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CasinoBeats Summit achieves a momentous triumph by doubling its numbers

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SBC celebrates the resounding success of its 5th edition of the CasinoBeats Summit, which has shattered all previous records.

Witnessing an exceptional 50% surge in attendee participation, attracting over 3,000 registered delegates, this casino-focused event held from 23rd to 25th May at the InterContinental Hotel in Malta, also doubled the number of sponsors and exhibitors eager to showcase their brands and offerings.

Uniting the industry’s crème de la crème, the event presented a highly engaging conference agenda centred around product and market-focused discussions. The summit featured an exceptional lineup of over 200 distinguished speakers who delved into a wide range of topics, spanning from leadership, affiliation and market regulations to game mechanics and player psychology.

Among the notable speakers were Andrew Rhodes (CEO, UKGC), Silvia Hoppe (Group CMO, Wunderino & Mybet), Alexander Martin (CEO, SKS365), Dainis Niedra (CEO, Enlabs, Entain), Elena Shaterova (CCO, 7777 Gaming), Andrew Rushgrove (Managing Director – Gaming, Sky Betting & Gaming) and many other esteemed individuals.

“What stood out to me was the selection of topics and the variety, as well as the depth to which they were explored. I’ve noticed that other conferences often cover generic ideas, whereas here we delve into deep and specific subjects. We have people who actually work on sites, people who work constantly with regulatory commissions, so that was really a nice addition,” said Mariya Sayapina, Head of Performance at Game Lounge.

In addition, the Summit provided attendees with a dynamic show floor, featuring a diverse ensemble of 50 exhibitors. Notably, game providers were presented with the opportunity to showcase their work at the newly-introduced Game Innovation Stage, unveiling and pitching their latest titles and innovations to event attendees. Furthermore, attendees had the chance to deepen their engagement by visiting the presenting game studios in the dedicated Game Innovation Zone.

Rasmus Sojmark, CEO & Founder of SBC, “This year’s CasinoBeats Summit has surpassed all expectations, emerging as our largest and most successful edition to date. We embarked on a journey to reinvent the concept, striving to create a more engaging and immersive experience for the casino industry. Introducing game presentations, streamer sessions on the exhibition floor, six dedicated workshops, and roundtable discussions proved to be game-changers.

“Witnessing a bustling exhibition floor and packed conference rooms was truly incredible, as attendees fully embraced the myriad of business and educational opportunities offered by the event.”

This year’s CasinoBeats Summit also offered an extensive array of daytime and evening networking events, maximising opportunities for attendees to optimise their experience. The event lineup featured multiple gatherings and parties including the IMGL Breakfast Meetup, the Women in Gaming Breakfast, the Affiliate Lunchtime Meetup, the pre-registration and networking reception at SKYBeach, InterContinental, the official CasinoBeats Summit Networking Party at The Edge, Radisson and the CasinoBeats Closing Party at Infinity by Hugo’s.

“I found the networking elements to be extremely valuable, and what is truly amazing is that you provide the opportunity for all delegates to attend all the networking parties, which is crucial in this industry. I made numerous contacts and engaged in insightful conversations with many industry leaders. The entire experience was powerful,” said Dorota Gruszka, Marketing Manager at Booming Games.

Additionally, exclusive affairs such as the Affiliate Leaders VIP Dinner and the SBC Leaders & C-level VIP Dinner provided a perfect ambience for like-minded individuals to engage in meaningful conversations in a formal yet relaxed environment.

The Game Developer Awards marked the grand finale of the event, with Arsenal legend Gilberto Silva and returning host Trudy Kerr taking the stage. A total of 23 awards were presented, recognising outstanding achievements in the industry and honouring the best companies, casino titles, and individuals. Notable winners included Relax Gaming, BGaming, Brian Christopher, Barbara Bang and AvatarUX, among many other deserving recipients.

“We are extremely fortunate to have such a high calibre of game developer studios attending our event. This night presented a great opportunity to celebrate their work and contribute to further elevating the profiles of these studios,” Sojmark added.

Following the momentous success, the highly anticipated CasinoBeats Summit is set to make its return on 21 – 23 May 2024, once again taking place at the InterContinental Hotel in Malta.

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Realistic Games strengthens Dutch presence with Starcasino partnership

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Realistic Games is continuing its strong commercial momentum by partnering with operator brand Starcasino. Building on their existing collaboration in the Belgian market, this new agreement sees the developer extend its offering to a Dutch player base, reinforcing its ongoing commitment to the region’s rapidly growing market.

Following its launch in September, the agreement provides Starcasino.nl with access to Realistic’s vast selection of popular titles, including Book of Charms, Phantom Tides, and Emerald Frenzy.

Kieran Wilson, Account Manager at Realistic Games, said: “Our partnership with Starcasino is built on a foundation of trust and shared success, which made it a natural next step to extend our collaboration into the Netherlands.

