Latest News

Sportradar Reports Strong First Quarter 2023 Results

Published

3 years ago

May 10, 2023

Reading Time: 5 minutes

Sportradar Group AG, a leading global technology company focused on enabling next generation engagement in sports through providing business-to-business solutions to the global sports betting industry, today announced financial results for its first quarter ended March 31, 2023.

First Quarter 2023 Highlights

Revenue in the first quarter of 2023 increased 24% to €207.6 million ($226.2 million)1 compared with the first quarter of 2022.
The RoW Betting segment, accounting for 52% of total revenue, grew 25% to €108.5 million ($118.3 million)1, primarily driven by strong performance from Managed Betting Services (MBS) and Live Odds.
The U.S. segment revenue grew 55% to €39.7 million ($43.3 million)1 compared with the first quarter of 2022, driven by higher sales of betting products as well as the Company’s digital advertising (ad:s) product. The U.S. segment generated positive Adjusted EBITDA2 for the third consecutive quarter with an Adjusted EBITDA2 margin of 17%.
Total Profit for the first quarter of 2023 was €6.8 million compared with €8.2 million for the same quarter last year. The Company’s Adjusted EBITDA2 in the first quarter of 2023 increased 37% to €36.7 million ($40.0 million)1 compared with the first quarter of 2022, demonstrating operational leverage from higher revenue despite increased investment into Artificial Intelligence (AI) for liquidity trading, and Computer Vision technology.
Adjusted EBITDA margin2 was 18% in the first quarter of 2023, an increase of 176 bps compared with the prior year period.
Adjusted Free Cash Flow2 in the first quarter of 2023 was €12.4 million, compared with €12.9 million for the prior year period, as a result of improved working capital management offset by an unfavorable impact from foreign currency exchange rates. The resulting Cash Flow Conversion2 was 34% in the quarter.
The Company’s customer Net Retention Ratio (NRR) was 120% in the first quarter of 2023, an improvement over the NRR from the fourth quarter of 2022 of 119%.

Carsten Koerl, Chief Executive Officer of Sportradar said: “We started fiscal 2023 on solid footing, as we continued to deliver strong top line growth, predominately by growing our value add products such as MBS and Live Odds in the Rest of World business, and strong, profitable growth in our U.S. segment. We are also demonstrating operational leverage as we continue to focus on cost discipline across the organization and invest prudently to grow our top line. We are confident that our ongoing product innovation in AI and computer vision will enable us to remain a market leader and increase shareholder value for our investors.”

Key Financial Measures
In millions, in Euros € Q1 Q1 Change
2023 2022 %

Revenue 207.6 167.9 24 %

Adjusted EBITDA2 36.7 26.7 37 %

Adjusted EBITDA margin2 18 % 16 % –

Adjusted Free Cash Flow2 12.4 12.9 (4 %)

Cash Flow Conversion2 34 % 48 % –

Segment Information

RoW Betting

Segment revenue in the first quarter of 2023 increased by 25% to €108.5 million compared with the first quarter of 2022. This growth was driven primarily by increased sales of the Company’s higher value-add offerings including MBS, which increased 40% to €37.1 million as well as Live Odds services which increased 29% year over year.
Segment Adjusted EBITDA2 in the first quarter of 2023 increased by 6% to €47.4 million compared with the first quarter of 2022. Segment Adjusted EBITDA margin2 decreased to 44% from 51% in the first quarter of 2022 due to increased investment in AI technology for MTS and Computer Vision technology. These investments will enable the Company to further grow revenue and improve its Adjusted EBITDA margin over time.

RoW Audiovisual (AV)

Segment revenue in the first quarter of 2023 decreased 3% to €44.6 million compared with the first quarter of 2022. Revenue was impacted by the expected completion of the Tennis Australia contract partially offset by growth in sales to new and existing customers.
Segment Adjusted EBITDA2 in the first quarter of 2023 increased 27% to €11.3 million compared with the first quarter of 2022. Segment Adjusted EBITDA margin2 improved to 25% in the first quarter of 2023 compared with 19% in the first quarter of 2022 due to savings associated with the completion of the Tennis Australia contract.

