Low6, the award-winning free-to-play B2B gaming supplier for sports leagues, sportsbooks and iGaming operators, announced today the appointment of Ricardo Ruiz as Head of Technology. With a proven track record in the iGaming industry, Ruiz brings a wealth of expertise and leadership to his new role at Low6.

Ruiz joins from his most recent role as Chief Technology Officer at RAW iGaming where he led the charge on building innovative and highly entertaining slots and skill games for the gaming industry. He has also held prominent positions at Videoslots and African operator M-Bet Tanzania. Ruiz starts with immediate effect and is tasked with delivering innovation across Low6’s technology and gaming suite.

Commenting on his appointment, Ricardo Ruiz expressed his enthusiasm for the new role, stating: “I am thrilled to join the talented team at Low6 and to contribute to the company’s continued success in the free-to-play gaming sector. Low6 has demonstrated a commitment to innovation and excellence, and I look forward to leveraging my experience to drive technological advancements that will further elevate our offerings.”

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Low6 CEO Jamie Mitchell also expressed confidence in Ruiz’s capabilities, stating: “We are delighted to welcome Ricardo Ruiz to Low6 as our new Head of Technology. His extensive experience and proven leadership in gaming technology make him an invaluable addition to our team. With Ricardo at the helm of our technology department, we are poised to achieve new heights of innovation and deliver unparalleled gaming experiences to our clients and their customers.”

Ruiz’s appointment comes at an exciting time for Low6 as the company continues to expand its presence in the gaming market globally. With Ruiz’s expertise leading the technology division, Low6 is well-positioned to maintain its position as a leading provider of cutting-edge free-to-play gaming solutions.

Collaboration serves to extend provider’s reach across Europe  

Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has formed a strategic technology partnership with customer experience specialist Purple Square CX.

The collaboration will see Purple Square CX offer Xtremepush’s market-leading customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, which include leading operators from within the iGaming industry.

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Purple Square CX’s clients can now also benefit from Xtremepush’s groundbreaking new InfinityAI solution. Set to transform operational strategies across the iGaming sector through sophisticated marketing techniques, retention-boosting InfinityAI utilises adaptive AI technology to enable operators to create highly customised marketing models on the fly in response to emerging trends.

UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation, and CDPs.

The latest partnership coincides with a significant period of commercial growth worldwide for Xtremepush, with high-profile operator partnerships concluded in LatAm, the US, the UK and Europe.

Tommy Kearns, CEO of Xtremepush, said: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.

“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

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Timothy Biddiscombe at Purple Square CX, said: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.

“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”

Fantasma Games, the studio that produces slots beyond gambling, has rolled out Xpand, a powerful Remote Game Server (RGS) to strengthen its relationship with operators and to drive forward with its ambitious growth plans.

The Fantasma Xpand provides the studio with many benefits, including continued operational excellence and deepening support for its operator partners in scaling their content offerings around the studio’s premium games and products.

It also allows the studio to take its product roadmap and game production to the next level facilitating even more innovation by making it easier to bring new concepts, mechanics and gameplay to the market while speeding up time to market for new and existing partners.

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The platform already comes with easy-to-use gamification tools and enables operators to quickly set up and manage player engagement activities such as prize drops, tournaments, missions and more.

Operators can take advantage of a standard API for integration, allowing Fantasma to strike and deploy new partnerships at scale and at speed.

Fantasma’s entire game portfolio is available via Xpand. This includes legacy titles such as Flower Fortune Megaways and its most recent releases like Shadow Summoner Elementals.

The launch of Fantasma Xpand is the next logical step in the studio’s development. It’s already built a reputation for producing thrilling content, often based on compelling narratives and with smart mechanics, to provide a unique player experience.

Armed with its RGS, Fantasma is now eyeing expansion into emerging markets such as Latin America and Africa having firmly established itself in Europe and the US.

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Fredrik Johansson, Founder and CEO of Fantasma Games, said: “This is a milestone moment for Fantasma Games, allowing us to form stronger operator partners while also giving us greater control over our development and distribution.

“We have incredibly ambitious growth plans, both in terms of our product roadmap and increasing our roster of operator partners in core markets across the world, and we will only be able to achieve this with our own RGS.

“Ultimately, it will allow us to develop better games and deliver these games to more operators in more markets than ever before via a smooth, seamless, direct integration.”