“We are eager to continue building on this momentum and are thrilled to bring our exciting titles to a new audience with a brand that shares our passion for delivering great games.”

Pieter Van den Bos, Director at Starcasino added: “The success we have experienced with Realistic Games in the Belgian market made it a clear choice to deepen our collaboration. We are delighted to extend our partnership into the Netherlands, a move that will allow us to bring their high-quality content to an even wider audience.

“This agreement will further diversify the content on our platform and deliver a continual flow of exciting new games to our players.”

The post Realistic Games strengthens Dutch presence with Starcasino partnership appeared first on European Gaming Industry News.

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Andrew Mook Head of Brand Marketing at Midnite

Midnite Express sees football fans joined by club legends for 460-mile away day

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  • UK sportsbook and casino Midnite provided free away supporter coach travel for Southampton fans for their 460-mile-round trip to Sheffield United’s Bramall Lane

  • Saints heroes Matt Le Tissier, James Beattie and Francis Benali joined supporters on board

  • Hyper-growth bookmaker Midnite is a sponsor of both Southampton and Sheffield United

Midnite, the fastest growing bookmaker in the UK, provided supporter coach travel for 100 Southampton supporters, as they set off on a 460-mile round trip to watch their beloved Saints take on Sheffield United at Bramall Lane.

Midnite, who are the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, created The Midnite Express, offering luxury travel filled with entertainment along the way for Tuesday night’s EFL Championship match.

The lucky Saints fans were joined on The Midnite Express coaches by Southampton legends, Matt Le Tissier, James Beattie, and Francis Benali.

With DJ sets, football quizzes and Q&As throughout, fans were treated to a unique experience, all designed to create unforgettable moments for these loyal supporters, while easing the financial strain that comes with away supporter travel.

And Saints fans went home happy as a 2-1 win meant they took the three points back to the South Coast.

Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said: “With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.

“And The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United was absolutely brilliant. We had a good laugh!”

Former England and Southampton striker, James Beattie, added: “It was great to be part of The Midnite Express and travel down with the Southampton fans. We had a very fun journey and the fans put in a proper shift for such a long journey.”

Andrew Mook, Head of Brand Marketing at Midnite, added: “Everbody hates a long commute, but we wanted to create something for Southampton fans with a sprinkle of Midnite magic.

“These fans are what makes football what it is, and we wanted to reward them with a day that they won’t soon forget by spending the journey with Saints legends and fellow fans. The feedback has been brilliant, and we’re pleased to have been able to ease the financial burden while bringing fans closer to the teams they love.

“The match marked a unique and special moment for Midnite as both of our sponsored clubs met for the first time. We’re already looking forward to the return fixture in January, when we’ll be running the Midnite Express, this time for Sheffield United fans.”

The post Midnite Express sees football fans joined by club legends for 460-mile away day appeared first on European Gaming Industry News.

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Crown Strike: Hold and Win

Playson unveils new reel layout in Crown Strike: Hold and Win

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Unique 3x5x3 field and powerful Striking Crown symbol headline regal release

Playson, the accomplished digital entertainment supplier, has incorporated a brand-new 3x5x3 reel set to deliver a regal twist to the gameplay in its latest release, Crown Strike: Hold and Win.

The unique game field with 15 paylines brings a new dimension to Playson’s iconic portfolio, with the expanded grid now allowing up to five Striking Crown symbols to land on the middle reel only for increased win potential.

Striking Crown symbols act as a Collect Feature during both base and Bonus Games, accumulating the value of all Bonus symbols and adding them to the total win. Bonus symbols appear with set multipliers of up to 12x, or as one of four in-game Jackpots symbols worth between 15x (Mini) and 1,000x (Grand).

Players also benefit from the Pile of Diamonds Feature, which can randomly trigger the Bonus Game whenever a Bonus symbol lands during base play by adding enough Bonus or Striking Crown symbols.

Crown Strike: Hold and Win includes two Bonus Buy options in permitted markets, allowing players to purchase access to either a standard Bonus Game with one or more Striking Crowns, or a Super Bonus Game with three or more, adding further flexibility and excitement to the experience.

The high-energy release demonstrates Playson’s expertise in advancing the Hold and Win gaming experience, developing new concepts that attract the attention of players and deliver more engagement opportunities for operators worldwide.

Tamas Kusztos, CCO at Playson, said: “With Crown Strike: Hold and Win, we are proud to introduce our distinctive new game field structure to our portfolio. The title blends powerful features and a unique layout to deliver a fresh and rewarding experience.

“We are confident Crown Strike: Hold and Win will make a strong impact across our operator network by delivering more value and engagement.”

The post Playson unveils new reel layout in Crown Strike: Hold and Win appeared first on European Gaming Industry News.

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