Gambling in the USA
SCIENTIFIC GAMES’ DIGITAL GAME ENHANCEMENT DRIVES $1 AND $2 SCRATCH-OFF SALES PERFORMANCE IN SOUTH CAROLINA
Scientific Games continues the company’s 20+ years of digital lottery innovation with a game enhancement for the South Carolina Education Lottery that is impacting player engagement and increasing sales.
The Lucky Day digital second-chance promotion is driving sales for two retail scratch-off games, $1 Wild Luck and $2 Crazy Luck. Wild Luck is performing 36% higher than all $1 SCEL scratch-offs currently on sale and Crazy Luck is performing 17% higher than all SCEL $2 games launched this fiscal year. Since launching in early February, the two SCEL scratch-off games have topped $5.2 million in sales, with nearly 23,000 unique players entering more than 335,000 tickets online.
The Lucky Day promotion takes players with non-winning Wild Luck and Crazy Luck scratch-off tickets online to spin a digitally animated Lucky Day wheel for a second-chance opportunity to win $500. The animated wheel spin features the winning symbol from the player’s specific ticket and was designed and developed by Scientific Games as part of a unique omnichannel offering to crossover digital and physical experiences in a new and engaging way.
Ammie Smith, Director of Product Development for the South Carolina Education Lottery, said, “By linking our physical scratch-off ticket to the digital second-chance opportunity, we’re offering South Carolina players a unique omnichannel experience that they’re clearly enjoying, and it’s driving sales.”
Wild Luck and Crazy Luck are from the new line of VariPlay HD Games created by Scientific Games featuring high-definition, three-dimensional play symbols randomly placed from ticket to ticket by patented production technology to give players a unique experience every time. The intricate detail of the high-definition play symbols makes VariPlay HD Games a good fit for a digital game extension.
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “We are very pleased with the performance of VariPlay HD Games for our lottery customers overall, but the addition of one of our newest digital enhancements has truly made these $1 and $2 games big winners for the South Carolina Education Lottery in terms of sales performance. While these retail games were very strategically designed for SCEL’s portfolio using Scientific Games’ analytics and insights, players are responding to the simplicity of the Lucky Day digital enhancement.”
The SCEL is currently ranked No. 4 in the world for instant game per capita sales. The Lottery is one of 20 worldwide that participate in the Scientific Games Enhanced Partnership program, which includes world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support, digital and licensed brand services. In addition to instant games, the company provides SCEL with licensed properties, a mobile app and a customer relationship management program to directly engage with players and provide exciting content and direct, personalized messaging.
Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery.
SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.
The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.
Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.
Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.
Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”
The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.
The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.
The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.
Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.
The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.
The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
1X2 Network
1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics
1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.
The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.
Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”
Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.
“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”
The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Africa4 days agoGreentube partners with World Sports Betting to expand in South Africa
-
Asia4 days ago
EGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026
-
Africa4 days ago
Gaming Realms expands into three African markets via SportyBet partnership
-
Conference4 days ago
Danish regulator to speak at Gaming in the Nordics launch event
-
affiliate marketing4 days ago
CasinoCanada partners with LolaJack Casino to expand Canadian visibility
-
BETER4 days ago
BETER expands US footprint with Illinois approval
-
Argentina4 days ago
Stake continues Latin American expansion with Argentina launch
-
Evoplay4 days ago
Evoplay launches Crimson Crown slot with Hold & Win jackpots