United States

Segment revenue in the first quarter of 2023 increased by 55% to €39.7 million ($43.3 million)1 compared with the first quarter of 2022. Results were driven by growth in core betting data products and the ad:s product.
Segment Adjusted EBITDA2 in the first quarter of 2023 was €6.8 million ($7.4 million)1 compared with a loss of (€6.4) million in the first quarter of 2022. This is the third consecutive quarter with positive Adjusted EBITDA2 indicating the strong operational leverage in the U.S. business model despite continuous investments. Segment Adjusted EBITDA margin23improved to 17% from (25%) compared with the first quarter of 2022.

Costs and Expenses

Purchased services and licenses in the first quarter of 2023 increased by €11.6 million to €48.4 million compared with the first quarter of 2022, reflecting continuous investments in content creation, greater event coverage and higher scouting costs. Of the total purchased services and licenses, approximately €14.0 million were expensed sports rights.
Personnel expenses in the first quarter of 2023 increased by €25.2 million to €77.5 million compared with the first quarter of 2022. The increase was primarily as a result of increased investment for growth which was driven by higher headcount associated with investments in AI and Computer Vision, increased share based compensation, and inflationary adjustments for labor costs.
Other operating expenses in the first quarter of 2023 increased by €1.7 million to €21.2 million, compared with the first quarter of 2022, primarily as a result of higher software license costs, higher audit fees and implementation costs for a new financial management system.
Total sports rights costs in the first quarter of 2023 decreased by €2.8 million to €51.2 million compared with the first quarter of 2022, primarily due to savings from the expected completion of the Tennis Australia contract.

Recent Company Highlights

SportradarSportradar renewed its partnership with the Big Ten Network extends partnership with the Big 10 Conference to broaden its footprint in the U.S. college space by powering its OTT platform B1G+ through the 2024-2025 college athletics season. Sportradar is providing its technology and data-driven OTT solutions to manage B1G+’s OTT web, mobile and connected TV apps, UX/UI design and third party integration.
Sportradar announced the integration of its ad:s technology into Snapchat, creating a new channel for betting operators to engage and acquire customers using the Company’s paid social media advertising service. Using Snapchat’s advanced age and location targeting capabilities to ensure only legally qualified audiences are reached, betting operators have a potential to reach Snapchat’s 350 million daily active users and over 750 million monthly active users.
Sportradar was selected as the successful bidder for the global Association of Tennis Professionals (ATP) data and streaming rights starting in 2024 as a result of the Company’s commitment to product innovation. Sportradar offers the broadest reach to tennis fans globally and has been a supplier of official ATP Tour and Challenger Tour secondary data feeds since 2022.
Sportradar published its first Sustainability Report highlighting its commitment to sustaining its business, communities and environment. The report is based on Sportradar’s five key sustainability priorities, sustainability, people, oversight, respect and technology-led (SPORT), which are aligned with the standards and framework of the Sustainability Accounting Standards Board (SASB).
Sportradar Integrity Services released its second Annual Report on Betting Corruption and Match-Fixing in 2022, revealing the Company had identified 1,212 suspicious matches across 12 sports in 92 countries, an increase of 34% year over year. The overall data confirmed that 99.5% of sporting events are free from match-fixing, with no single sport having a suspicious match ratio of greater than 1%.
Sportradar named technology executive Gerard Griffin as Chief Financial Officer effective May 9, 2023. Mr Griffin previously served as CFO of Zynga Inc., a global leader in interactive entertainment, and will be responsible for Sportradar’s accounting, finance and investor relations functions. Mr. Griffin brings more than 25 years of leadership experience in financial and operational management within the gaming, media and technology sectors.

Annual Financial Outlook

Sportradar reaffirmed its annual outlook provided on March 15, 2023, for revenue and Adjusted EBITDA2 for fiscal 2023 as follows:

Sportradar expects its revenue for fiscal 2023 to be in the range of €902.0 million to €920.0 million ($983.2 million to $1002.8 million)1, representing growth of 24% to 26% over fiscal 2022.
Adjusted EBITDA2 is expected to be in a range of €157.0 million to €167.0 million ($171.1 million to $182.0 million)1, representing 25% to 33% growth versus last year.
Adjusted EBITDA margin2 is expected to be in the range of 17% to 18%.4

Latest News

Where to Drive Tier-1 Sport Traffic in July FIFA World Cup Final & More

Published

51 minutes ago

July 7, 2026

Master Editor

July is one of the strongest months for sports traffic, with the FIFA World Cup knockout stage, Wimbledon finals, Formula 1, UFC, esports, cricket, and rugby driving high-value Tier-1 audiences.

