Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The ‘Sports Marketing & Betting Calendar 2026’ confirms the company’s deep expertise, which places it among the leading sports affiliate programs in the industry, and provides valuable insights.

This detailed study incorporated a large amount of proprietary data from Boomerang Partners’ analytical department, the company’s sponsorship department, and the affiliate managers’ team. Industry trends were analyzed during its preparation, and the fact that 2026 will be a year of sports was taken into account.

Insights, traffic peak predictions, and practical benefits

‘Sports Marketing & Betting Calendar 2026’ is a professional playbook for sports affiliates. For those working with sports traffic, this is a must-have tool for planning campaigns and strategies. Using these insights, affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization. For ease of study, the guide is divided into several blocks, the main ones being:

1. The actual sports events calendar for 2026, with top tournaments, traffic peaks for them, and popularity in specific GEOs
2. Expert insights and analytics for planning pre-, live-, and post-event campaigns
3. Industry trends for 2026, and how this can be used in work
4. A Boomerang Partners’ strategic partnership with AC Milan, and what benefit affiliate teams can derive from this
5. Toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “We hope this calendar becomes a practical tool for sports affiliate partners when planning 2026, as well as generating interest in deeper strategy development with our involvement in joint projects”.

What can the guide be useful for

Boomerang Partners has prepared ‘Sports Marketing & Betting Calendar 2026’ in such a way that it can bring practical benefit not only to experienced sports affiliates. Those industry representatives who are just starting or would like to begin working in this direction will find the information in the guide maximally practical and in-depth. This data will help affiliate teams:

• Navigate the sports schedule for 2026
• Assess the popularity of a particular sport in specific GEOs
• Not miss traffic peaks
• Use expert advice for campaign monetization
• Understand player behavior before, during, and after tournaments
• Adapt to industry trends and use them in their work
• Effectively segment audiences by GEO, device, type of traffic, and other parameters, and so on.

Additionally, using the example of cooperation with AC Milan, Boomerang Partners demonstrates how a partnership with such a top Club can bring practical benefits to sports affiliates. This concerns both obtaining exclusive media content from AC Milan and opportunities for monetization through merchandise giveaways, a focus on player-specific online betting markets, and various promotional activities.

A universal toolkit for affiliates

2026 will be rich in sporting events. With the exclusive ‘Sports Marketing & Betting Calendar 2026’, affiliate teams can use expert insights for quality preparation and monetization of their campaigns. Download the guide from the official Boomerang Partners website for free, plan your campaigns like a pro, and catch every traffic peak.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

AI-driven platform to elevate VIP services and guest experience across 350-room resort, with future expansion to Accor’s Mercure and Ibis Styles brands

Iveda®, a global provider of AI video surveillance and smart-city technologies, today announced the next phase of its deployment with Subic Sun Convention, Resort, and Casino Inc., ahead of the property’s grand opening in March 2026. Building on the hotel developer’s initial decision earlier this year, IvedaAI will now be integrated deeply into guest experience operations, VIP services, and hospitality workflows across the 350-room resort  complex, along with future expansion of its franchised hotel brands from Accor, Mercure Hotel and Ibis Styles, in the popular Subic Bay Freeport Zone.

As the resort enters the final phase of construction, IvedaAI’s real-time analytics are being embedded directly into core hotel operations to streamline service, personalize guest interactions, and increase overall efficiency. The platform’s facial and behavioral analytics allow staff to recognize VIPs and returning guests instantly upon arrival, enabling more thoughtful greetings and tailored service informed by past visits and preferences. Beyond guest engagement, IvedaAI supports predictive staffing, rapid incident detection, luggage tracking, asset protection, service responsiveness, and casino floor optimization driven by real-time foot traffic insights.

“Integrating IvedaAI into our guest experience systems unlocks an entirely new standard of service,” said Lino Barte, lead property developer of Subic Sun Convention, Resort, and Casino Inc., project. Iveda’s real-time intelligence allows us to personalize every touchpoint—from VIP greetings to room preferences—while ensuring safety, efficiency, and world-class hospitality.”

David Ly, CEO and Founder of Iveda commented, “As the global hospitality industry accelerates toward AI-first operations, we’re seeing a clear shift in how resorts think about guest experience.” He continued, “From Subic Bay to Macau and around the world, we’re working with hotel operators who are looking for intelligent systems that elevate service without adding complexity. IvedaAI fundamentally changes the hospitality game by giving staff real-time insight into guest needs, preferences, and safety. What Subic Sun Convention, Resort, and Casino Inc. is doing, along with what’s planned for Accor’s franchised brands—Mercure Hotel Subic and Ibis Styles Subic—is a preview of where the entire industry is headed: high-touch hospitality powered by intelligent, seamless automation.”

As the hospitality industry undergoes rapid digital transformation, AI has become one of the fastest-growing technology segments in the sector. According to Insight Ace Analytic, the global AI in hospitality and tourism market was valued at USD 2.9 billion in 2024 and is projected to reach USD 36.5 billion by 2034, driven by rapid adoption of intelligent automation, personalized guest analytics, and operational AI tools across major hotel chains and resort destinations.

Major resort operators—from Asia to Europe—are accelerating AI adoption to reduce labor strain, improve service consistency, and differentiate their properties through high-touch, data-driven service. The Subic Sun Convention, Resort, and Casino’s deployment of IvedaAI places the resort among the early adopters shaping the next generation of intelligent hospitality.