Latest News
EveryMatrix takes real-time player personalisation to next level powered by Future Anthem
Future Anthem, the pioneering AI and data science powerhouse, has signed a platform partnership to supply its real-time personalisation product Amplifier AI to leading iGaming software provider EveryMatrix.
Built to personalise the player experience for everyone, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation across the player journey.
EveryMatrix will deploy the revolutionary real-time technology within CasinoEngine, its leading iGaming integration and productivity platform, alongside its sophisticated promotional and player management capabilities.
With Amplifier AI, EveryMatrix will be able to offer its customers and their players AI-driven personalised player journeys, game recommendations, and marketing engagement offers to improve retention and conversion, all with the speed and unmatched velocity of real-time intervention.
This partnership initially focuses on casino and reinforces the EveryMatrix commitment to build the highest quality iGaming products. By combining the strong promotional and technical capabilities of its platform with Future Anthem’s unique algorithms and metadata, the collaboration is expected to improve player retention, satisfaction, and revenues for EveryMatrix’s portfolio of customers by offering personalised entertainment experiences for players in real time.
EveryMatrix Casino CEO Stian Enger Pettersen said: “This partnership represents an important step for the EveryMatrix platform as we harness the power of AI and invest in real-time technologies to provide our clients and their players with hyper-relevant and automated actions. Future Anthem is a leader in real-time personalisation with broad capabilities that are fast to integrate – they were a natural choice for us as we continue our efforts to deliver the best player experience possible.”
Future Anthem CEO Leigh Nissim said: “Platform features play a critical role in EveryMatrix helping its operator customers grow, so it’s important that they integrate the latest technologies to facilitate improvements and innovation. From the moment I first met the EveryMatrix team and had exposure to the full potential of their platform, it was clear they would be a great partner to leverage the power of Amplifier AI, in real time – I’m confident that great things will come from this collaboration.”
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Latest News
GiG: Extension of agreement with Betsson enables expansion into new and regulated markets
GiG Software Plc, a leading B2B iGaming technology provider, is pleased to announce that it has extended its existing partnership with Betsson Group, a leading global online gambling operator with over 20 online gaming brands.
The Contract builds on an existing partnership established in 2022, and seeks to enhance Betsson’s principal Zecure brand. Going forward, GiG will deploy its innovative technology, including its cutting-edge AI ecosystem which features machine learning tools, LogicX and DataX, and industry-leading managed services, providing Betsson with highly scalable foundations from which to grow and expand.
The existing partnership previously enabled Betsson to widen its operational footprint by establishing itself in nine regulated markets. This includes Betsson’s recent brand launches in Serbia, Germany, and Peru.
The Contract is central to GiG’s growth strategy to further leverage the Company’s long-standing relationships with established global operators. By capitalising on its market-leading reputation, GiG continues to prove highly successful at helping to support opportunities for growth and expansion amongst operators through its new suite of innovative solutions.
Richard Carter, Chief Executive Officer of GiG, commented: “We are delighted to be extending our existing partnership with Betsson, a key strategic relationship we have cultivated over a number of years. As a trusted partner, we have focused on providing a technology stack that delivers security, confidence, and flexibility, creating a solid foundation for success for one of our sector’s most ambitious and discerning operators. We look forward to driving Betsson’s success further as we navigate and expand into new and established regulated markets together.”
Paul Murphy, Commercial Director at Betsson Group, added: “This extension to our long-established partnership is a testament to the strength of our working relationship. Our relationship so far has empowered Betsson’s Zecure brands to be able to provide the best gaming experience for our clients in the markets we serve.”
The post GiG: Extension of agreement with Betsson enables expansion into new and regulated markets appeared first on European Gaming Industry News.
Latest News
Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas!
It’s time to don your Santa hat and take to the icy seas in Boat Bonanza Christmas! This holiday twist on the beloved Boat Bonanza series invites players to brave the frosty waters to reel in some seasonal catches. But, be warned – the ocean is just as unpredictable as ever, even with a layer of festive cheer!
The latest release brings a jolly makeover to the hit sea slot series. Following the sun-soaked fishing trips in Boat Bonanza Colossal Catch and the Australian adventure of Boat Bonanza Down Under, this holiday-themed instalment transforms the high seas into a winter wonderland. Players can look forward to unique festive surprises, including bauble-bedecked marine life and a Swordfish dressed in seasonal cheer.
