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CasinoBeats Summit achieves a momentous triumph by doubling its numbers

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SBC celebrates the resounding success of its 5th edition of the CasinoBeats Summit, which has shattered all previous records.

Witnessing an exceptional 50% surge in attendee participation, attracting over 3,000 registered delegates, this casino-focused event held from 23rd to 25th May at the InterContinental Hotel in Malta, also doubled the number of sponsors and exhibitors eager to showcase their brands and offerings.

Uniting the industry’s crème de la crème, the event presented a highly engaging conference agenda centred around product and market-focused discussions. The summit featured an exceptional lineup of over 200 distinguished speakers who delved into a wide range of topics, spanning from leadership, affiliation and market regulations to game mechanics and player psychology.

Among the notable speakers were Andrew Rhodes (CEO, UKGC), Silvia Hoppe (Group CMO, Wunderino & Mybet), Alexander Martin (CEO, SKS365), Dainis Niedra (CEO, Enlabs, Entain), Elena Shaterova (CCO, 7777 Gaming), Andrew Rushgrove (Managing Director – Gaming, Sky Betting & Gaming) and many other esteemed individuals.

“What stood out to me was the selection of topics and the variety, as well as the depth to which they were explored. I’ve noticed that other conferences often cover generic ideas, whereas here we delve into deep and specific subjects. We have people who actually work on sites, people who work constantly with regulatory commissions, so that was really a nice addition,” said Mariya Sayapina, Head of Performance at Game Lounge.

In addition, the Summit provided attendees with a dynamic show floor, featuring a diverse ensemble of 50 exhibitors. Notably, game providers were presented with the opportunity to showcase their work at the newly-introduced Game Innovation Stage, unveiling and pitching their latest titles and innovations to event attendees. Furthermore, attendees had the chance to deepen their engagement by visiting the presenting game studios in the dedicated Game Innovation Zone.

Rasmus Sojmark, CEO & Founder of SBC, “This year’s CasinoBeats Summit has surpassed all expectations, emerging as our largest and most successful edition to date. We embarked on a journey to reinvent the concept, striving to create a more engaging and immersive experience for the casino industry. Introducing game presentations, streamer sessions on the exhibition floor, six dedicated workshops, and roundtable discussions proved to be game-changers.

“Witnessing a bustling exhibition floor and packed conference rooms was truly incredible, as attendees fully embraced the myriad of business and educational opportunities offered by the event.”

This year’s CasinoBeats Summit also offered an extensive array of daytime and evening networking events, maximising opportunities for attendees to optimise their experience. The event lineup featured multiple gatherings and parties including the IMGL Breakfast Meetup, the Women in Gaming Breakfast, the Affiliate Lunchtime Meetup, the pre-registration and networking reception at SKYBeach, InterContinental, the official CasinoBeats Summit Networking Party at The Edge, Radisson and the CasinoBeats Closing Party at Infinity by Hugo’s.

“I found the networking elements to be extremely valuable, and what is truly amazing is that you provide the opportunity for all delegates to attend all the networking parties, which is crucial in this industry. I made numerous contacts and engaged in insightful conversations with many industry leaders. The entire experience was powerful,” said Dorota Gruszka, Marketing Manager at Booming Games.

Additionally, exclusive affairs such as the Affiliate Leaders VIP Dinner and the SBC Leaders & C-level VIP Dinner provided a perfect ambience for like-minded individuals to engage in meaningful conversations in a formal yet relaxed environment.

The Game Developer Awards marked the grand finale of the event, with Arsenal legend Gilberto Silva and returning host Trudy Kerr taking the stage. A total of 23 awards were presented, recognising outstanding achievements in the industry and honouring the best companies, casino titles, and individuals. Notable winners included Relax Gaming, BGaming, Brian Christopher, Barbara Bang and AvatarUX, among many other deserving recipients.

“We are extremely fortunate to have such a high calibre of game developer studios attending our event. This night presented a great opportunity to celebrate their work and contribute to further elevating the profiles of these studios,” Sojmark added.

Following the momentous success, the highly anticipated CasinoBeats Summit is set to make its return on 21 – 23 May 2024, once again taking place at the InterContinental Hotel in Malta.

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Welsh great-grandfather wins £291,000 with The Pools

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Liverpool fan Peter celebrating bumper payout thanks to Man Utd’s late 4-4 draw with Bournemouth

A Welsh great-grandfather is celebrating a life-changing £291,000 win with The Pools, after selecting eight score draws, including Manchester United’s 4-4 Premier League December classic with Bournemouth.

