increasing importance of the sustainability dimension”, emphasizes NOVOMATIC Executive Board Member Johannes Gratzl.

Based on the annually published ranking of the “trend-TOP500 most profitable Austrian companies” by the business magazine Trend, the Austrian Brand Value Study evaluated the nationwide top 10 companies for the 20th time. The ranking for the year 2023 included a total of 180 Austrian brand companies from 16 industry segments, which are over 45 percent Austrian-owned and whose brand value is evaluated according to the current international standards ISO 10668 and ÖNORM A 6800.

Copyright: European Brand Institute

Central Europe

Habanero goes live on Favbet Romania

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Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.

Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.

Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.

Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.

“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”

Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.

“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”

Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.

The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brightstar Global Solutions Corporation

Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery

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Brightstar Lottery PLC announced that its subsidiary, Brightstar Global Solutions Corporation, has signed a three-year contract extension with TIPOS, the government-owned lottery in Slovakia, to continue providing best-in-class lottery technology and lottery-related services.

TIPOS has been a valued Brightstar customer for more than 30 years. Under its most recent contract with TIPOS, signed in 2019 and which this agreement extends to 2032, Brightstar implemented in Slovakia a new lottery central system, next-generation retailer terminals, and related support services. Brightstar will further support TIPOS’ business expansion by delivering up to 2500 new mobile lottery terminals, handheld devices that provide lotteries expanded reach and enhanced convenience.

“Brightstar continues to deliver important services and innovative solutions to help us grow lottery in Slovakia. The success of our partnership funds a variety of good causes in Slovakia, including education and sports, and we are pleased to extend our agreement,” said Štefan Vyletel, Chairman of the Management Board and CEO of TIPOS.

“We are honored that TIPOS has entrusted us to serve Slovakia’s lottery for three decades. The handheld terminals we are deploying will enable TIPOS to convert offline instant ticket sales activities to online sales at the individual ticket level, while expanding the number of points of sale locations that players can purchase draw-based lottery games. We remain firmly committed to providing TIPOS and its players with exciting and innovative lottery solutions to help drive funding for good causes in Slovakia,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

The post Brightstar Lottery Signs 3-Year Contract Extension with TIPOS, Slovakia’s National Lottery appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Central Europe

Tipico Casino Enters into Partnership with Holstein Kiel

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Tipico Casino, operated by Tipico Karlsruhe Ltd, has entered into a partnership with German second-division football club Holstein Kiel. The agreement marks the start of a long-term collaboration between two strong and trusted brands.

In April, Tipico Karlsruhe Ltd. launched a fully regulated online casino offering in Schleswig-Holstein – becoming the first private provider to do so in Germany. The licences were granted in September 2024 by the state’s Ministry of the Interior, Municipal Affairs, Housing and Sport. The partnership with Holstein Kiel reflects the strong regional commitment behind this new offering.

The aim is not only to deliver exciting entertainment to people in Schleswig-Holstein, but also to ensure a safe and responsible environment. Tipico is known for its high standards in player protection in Germany and applies the same approach to its online casino offering.

Holstein Kiel stands for authenticity, passion and down-to-earth values like few other clubs in northern Germany. At the heart of the collaboration is a long-term partnership built on trust, regional proximity and shared values.

Christian Heins, Director of iGaming at Tipico, said: “As someone who grew up in northern Germany, I feel a strong personal connection to the region. I’m therefore especially pleased that we’ve been able to bring together Holstein Kiel, a club with great tradition, and Tipico Casino. By joining forces, we aim to offer players a safe and engaging online casino experience.”

Wolfgang Schwenke, Vice President and Managing Director of KSV Holstein, said: “We are delighted to welcome Tipico as a partner that is actively contributing to developments in Schleswig-Holstein. As a club with strong roots in the region, it is important to us to build and strengthen local partnerships. At the same time, we share a clear commitment to providing a responsible environment.”

The post Tipico Casino Enters into Partnership with Holstein Kiel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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