Moreover, with N1 Sport Promo by N1 Partners running until July 20, affiliates still have time to increase their CPA while scaling quality sports traffic during the busiest weeks of the season.

Key sports events in July

The N1 Partners team has made a list of the biggest sporting events this month to help affiliates plan campaigns and capture high-intent traffic.

Soccer

The FIFA World Cup enters its decisive stage, with every knockout match generating significant spikes in betting activity, search demand, and social engagement.

Until 07.07 | FIFA World Cup — Round of 16
09.07–12.07 | FIFA World Cup — Quarter-finals
14.07 | FIFA World Cup — Semi-final
15.07 | FIFA World Cup — Semi-final
18.07 | FIFA World Cup — Third-place Match
19.07 | FIFA World Cup — Final

Tennis

Wimbledon concludes with the biggest matches of the season before the tour moves to North America later in the month.

Until 12.07 | Wimbledon
12.07 | Wimbledon Finals
26.07–02.08 | ATP Washington
26.07–02.08 | WTA Washington

Formula 1

Formula 1 will get high interest from sport lovers throughout July with three Grand Prix weekends.

19.07 | Belgian Grand Prix
26.07 | Hungarian Grand Prix

MMA

UFC maintains strong engagement in Tier-1 markets, especially around numbered fight nights where title implications and high-profile fighters drive consistent betting interest.

13.07 | UFC 329 McGregor vs. Holloway 2

Esports

The biggest esports competitions will go on attracting highly engaged audiences across Tier-1 markets.

06.07–18.07 | Esports World Cup 2026 (Dota 2)
21.07–02.08 | BLAST Bounty Season 2 (CS2)

Cricket

Cricket is still one of the strongest niches that generates huge traffic amonts across several Tier-1 GEOs.

07.07 | England vs India — Test Series
13.07 | England vs India — ODI
16.07 | England vs India — ODI
22.07 | Southern Brave vs Welsh Fire — The Hundred
23.07 | London Spirit vs Manchester Super Giants — The Hundred
27.07 | Southern Brave vs MI London — The Hundred

Rugby League

Rugby League continues to generate steady betting interest in key English-speaking markets.

17.07 | NZ Warriors vs Broncos
30.07 | North Queensland Cowboys vs Roosters

How to maximize results from event-driven traffic

The summer month offers affiliates working with N1 Bet, RollXO, and Lucky Hunter through N1 Partners a strong environment to attract new players, increase FTD volumes, and scale existing campaigns across Tier-1 GEOs, supported by consistently high audience demand. With N1 Sport Promo running until July 20, affiliates still have time to maximize higher CPA rates while sports engagement remains at its seasonal peak.

Top promos for N1 Partners projects in July

This July, partners can take advantage of exclusive seasonal campaigns for players across N1 Partners’ leading brands, designed to drive stronger performance and help them get more from every visitor they refer.

Road to Riches Lottery (RollXO, N1 Bet)
Period: 01.07–25.08
Prize pool: €500,000

Road to Riches is the biggest lottery campaign in the project’s history, featuring a €500,000 total prize pool, 8 weekly stages, and 700 winners. With weekly prize drops and increasing stage prize pools, the promotion is designed to boost player engagement, retention, and repeat deposits—helping affiliates maximize traffic value throughout the campaign.

Lucky Lottery (Retrobet, Spirit Casino, Jet4Bet, Slot Lounge)

Period: 22.07–27.07

Prize pool: €50,000

Lucky Loot Lottery (Slotlords, Slotsmines)
Period: 10.07–16.07
Prize pool: €10,000 (Slotlords), €7,000 (Slotsmines)

Around the World Lottery (Slot Mafia, Slot Hunter, LuckyHunter)

Period: 13.07–23.07

Prize pool: €8,000

Wanna learn more? Contact your manager right now!