Peter, 77 from Pontypridd, has played The Pools for over 40 years and enjoyed a magical Christmas and New Year to remember after securing the lucrative jackpot via his Classic Pools selections last month.

Seven correct selections from a rollercoaster weekend of European football in December saw Peter go into the Monday evening fixture at Old Trafford needing a score draw to land a life-changing sum. A topsy-turvy affair saw eight goals scored, including Eli Junior Kroupi’s 84th-minute equaliser, which brought home the eight-fold coupon.

Peter’s win was the biggest on Classic Pools since September 2024 when a lucky player took home £318,292.

Peter said: “I had selected the eight fixtures, but wasn’t watching the Manchester United game – it wasn’t until I received the phone call the next morning that I realised I’d won! I was shocked, happy, crying – all those emotions at once!

“I’m actually a Liverpool fan, so it’s fair to say we had a good 2025 – lifting the Premier League trophy and then winning on The Pools the week before Christmas. There was certainly plenty of celebrating across the festive period!

“This would be special at any time of year, but especially around Christmas and New Year, it was amazing, it couldn’t be better.”

‘This money means security and happiness for my family’

Peter was diagnosed with a rare spinal disability around 20 years ago, meaning most of his time is spent at his home in South Wales. But having always looked forward to playing The Pools each week, his win now offers his family a bright future.

He added: “The Pools has always been a hobby for me and I look forward to playing every weekend. I was diagnosed with syringomyelia in my 50s, a neurological disorder of the spine, so spend most of my time at home.

“I haven’t been able to travel for a long time, we haven’t been on holiday for a number of years, but I’m hoping we can maybe now book a trip to Spain with all the family.

“I’ve won small amounts with The Pools before, but nothing quite like this! It’s an amazing amount of money for my wife Janet, the children, the grandchildren, and the great-grandchildren too.

“We live in a house, but we can now hope to move into a bungalow, all on one floor, which will help me a lot. This money means happiness and security for my family, which will allow us to plan for the future.”

James Arnold, CEO of The Pools, said: “We’re all about celebrating all wins at The Pools, both big and small, but it’s fair to say one of our customers in Wales pulled off quite the coup with this Classic Pools selection last month.

“Landing eight correct score draws, ending in Manchester United’s memorable 4-4 draw with Bournemouth, has given Peter a life-changing sum, and we’re delighted to see the positive impact the winnings can have both for Peter, his wife Janet and all his family.

“Peter has played with The Pools for more than 40 years, so to see his success one week before Christmas, the same year his beloved Liverpool won the Premier League… it’s fair to say you couldn’t write the script for this one!”


Peter’s winning coupon

Saturday 13th December

  • Telstar v NEC – 2-2
  • Waregem v RAAL La Louviere – 2-2


Sunday 14th December

  • AC Milan v Sassuolo – 2-2
  • Bayern Munich v Mainz – 2-2
  • Freiburg v Borussia Dortmund – 1-1
  • NAC Breda v Utrecht – 1-1
  • Genk v Westerlo – 1-1


Monday 15th December

  • Man Utd v Bournemouth – 4-4

 

The post Welsh great-grandfather wins £291,000 with The Pools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning

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the-exclusive-‘sports-marketing-&-betting-calendar-2026’-by-boomerang-partners-will-help-affiliate-teams-with-strategy-planning

Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The ‘Sports Marketing & Betting Calendar 2026’ confirms the company’s deep expertise, which places it among the leading sports affiliate programs in the industry, and provides valuable insights.

This detailed study incorporated a large amount of proprietary data from Boomerang Partners’ analytical department, the company’s sponsorship department, and the affiliate managers’ team. Industry trends were analyzed during its preparation, and the fact that 2026 will be a year of sports was taken into account.

Insights, traffic peak predictions, and practical benefits

‘Sports Marketing & Betting Calendar 2026’ is a professional playbook for sports affiliates. For those working with sports traffic, this is a must-have tool for planning campaigns and strategies. Using these insights, affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization. For ease of study, the guide is divided into several blocks, the main ones being:

  1. The actual sports events calendar for 2026, with top tournaments, traffic peaks for them, and popularity in specific GEOs
  2. Expert insights and analytics for planning pre-, live-, and post-event campaigns
  3. Industry trends for 2026, and how this can be used in work
  4. A Boomerang Partners’ strategic partnership with AC Milan, and what benefit affiliate teams can derive from this
  5. Toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “We hope this calendar becomes a practical tool for sports affiliate partners when planning 2026, as well as generating interest in deeper strategy development with our involvement in joint projects”.