Players will spin across the 5×4 reels, lining up symbols beneath two holiday-themed fishing boats that sit atop the reels, casting their nets for a chance to scoop up Instant Win fish. The game’s special features, including the Mega Catch Feature and the Free Spins round, come with festive twists to keep players engaged. The exclusive Swordfish symbol is wrapped in holiday colours and delivers big multipliers, adding to the excitement of the sea slots experience!
Fans of Boat Bonanza and other popular sea-themed slots like Mega Don Feeding Frenzy and Sea Hunter will feel right at home, with added holiday magic throughout. The game’s visuals also embrace the season, with snow-topped reels, sparkling buoys, and a beautifully frosty coastline, creating an ideal winter-themed experience for players seeking festive entertainment.
George Olekszy, Head of Game Retention at Play’n GO said: “We wanted to bring some holiday cheer to our beloved Boat Bonanza series, and Boat Bonanza Christmas does exactly that. It’s the same gameplay our players know and love, enhanced with festive touches to keep things engaging. We can’t wait to see players reel in some big holiday hauls this season!”
Boat Bonanza Christmas adds festive charm to the Play’n GO portfolio, giving fans a cheerful time as they chase wintry waves.
The post Set Sail for Festive Fun in Play’n GO’s Boat Bonanza Christmas! appeared first on European Gaming Industry News.
Industry Awards
Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open!
Gear up, gaming fam! Scatters Club Awards, the first-ever online awards exclusively for gambling streamers, is back for its second year with nominations now open! This time, it’s an award for everyone — whether you’re a seasoned streamer, an enthusiastic fan, a media creator, or a valued partner in the gaming industry.
The big event will air live on February 27th, 2025, but the journey starts here. With new and revamped categories, this year’s awards shine a spotlight on community spirit, honoring every contributor to the streaming universe. With a stronger focus on fan-voted awards, the Scatters Club Awards 2025 is truly an Award FOR Everyone!
FOR streamers: it’s time to show off your personality, skills, and style
From gut-busting reactions to out-of-this-world outfits, we’ve got a category for every type of streamer. Whether you’re the life of the party, the master of cringe, or the ultimate fan favorite, we want you to take the stage. And this isn’t just about winning – it’s about bringing your unique self to the community and making your mark. Here’s a peek at some of our main categories:
- Most hilarious reaction to a win. The kind of reactions that make everyone feel the joy.
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- Most bright reaction to a lose. It’s all about rolling with the punches, showing positivity, and making even the losses fun.
- Coolest background. Flex your style with the most creative backgrounds – virtual or real!
- Craziest outfit. Wild looks, eye-popping costumes, and unforgettable streaming style.
- Best streamer collaboration. For those who know that two streamers are better than one. Double the fun, double the win!
- Community champion. For those who go above and beyond to keep their fans engaged and connected.
- Rising star. Recognizing new legends-in-the-making in the gambling streaming world.
- The best cringe. Because sometimes, it’s the awkward moments that make the best memories.
- Streamer bestie. For the most-loved streamer, chosen by the fans themselves.
- The best female streamer. Celebrating the incredible women making waves in gambling streaming.
FOR fans: back your favorite streamers and enjoy the view
Let’s face it: fans are the real MVPs. Without you, there would be no one to cheer on those epic wins (or laugh at the spectacular fails). Not only do you get to vote and send your favorite streamers straight to the top, but you can also enjoy the chance to snag some loot yourself! So, get ready to show some love, vote like crazy, and who knows? Maybe your streamer will win, and you’ll walk away with a prize too!
FOR partners: let’s build a stronger iGaming world
This one’s for our partners – you’re the foundation of the iGaming universe! It’s your chance to join forces with the most creative, innovative, and downright legendary streamers and fans. Together, we’ll keep pushing the boundaries of entertainment and create a space where engagement and pure awesomeness go hand in hand. You bring the spark, and we’ll keep the fires burning with some seriously fun vibes. Let’s make the iGaming world stronger, louder, and just a little bit more outrageous.
FOR media: get in on the most hilarious and inspiring moments
Think you’ve seen it all? Think again! The Scatters Club Awards 2025 is where streaming culture goes off the rails in the most unexpected and hilarious ways. We’re talking laughs, tears (of joy, mostly), and unforgettable moments that will make your feed the talk of the town. Covering this event is like finding a goldmine of meme-worthy content, fan interactions, and jaw-dropping reactions.
The post Scatters Club Streamers Awards 2025: The World’s Only Online Awards for Streamers Returns with New Nominations Open! appeared first on European Gaming Industry News.
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