Latest News
Playson extends 888casino partnership launching in Italy, Sweden, Denmark and Romania
Range of supplier’s titles rolled out across Europe with leading brand 888casino
Playson, the fast-growing digital entertainment supplier, has significantly boosted its partnership with 888casino, one of the world’s leading online casino brands, after launching its content across additional European markets.
The deal with 888casino will see 13 of Playson’s most coveted slots go live in Italy, as well as in Sweden, Denmark and Romania. Launched in 1997, 888casino has seen over 25 million players enjoy its fully operational casino offering with more than 2,000 slots to choose from. The 888casino platform provides a high-quality, safe and enjoyable online gaming experience, with a seamless player experience giving access to the best casino games available.
Captivating games from Playson’s powerful Hold and Win series such as Lion Gems, Luxor Gold and the enchanting Royal Coins 2, will all be made available on 888casino’s online platform.
Following its launch in early 2023, Playson’s portfolio has already proven popular with 888casino’s players, and it expects its 13 new titles to perform similarly across each of the new markets.
This agreement will further boost Playson’s standing as one of the leading suppliers of the iGaming industry.
Christos Zouliantis, Head of Partnerships at Playson, said: “We are thrilled that 888casino will be showcasing some of our best titles across four of the most revered markets in Europe. It takes our existing partnership to the next level and demonstrates the faith that 888 has in our games offering to deliver exciting experiences.
“Our reputation within these regions will be bolstered by this fantastic agreement we have in place, and we are confident that our range of titles will become renowned thanks to 888casino.”
Nir Hakarmeli, Managing Director of the Group’s International Unit, commented: “Playson has a superb track record in supplying some of the best games across other European markets and we are delighted to be given the opportunity to go live with these latest slots in Italy, Sweden, Denmark and Romania.
“At 888casino, our focus remains on providing a safe and enjoyable gaming experience to all customers which means working with the best suppliers is of the utmost importance.”
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GCGRA
South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw
A 39-year-old South African expat, Branden Tekram, has won AED 5 million in The UAE Lottery’s Lucky Day draw, according to the operator. The company said the win marks “the first time the second prize has been won on a Wednesday draw since its recent introduction.”
Tekram said he discovered the result while checking email. “It’s still overwhelming and unbelievable. I don’t know how to explain it. I mean, I’m a millionaire in Dubai,” he said. He added that he told his wife at home and they “sat there in disbelief.”
The winner said the family plans to take a staged approach to using the money, including funding a prototype linked to a patent application his wife is working on, and potentially moving into a villa. He also said the win could help them access additional support for their son.
The operator said it has awarded more than AED 300 million in prizes to more than 340,000 winners across its portfolio, including Lucky Day, Scratch Cards, and E-Instants. Lucky Day draws run every Wednesday and Saturday, with prizes including the AED 30 million grand prize and AED 5 million second prize. The company said all games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA).
The post South African expat wins AED 5m in The UAE Lottery’s Wednesday Lucky Day draw appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
game release
Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio
Spinomenal has released The Desperado Drifter Hold & Hit 3×3, the latest addition to its Hold & Hit portfolio.
The Western-themed slot uses a 3×3 bonus grid and features a Wild symbol (a bag of gems) that substitutes for all symbols except Bonus and Bonus Collect. Bonus coins land on reels one and three, while the Bonus Collect coin lands on reel two.
When Bonus Collect lands alongside one or more Bonus symbols, the game triggers an Instant Win Feature that collects the values and adds them directly to the player’s balance. The same symbol combination also starts the Bonus Game, with triggering symbols locked in place and three spins awarded initially.
During the Bonus Game, only Bonus and Bonus Collect symbols can appear. Spins can apply multipliers of x1, x2, x5, x7, x10 and x15, and the feature includes jackpots set at Mini (x25 total bet), Minor (x50 total bet), Major (x150 total bet) and Grand (x5,000 total bet) for filling all nine positions. The spin counter resets each time a new symbol lands.
Spinomenal CO-CEO, Omer Henya, commented: “The Desperado Drifter Hold & Hit 3×3 gives players the chance to join a high-stakes Wild West adventure. Smart visuals, nail-biting gameplay and a four-tier jackpot peaking at x5,000 make this a title that will keep players coming back for more.”
The post Spinomenal adds Desperado Drifter Hold & Hit 3×3 to slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Kwiff appoints RavenTrack as primary affiliate tracking provider
Kwiff has appointed RavenTrack as its primary affiliate tracking provider, as the sports betting operator looks to strengthen oversight and reporting across its affiliate channel.
The companies said the partnership will see Kwiff integrate RavenTrack’s platform-as-a-service tracking technology to support “greater transparency, accuracy, and efficiency” for its affiliate programme.
Kate Scowen, sales and growth manager at RavenTrack, said: “From our very first conversation, it was clear that Kwiff were looking for more than just a tracking platform, they needed a partner who could genuinely match their ambition and long-term strategic vision. We’re truly grateful that Kwiff chose RavenTrack in what was a highly competitive process, and I’m personally proud to have helped bring the partnership together.”
Jack Milner, campaign manager at Kwiff, added: “RavenTrack came highly recommended and with a strong track record within the iGaming sphere. We have enjoyed a fantastic start, working with their brilliant and incredibly helpful team and I look forward to a long and fruitful partnership together.”
Kwiff said the move supports its ongoing expansion across the UK and international markets, and that RavenTrack will provide infrastructure to manage affiliate data and optimise ROI for the channel.
The post Kwiff appoints RavenTrack as primary affiliate tracking provider appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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