Winning Tips for July Sports Traffic

Treat the World Cup as a sequence of conversion peaks rather than a single final, as each knockout round has its own performance window under the promo.
Shift budgets dynamically between sports instead of overfocusing on one event: Wimbledon, F1, UFC, and esports often perform better once football CPMs peak.
Build creatives that reflect tournament progression (for instance, “Quarter-finals pressure” and “Road to the final”), not static team messaging.
Combine Sports Betting and Prediction Markets on N1 Bet to capture different user motivations during the same event cycle.
Reallocate traffic during promo weeks, as in the N1 Sport Promo timing can impact revenue almost as much as volume.

Join N1 Partners

N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.

N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.

Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.

Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.

Boomerang Partners

Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026

Published

2 hours ago

July 7, 2026

Wladimir P.

boomerang-partners-delivered-expert-sports-insights-during-two-days-of-igb-l!ve-london-2026

From July 1 to 2 inclusive, Boomerang Partners, an Affiliate Gambling & Betting Marketing Agency, participated in iGB L!VE London on stand F50. One of the world’s largest iGaming events was held on a grand scale at ExCeL London. It proved to be an effective networking platform for major operators, affiliate teams, tech vendors, and game providers.

Meetings, sports expertise, and new agreements

One of the main topics attracting visitors to the stand was Boomerang’s expertise in sports. The company runs one of the leading sports-focused affiliate programs in the industry and is eager to share its expertise with market players. This knowledge is built on the support of a strong in-house analytics department, and one of its results was the launch of the Sports Marketing and Betting Calendar 2026 earlier this year. Numerous affiliate teams use insights from this guide to launch and run campaigns throughout the current year, which is packed with high-level sports competitions.

Shortlist in the Best Affiliate Programme category

On July 2, the final day of the conference, the iGB Affiliate Awards 2026 ceremony took place in a stylish venue at the legendary The Shard. Boomerang Partners were shortlisted in the prestigious Best Affiliate Programme category. This marked a high recognition of the company’s achievements by industry leaders. In 2026, it celebrates its 5th anniversary. Boomerang has over 3,000 active affiliate partners, 10+ partner brands in its portfolio, and is an Official Regional Partner of AC Milan. Since July 2026, the partnership has entered its third season – a collaboration that has become a benchmark for cooperation between one of the world’s leading football clubs and a top iGaming company.

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “iGB L!VE London is always a powerful platform for meaningful dialogue and professional networking. This year, we felt a particularly strong interest in our sports-focused expertise, which confirms that affiliates are looking for deep market knowledge, not just traffic volumes. Now our sights are set on SBC Summit Lisbon, where we will once again connect with affiliates and showcase what we do best.”

What’s next

The next major industry exhibition where affiliate teams can see Boomerang Partners will be the SBC Summit Lisbon. The event will take place from September 29 to October 1, and the company has announced that it will also hold the Golden Boomerang Awards 2026 award ceremony in Lisbon. The TOP 30 teams of this landmark annual affiliate traffic tournament will visit a secret location, where the company will announce the winners in 11 categories. The third season is in full swing – affiliate teams can follow its progress or join the participation on the GBA’s official website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.

The post Boomerang Partners delivered expert sports insights during two days of iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Baccarat

Microgaming Live launches All-In Speed Baccarat with new interactive features

Published

2 hours ago

July 7, 2026

Wladimir P.

microgaming-live-launches-all-in-speed-baccarat-with-new-interactive-features

Microgaming Live has launched All-In Speed Baccarat, a new live casino table that went live on 17 June. The product is positioned as an update to Speed Baccarat, adding new interactive and visual elements alongside the faster gameplay format.

The table uses a modern neon studio design intended to stand out in the lobby. Microgaming Live said it has also added engagement tools to make the experience feel more responsive during play.

New features include a mascot, Tokki, which reacts in real time to outcomes as well as Good Roads and Dragon Tail events. Players can use sticker reactions during gameplay and send gifts to presenters.

The table also introduces Mystery Box Rounds, which the company said allow players to earn points and unlock stickers and gifts.

A Microgaming spokesperson said: “All-In Speed Baccarat keeps the pace and familiarity that players already enjoy, while adding more energy and ways to engage with the table in real-time. The aim was to make the experience feel more rewarding and more immersive, without losing the speed and simplicity that makes baccarat such an enduring live casino format.”

The post Microgaming Live launches All-In Speed Baccarat with new interactive features appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.