What can the guide be useful for

Boomerang Partners has prepared ‘Sports Marketing & Betting Calendar 2026’ in such a way that it can bring practical benefit not only to experienced sports affiliates. Those industry representatives who are just starting or would like to begin working in this direction will find the information in the guide maximally practical and in-depth. This data will help affiliate teams:

  • Navigate the sports schedule for 2026
  • Assess the popularity of a particular sport in specific GEOs
  • Not miss traffic peaks
  • Use expert advice for campaign monetization
  • Understand player behavior before, during, and after tournaments
  • Adapt to industry trends and use them in their work
  • Effectively segment audiences by GEO, device, type of traffic, and other parameters, and so on.

Additionally, using the example of cooperation with AC Milan, Boomerang Partners demonstrates how a partnership with such a top Club can bring practical benefits to sports affiliates. This concerns both obtaining exclusive media content from AC Milan and opportunities for monetization through merchandise giveaways, a focus on player-specific online betting markets, and various promotional activities.

A universal toolkit for affiliates

2026 will be rich in sporting events. With the exclusive ‘Sports Marketing & Betting Calendar 2026’, affiliate teams can use expert insights for quality preparation and monetization of their campaigns. Download the guide from the official Boomerang Partners website for free, plan your campaigns like a pro, and catch every traffic peak.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Boomerang Partners

The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning

Published

on

the-exclusive-‘sports-marketing-&-betting-calendar-2026’-by-boomerang-partners-will-help-affiliate-teams-with-strategy-planning

Boomerang Partners has prepared an exclusive, expert guide for sports affiliate teams worldwide. The ‘Sports Marketing & Betting Calendar 2026’ confirms the company’s deep expertise, which places it among the leading sports affiliate programs in the industry, and provides valuable insights.

This detailed study incorporated a large amount of proprietary data from Boomerang Partners’ analytical department, the company’s sponsorship department, and the affiliate managers’ team. Industry trends were analyzed during its preparation, and the fact that 2026 will be a year of sports was taken into account.

Insights, traffic peak predictions, and practical benefits

‘Sports Marketing & Betting Calendar 2026’ is a professional playbook for sports affiliates. For those working with sports traffic, this is a must-have tool for planning campaigns and strategies. Using these insights, affiliate partners can properly assess player behavior, avoid missing seasonal peaks of interest in sports, and choose effective tools for monetization. For ease of study, the guide is divided into several blocks, the main ones being:

  1. The actual sports events calendar for 2026, with top tournaments, traffic peaks for them, and popularity in specific GEOs
  2. Expert insights and analytics for planning pre-, live-, and post-event campaigns
  3. Industry trends for 2026, and how this can be used in work
  4. A Boomerang Partners’ strategic partnership with AC Milan, and what benefit affiliate teams can derive from this
  5. Toolkit for affiliates with practical recommendations on adapting traffic strategies according to the tournament stage.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “We hope this calendar becomes a practical tool for sports affiliate partners when planning 2026, as well as generating interest in deeper strategy development with our involvement in joint projects”.

What can the guide be useful for

Boomerang Partners has prepared ‘Sports Marketing & Betting Calendar 2026’ in such a way that it can bring practical benefit not only to experienced sports affiliates. Those industry representatives who are just starting or would like to begin working in this direction will find the information in the guide maximally practical and in-depth. This data will help affiliate teams:

  • Navigate the sports schedule for 2026
  • Assess the popularity of a particular sport in specific GEOs
  • Not miss traffic peaks
  • Use expert advice for campaign monetization
  • Understand player behavior before, during, and after tournaments
  • Adapt to industry trends and use them in their work
  • Effectively segment audiences by GEO, device, type of traffic, and other parameters, and so on.

Additionally, using the example of cooperation with AC Milan, Boomerang Partners demonstrates how a partnership with such a top Club can bring practical benefits to sports affiliates. This concerns both obtaining exclusive media content from AC Milan and opportunities for monetization through merchandise giveaways, a focus on player-specific online betting markets, and various promotional activities.

A universal toolkit for affiliates

2026 will be rich in sporting events. With the exclusive ‘Sports Marketing & Betting Calendar 2026’, affiliate teams can use expert insights for quality preparation and monetization of their campaigns. Download the guide from the official Boomerang Partners website for free, plan your campaigns like a pro, and catch every traffic peak.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post The exclusive ‘Sports Marketing & Betting Calendar 2026’ by Boomerang Partners will help affiliate teams with strategy planning appeared first on Americas iGaming & Sports Betting News.

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